--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/12/2026 "Driving Better Product Decisions with Amplitude" 5/5 What do you like best about Amplitude Analytics? What I like best about Amplitude is how easily it turns product data into actionable insights. As a Analyst, I frequently use funnels, user journey analysis, retention reports, and segmentation to understand user behavior and identify friction points. The interface is intuitive, allowing me to create dashboards and analyses quickly without extensive technical support. Session Replay is particularly valuable because it helps me understand the reasons behind user behavior, not just the metrics. The Session Replay Agent further enhances this by analyzing replay data at scale and surfacing key insights, helping us identify usability issues and user pain points much faster. Amplitude's AI-powered analytics is another standout feature, enabling me to ask questions in natural language and get insights much faster than traditional analysis methods. Amplitude Guides and Surveys have also been extremely useful for creating onboarding tours, collecting NPS feedback, and driving user engagement directly within the product without requiring additional tools. The platform handles large datasets efficiently, makes it easy to share insights across teams, and has helped us make more informed product decisions by quickly measuring the impact of new features and improvements. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? One area where Amplitude could improve is customer support. While the documentation, learning resources, and knowledge base are comprehensive and usually help answer most implementation and analytics questions, it can sometimes be challenging to get timely assistance from a human support agent when more complex issues arise. Response times can be longer than expected, especially when you need direct guidance or troubleshooting support. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Before adopting Amplitude, it was difficult to get a complete view of how users interacted with our product and to understand where they were dropping off in key workflows. Analyzing user behavior often required combining data from multiple sources and relying on engineering support for deeper investigations. With Amplitude, we can track user journeys, analyze funnels, measure feature adoption, and monitor retention in a single platform. Session Replay helps us understand the reasons behind user behavior, while Guides and Surveys enable us to collect feedback and improve onboarding experiences directly within the product. The platform's integrations with our broader data ecosystem have helped centralize analytics and reduce the effort required to bring data together from different sources. As a result, our team can identify issues faster, validate product decisions with data, and measure the impact of new features more effectively. The biggest benefit has been faster and more confident decision-making. Instead of spending hours gathering and validating data, we can quickly surface insights and focus on improving the customer experience. Consolidating analytics, session replay, in-product engagement, and AI-powered insights into a single platform has also delivered strong ROI by reducing the need for multiple tools and improving team productivity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kumar V.") KV Kumar V. EA to CEO Small-Business (50 or fewer emp.) 3/24/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Insightful but Needs UI Improvements" 3.5/5 What do you like best about Amplitude Analytics? I like the session play feature in Amplitude Analytics, as it helps me understand when a feature is used and for how long. This insight is valuable because it allows my team and me to rethink our features. If there's a need, we can enhance them to make the user experience more friendly. I also find the initial setup of Amplitude Analytics very easy. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I think that choosing cohort features should improve and enhance. That feature is very lengthy and while using, sometimes the particular things are not available, which makes it harder to find the data. I think it should be more user-friendly. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to gain insights into feature usage, which helps our sales team pitch appropriate features to leads and aids in enhancing product usability. Review collected by and hosted on G2.com. Show More 5/1/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Marketing Operations Sr Associate Small-Business (50 or fewer emp.) 5/20/2025 "Intuitive Analytics with AI, Perfect for Tracking Funnels" 4/5 What do you like best about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can prompt it directly from Slack to create reports and dashboards. Whenever I notice something unusual in my digital funnel, I can directly ask questions about it and investigate where the changes are coming from. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I currently have no dislikes Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps me identify bottlenecks in my digital funnels, making it easy to ask questions and draft reports directly with AI and Slack integration. Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mafalda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mafalda B.") MB Mafalda B. Mid-Market (51-1000 emp.) 6/4/2026 "AI-Driven Insights, But Setup Challenges" 4/5 What do you like best about Amplitude Analytics? I like the new AI chat feature in Amplitude Analytics. It's pretty remarkable because you can just ask the chats what you're looking for, and it automatically gives you an answer. This means I don't have to create a dashboard for tasks like user reviews or getting summaries for a proof of concept; I can just ask the chat to provide me with a list of events and get the granularity I want for the results. This feature really streamlines my workflow. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I'm frustrated with the AI chat sometimes when I ask for updated results and it says there are no more events in the past time period, even though I know there have been. I have to contradict the AI agent before it finds the answer. Also, the initial setup of Amplitude Analytics was not the easiest. We had a lot of issues related to data cohorts. Although it might be related to our data warehouse, the setup felt difficult. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to measure and review engagement success of new features through conversion funnels. The AI chat feature helps save time by providing answers without creating dashboards. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 6/2/2026 "Fast, Insightful Analytics—Occasional Chart Loading Hiccups" 3.5/5 What do you like best about Amplitude Analytics? Amplitude provides an easy-to-access UI that lets me quickly aggregate event data for user behavior studies. Chart load times have improved massively compared with a few years ago, when I first started using the product. The stitching between user device ID and Amplitude ID is one of Amplitude’s biggest strengths, because it allows us to properly identify a unique user—especially when your product exists across multiple platforms. It also supports Claude MCP, which is really helpful for analysis that involves multiple data sources. The new Amplitude AI release is genuinely useful as well, and I’ve already started incorporating it into my workflow to analyze product releases and user behavior. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes the charts get stuck loading, especially when I’m sharing my screen during a team call on Slack, Zoom, or Google call. The tool currently lacks support for creating secondary aggregations, such as consecutive daily/weekly feature usage and the average of an event property per user. Customer support has also gotten weaker over the past year, particularly after a series of transitions to new account managers. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude helps me understand how users react to and interact with content and new feature releases on our platform. Being able to visualize different property breakdowns easily allows us to quickly drill down into the key drivers behind changes in our core KPI metrics. The user lookup feature is also extremely useful for tracing the user journey and identifying potential bugs or points of disruption in our product. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12910759/official_response/edit) Easy stitching between device ID and Amplitude ID, plus the improved chart loading times, sounds like it's making a real difference for you. Support feeling weaker after multiple account manager transitions is fair to call out, that kind of turnover shouldn't cost you responsiveness. The gap on secondary aggregations, like consecutive usage or per-user event averages, is also worth flagging as a feature request. Sending both through support.amplitude.com would help make sure the right teams see them. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 1/6/2026 "Intuitive, Powerful Analytics That Drive Product Decisions" 4/5 What do you like best about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the platform is both intuitive and powerful, allowing me to track user actions and analyze behavior easily, all without needing to write any code. I find its capabilities for funnels, retention, and path analysis particularly strong—these are areas I often struggle to analyze in other tools like Looker. We also make extensive use of the cohorts feature, which is great because Amplitude lets us build dynamic cohorts based on actual user behavior. I can then apply these cohorts across analyses, experiments, and activations. The user experience is very friendly, and I find it straightforward to learn how to use the various features without spending a lot of time on documentation. Still, it's helpful that the documentation is thorough and clear, so whenever I can't figure something out intuitively, I can easily find the answers I need. Setting up experimentation is also simple in Amplitude; we use it for all our AB tests, and implementation doesn't require deep technical expertise. In terms of customer support it works quite well. At least with the enterprise plan there's customer support available and they are usually quick to answer questions and solve issues. Integration with other tools is possible and easy to configure. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles are less focused on analytics. Some of the more advanced features, like funnels, cohorts, and formulas, can initially feel overwhelming. It's crucial to have a well-thought-out event planning process. I've noticed that if the event taxonomy isn't carefully designed from the beginning, analyses can quickly become confusing or even misleading, and making corrections later is quite challenging. The same goes for naming conventions—managing a large number of events can get complicated without consistency. Although this hasn't been an issue for us yet, I've heard that costs can rise rapidly as event volume and user numbers increase, which could be a concern for startups or teams dealing with a lot of noisy events. While the tool allows to accomplish a lot without SQL, performing truly custom or edge-case analyses can feel limited compared to using a data warehouse with a BI tool. Additionally, working with large datasets or complex charts can sometimes result in slow load times. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics enables me to truly understand how users interact with our product. Instead of relying on guesswork, I now have access to clear, event-based insights that reveal exactly what users are doing throughout our platform. This clarity helps our teams pinpoint the factors that drive activation, engagement, and retention, moving us away from assumptions and toward data-driven decisions. By examining funnels, user paths, and retention metrics, Amplitude makes it straightforward to identify where users are dropping off and which behaviors are linked to long-term success. For example, after launching a new acquisition funnel, we used Amplitude daily to track its performance and to analyze where and why users were most likely to leave the process. Another advantage is that everyone in the company can access the tool and independently gather insights, without needing to know SQL or rely heavily on the data team. This self-serve capability empowers all team members to make informed decisions. Amplitude has also simplified the implementation and management of A/B tests and experiments. Previously, it was challenging to run and centralize multiple tests, especially given our limited traffic. Now, with features like mutually exclusive groups and holdout groups, Amplitude offers promising solutions to these limitations, although we have not yet fully tested these capabilities. Overall, Amplitude benefits me by delivering faster answers to product questions, eliminating the need to wait for custom reports. It fosters clear alignment across product, growth, and engineering teams by providing a shared, reliable source of product and digital data. This enables us to make decisions based on measurable improvements in activation, retention, and feature adoption. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Michelle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle M.") MM Michelle M. Small-Business (50 or fewer emp.) 6/2/2026 "Effective Funnel Insights, but Clunky Journey Tool" 4/5 What do you like best about Amplitude Analytics? I love how Amplitude Analytics shows me where people are actually falling off the funnel. I can really easily jump in and see if there's a huge gap at one stage. As we make changes to our marketing plan, we can see how those gaps change. It's easy to jump into specific cohorts of users, so I can see if a specific cohort's falling off. The funnel tool, I find really effective. I can quickly do data analysis for anything really fast, see how many users have done something, and answer questions on my own without needing to ask a developer team or a data team. I find it is a lot better and more user-friendly than some other analytics tools that I've used as someone who isn't a developer. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Their journey tool is not good. I find it very clunky and unintuitive, and they've recently tried to introduce a lot of AI features that just don't work. They crash out a lot of the time before they're able to give me proper answers. Things that are supposed to run on recurring basis just don't, I find. I've really struggled with their AI tools, but I know they're new. There's also a pretty hefty learning curve for someone coming in. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to identify gaps in user journeys, letting me see where users drop off. It helps adjust our marketing strategies effectively and analyze specific user cohorts for better targeting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 6/2/2026 "AI Dashboard Agent Makes Reporting Fast, Consistent, and Easy" 5/5 What do you like best about Amplitude Analytics? The AI dashboard agent is the feature I use the most. It helps me keep consistency in reporting and provides easy, fast ways to create graphs. The AI also flags when we might need more granular event instrumentation, which saves a lot of time. The UX is easier to use thanks to the chat history and clean navigation. The second feature I rely on is Guides, which is excellent in terms of speed of deployment. Support has also been thorough, fast, and prompt in getting our doubts resolved. We’re using the Gmail integration and have yet to explore the other integrations to keep the team up to speed. Overall, it’s great value for the price. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? We’d like to explore more AI agents that are legally usable. I’m also curious about which backend services Amplitude uses for its new offerings, so we can make an informed decision about enrolling in beta feature programs. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Discovering the critical, frequently used use cases our customers rely on, understanding where they struggle, and predicting churn risk based on their behaviour. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Pranay P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pranay P.") PP Pranay P. sr. software developer Mid-Market (51-1000 emp.) 5/21/2026 "Comprehensive Product Analytics Solution" 5/5 What do you like best about Amplitude Analytics? Amplitude Analytics provides an excellent UI/UX, reliable integrations, strong performance, good ROI for product analytics, helpful onboarding support, and AI-powered insights for understanding user behavior. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Some advanced features have a learning curve for new users, and pricing can become expensive as event volume grows. Dashboard customization and report setup could also be simpler for beginners. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps solve problems related to user behavior tracking, product usage analysis, and data-driven decision making. It provides insights into how users interact with features, where drop-offs happen, and which flows need improvement. This benefits me by helping identify user pain points quickly, measure feature adoption, improve user experience, and make product decisions based on real usage data instead of assumptions. Review collected by and hosted on G2.com. Show More 5/23/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Karin U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin U.") KU Karin U. Mid-Market (51-1000 emp.) 5/30/2026 "Powerful Analytics with a Learning Curve" 4.5/5 What do you like best about Amplitude Analytics? I like using Amplitude Analytics because it helps us dig deeply into technical questions. It's great for segmenting and re-segmenting data by audience, creative, or region. The platform provides capabilities to pull activation data, regional data, and funnel performance data, which helps improve how we reach out to end users. I appreciate its built-in features that improve targeting and support our new, less data-savvy users in making decisions. The initial setup was very easy, and while it does take some instrumentation and support, it's very powerful in driving growth. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? It's hard to use if you've never used Amplitude Analytics before. A new team member asked for training and I directed her to Amplitude training and she still found it difficult. It would be helpful to have more templates or references to existing dashboards so that when building a new one we can reference what others have built. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to pull activation, regional, and funnel data, improving user outreach. It provides detailed insights into dropoff points, enhances targeting, and helps data newcomers make decisions. Review collected by and hosted on G2.com. 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