CAI MarketDirect Cross Media Reviews & Product Details

The EFI MarketDirect Cross Media Marketing Solution is a powerful tool for all communication channels: print, email, landing pages, mobile and socials. Its cross-platform ability is very convenient for creating campaigns and communicating your marketing strategy.

EFI MarketDirect Cross Media was straightforward to use and implement. They were able to send prints effortlessly. Review collected by and hosted on G2.com.

One drawback mentioned is the requirement of a login for every instance. Using the software was only a minor annoyance, but security logins must be enforced. Additionally, the price range for this product can be on the higher end. Review collected by and hosted on G2.com.

EFI MarketDirect Cross media is mainly designed to manage your advertisement campaigns and engagements with your customers either they are new or old ones. It provides and intuitive and powerful user experience to the users that they can statistically realize that the conversion rate of the engagements by the traffic is rising by the double of their previous. EFI MarketDirect provides direct integration with the social media platforms and the email providers to redirect the campaigns easily and professionally. It eliminates the traditional methods of running campaigns, which were of course so hectic and time taking. With this tool, you can easily manage all your campaigns from one platform and get the best out of them. There is no specific steep learning curve for this tool, you can simply watch 2-3 tutorial videos of this tool and get it to the field by yourself in no time. The setup of the tool is another plus point of this software, the implementation is quite easy and you can easily setup multiple organizing accounts and get them going. This tool allows cross platform co-ordination, you can simply keep an eye on the progress of the campaigns by using your smart phone. Review collected by and hosted on G2.com.

The user interface though, is very complicated and it takes some time to understand totally. There are many complains submitted by the community complaining about the UI of the tool being out dated. Navigating here and there in tool is quite impossible, there are so many steps you are supposed to take to get to the point where you want to be. Review collected by and hosted on G2.com.

Easy implementation, the amount of information you can add to accounts and the settings you can put on each individual user Review collected by and hosted on G2.com.

Nothing really- sometimes if you leave it open for too long without use it times out and if you were searching anything specific it loses all that info Review collected by and hosted on G2.com.