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ASA Agent

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ASA Agent is an AI-powered automation tool for Apple Search Ads. It manages App Store advertising campaigns autonomously — discovering keywords, optimizing bids, managing budgets, and building campaign structures — without manual intervention. The agent runs twice daily, analyzing campaign performance data including revenue, ROAS, cost-per-install, and download trends. It raises bids on profitable keywords, lowers bids on underperformers, pauses what doesn't convert, and discovers new keyword opportunities through Search Match campaigns. ASA Agent creates a full campaign structure per country — Discovery campaigns for finding new keywords, Generic campaigns with exact-match targeting, and Maximize Conversions campaigns for automated scaling. Cross-negatives are applied automatically so campaigns don't compete with each other. Powered by Claude (Anthropic's AI), the agent reads campaign data and makes decisions like an experienced media buyer — not a rule-based automation bot. Every action comes with a plain-English explanation of the reasoning. Setup takes about 10 minutes: connect your Apple Search Ads account via API keys or account invite, add App Store Connect access for revenue data, set a monthly budget and optimization goal (more downloads, break even, or maximize profit). The agent handles everything from there. After every run, you receive a detailed report via email or Telegram covering: actions taken, performance metrics, territory health, and next steps. ASA Agent is built for indie developers and small app businesses who want expert-level Apple Search Ads management without hiring an agency or spending hours on manual optimization. Pricing starts at $49/app/month (flat rate, no percentage of ad spend).

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