# BuyCo Reviews **Vendor:** BuyCo **Category:** [Supply Chain Visibility Software](https://www.g2.com/categories/supply-chain-visibility) **Average Rating:** 4.5/5.0 **Total Reviews:** 16 ## About BuyCo BuyCo is an Ocean Freight Software used by large shippers, exporters and importers, to manage their container shipments more efficiently with all their shipping lines and freight forwarders. BuyCo provides a unique expert system for container shipping that enables all shipment’s participants to collaborate in a single place so that they don’t need to rely on complex excel files and hundreds of emails. Unlike a standard TMS that usually stops at the planning phase, BuyCo is connected to shippers’ ERPs, shipping lines and 3PLs systems to automate the full container shipment’s lifecycle including shipping lines schedules discovery, booking, shipping instructions, document workflows, container tracking and KPIs. In this way, transport teams are 60% more efficient, can provide visibility to all parties, and reduce container shipping costs, like D&D, by up to 50%. ## BuyCo Pros & Cons **What users like:** - Users highlight the **ease of use** of BuyCo, enhancing collaboration and efficiency in shipping tasks and communications. (5 reviews) - Users commend BuyCo's **exceptional customer support** , highlighting their efficient and friendly assistance throughout the experience. (4 reviews) - Users value BuyCo's **excellent customer satisfaction** , noting their responsiveness and support throughout the process. (3 reviews) - Users value the **user-friendly features** of BuyCo, which enhance shipping processes and promote collaboration. (3 reviews) - Users value BuyCo's **flexibility and responsive support** , enhancing collaboration and simplifying container management. (3 reviews) - Centralization (2 reviews) - Communication (2 reviews) - Users value the **integrated data management** of BuyCo, allowing for streamlined oversight and efficient support. (2 reviews) - Efficiency (2 reviews) - Problem Solving (2 reviews) **What users dislike:** - Users feel the **limited customization** options hinder their ability to tailor BuyCo to specific workflows and needs. (2 reviews) - Users find **limited features** in BuyCo, particularly lacking in the E-BL functionality for effective process improvement. (2 reviews) - Users find **missing functionalities** in BuyCo hinder improvements, particularly with the disconnected E-BL feature for efficiency. (2 reviews) - Users face challenges with **carrier issues** as not all shipping companies are integrated with BuyCo's software. (1 reviews) - Users find the **complex setup** of BuyCo challenging, especially when transitioning from familiar tools to a new platform. (1 reviews) - Difficult Management (1 reviews) - Difficult Setup (1 reviews) - Ineffective Notifications (1 reviews) - Inefficiency (1 reviews) - Integration Issues (1 reviews) ## BuyCo Reviews ### 1. Flexible and Adaptable Logistics Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Joaquín R. | Ocean Transport Product Owner **Reviewed Date:** January 15, 2026 **What do you like best about BuyCo?** I really appreciate BuyCo's flexibility and how easy it is to contact their team and pitch ideas. They are responsive and work with us through the resolution of any issues. The tracking information in BuyCo is quite helpful, with different sources that help us understand where our containers are. We also recently developed the 3D tool, that helps us keep control our demurrage and detention costs and find root causes and liable parties. Initially, the transition to BuyCo was quite challenging, but they were flexible and accommodating to our requests, which was one of the reasons we chose them. They promised us they would adjust and adapt to all our requirements, and they did. **What do you dislike about BuyCo?** As BuyCo grows, there's less chance to customize the service toward us because they need a more robust platform for different types of customers. Sometimes specific developments are needed for our work that can't be done because they are too specific for our flow. The initial setup was challenging since we were moving from a tool we used for years to a completely new platform and way of working. **What problems is BuyCo solving and how is that benefiting you?** BuyCo helps us improve our automations, reducing the manual workload of the team. It acts as a bridge between our operational team and shipping lines for logistics, aiding continuous improvement. ### 2. Collaborative Platform Enhancing Shipment Coordination **Rating:** 5.0/5.0 stars **Reviewed by:** Sébastien F. | Supply Chain Cluster Distribution Manager Emerging Markets **Reviewed Date:** January 12, 2026 **What do you like best about BuyCo?** I appreciate the collaborative nature of BuyCo, especially the visibility it provides around shipment-related tasks and their timestamps. This transparency helps our team manage workloads more efficiently and significantly reduces the volume of emails and manual coordination between stakeholders. Since all parties access the same real‑time data, there is no need to extract or transform information before sharing it, allowing us to focus more on value‑added tasks and project execution instead of digging through emails. The automation rules are also a major advantage. They streamline our operations by automatically generating tasks and assigning them to the appropriate parties, further improving efficiency and consistency across the process. **What do you dislike about BuyCo?** We see opportunities for improvement in the platform’s coverage of transportation modes. Expanding support to include air freight and courier tracking—particularly for document shipments—would add meaningful value. Being able to track courier numbers directly within each shipment would enhance visibility and streamline follow‑up. I would also appreciate greater flexibility in customizing access levels for each party, to have more options to manage what stakeholders can see. Additionally, enhanced notification options would help users stay proactively informed without being overwhelmed. **What problems is BuyCo solving and how is that benefiting you?** We use BuyCo to coordinate shipments and manage tasks and documentation globally. It reduces emails, streamlines collaboration by showing tasks and timestamps, enabling my team to manage workloads efficiently and focus on value-added tasks. ### 3. Master your shipping data **Rating:** 4.5/5.0 stars **Reviewed by:** Laurie D. | Logistics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about BuyCo?** All your datas are integrated into one platform so you can manage them at a glance. The IT & sales support are very efficient & friendly. **What do you dislike about BuyCo?** All shipping companies are still not connected to the software. **What problems is BuyCo solving and how is that benefiting you?** Buyco improves the visibility of our shipments and allows us to ease the tracking of our containers. So we have a better satisfaction of our customers. Buyco really helps us to digitalize our datas by gathering all the information to an unique IT platform. ### 4. Buyco: End-to-end visibility and comparison of lead times between shipping companies **Rating:** 4.5/5.0 stars **Reviewed by:** Maria Jose F. | Customer Service Analyst Europe, Asia and Mexico, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about BuyCo?** Buyco is a very useful platform for tracking your shipments from end to end and gaining visibility on delivery lead times by comparing alternatives between different shipping lines and destinations, as well as evaluating transshipments and their delays. **What do you dislike about BuyCo?** The tool could be improved if it also included the truck segments, so that end-to-end tracking of the container can be performed. **What problems is BuyCo solving and how is that benefiting you?** Buyco helps me request bookings from forwarders, confirm them, and follow up on them. I can also monitor the bookings and the vessels, check if the schedules and transit times are met or if there are deviations, and share important documentation to ensure a correct import at the destination. ### 5. Good Out-of-the-Box Features and still willing to improve this. **Rating:** 4.0/5.0 stars **Reviewed by:** Ronnie V. | Logistics Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about BuyCo?** BuyCo out-of-the-box already good functionalities and still continue busy to improve this. They listen to the feedback of us. They are not just a platform but also want to collaborate. **What do you dislike about BuyCo?** Is still missing some functionality to further improve our processes. **What problems is BuyCo solving and how is that benefiting you?** BuyCo makes it easy to arrange our Sea Transport (Bookings, Shipping Instructions, VGM, Visibility). ### 6. Effective Reduction of CO2 Emissions **Rating:** 5.0/5.0 stars **Reviewed by:** Marc A. **Reviewed Date:** April 10, 2026 **What do you like best about BuyCo?** BuyCo is a user-friendly, intuitive, and efficient platform. This allows our operational teams to apply it quickly and use it easily on a daily basis. **What do you dislike about BuyCo?** / **What problems is BuyCo solving and how is that benefiting you?** On its new decarbonization tool, we have been able to significantly reduce our CO2 footprint. ### 7. Tracking shipments and integrated chat: better control and faster decisions **Rating:** 4.5/5.0 stars **Reviewed by:** LATIFA B. | assistante logistique export, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about BuyCo?** ease of tracking shipments simplification of exchanges through chat. time saving - faster decision making numerous features customer support **What do you dislike about BuyCo?** archiving old data like the rates from past years. **What problems is BuyCo solving and how is that benefiting you?** traceability of shipments Better control ### 8. Smooth Operations with Top-Notch Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Gianluca B. **Reviewed Date:** January 09, 2026 **What do you like best about BuyCo?** I like that BuyCo is easy to use and has complete features. It solves a lot of problems for me by reducing mistakes in shipping instructions and creating more fluid processes. I also appreciate the data and document sharing capabilities. **What do you dislike about BuyCo?** I find the E-BL feature lacking because it isn't connected with the steamship lines to handle electronic bill of ladings efficiently. **What problems is BuyCo solving and how is that benefiting you?** I use BuyCo for bookings, shipping instructions, VGM, document sharing, and data alignment. It leads to fewer mistakes and provides a more fluid process. ### 9. Centralized Booking with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ruxandra R. | Team Leader **Reviewed Date:** January 09, 2026 **What do you like best about BuyCo?** I like having all information in one platform which helps in placing bookings and follow-ups. BuyCo makes it easy to have all details for follow-up and extraction of reports. The initial setup was okay because we had the assistance of the BuyCo team. **What do you dislike about BuyCo?** no request **What problems is BuyCo solving and how is that benefiting you?** I use BuyCo for placing bookings and follow-ups. It solves the problem of having all information in one platform. I like having all details available for follow-up and report extraction. ### 10. All Shipping Lines in One Place—A Game-Changer! **Rating:** 4.5/5.0 stars **Reviewed by:** Oana P. | Senior Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about BuyCo?** Buyco help a lot having all the diversity of shipping lines grouped in one platform **What do you dislike about BuyCo?** There is nothing I really don’t like about buyco **What problems is BuyCo solving and how is that benefiting you?** The need of having an overall vision of all the flows in one platform. ### 11. The software is fully adapted for tracking maritime shipments. **Rating:** 4.5/5.0 stars **Reviewed by:** Loïc A. | Responsable logistique et distribution, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about BuyCo?** The possibility of sharing information between different parties, whether internal or external, is very advanced. The ease of use. **What do you dislike about BuyCo?** The commercial approach on certain points **What problems is BuyCo solving and how is that benefiting you?** It allows tracking of shipments by sharing information with all our partners, clients, suppliers. ### 12. Very easy to use, very interesting reporting tool, and perfect tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** claire B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about BuyCo?** Its ease of use and finding information **What do you dislike about BuyCo?** In Container / Cargo, the complexity of entering information related to a cargo, such as a packing list. Another negative point is the incorporation files for the rates, which are very long to complete (many columns). **What problems is BuyCo solving and how is that benefiting you?** Direct communication and document sharing, thus limiting or even eliminating email exchanges. Tracking follow-up for our recipient subsidiaries. ### 13. Key user with BuyCo and POC from ABI business towards BuyCo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about BuyCo?** Visibility, User-friendlyness, Innovation **What do you dislike about BuyCo?** Sometime it takes time to fix the basics, limited resources to fulfill ABI needs. **What problems is BuyCo solving and how is that benefiting you?** E2E Transport Planning module from Booking Request till Documentation ### 14. The perfect marittime shipment tool **Rating:** 4.5/5.0 stars **Reviewed by:** Gianluca B. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about BuyCo?** It is easy to use, intuitive and BuyCo people are extremely professionals **What do you dislike about BuyCo?** I do not have any major negative point in the app **What problems is BuyCo solving and how is that benefiting you?** We got a better monitoring of bookings, after sales communications ### 15. User-friendly and intuitive interface, which facilitates navigation and use of the software. **Rating:** 4.0/5.0 stars **Reviewed by:** Mariana N. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about BuyCo?** The customer support at BUYCO is excellent. I was able to contact their support team several times to ask questions or report issues, and I always received quick and helpful responses. **What do you dislike about BuyCo?** We cannot connect to the site without an internet connection. **What problems is BuyCo solving and how is that benefiting you?** The software facilitates the export process by providing a centralized platform. ### 16. Schedule, booking, shipping instructions and VGM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about BuyCo?** All the elements are grouped in one place. With template, we saving time **What do you dislike about BuyCo?** Some informations doesn't reach the shipping lines **What problems is BuyCo solving and how is that benefiting you?** Update of ship dates, fast shipping with templates - [View BuyCo pricing details and edition comparison](https://www.g2.com/products/buyco/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A30%3A26+-0500&secure%5Bsession_id%5D=8be56902-167b-409a-99aa-00d44c61872a&secure%5Btoken%5D=1143e25cd2e157701812c4b43e8998001cad55c2e8c353f6d810789a8829b66c&format=llm_user) ## BuyCo Integrations - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) ## BuyCo Features **Carrier Management** - Carrier Information - Evaluation - Performance **Fleet Optimization** - Route Planning - Carrier Selection - Tracking **Visibility** - Search - Temperature Alerts - Shipment Tracking - Order-Level Visibility - ETA - Geofencing **Delivery** - Flows - Alerts - Inventory - Modes **Freight Modes** - Definitions - Pricing - Selection **Visibility** - Notifications - ETAs - In Transit **Customer Management** - Customer Portal - Documents **Transportation** - Modes - Planning **Integrations** - Warehouse management systems - ERP Systems - Accounting **Workflow Automation** - Rating - Dispatch and Tender - Invoice Management - Digital Document Reconciliation **Analytics** - Performance - Driver performance - Actionable insights **Network Management** - Geographic Optionality - Automated Onboarding **Performance** - KPIs - Benchmarking **Platform** - Data quality - Configurable Notifications ## Top BuyCo Alternatives - [project44](https://www.g2.com/products/project44/reviews) - 4.7/5.0 (669 reviews) - [Descartes MacroPoint](https://www.g2.com/products/descartes-macropoint/reviews) - 4.7/5.0 (835 reviews) - [Descartes Aljex](https://www.g2.com/products/descartes-aljex/reviews) - 4.6/5.0 (424 reviews)