# ASA Agent Reviews
**Vendor:** Since Kindly  
**Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)
## About ASA Agent
ASA Agent is an AI-powered automation tool for Apple Search Ads. It manages App Store advertising campaigns autonomously — discovering keywords, optimizing bids, managing budgets, and building campaign structures — without manual intervention. The agent runs twice daily, analyzing campaign performance data including revenue, ROAS, cost-per-install, and download trends. It raises bids on profitable keywords, lowers bids on underperformers, pauses what doesn't convert, and discovers new keyword opportunities through Search Match campaigns. ASA Agent creates a full campaign structure per country — Discovery campaigns for finding new keywords, Generic campaigns with exact-match targeting, and Maximize Conversions campaigns for automated scaling. Cross-negatives are applied automatically so campaigns don't compete with each other. Powered by Claude (Anthropic's AI), the agent reads campaign data and makes decisions like an experienced media buyer — not a rule-based automation bot. Every action comes with a plain-English explanation of the reasoning. Setup takes about 10 minutes: connect your Apple Search Ads account via API keys or account invite, add App Store Connect access for revenue data, set a monthly budget and optimization goal (more downloads, break even, or maximize profit). The agent handles everything from there. After every run, you receive a detailed report via email or Telegram covering: actions taken, performance metrics, territory health, and next steps. ASA Agent is built for indie developers and small app businesses who want expert-level Apple Search Ads management without hiring an agency or spending hours on manual optimization. Pricing starts at $49/app/month (flat rate, no percentage of ad spend).






- [View ASA Agent pricing details and edition comparison](https://www.g2.com/products/asa-agent/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-23+22%3A03%3A21+-0500&secure%5Bsession_id%5D=c8fa0769-06bf-4f81-b2ab-b423a3bbd3ea&secure%5Btoken%5D=c59e1a5acffbb52fa5a6cfaeb0745c0d4a035c33242ca8437e89919b112d03f6&format=llm_user)

## ASA Agent Features
**Campaign Management & Optimization**
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Ad and Landing Page Scheduling
- Scenario Planning
- Portfolio Bid Optimization
- Budget Execution & Monitoring

**Analytics & Administration**
- Ad and Conversion Tracking
- Attribution
- Reports

**Platform**
- APIs
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Workflow Capability
- Internationalization

## Top ASA Agent Alternatives
  - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,929 reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,391 reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,034 reviews)