I appreciate that Clickback allowed us to safely test purchased lists as a marketing channel without damaging our sender reputation. They seemed very cognizant of the rules around email outreach, ensuring we were compliant, and I found their clear instructions on operating within their rules very helpful. I also value the great, responsive support team. The server warm-up processes were well outlined, which was a big plus. Additionally, the initial setup of Clickback was easy, and I found the drag-and-drop editor fairly easy to use, even though it wasn't all intuitive. Review collected by and hosted on G2.com.
I wished I could warm 2 separate lists at once. We had 2 separate audiences but had to stagger when campaigns were sent to each. The software seemed clunky or old but it did get the job done. Not all settings in the drag and drop editor were intuitive. Review collected by and hosted on G2.com.