# Which conversational marketing platforms offer native CRM integration with Salesforce or HubSpot?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hello G2 community, this one is for anyone who has wired chat into a CRM and lived with the result. I am trying to sort out which conversational marketing platforms offer genuinely native CRM integration with Salesforce or HubSpot, because native is doing a lot of work in vendor copy right now. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Researching the<a class="a a--md" elv="true" href="https://www.g2.com/categories/conversational-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/conversational-marketing">conversational marketing</a> category, my bar for native is specific: the integration ships in the product with no Zapier middle layer, chat activity lands on the contact record with proper field mapping, and lead routing follows the CRM's own rules rather than a parallel system you maintain on the side.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Four platforms make that claim credibly, in different ways:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/qualified/reviews"><strong>Qualified</strong></a>: built on Salesforce to the point of being an AppExchange-native product, so routing and account data read straight from your Salesforce instance. That dependency cuts both ways, since it assumes Salesforce is your system of record.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a>: native by definition on the HubSpot side, because chat is simply part of the CRM. The real question runs the other direction: if Salesforce is your record system, you are working through HubSpot's Salesforce sync, which is a different proposition.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/drift/reviews"><strong>Drift</strong></a> (now part of Salesloft): ships first-party Salesforce and HubSpot integrations with routing rules included. Worth confirming with current users how the Salesloft transition is treating the integration roadmap.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fin/reviews"><strong>Fin</strong></a>: Intercom's agent passes conversation and qualification data into Salesforce or HubSpot through first-party apps. Its heritage is support-led, so check that the lead-versus-contact field mapping matches how your marketing team actually works.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those running one of these in production: where did native quietly stop being true for you, the field that would not map, the routing rule that needed a workaround, the sync that lagged behind the conversation?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 25 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Based on my observation and experience, native almost always holds for a vendor&#39;s home CRM and quietly degrades on the other one, which is the real fork in your list: a Salesforce-native tool reading a HubSpot instance, or the reverse, is where the seams show. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;The place it usually stops being true is the object model, lead versus contact versus person account, because chat activity that lands cleanly as an activity still fights you when routing depends on a custom object that the integration doesn&#39;t map. Attribution is the other quiet gap, since first-touch and campaign fields often sync a step behind the conversation, so the record is right but late. If your system of record and the tool&#39;s home CRM aren&#39;t the same, that mismatch is where I&#39;d expect native to thin out first.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 22 days ago
- Author title: Marketing





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