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Aurea CRM Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy access provided by Aurea CRM, facilitating effective work both in-office and remotely. (1 mentions)
Users value the flexible customization of Aurea CRM, enhancing their workflow and aligning with specific sales processes. (1 mentions)
Users benefit from the feature richness of Aurea CRM, enhancing sales management and customization for a 360-degree view. (1 mentions)
Users value the flexibility of Aurea CRM, enhancing customization and aligning seamlessly with their sales processes. (1 mentions)
Users appreciate the intuitive interface of Aurea CRM, as it enhances ease of use and boosts productivity. (1 mentions)
Users express concerns over the high costs associated with Aurea CRM, impacting smaller business affordability. (1 mentions)
Users struggle with the steep learning curve of Aurea CRM, making setup and mastery challenging for less technical teams. (1 mentions)
Users find the system not intuitive, leading to challenges in setup and learning, especially for less technical teams. (1 mentions)
Users face a steep learning curve with Aurea CRM, finding it complex for teams lacking technical expertise. (1 mentions)
Users experience slow performance with Aurea CRM, leading to frustrations during use and impacting productivity. (1 mentions)

5 Pros or Advantages of Aurea CRM

5 Cons or Disadvantages of Aurea CRM

Aurea CRM Reviews (26)

Reviews

Aurea CRM Reviews (26)

4.1
26 reviews
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Mahe H.
MH
Mahe H.
Operations Coordinator
Broadcast Media
Small-Business (50 or fewer emp.)
"Unified CRM with Customization and Usability Challenges"
4/5
What do you like best about Aurea CRM?

I appreciate how Aurea CRM unifies sales, marketing, and customer service into one cohesive system, which means we don't have to jump between separate tools. The 360° customer view is incredibly strong, letting us see every interaction, past purchase, support ticket, and conversation in one place, so we're never unprepared for a call or reply. I really value its customizability without requiring heavy coding, allowing us to tweak fields, workflows, and dashboards to match our business processes. The reporting and analytics are intuitive and actually used by our team regularly, helping us spot trends and manage our pipeline efficiently. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

The biggest pain point for our team is that the user interface can feel dated and a bit clunky compared to newer CRM tools. Some workflows take extra clicks to complete, and the navigation isn’t always intuitive—new team members often need extra training to get comfortable, which slows down onboarding. The initial setup of Aurea CRM was functional but definitely on the more complex side. Overall, the platform is solid once configured, but the setup process would benefit greatly from better migration tools, pre-built templates, simplified permissions, guided workflows, and more self-service integration setup. Review collected by and hosted on G2.com.

Fabian A.
FA
Fabian A.
Sr Supervisor Service Delivery (IT Service Delivery) | Insulet
Medical Devices
Small-Business (50 or fewer emp.)
"Everything Just Works—Reallyawesome experience Enjoy Using It"
4/5
What do you like best about Aurea CRM?

Everything I mean is really good to use it Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I mean everything is of for me I really like it Review collected by and hosted on G2.com.

Adan G.
AG
Adan G.
Small-Business (50 or fewer emp.)
"Effortless Setup & Team Adoption with Aurea CRM"
5/5
What do you like best about Aurea CRM?

I love how easy Aurea CRM was to teach to our reps. We probably only had one meeting for about thirty minutes to go over the software, and they picked it up quickly. The simplicity of the software is another thing I appreciate, especially for dispositioning and notating the accounts. It's also very easy to set up, and I would highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

None Review collected by and hosted on G2.com.

Asfandyar A.
AA
Asfandyar A.
"Highly Customizable, Boosts Sales Efficiency"
4/5
What do you like best about Aurea CRM?

I like the combination of comprehensive sales tools and flexibility that Aurea CRM offers. It provides a 360-degree view of customer and prospect data, making it easier and more transparent to track leads, opportunities, and interactions. The sales pipeline and opportunity management features allow me to prioritize and confidently follow up on deals. Aurea CRM's high customizability lets me tailor workflows and views to align with our sales processes. The intuitive interface and mobile access ensure effective work whether in the office or on the go. Additionally, the integration capabilities with email and calendar tools streamline daily tasks and boost productivity across the sales cycle. Switching to Aurea CRM gave us more flexibility, stronger customization options, and improved visibility into our sales pipeline, better aligning with our sales processes and reporting needs. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

Steep learning curve: Some users find it complex to set up and learn, especially for teams without strong technical expertise. User interface and performance: A few reviewers mention that parts of the interface can feel outdated or less intuitive than more modern CRM systems, and that loading or performance can be sluggish at times. Cost concerns: The pricing and total cost of ownership can be higher compared with other CRM solutions, which can be a consideration for smaller businesses. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Best CRM on the market right now"
3/5
What do you like best about Aurea CRM?

Aurea is the best CRM provider in my opinion because its user-friendly UI is great. It has more features like nurturing leads and many more which help many business owners to organize leads. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

There are some key points which hurt, such as pricing and mobile app features, because Salesforce and other CRM providers already have those features and offer good prices. Review collected by and hosted on G2.com.

LS
Lisa S.
Mid-Market (51-1000 emp.)
"Very concise and effective CRM"
4/5
What do you like best about Aurea CRM?

It's very user friendly which makes adopting the CRM a breeze. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

It can be costly to adopt and employ when compared to other CRM platforms. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Verified User in Accounting
Small-Business (50 or fewer emp.)
Originally submitted 10/16/2019
Business partner of the seller or seller's competitor, not included in G2 scores.
"My data always and everywhere"
2.5/5
What do you like best about Aurea CRM?

truly a super CRM application for the structured company Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

The cost could be a negative factor even if it is worth it. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Aurora product review"
3.5/5
What do you like best about Aurea CRM?

I like the fact that the company used Amazon web services behind the scenes. This really gives it a fighting chance in the broad CRM market out there. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I wish they had more variety of mobile apps offered. Sales force really knocks it out of the park on this note. Review collected by and hosted on G2.com.

AM
Andy M.
Small-Business (50 or fewer emp.)
"Concrete and secure sales Aurea CRM !!"
4.5/5
What do you like best about Aurea CRM?

We decided to give it a try by allowing you to use your system where we could find each specification of the tool and showing itself the detailed operation of how to make sales, for us it was immediately the best possible solution I love how we can use this system and directly coupled to our Company because it allows me to bring traffic, we can use it in any marketing system to broaden the search and attract new customers, we have not had any kind of problem with the operation and users offer us positive comments for the good work in sales. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

Definitely a tool that worked correctly, the options it offers us to achieve specific sales are very effective, so we have not had an inconvenient point regarding its operation, for that reason I do not have any negative opinion regarding each tool that is offered, it seems to me it can improve, adding more features some type of text design or improvement in future advertising. Review collected by and hosted on G2.com.

Verified User in Animation
AA
Verified User in Animation
Small-Business (50 or fewer emp.)
"Complete and powerful"
4/5
What do you like best about Aurea CRM?

Perfect integral solution for customer management, I like all the options and tools it offers, the ease of use is good. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I would improve the speed and optimize it Review collected by and hosted on G2.com.