Bitly Reviews & Product Details

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Product Website

Seller

Bitly, Inc.

Languages Supported

English

Product Description

Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

Overview by

Trupti Desai

Discussions

Bitly Community

Pricing

Pricing provided by Bitly.

Free

View More Pricing Information

Bitly Integrations

(51)

Verified by Bitly

Bitly Media

View a dashboard with aggregated metrics for all your links.

View the performance of your links over time.

Generate a downloadable QR Code for any Bitly link.

Create a personalized landing page with links to all of the content most relevant to your customers or audience.

Build, manage, and measure the success of omnichannel campaigns in a single dashboard.

Official Downloads

(3)

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Customer Story: Impactful SMS Messaging When It's Needed Most

Customer Story: Using Bitly to Prove ROI on SMS

Customer Story: 100 Million Bitly Links, 100 Million Better Experience

Bitly Reviews (852)

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Jason P.

Chief Development Officer

Small-Business (50 or fewer emp.)

3/18/2025

"Simple and effective yet provides so much help"

5/5

What do you like best about Bitly?

How quickly I can create a customized QR code and short link that is trackable. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Maybe the mobile app is missing some of the same features as website. It can also be hard to add other users. Review collected by and hosted on G2.com.

Sean W.

Owner Manager

Small-Business (50 or fewer emp.)

2/19/2025

"I use Bit.Ly to stream line and measure my social media strategy."

5/5

What do you like best about Bitly?

I can create unique links for each channel or platform to enable an easy way for my clients to interact with me and I can measure the engage menu that I review from various channels and message categories and types. Vary easy to impliment. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am a small business so costs are always important to me. Review collected by and hosted on G2.com.

Joel O.

Manager strategic planning | new business development | Customer Service

Mid-Market (51-1000 emp.)

12/21/2021

"Awesome Link Tracking Tool"

4.5/5

What do you like best about Bitly?

The amazing thing about bit.ly is that the free plan more than exceeds my expectations. I was able to comfortably track all my ad campaign links. Bit.ly is easy to use and understand. I qlso enjoy the data analysis it provides. I am able to tell wlthe location of he clicks and other important facts and numbers Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Bit.ly truly is amazing. I can hardly place my finger on any shortcomings. Okay, em, the customer service side of bit.ly has to improve on it customer Service level agreement and resolution time. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

2/19/2025

"Great tool for link shortening"

5/5

What do you like best about Bitly?

Bitly is easy to use. We make a link for each of our events, uploads, and documents so we can track how popular or how often things are accessed. We've also gone one step further and began utilizing their new pages feature which allows us to create event pages for our events that run like an app! It's convenient to know what people care about based on the number of downloads. This has streamlined a lot of events and programs for our nonprofit Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Limits of QR code downloads could be improved. Review collected by and hosted on G2.com.

Becky H.

School Librarian/Computer Lab Teacher

Education Management

Mid-Market (51-1000 emp.)

11/7/2024

"Simply the Easiest and Best Way to Shorten Websites"

5/5

What do you like best about Bitly?

I love the ease of using Bitly! It couldn't be easier to use! Bitly helps me when I am sending emails to my coworkers about everything I do. I also love using Bitly to help my coworkers if they need to send out a long link to parents/each other. Using Bitly helps the people they are sending the long links understand what they are clicking on and makes it easier to understand. I use it almost weekly! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like that I can't change the website once it is shortened unless I have a pro account. Review collected by and hosted on G2.com.

Andrew C.

eCommerce Manager

Mid-Market (51-1000 emp.)

3/4/2025

"Drove local reviews and website registrations"

5/5

What do you like best about Bitly?

Very easy to use, I created GMB review links to drive reviews for our branches, very simple to segment and track. We also created QR codes for our counter traffic to drive website registration and adaption both campaigns exceeded expectations and kept costs down. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Maybe I'm missing the option but would like the ability to edit UTM tags Review collected by and hosted on G2.com.

Matt B.

Head of Marketing

Small-Business (50 or fewer emp.)

10/3/2025

"Bitly is Good for Business"

5/5

What do you like best about Bitly?

I like that it allows me to track clicks and provides attribution across many different channels to provide data on the exact sources and specific campaigns. The platform is also very easy to implement, integrate and use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The only things I dislike is the link management costs and the dependency on a third party platform. But these are by no means deal breakers. Review collected by and hosted on G2.com.

Francesca A.

Director Internet Marketing

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/12/2025

"Bitly makes work better!"

4.5/5

What do you like best about Bitly?

Bitly's editable short links and QR codes make work life easier - it is easier to track clicks and to provide a branded link that isn't 500 miles long! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I like everything about Bitly! Maybe if I could have more than 10 QR codes a month... ;) Review collected by and hosted on G2.com.

Ronni E.

Chief Information and Technology Officer / Board Secretary

Small-Business (50 or fewer emp.)

3/4/2025

"I've been using Bitly for a long time - LOVE IT"

4.5/5

What do you like best about Bitly?

Flexibility and redirects are my two favorite aspects of Bitly Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Can't delete old or no longer available bitlys Review collected by and hosted on G2.com.

Jordan E.

Business Owner

Small-Business (50 or fewer emp.)

3/4/2025

"Great Product Easy to Use"

5/5

What do you like best about Bitly?

To me its one of the few programs out there that requires little to no training to use. Creating shortlinks and branded QR codes have been a game changer for us. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The limited number of QR codes you can do in a month. Besides that its great! Review collected by and hosted on G2.com.