--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Clay Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **ease of use** of Clay, navigating effortlessly and achieving results quickly within weeks. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews) Users praise Clay for its **seamless integrations** , enabling efficient workflows and enhanced data management across platforms. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews) Users value the **efficient lead generation** capabilities of Clay, enhancing personalization and data accessibility seamlessly. [(14 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932994&qs=pros-and-cons#reviews) Users appreciate the **time-saving features** of Clay, streamlining processes and reducing manual updates effortlessly. [(13 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933264&qs=pros-and-cons#reviews) Users value the **automation capabilities** of Clay, which streamline workflows and enhance productivity significantly. [(12 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932845&qs=pros-and-cons#reviews) Users find the **learning curve steep** , making initial adoption and setup challenging for new users of Clay. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews) Users find the **learning difficulty** with Clay steep, making initial setup and adoption quite challenging. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) Users find Clay to be **expensive** , especially for small teams due to its high premium pricing structure. [(9 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934462&qs=pros-and-cons#reviews) Users face challenges with **limited credits** , affecting their ability to efficiently manage workflows and data usage. [(5 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931419&qs=pros-and-cons#reviews) Users find the **time-consuming setup process** of Clay challenging, impacting their ability to use the product efficiently. [(5 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934217&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Clay ##### 1. Ease of Use Users commend the **ease of use** of Clay, navigating effortlessly and achieving results quickly within weeks. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 2. Integrations Users praise Clay for its **seamless integrations** , enabling efficient workflows and enhanced data management across platforms. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 3. Lead Generation Users value the **efficient lead generation** capabilities of Clay, enhancing personalization and data accessibility seamlessly. [ See 14 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932994&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you like about Clay? Great data enrichment - clear ways to identify new leads ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 4. Time-saving Users appreciate the **time-saving features** of Clay, streamlining processes and reducing manual updates effortlessly. [ See 13 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933264&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Ander V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ander V.") AV Ander V. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Lead Enrichment That Saves Time and Boosts Personalization" What do you like about Clay? What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one ##### 5. Automation Users value the **automation capabilities** of Clay, which streamline workflows and enhance productivity significantly. [ See 12 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932845&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Charles C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles C.") CC Charles C. Small-Business (50 or fewer emp.) 5.0/5 "Boosts Sales Pipeline Efficiency with Seamless Integration" What do you like about Clay? I really like the interactivity and ease of use of Clay. It integrates with a lot of the tools and sources that I already have, making it convenient t ### 5 Cons or Disadvantages of Clay ##### 1. Learning Curve Users find the **learning curve steep** , making initial adoption and setup challenging for new users of Clay. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you dislike about Clay? Not always intuitive UI/UX - once you understand how to work, it's relatively easy ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ##### 2. Learning Difficulty Users find the **learning difficulty** with Clay steep, making initial setup and adoption quite challenging. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you dislike about Clay? Not always intuitive UI/UX - once you understand how to work, it's relatively easy ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ##### 3. Expensive Users find Clay to be **expensive** , especially for small teams due to its high premium pricing structure. [ See 9 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934462&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Transformative Platform with Flexibility and Seamless Integrations; Oversold Data Quality/Support" What do you dislike about Clay? There's always a tradeoff between flexibility and build-times / ease of integration, namely the more 'flexible' and capable a tool is, generally the h ![Cygnet I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cygnet I.") CI Cygnet I. Mid-Market (51-1000 emp.) 4.0/5 "Incredible Capabilities and Integration options" What do you dislike about Clay? Standalone Clay could be costly. It also requires some training to use the platform effectively. However, they have good learning materials and suppor ##### 4. Limited Credits Users face challenges with **limited credits** , affecting their ability to efficiently manage workflows and data usage. [ See 5 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931419&qs=pros-and-cons#reviews) See Related User Reviews ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ![Ander V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ander V.") AV Ander V. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Lead Enrichment That Saves Time and Boosts Personalization" What do you dislike about Clay? What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, ##### 5. Time-Consumption Users find the **time-consuming setup process** of Clay challenging, impacting their ability to use the product efficiently. [ See 5 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934217&qs=pros-and-cons#reviews) See Related User Reviews ![Phomelelo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phomelelo M.") PM Phomelelo M. Small-Business (50 or fewer emp.) 4.0/5 "fast and Easy to use" What do you dislike about Clay? Generation of contact details from multiple source when batching your lead generation. The only way to get it generate one mobile number per lead is t ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you dislike about Clay? I find the learning curve with Clay quite steep, making it challenging to start using. It would be helpful to find ways to make it easier to adopt. Th ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/5/2026 "Good Product, Terrible Customer Service" 2/5 What do you like best about Clay? The product itself is pretty good however quite expensive. Review collected by and hosted on G2.com. What do you dislike about Clay? Customer support is terrible. Good luck trying to talk to an actual human being and getting your problems resolved Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? We're using it to enrich leads to see if they are a good fit Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Harishwar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harishwar M.") HM Harishwar M. Assistant Manager - Client services and Transition Mid-Market (51-1000 emp.) 1/22/2026 Guest users or non-business users of the software, not included in G2 scores. "Powerful Data Enrichment & Personalization at Scale in an Intuitive Interface" 5/5 What do you like best about Clay? powerful data enrichment, personalization at scale, and intuitive spreadsheet-like interface Review collected by and hosted on G2.com. What do you dislike about Clay? Nothing in particular to mention for now; everything seems good so far. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? users often point out a steep learning curve, high cost (credit system), complexity in setup, and potential for data inaccuracies or duplicates, with mixed opinions on its overall utility depending on specific need Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/30/2025 "Great software for enriching your data" 4.5/5 What do you like best about Clay? I've had the experience of using several data enrichment platforms throughout my career. Clay always seems to be the most accurate, and up to date, it's also incredibly easy to navigate the product. Review collected by and hosted on G2.com. What do you dislike about Clay? It can be a bit of a learning curve if you're new to the platform. Clay has some really advanced features, and these features require some heavy training - not a bad thing, but just need to fully understand the product! Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay is helping me know who my customers are - data about their business, employees, trends, etc. As a salesperson, this is instrumental for me to do my job and do it effectively for my outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Brigham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brigham B.") BB Brigham B. Senior Sales Development Representative Mid-Market (51-1000 emp.) 12/16/2025 "Not User-Friendly and Difficult to Set Up" 1.5/5 What do you like best about Clay? To be honest, clay isn't really my favorite. I just don't enjoy it as much as other materials. Review collected by and hosted on G2.com. What do you dislike about Clay? It is not user friendly at all. It takes me so long to set up my tables in order to get the information I need Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? They have helped me find many C-Suite executives contact info Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") UC Verified User in Commercial Real Estate Mid-Market (51-1000 emp.) 4/24/2026 "You're better off finding each lead manually... that's how terrible this is..." 0/5 What do you like best about Clay? Nothing. Terrible product, terrible data, and overpriced ripoff Review collected by and hosted on G2.com. What do you dislike about Clay? Everything. Overly complicated for no reason. Poor data and overpriced Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Absolutely nothing! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Digitalstudioworks .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Digitalstudioworks .") D Digitalstudioworks . 12/9/2025 "Ineffective Email Finder with Challenging Setup" 2/5 What do you like best about Clay? the name Review collected by and hosted on G2.com. What do you dislike about Clay? I don't like how the tool didn't really work for finding emails, which is what it's made for. The initial setup wasn't so easy either. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay didn't work for finding emails, which is its main purpose. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Farzana N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farzana N.") FN Farzana N. CEO Information Technology and Services Small-Business (50 or fewer emp.) 9/11/2024 "Clay has automated most of our workflow!" 5/5 What do you like best about Clay? There's just so much to like about Clay. Here are the highlights for me: 1. A lot of integrations that automate our entire workflow 2. A lot of in-built features and tools for free such as Clay Company Search and People Search, Company URL verification etc. 3. Paid tools like Claygent Neon and Clay enrichment are great too 4. Allows you to create a custom waterfall for each task making the whole process tailored to your needs. 5. Can be cheaper than alternatives if used correctly for certain things like phone data enrichment using low credit options and APIs. 6. Customer Support is great and friendly. I have been using it daily and has found it very useful. I can't imagine going back to what life was before Clay. Review collected by and hosted on G2.com. What do you dislike about Clay? I don't dislike anything specifically, but few things can be definitely improved: 1. Ease of Use/Learning Curve: It can get very expensive if you don't know how to use it with API's and integrations. Creating the correct waterfall and using the correct API's can make it a game changer for your outbound. 2. Payment Transparency: This is common with most tools that they show pricing in terms of credits which can be straight forward if an action takes one credit but with different credit usage for different actions, I think it would be better to either show the cost of an action in dollars (mobile enrichment using a certain tool costs 2 credits so can be mentioned the ollar equivalent amount, or at least before an action is run, a pop-up showing the total cost in credits would give some idea). P.S. They say you'll get 3000 free credits to play around with Clay if used a referral link, but they don't mention that you'll only get those if you subscribe to a paid plan. 3. UI: The UI can be a bit complex for new users since you buy credits on a workspace level and not on account level. So if you use a referral link, create a workspace and then while subscribing to pro create a different workspace (can happen if you are new) in the same account, you'll not get your referral link credits unless you talk to CS. I prefer account level billing for all Workspaces. 4. Its ease of implementation can be improved as some options are tough to find. I think the earlier UI worked better than the newer one but that's just me. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay has automated my entire workflow saving me countless hours per day and has significantly descreased our workforce workload. This has resulted in hyper growth and scalability for our agency that was previosuly unachievable with manual work without sacrificing quality. Review collected by and hosted on G2.com. Show More 1/30/2025 Current UserValidated ReviewerSource: Organic ![Omar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omar C.") OC Omar C. Marketing manager Small-Business (50 or fewer emp.) 7/12/2025 Guest users or non-business users of the software, not included in G2 scores. "Its a great marketing tool for automations with AI" 4/5 What do you like best about Clay? It has a lot of enrichments, and the AI integration tool is very impressive. Review collected by and hosted on G2.com. What do you dislike about Clay? It’s not the most intuitive tool at first, but it becomes really powerful with time.I have no idea about the ROI I should expect because I don't have enough data. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay takes care of the time-consuming parts of prospecting by pulling in data from different sources and helping us enrich contacts automatically. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Dave M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave M.") DM Dave M. Chief Revenue Officer Staffing and Recruiting Small-Business (50 or fewer emp.) 3/8/2025 "I went from spreedsheet and headaches to generating meetings from a Clay tables." 5/5 What do you like best about Clay? What I like the most about Clay is the community it feels like 24/7 support at all times, don't get me wrong, when support is required I use them but since everyone talks about Clay, what's better to ask than an actual fan and user. I enjoy the ease of use of this tool, how easy is to navigate and get results within 2-3 weeks. Review collected by and hosted on G2.com. What do you dislike about Clay? At the moment, I don't have something I generally dislike, but will be very honest if something comes up. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? CRM and web traffic maintenance, we struggled to keep data clean which was costing us more time and money than previous years and we had to stop it. Clay was the most promising option in the market. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Leonardo C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leonardo C.") LC Leonardo C. Inside Sales Development Representative Small-Business (50 or fewer emp.) 7/13/2025 Guest users or non-business users of the software, not included in G2 scores. "Sales Leads Improved" 4/5 What do you like best about Clay? I really think the integration with AI has been helpful to find leads according to the desired scope, in Sales you need to find the clients you want and having an option to find the companies that would suit best your line of work is heaven sent. Review collected by and hosted on G2.com. What do you dislike about Clay? I think there could be Improvements in the Lead Administration, more filtering columns rather than having just a lot of information that can be added the more someone searches for specific details. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Find specific leads for B2B Companies Review collected by and hosted on G2.com. 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