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Compare Amazon Cognito and Auth0 
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At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (49.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Amazon Cognito
Star Rating
(46)4.1 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon CognitoAuth0
Star Rating
(232)4.3 out of 5
Market Segments
Small-Business (49.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amazon Cognito excels in its Self Service Password Reset feature, scoring 8.8, which allows users to easily manage their passwords without needing admin assistance. In contrast, Auth0 by Okta also offers a robust self-service option but scores slightly lower at 8.8, indicating a more streamlined experience with Cognito.
- Reviewers mention that Amazon Cognito's Multi-Factor Authentication is highly effective, with a score of 8.5, providing a solid layer of security. Auth0 by Okta, however, shines with a slightly higher score of 8.6, indicating a more comprehensive approach to multi-factor options, which users appreciate for its flexibility.
- G2 users highlight the ease of setup for target systems in Amazon Cognito, scoring an impressive 9.7, which makes it particularly appealing for small businesses looking for quick deployment. In comparison, Auth0 by Okta also performs well but scores 9.0, suggesting that while it is user-friendly, Cognito may offer a more straightforward setup process.
- Reviewers mention that Amazon Cognito's Cloud Directory feature is rated highly at 9.2, making it easy for users to manage identities in a cloud environment. Auth0 by Okta also provides a cloud directory but scores slightly lower at 8.5, indicating that Cognito may offer a more seamless experience in this area.
- Users on G2 report that Amazon Cognito's Scalability is a standout feature with a score of 9.2, making it ideal for growing businesses. Auth0 by Okta, while still scalable, scores 8.6, suggesting that Cognito may better accommodate rapid growth and increased user demands.
- Users say that the Administration Console in Auth0 by Okta is rated 8.6, providing a user-friendly interface for managing settings and users. In contrast, Amazon Cognito's console scores lower at 6.8, indicating that users may find it less intuitive and harder to navigate compared to Auth0's offering.
Pricing
Entry-Level Pricing
Amazon Cognito
No pricing availableAuth0
Free Plan
Free
Get Auth0 for free with up to 25,000 active users, unlimited logins. No credit card required.*
- Social Authentication (Google, Facebook, etc.)
- Auth0 Database Connection
- Native Lock UI for Mobile
Free Trial
Amazon Cognito
No trial information availableAuth0
Free Trial is available
Ratings
Meets Requirements
8.6
36
8.8
174
Ease of Use
8.1
36
8.6
179
Ease of Setup
8.5
12
8.4
146
Ease of Admin
8.5
11
8.4
112
Quality of Support
7.4
34
8.6
160
Has the product been a good partner in doing business?
8.3
11
8.3
99
Product Direction (% positive)
8.0
35
8.1
174
Features by Category
Authentication Options
Not enough data
9.0
67
Not enough data
8.6
61
Not enough data
8.6
52
Not enough data
9.0
62
Not enough data
8.7
52
Not enough data
8.8
49
Access Control Types
Not enough data
8.6
56
Not enough data
8.9
51
Not enough data
8.6
49
Not enough data
8.7
39
Not enough data
8.8
40
Administration
Not enough data
9.1
56
Not enough data
8.9
62
Not enough data
8.7
67
Not enough data
9.0
67
Not enough data
8.8
62
Platform
Not enough data
8.8
55
Not enough data
8.6
55
Not enough data
8.6
67
Not enough data
8.6
55
Not enough data
8.3
61
Not enough data
8.3
59
Not enough data
8.7
51
User on/off Boarding
Not enough data
7.9
16
Not enough data
8.8
17
Not enough data
8.8
14
Not enough data
8.8
14
Not enough data
8.3
12
Not enough data
8.1
15
User Maintenance
Not enough data
8.8
20
Not enough data
8.4
18
Not enough data
8.3
15
Governance
Not enough data
8.4
16
Not enough data
8.5
14
Administration
Not enough data
8.0
16
Not enough data
8.2
11
Not enough data
9.6
15
Not enough data
8.9
18
Authentication type
Not enough data
8.4
32
|
Verified
Not enough data
8.8
27
Not enough data
9.2
33
|
Verified
Not enough data
8.8
30
Not enough data
9.1
32
|
Verified
Not enough data
9.0
27
Not enough data
9.0
30
|
Verified
Not enough data
8.9
29
|
Verified
Functionality
Not enough data
8.8
31
Not enough data
9.2
30
Implementation
Not enough data
9.2
37
|
Verified
Not enough data
8.8
32
|
Verified
Not enough data
8.6
28
Administration
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
9.0
8
Functionality
8.0
11
|
Verified
9.0
49
|
Verified
8.1
13
|
Verified
9.0
59
|
Verified
9.0
13
|
Verified
9.1
55
|
Verified
Feature Not Available
8.8
44
8.1
12
|
Verified
8.9
48
|
Verified
8.0
11
|
Verified
8.8
48
|
Verified
AI Authentication Risk Management - Customer Identity and Access Management (CIAM)
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
8.3
5
Not enough data
9.0
5
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)
Not enough data
8.7
5
Not enough data
8.0
5
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)
Not enough data
8.7
5
Not enough data
9.0
5
Functionality
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
9.0
49
Not enough data
8.7
49
Not enough data
9.2
57
Not enough data
9.0
44
Type
Not enough data
Feature Not Available
Not enough data
8.9
48
Reporting
Not enough data
9.0
48
Not enough data
8.5
50
Not enough data
9.6
8
Not enough data
8.8
8
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.4
8
Administration & Governance - Identity and Access Management (IAM)
Not enough data
9.8
8
Not enough data
8.3
8
Generative AI - Identity and Access Management (IAM)
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
7.9
8
Categories
Categories
Shared Categories
Amazon Cognito and Auth0 are categorized as Customer Identity and Access Management (CIAM)
Unique Categories
Amazon Cognito has no unique categories
Reviews
Reviewers' Company Size
Amazon Cognito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Auth0
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.9%
Computer Software
15.9%
Financial Services
9.1%
Automotive
6.8%
Internet
4.5%
Other
47.7%
Computer Software
25.1%
Information Technology and Services
15.8%
Financial Services
6.5%
Computer & Network Security
4.7%
Marketing and Advertising
4.2%
Other
43.7%
Alternatives
Discussions
Amazon Cognito has no discussions with answers
Getting MFA with India KYC
1 Comment
DW
You can set up custom MFA factors with with guide. https://auth0.com/docs/multifactor-authentication/customRead more
How do you port email templates to a third-party vendor?
1 Comment
KS
Hey there Tom!
It's Konrad - Auth0 Community Engineer. I think this question is more toward Emarsys than us. Let me understand that more thoroughly, as...Read more
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