Recommendations to others considering Clickback:
Talk to the support team and schedule a demo with them. They'll answer all the questions you have and they're also very honest, both about the benefits and shortcomings of the platform. They genuinely want to help you determine if Clickback MAIL is right for you or not. Review collected by and hosted on G2.com.
What problems is Clickback solving and how is that benefiting you?
The ability to send cold e-mail marketing campaigns, which is difficult or impossible with other platforms. Although it's perfectly legal within the USA to send cold e-mails as long as you abide by CAN-SPAM laws (messages not deceptive, include an unsubscribe option, etc.), many other platforms simply don't allow such marketing, maybe because it's difficult to implement.
We've sent several campaigns successfully with Clickback MAIL now. It's too early to know if we'll get any solid leads from our outreach, but it's good knowing the e-mails were actually sent and that we've gotten some engagement from them. Review collected by and hosted on G2.com.