--- title: Bing Entity Search API Reviews meta_title: 'Bing Entity Search API Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Bing Entity Search API works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 18 scale: '5' date_modified: '2026-09-22' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Bing Entity Search API Reviews **Vendor:** Microsoft **Category:** [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software) **Average Rating:** 4.4/5.0 **Total Reviews:** 18 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Bing Entity Search API Azure Bing Entity Search API identifies relevant entity based on your searched term, spanning multiple entity types such as famous people, places, movies, TV shows, video games, books, and even local businesses near you. ## Bing Entity Search API Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **auto-account connectivity** of Bing Entity Search API, simplifying their data management tasks. (1 reviews) - Users appreciate the **automation of account connections** in Bing Entity Search API, simplifying management considerably. (1 reviews) - Users love the **easy integrations** of Bing Entity Search API, simplifying account management through automation. (1 reviews) ## Bing Entity Search API Reviews ### 1. Excelent source of of API **Rating:** 5.0/5.0 stars **Reviewed by:** Chameleon R. | Executive Secretary, Computer Software, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 10, 2025 **What do you like best about Bing Entity Search API?** I really appreciate how it connects all my accounts automatically. The automation makes managing everything much easier for me. **What do you dislike about Bing Entity Search API?** The pricing and availability features, especially when compared to other search engines, are important considerations. **What problems is Bing Entity Search API solving and how is that benefiting you?** This is truly the fastest way to promote, thanks to its automated communication features. ### 2. Creates an ease of use from any Programming language **Rating:** 4.0/5.0 stars **Reviewed by:** claudia c. | Senior Business Analyst, Financial Services, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 17, 2023 **What do you like best about Bing Entity Search API?** It was easy to implement and use across multiple platforms with a multitude of languages that have been used over the decades in our legacy and current systems, specifically being able to bring legacy to the forefront **What do you dislike about Bing Entity Search API?** Security and integration are a big ask in our organization due to our legacy systems, the API needs to improve in these areas otherwise we had to create additional functionality to satisfy our needs **What problems is Bing Entity Search API solving and how is that benefiting you?** We wanted to use the Bing Entity search API to query and retrieve search results that can be used by our legacy systems to support subsequent applications that use the information retrieved ### 3. It is incredibly easy to fire a request and receive detailed structured responses **Rating:** 4.5/5.0 stars **Reviewed by:** Siddhartha G. | Project Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 27, 2023 **What do you like best about Bing Entity Search API?** The Bing Entity Search API helps get the searched item's relative search. Including the search parameters and queries for any digital project is very useful. **What do you dislike about Bing Entity Search API?** The search API sometimes returns mixed results that must be filtered in data cleaning. **What problems is Bing Entity Search API solving and how is that benefiting you?** Search results, Query, popular Keywords, Market Research, Customer search and usage, usable digital data, metadata ### 4. AZURE BIG ENTITY SEARCH API -THE RESTFUL API THAT NEVER RESTS **Rating:** 5.0/5.0 stars **Reviewed by:** Shivaling P. | C, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 13, 2022 **What do you like best about Bing Entity Search API?** The Bing Entity Search API is a RESTful web service, making it easy to call from any programming language that can make HTTP requests and parse JSON. You can use the service using either the REST API, or the SDK. An AI service from Microsoft Azure that recognizes and classifies named entities, and finds search results based on them. **What do you dislike about Bing Entity Search API?** The least helpful is that it needs to optimize its AI AND ML models for search optimizing of results and the API calls must be made securely and azure must also integrate well with other services **Recommendations to others considering Bing Entity Search API:** no just optimize **What problems is Bing Entity Search API solving and how is that benefiting you?** The Bing Entity Search API sends a search query to Bing and gets results that include entities and places. Place results include restaurants, hotel, or other local businesses. Bing returns places if the query specifies the name of the local business or asks for a type of business (for example, restaurants near me). Bing returns entities if the query specifies well-known people, places (tourist attractions, states, countries/regions, etc.), or things. ### 5. Seach for most relevant Entity **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya K. | System Engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 22, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Bing Entity Search API?** 1. User friendly, Easy to use. 2. Provides easy search capabilities like place, person, restaurant, Books etc. 3. Easily integrated with web application because of powerful API. 4. Provides location based search entities. 5. Its very helpful in day to day activities. **What do you dislike about Bing Entity Search API?** The service of Azure Bing entity is very good but in the area of a search engine always demands some improvement. The statistical data always changes and in the market of search entities always demands modification and improvements otherwise the service of the Bing entity is best. **What problems is Bing Entity Search API solving and how is that benefiting you?** Azure Bing entity is part of my day-to-day life. It helps me search nearby places, people, books, and many more things. It is easily integrated with web applications, mobile apps, messaging apps, camera apps which help me a lot. The service of the Bing entity is best and always fulfills my demand. ### 6. AZ entity search **Rating:** 4.0/5.0 stars **Reviewed by:** Rakhi G. | Software Engineer Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 20, 2022 **What do you like best about Bing Entity Search API?** Ease of use Volume of results with same entity multiple meanings Cognitive service with concrete json api response **What do you dislike about Bing Entity Search API?** Pricing tier is costlier compared to open sources **What problems is Bing Entity Search API solving and how is that benefiting you?** Finding entity and places. Geo locations with appropriate and applicable types ### 7. Great add on to search functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Arora . | Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 06, 2022 **What do you like best about Bing Entity Search API?** Having search functionality integrated by leveraging this API makes sure entity search is integrated within different service or product offerings such that the customer is not routing for anything outside of the product and everything is searchable within the solution itself. **What do you dislike about Bing Entity Search API?** Result optimization needs to be done since we already know competitors are having great optimization of search engines. Offering better and optimized results across search options. **What problems is Bing Entity Search API solving and how is that benefiting you?** To provide as an API integration within different business platforms where search ability is the functionality offered within the solution where information is available with the help of an API and search engine is integrated. ### 8. Awesome irreplaceable experience **Rating:** 5.0/5.0 stars **Reviewed by:** Debasmita D. | Developer Community Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 09, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Bing Entity Search API?** Using Azure Bing Entity Search API I get enhanced search details from billions of web documents with much more comprehensive result which made my work easier to some extent. **What do you dislike about Bing Entity Search API?** Nothing as of now I disliked about this product as it fulfilled all the requirements of my current project. **Recommendations to others considering Bing Entity Search API:** I would recommend every geeky employees to use it **What problems is Bing Entity Search API solving and how is that benefiting you?** With the Bing API, I can leverage the same technologies used by search engine giants in my enterprise application stack. All it takes is a simple integration using their API and I can start querying for both internal and web-based information right within my own software. ### 9. Business ideas **Rating:** 2.5/5.0 stars **Reviewed by:** fahad i. | Technical Trainer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 17, 2022 **What do you like best about Bing Entity Search API?** Good products as always provided by the producers in the company **What do you dislike about Bing Entity Search API?** Least quality products as well that not good at all. **What problems is Bing Entity Search API solving and how is that benefiting you?** Research about the projects as usually. ### 10. Amazing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Manik S. | System Management Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 15, 2022 **What do you like best about Bing Entity Search API?** It provides real-time search suggestions, it can provide multiple entities for queries with multiple possible meanings. It helps in finding places. It can help in creating Bing maps. **What do you dislike about Bing Entity Search API?** We cannot access Bing API using ordinary queries in web apps as the service doesn't support cross-origin queries. It only supports JSONP. It requires great expertise to manage. **What problems is Bing Entity Search API solving and how is that benefiting you?** The functionality offered by Azure Bing Entity Search API is phenomenal, as in the Azure Bing service offered within the solution where information is available with the help of an API and search engine is integrated, which makes it user-friendly. ### 11. Azure Bing Entity Search API **Rating:** 4.5/5.0 stars **Reviewed by:** Ravinder H. | AIX Lead , Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 27, 2022 **What do you like best about Bing Entity Search API?** Search is a very common tool in today's world to solve the problem and provide the appropriate result to user. - API for custom search integration - Its reliable and Fast - Good search Results with high speed. **What do you dislike about Bing Entity Search API?** - Costly - UI of Web search is not good - Filter option could be more intuitive **What problems is Bing Entity Search API solving and how is that benefiting you?** Azure Bing Search is good for enterprise problem-solving activities like IT companies, Automotive etc. User does not need to switch to other apps they can use inbuilt entity search in web application. ### 12. Most sorted search engine you can get! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 21, 2022 **What do you like best about Bing Entity Search API?** When you use azure bing api you will always get a result which is to the point. The best thing about this is that you will not need to search something with exact keyword. **What do you dislike about Bing Entity Search API?** There's no such downside of azure bing api. But yes there's always a scope of improvement and it can visually more pleasing if there's some tricks and tweaks can make in the ui. **What problems is Bing Entity Search API solving and how is that benefiting you?** In terms of searching something very specific without any nonsense you will always look for bing. It can save so much time in daily basis if you working in a content creation work. ### 13. Azure Bing Entity Search API - Above average experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 21, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Bing Entity Search API?** The search results are more or less good. It offers unique search results of websites in comparison to competitors. The best thing is it is pretty quick and free. **What do you dislike about Bing Entity Search API?** The user experience is not up to the mark. The search results are not that relevant at times. The image downloading method is a bit clumsy too. More customisation is needed to be done. **What problems is Bing Entity Search API solving and how is that benefiting you?** It solved the problem of obtaining unique results which are generally not shown in the top suggestions in other search APIs. It provides good results even on searching broad keywords. ### 14. Azure Bing Entity Search API has been a fantastic experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 21, 2022 **What do you like best about Bing Entity Search API?** It offers appropriate search results on the basis of search queries. It is pretty quick and it is completely free. It offers the most relevant search results even better than prime competitors. **What do you dislike about Bing Entity Search API?** The Azure Bing Entity Search API is pretty good. But the user experience and interface can be improved further. The image search thing can be made better to obtain relevant ones. **What problems is Bing Entity Search API solving and how is that benefiting you?** It helps in obtaining the best results which are relevant as per the search query. Moreover, by searching a single word offers better outcomes which help me immensely in my research work. ### 15. Azure Bing Entity Search API experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 30, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Bing Entity Search API?** 1. Ease of Use 2. Provides real-time search suggestions 3. Allows location-based searches of entities. 4. Can be easily integrated with web applications because of API. **What do you dislike about Bing Entity Search API?** 1. Can be more customized and can be further improved 2. Better search ranking algorithm can be used 3. Optimization of results should be improved, sometimes output irrelevant information. **Recommendations to others considering Bing Entity Search API:** Good option if you want to add global search functionality in your application :) **What problems is Bing Entity Search API solving and how is that benefiting you?** 1. Users don't need to switch apps for searching, they can use built-in Entity search in web applications to perform their search. 2. Easy integration with mobile apps, messaging apps, camera apps, etc. ### 16. Search for people, places and things! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 23, 2022 **What do you like best about Bing Entity Search API?** AZURE Bing Entity search API provides easy search capabilities for people, places and things. e.g. search "nearby restaurants" **What do you dislike about Bing Entity Search API?** It is good search capabilities but still to be matured in comparison to similar Google search **Recommendations to others considering Bing Entity Search API:** Do thorough comparison with Google search capabilities..for Microsoft products Bing might be better **What problems is Bing Entity Search API solving and how is that benefiting you?** It can add search capabilities to include nearby places, well-known people and things like food, songs etc very easily ### 17. Azure Bing Entity - API from Microsoft **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 19, 2022 **What do you like best about Bing Entity Search API?** (API) Queries to help search for anything you want, knowingly or unknowingly you are using Application programming interface in your day-to-day activities **What do you dislike about Bing Entity Search API?** Selection of types of API to make systems interface each other **What problems is Bing Entity Search API solving and how is that benefiting you?** We are using our supplier base to work on a few categories ### 18. Great for Website Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah P. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 31, 2018 **What do you like best about Bing Entity Search API?** This is a great tool not only at looking at the statistic, but for management of our website, by being able to improve the experience of those who visit it. **What do you dislike about Bing Entity Search API?** This really is a beautiful product giving you tools to help out your business. There is always room for improvement when it comes to being able to view statistical data. **Recommendations to others considering Bing Entity Search API:** Really is a great tool that any business should look at when they are creating content for their website, blog, or app. It helps to give statistics and helps with searching for things that a business could find helpful for them. **What problems is Bing Entity Search API solving and how is that benefiting you?** It gives us a better understanding of what others are looking at when they see our organization online. It also helps as to look at what other similar and different business are like as well. So it helps us with our research so the end result is to reach more people through improvement with this tool. ## Bing Entity Search API Discussions - [What is Azure Bing Entity Search API used for?](https://www.g2.com/discussions/what-is-azure-bing-entity-search-api-used-for) - [View Bing Entity Search API pricing details and edition comparison](https://www.g2.com/products/bing-entity-search-api/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-23+18%3A19%3A58+-0500&secure%5Bsession_id%5D=919bafcf-4a9c-48c3-be99-cc82d5386584&secure%5Btoken%5D=e11d0a7e1cfd657856016e592b0088408b1e9aa2779eec7092614e4fa3b25bc9&format=llm_user) ## Bing Entity Search API Features **Compatibility** - Federated Search - File Types - Global Language Support **Agentic AI - Enterprise Search Software** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning **Search Queries** - Typo Tolerance - Faceted Search - Synonyms - Highlighting - Natural Language - Full Text Search **AI powered search - Enterprise Search Software** - Generative RAG (Retrieval augmented generation) - Relevance Tuning - NLP & Semantic search - Fuzzy Search **Functionality** - Personalization - Search Analytics - Integrations - Visual Analytics - Real-Time Analytics **Compatibility - Enterprise Search Software** - File Types - Federated Search - Global Language Support **Additional Functionality** - Sentiment Analysis - Data Import/Export - Behavior Tracking - Data Storage Management - Single Sign On - AI Copilot - API - Multiple Data Sources - Activity Dashboard - Forecasting - Metadata Management - File Management - Text Analysis - Drag & Drop - Compliance Management - Tagging - Indexing - Autocomplete - For eCommerce - Customer Database - Catalog Management - Query Suggestions - Document Management - Access Controls/Permissions - Content Management - Generative AI - Task Management - Reporting & Statistics - Search/Filter - Data Capture and Transfer - Data Visualization - Alerts/Notifications - For Enterprises - User Management **Functionality - Enterprise Search Software** - Personalization - Search Analytics - Integrations **Search Queries - Enterprise Search Software** - Highlighting - Faceted Search - Typo Tolerance - Synonyms ## Top Bing Entity Search API Alternatives - [Yext](https://www.g2.com/products/yext/reviews) - 4.4/5.0 (1,092 reviews) - [Slack](https://www.g2.com/products/slack/reviews) - 4.5/5.0 (37,903 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - 4.6/5.0 (13,608 reviews)