# BrandIQ Reviews **Vendor:** BrandIQ **Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing) **Average Rating:** 5.0/5.0 **Total Reviews:** 4 ## About BrandIQ Brand IQ is a global advertising technology and services firm empowering organizations of all sizes to take control of their brand development and programmatic advertising by providing unified access and superior support of leading technologies. Brand IQ spread our clients' messages across Google, Facebook, BBC, CNN, and millions of other publishers. With our fully-managed media buying, our clients' brands are never out of sight, and are always on their customers' minds. ## BrandIQ Pros & Cons **What users like:** - Users commend BrandIQ's **expertise in mobile app promotion** , particularly in social media and programmatic advertising strategies. (1 reviews) - Users commend the **knowledgeable team** at BrandIQ for effectively boosting app installs through strategic promotion. (1 reviews) **What users dislike:** - Users find the **technical complexity** of BrandIQ's app install advertising challenging, often requiring coding knowledge. (1 reviews) - Users find **understanding difficulty** with BrandIQ, as app install advertising remains complex despite attempts at simplification. (1 reviews) ## BrandIQ Reviews ### 1. App installs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about BrandIQ?** The team at Brand IQ has been tackling the task of bringing app installs for our app. They were very knowledgeable with regards to mobile formats and the best ways to promote an app in various environments, including social media and programmatic advertising. **What do you dislike about BrandIQ?** Despite Brand IQ's efforts to simplify things, the nature of app install advertising, both across social media and programmatic, can get quite complex. It is not always easy to simplify things or remove completely the need to use coding. **Recommendations to others considering BrandIQ:** Trust the process and let Brand IQ to do their job. In other words, even though app install metrics and the amount of coding involved can get scary, users traffic from an app is much stickier than in a website. We needed to trust the process in order to begin building reliable metrics across multiple platforms. **What problems is BrandIQ solving and how is that benefiting you?** Our advertising efforts involve bringing users in order to install our app and open an account. Naturally, we faced difficulties achieving reliable app download metrics, especially in the absence of reliable tracking with Apple devices. In particular, we needed to define a cost per installation and per account opening. Brand IQ was able to quantify the results and help us direct traffic in a more optimal and cost efficient way. ### 2. Agency of record. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about BrandIQ?** They are very responsive and react quickly to market and product changes. In addition, the rich media creatives they produce are quite advanced. Finally, they were able to program dynamic creatives with real-time financial data that show the performance of our products. This was quite exciting. **What do you dislike about BrandIQ?** Sometimes they have trouble independetly grasping more complex financial concepts but that is understandable. **What problems is BrandIQ solving and how is that benefiting you?** They are helping us grow our and scale our business in a variety of markets. They follow strict financial regulations while creating engaging rich media creatives. In addition, they unify all of our advertising and organic data and help us better understand the path of traders and investors to our products. ### 3. I had the privilege of working with BrandIQ and it was an enriching and rewarding experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about BrandIQ?** They use data-driven approaches. They focus on converting leads into sales, driving revenue growth for the business. **What do you dislike about BrandIQ?** There is no such thing, but as I should consider something I would say maintaining a consistent online presence sometimes can be challenging, but that is how the internet works, so. **Recommendations to others considering BrandIQ:** By solving these problems and providing valuable expertise, BrandIQ helps businesses improve their overall marketing effectiveness, reach a wider audience, drive growth, and achieve their business objectives. **What problems is BrandIQ solving and how is that benefiting you?** BrandIQ employs strategies to increase brand visibility, improve brand recognition, and create a strong brand identity. This increased awareness can lead to higher customer engagement, improved reputation, and increased trust in the brand. ### 4. Scaling up an app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2023 **What do you like best about BrandIQ?** We enjoy the creativity and technical knowledge of the team when it comes to scaling up mobile app downloads while using amazing creatives. **What do you dislike about BrandIQ?** We haven't encountered any downsides yet. **What problems is BrandIQ solving and how is that benefiting you?** They solve everything related to our digital presence and help us get new users efficiently. - [View BrandIQ pricing details and edition comparison](https://www.g2.com/products/brandiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+10%3A24%3A22+-0500&secure%5Bsession_id%5D=552a459c-c795-409b-820c-5f7e730da27c&secure%5Btoken%5D=37a4963a9d77cf90927681e91a7c78abdebfd2f433683ed6cd56fd3f809cb4dc&format=llm_user) ## BrandIQ Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top BrandIQ Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (292 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (252 reviews)