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# BuiltWith vs HG Insights Comparison - What are their main differences?

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BuiltWithHG Insights[+ Add Product](#)

Reviews

**BuiltWith** [

4.3/5(63)

](https://www.g2.com/products/builtwith/reviews#reviews)

**HG Insights** [

4.3/5(439)

](https://www.g2.com/products/hg-insights/reviews#reviews)

Pricing

**BuiltWith**
 **$295** per month · Basic

**HG Insights**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**BuiltWith**
Not enough reviews yet

**HG Insights**
2 months

Based on 13 responses

Return on Investment

**BuiltWith**
Not enough reviews yet

**HG Insights**
15 months

Based on 7 responses

Perceived Cost

**BuiltWith**
$$$$$

**HG Insights**
$$$$$

Average Discount

**BuiltWith**
Not enough reviews yet

**HG Insights**
20%

 ![BuiltWith](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3441d710d32ee89a4a9e53b414d7ef6/builtwith.png "BuiltWith")

 ![HG Insights](https://images.g2crowd.com/uploads/product/hd_favicon/d8d6afd3aa08a93a3ea62be62204f6e1/hg-insights.svg "HG Insights")

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Pros & Cons

**BuiltWith**
[
Lead Generation (1)
](https://www.g2.com/products/builtwith/reviews?filters%5Bsentiment_snippet%5D=1847700&qs=pros-and-cons#reviews)[
List Building (1)
](https://www.g2.com/products/builtwith/reviews?filters%5Bsentiment_snippet%5D=2337694&qs=pros-and-cons#reviews)[
Data Quality (1)
](https://www.g2.com/products/builtwith/reviews?filters%5Bsentiment_snippet%5D=2337668&qs=pros-and-cons#reviews)[
Inefficiency (1)
](https://www.g2.com/products/builtwith/reviews?filters%5Bsentiment_snippet%5D=2337677&qs=pros-and-cons#reviews)

**HG Insights**
[
Ease of Use (3)
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727931&qs=pros-and-cons#reviews)[
Data Accuracy (2)
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727799&qs=pros-and-cons#reviews)[
Expensive (2)
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1727783&qs=pros-and-cons#reviews)[
Outdated Data (2)
](https://www.g2.com/products/hg-insights/reviews?filters%5Bsentiment_snippet%5D=1728124&qs=pros-and-cons#reviews)

Screenshots

**BuiltWith**
 ![BuiltWith screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/30469/BuiltWith_Screenshot-2.png)

**HG Insights**
 ![HG Insights screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1325397/MI-KEYWORD-1.png)

Ratings

Meets Requirements

**BuiltWith**

8.5

8.554

**HG Insights**

8.2

8.2395

Ease of Use

**BuiltWith**

8.5

8.554

**HG Insights**

9.1

9.1400

Ease of Setup

**BuiltWith**

8.7

8.715

**HG Insights**

8.9

8.9120

Ease of Admin

**BuiltWith**

8.2

8.213

**HG Insights**

8.8

8.898

Quality of Support

**BuiltWith**

7.8

7.831

**HG Insights**

8.5

8.5307

Has the product been a good partner in doing business?

**BuiltWith**

8.8

8.813

**HG Insights**

8.7

8.796

Product Direction (% positive)

**BuiltWith**

6.8

6.854

**HG Insights**

8.2

8.2395

Features

Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

8.0

335

Additional Functionality

Calendar Sync

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Data Availability

Company Data Availability

Not enough data

8.1(won by default)

301

Industry Research Availability

Not enough data

8.1(won by default)

86

Technographic Data Availability

Not enough data

8.3(won by default)

30

Contact Data Availability

Not enough data

Feature Not Available

Data Accuracy

Company Data Accuracy

Not enough data

7.8(won by default)

305

Technographic Data Accuracy

Not enough data

7.7(won by default)

28

Contact Data Accuracy

Not enough data

Feature Not Available

Agentic AI - Sales Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Platform

User, Role, and Access Management

Not enough data

8.1(won by default)

81

|

Verified

Performance and Reliability

Not enough data

8.5(won by default)

101

Reporting/Dashboards

Not enough data

7.9(won by default)

59

APIs

Not enough data

7.6(won by default)

65

Internationalization

Not enough data

Feature Not Available

Mobile User Support

Not enough data

Feature Not Available

Deal Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Features

Integration to CRM/Marketing Automation

Not enough data

7.8(won by default)

193

Data Cleaning/Enrichment

Not enough data

7.8(won by default)

186

|

Verified

Data Segmentation/Filtering

Not enough data

8.1(won by default)

205

|

Verified

Search

Not enough data

8.3(won by default)

232

|

Verified

Reporting

Not enough data

7.8(won by default)

66

Lead Builder

Not enough data

Feature Not Available

News/People Alerts

Not enough data

Feature Not Available

Connections

Not enough data

Feature Not Available

Messaging

Not enough data

Feature Not Available

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

8.2

63

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Lead Intelligence

Market Insights 

Not enough data

8.5(won by default)

55

Account-level Insights 

Not enough data

9.0(won by default)

56

Lead Analysis 

Not enough data

7.8(won by default)

44

Lead Management

Segmentation 

Not enough data

8.4(won by default)

51

Predictive Scoring 

Not enough data

7.8(won by default)

45

Account Identification 

Not enough data

8.7(won by default)

53

Marketing Campaigns

Revenue Planning 

Not enough data

7.9(won by default)

42

Customization 

Not enough data

7.5(won by default)

37

Omni-Channel Tracking 

Not enough data

Feature Not Available

Media Attribution 

Not enough data

Feature Not Available

Opportunity Timeline 

Not enough data

Feature Not Available

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

Not enough data

8.0(won by default)

23

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

Not enough data

7.9(won by default)

23

Show 6 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

AI Sales Assistant[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Facilitation

Customer-facing Chatbot

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Follow-up

Not enough data

Not enough data

Meeting Scheduling 

Not enough data

Not enough data

Organization

Opportunity and Pipeline Management 

Not enough data

Not enough data

Data Entry

Not enough data

Not enough data

Integrations / APIs

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Performance Analysis

Coaching 

Not enough data

Not enough data

Peformance Tracking

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Sales Analysis

ROI Forecasting 

Not enough data

Not enough data

Sales Forecasting 

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - AI Sales Assistant

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Email Response Control

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

AI Writing Assistant

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Buyer Intent Data Providers[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

Not enough data

Data Availability

Contact Data Availability

Not enough data

Not enough data

Account Data Availability

Not enough data

Not enough data

Offline Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Platform Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Topic Customization

Not enough data

Not enough data

Natural Language Processing (NLP)

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Real-time Intent

Not enough data

Not enough data

Additional Functionality

Event Triggered Actions

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Lead Notifications

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Summary Reports

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Content Marketing

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

B2B Lead Generation

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Sales Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Built-In Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Data as a Service (DaaS)[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Data Management

Data Migration

Not enough data

Not enough data

Managing Data

Not enough data

Not enough data

Secured Data Storage

Not enough data

Not enough data

Data as a Service

Self-Service Isights

Not enough data

Not enough data

DaaS Quality

Not enough data

Not enough data

Architecture

Data Fabric Creation

Not enough data

Not enough data

DaaS Architecture

Not enough data

Not enough data

Lead Mining[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Lead Mining

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Revenue AI Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Revenue AI Platforms

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Platform - Revenue AI Platforms

Conversation Intelligence

Not enough data

Not enough data

Predictive Forecasting

Not enough data

Not enough data

CRM Data Enrichment

Not enough data

Not enough data

Actionable Insights

Not enough data

Not enough data

Risk Flagging

Not enough data

Not enough data

Workflow Orchestration

Not enough data

Not enough data

Sales Coaching

Not enough data

Not enough data

Pipeline & Deal Management

Not enough data

Not enough data

Customer Data Capture

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BuiltWith](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3441d710d32ee89a4a9e53b414d7ef6/builtwith.png "BuiltWith")](https://www.g2.com/products/builtwith/reviews)

BuiltWith

Small-Business(50 or fewer emp.)

37.1%

Mid-Market(51-1000 emp.)

51.6%

Enterprise(\> 1000 emp.)

11.3%

[![HG Insights](https://images.g2crowd.com/uploads/product/hd_favicon/d8d6afd3aa08a93a3ea62be62204f6e1/hg-insights.svg "HG Insights")](https://www.g2.com/products/hg-insights/reviews)

HG Insights

Small-Business(50 or fewer emp.)

12.9%

Mid-Market(51-1000 emp.)

47.2%

Enterprise(\> 1000 emp.)

39.9%

Small-Business

(50 or fewer emp.)

37.1%

12.9%

Mid-Market

(51-1000 emp.)

51.6%

47.2%

Enterprise

(\> 1000 emp.)

11.3%

39.9%

Reviewers' Industry

[![BuiltWith](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3441d710d32ee89a4a9e53b414d7ef6/builtwith.png "BuiltWith")](https://www.g2.com/products/builtwith/reviews)
BuiltWith

Information Technology and Services

33.9%

Computer Software

24.2%

Marketing and Advertising

12.9%

Internet

11.3%

Financial Services

4.8%

Other

12.9%

[![HG Insights](https://images.g2crowd.com/uploads/product/hd_favicon/d8d6afd3aa08a93a3ea62be62204f6e1/hg-insights.svg "HG Insights")](https://www.g2.com/products/hg-insights/reviews)
HG Insights

Computer Software

47.2%

Information Technology and Services

29.2%

Internet

3.7%

Telecommunications

3.2%

Marketing and Advertising

3.0%

Other

13.7%

Alternatives

**BuiltWith Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Wappalyzer](https://images.g2crowd.com/uploads/product/hd_favicon/7078db0080b9659092583dd663c89fb1/wappalyzer.svg "Wappalyzer")

[
Wappalyzer
](/products/wappalyzer/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

**HG Insights Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing")

[
6sense Revenue Marketing
](/products/6sense-revenue-marketing/reviews)

 ![Datanyze](https://images.g2crowd.com/uploads/product/hd_favicon/f63ffcf58efd1fb9359bea87264c6bbc/datanyze.svg "Datanyze")

[
Datanyze
](/products/datanyze/reviews)

 ![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")

[
D&B Hoovers
](/products/dun-bradstreet-d-b-hoovers/reviews)

## BuiltWith vs HG Insights

When assessing the two solutions, reviewers found HG Insights easier to use, set up, and administer. However, reviewers preferred doing business with BuiltWith overall.

- Reviewers felt that BuiltWith meets the needs of their business better than HG Insights.
- When comparing quality of ongoing product support, reviewers felt that HG Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HG Insights over BuiltWith.