I like how easy Bitly is to use. It's super fast and helps my team execute their job quickly. Review collected by and hosted on G2.com.

I'm sure there are a lot of things that I could be using Bitly for that I'm not. I guess, getting more information about how I could use Bitly more. Right now, we use it for one thing, but it would be great if Bitly would recommend other things that we could use it for. Review collected by and hosted on G2.com.

Can keep track of when someone clicks vs scans a link. Easy to create and manage all links. Review collected by and hosted on G2.com.

Getting to the analytics. I shouldn't have to click on so many different things to see the data. Plus, that keeps changing. Also, I pay a fair bit and would like to be able to see data further back without paying more. Review collected by and hosted on G2.com.

Being able to see how many customers click on the link. Review collected by and hosted on G2.com.

That I am unable to organize my links by the tags without upgrading to an higher level plan. I can only see them in a long list which is time consuming. Review collected by and hosted on G2.com.

The ease of use for making short-links and QR codes for marketing purposes. Also how easy it is for us to incorporate with multiple sites. Review collected by and hosted on G2.com.

The pricing can be a little high for what you get, there can be some security concerns (like scammers using it for malware/phishing, potential damage to brand trust). Also limited data retention. Review collected by and hosted on G2.com.

What I like best about Bitly is how effortlessly it combines link shortening, branding, and detailed analytics into one streamlined platform. For my website Techmeomi.online, it’s not just a URL shortener—it’s a central part of my traffic tracking and marketing strategy.

Ease of Use: The interface is intuitive, allowing me to create, customize, and track branded links within seconds. Even with multiple campaigns running, I can quickly navigate between analytics views to check which links are performing best.

Ease of Implementation: Setting up Bitly for my campaigns was seamless. I integrated it with my website and social media workflows without requiring complex configurations, and it started delivering insights instantly.

Customer Support: The support team is responsive and knowledgeable, providing helpful resources when I wanted to explore more advanced features like custom domains and campaign tagging.

Frequency of Use: I use Bitly daily to monitor click activity (e.g., 381+ total engagements in my current report), track device usage, and analyze which channels bring the most traffic to my site.

Number of Features: From real-time engagement tracking to device type analysis and top-performing link reports, Bitly offers exactly what’s needed to make informed marketing decisions.

Ease of Integration: Bitly integrates well with my existing tools, and I can easily pair it with Google Analytics for deeper insights. This smooth integration means I spend less time exporting data and more time optimizing campaigns.

Overall, Bitly has made it simple for me to track, understand, and grow my website’s audience with data-driven decisions—all from one clean, easy-to-use platform. Review collected by and hosted on G2.com.

While Bitly offers a fantastic service, the free plan is now very limited, which can be a setback for small businesses or individuals who want basic link tracking. Advanced features like branded domains and deeper analytics are locked behind paid plans, making it difficult for early-stage users to explore the platform's full potential.

Moreover, although the core UI is smooth, there are few limitations in bulk editing or importing links. An improved bulk link management system could save time for agencies like ours that manage hundreds of URLs daily. Review collected by and hosted on G2.com.

Truly great for businesses that want to track overall clicking activity for their campaigns. Review collected by and hosted on G2.com.

Have no issues with Bitly as I've been using it for years and find it easy and direct with its interruptation of the data. Review collected by and hosted on G2.com.

The interface is simple and effective. Being able to brand the "bit" by customizing the link is huge. Review collected by and hosted on G2.com.

Not aware of a downside. It is part of our daily workflow. Review collected by and hosted on G2.com.

Ease of usage, data analytics and AI assistant. Review collected by and hosted on G2.com.

All links dumped in one place. Bifurcation or automatic grouping could help. Review collected by and hosted on G2.com.

I like the seamless work that Bitly provides and the ability to use it in a very easy way. Review collected by and hosted on G2.com.

The subscription tiers could use some improvement. There's a huge jump in cost from the bottom tier to the next tier, which creates a huge gap. It isn't as beneficial in terms of cost for a workplace. It would be nice to have more ad hoc expenses related to just adding more link shorteners to subscription tiers. Review collected by and hosted on G2.com.

Reduces character count and visual clutter Review collected by and hosted on G2.com.

There is not even a little preview to ensure users that it's a legitimate link. Review collected by and hosted on G2.com.