--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") UT Verified User in Transportation/Trucking/Railroad Enterprise (\> 1000 emp.) 7/6/2026 "Data-Driven Product Decisions with Clear Adoption and Workflow Insights" 5/5 What do you like best about Amplitude Analytics? I'd particularly value: Measuring adoption of newly released capabilities. Understanding where users abandon critical workflows. Defining meaningful product KPIs instead of relying on vanity metrics. Identifying which features are rarely used and candidates for simplification or retirement. Giving product managers and engineers access to the same data so discussions are based on evidence rather than intuition. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Its main drawbacks are the need for disciplined event instrumentation and governance, a moderate learning curve for advanced features, increasing costs at scale, and the fact that it complements rather than replaces observability or business intelligence tools. For larger organizations, success depends as much on good analytics practices as on the platform itself. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps us understand how users interact with our product, identify where they drop off, and measure feature adoption. This enables faster, data-driven product decisions and helps improve the overall user experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vishnu U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishnu U.") VU Vishnu U. Software Engineer Information Technology and Services Mid-Market (51-1000 emp.) 5/26/2026 "Insightful Analytics with Room for Improvement" 5/5 What do you like best about Amplitude Analytics? I appreciate using Amplitude Analytics to gain insights on user behavior and revenue details. It helps us understand issues our consumers are facing when there is a revenue drop or behavior change. I like the user-based analytics data, live event checking, and the filter option with lots of customization. Additionally, the dashboard in Amplitude Analytics is much better, which was a reason for switching from Klaviyo. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes there is a limit in property value character limit, but it is a standard one. Initially, the dashboard will feel complex, but eventually, we will get more idea. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to gain real-time insights into user behavior and revenue details. It helps identify issues when there's a revenue drop, providing more understanding of consumer problems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 6/16/2026 "Behavioral Cohorts Make Funnel Insights Fast and Self-Serve" 4/5 What do you like best about Amplitude Analytics? The behavioral cohorts are what keep me coming back. I can actually see how different user groups move through the funnel instead of just guessing. Setting up charts is fast once you know your way around, and the fact that I don't need to bug an analyst every time I want to slice the data differently is huge for someone working solo. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The learning curve is real. The first few weeks I felt like I was clicking around hoping I'd stumble onto the right view, and some of the more powerful stuff is buried where you'd never think to look. Pricing also climbs fast once your event volume grows, so it's not something I'd casually recommend to a small team without warning them about that first. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Mainly it's killed a lot of the back and forth guesswork about where users drop off. Before, I was piecing together a story from a few different reports and a gut feeling. Now I can point to the exact step where people bail and actually do something about it. That's saved me from shipping changes based on assumptions that turned out to be wrong, and it makes the case to leadership a lot easier when I've got the funnel right there to show them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ori L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ori L.") OL Ori L. Product Manager Mid-Market (51-1000 emp.) 5/18/2026 "Senior Product Manager" 5/5 What do you like best about Amplitude Analytics? I like how smart, advanced, and flexible it is. It often answers my needs before I even realize them, and it genuinely feels like it was built for data-oriented product people. It also has a lot of great features and a deep understanding of data. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes it feels overly complicated. I also used to dislike the deep root analysis because it took ages and then bombarded me with charts. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Wow—this honestly feels like a leap into the next generation of AI-driven, agentic product analytics. I don’t feel like I need to build reports anymore; I can simply ask questions and get what I’m looking for. It’s kind of unbelievable, and it genuinely feels like it’s democratizing access to data. The AI features, in particular, are truly mind-blowing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Andžej M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andžej M.") AM Andžej M. Assistant Product Manager Small-Business (50 or fewer emp.) 1/6/2026 "Powerful Analytics with Room for User-Friendliness" 4.5/5 What do you like best about Amplitude Analytics? I find Amplitude Analytics valuable for tracking our metrics, from event segmentation to conversion analysis. I appreciate the additional functions and capabilities it offers, such as setting up alerts to notice decreasing or increasing instances of events or conversions. I also find the initial setup quite easy, as Amplitude captures a lot of events automatically. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I had some issues with the login during our initial setup. We set up an account, and it logged us in without asking us to set up a password. Afterwards, we got logged out, and we weren't able to log in even though the email used was correct. That was a bit of a hassle. Also, it could be a bit more user-friendly and easy to read because it's a bit too technical for some stakeholders. Maybe having a switch between analytic mode and a reader mode to change the UI for easier readability would help. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track metrics from event segmentation to conversion analysis. It helps us set up alerts to notice changes in event or conversion rates. Review collected by and hosted on G2.com. Show More 4/1/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nacho F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nacho F.") NF Nacho F. Product Data Owner / Manager Mid-Market (51-1000 emp.) 3/31/2026 "Powerful Integration and Real-Time Analysis" 5/5 What do you like best about Amplitude Analytics? I really like the possibility of integrating numerous tools and the ability to process data almost in real-time with a focus on growth. This allows me to fully connect my products, projects, and apps and have an overview of everything my user does, how they are acquired, how much revenue they generate, etc. With Amplitude Analytics, I can create funnels, dashboards, and segmentations for analysis, as well as have the possibility to build cohorts to be more precise in our CRM campaigns. The initial setup was quite good, although it's still a challenge to customize everything to generate uniformity. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I would like to be able to define from the UI the information received in the payloads of each integration to align more custom between tools. Perhaps it would have been easier if Amplitude showed each field of the payload and allowed customization of how I expect it to interpret them. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to measure product development metrics. It helps me have a comprehensive and centralized view, connecting my product E2E and analyzing user behavior, creating funnels, dashboards, and segmentations for precise CRM campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated FA Frank A. designer Mid-Market (51-1000 emp.) 3/31/2026 "Session Replay, Experiments, and AI Analytics That Deliver" 5/5 What do you like best about Amplitude Analytics? Session replay, experiments, and AI assistant agent analytics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Very complex for some people. Some data doesn't match our database, the session replay has few recordings, and overall, it's very expensive. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics gives me visibility into flows and solves the problem of opacity in behavioral data. Instead of focusing only on vanity metrics (like page views), it focuses on user actions and what really happens throughout the journey. It helps solve the difficulty in identifying friction points in the conversion funnel, the lack of clarity about which features actually retain users, and the delay in obtaining insights without relying on BI teams. As a benefit, it allows for the democratization of data: product teams can perform cohort, retention, and conversion analyses in real-time. This makes it easier to make evidence-based decisions to prioritize the roadmap and optimize the user experience, driving growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/15/2026 "Fast, Flexible Funnel Analysis with Powerful Cohorts and Drill-Down" 4/5 What do you like best about Amplitude Analytics? The depth of the funnel analysis stands out. Being able to break a multi-step acquisition funnel down by device type, acquisition source, or any event property—and then immediately see exactly where conversion drops off for each segment—is genuinely faster and more flexible than anything I’ve used before. The behavioral cohort builder builds on that: once I define a cohort (for example, for a specific acquisition channel), I can reuse it across charts without having to rebuild the logic every time. For experiment readouts where I need to compare control vs. variant across multiple funnel steps while also splitting by device, it handles the complexity cleanly. The user-level drill-down when a metric looks anomalous is also underrated; being able to move from an aggregate CVR to the actual session sequence behind it helps close investigative loops much more quickly. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The consent-based tracking gap isn’t surfaced anywhere in the UI. As a result, you’re effectively working with only a percentage of true traffic, but Amplitude gives you no indication that this is happening—you only notice the discrepancy when you cross-reference another source. That means every absolute number you share with a stakeholder needs a manual correction and a separate explanation, which ends up eroding confidence in the tool for anyone who isn’t close to the data. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? The MCP connector changes the workflow meaningfully. Rather than context-switching between your AI environment and Amplitude to pull charts, check funnel metrics, or cross-reference experiment results, you can query your actual Amplitude data conversationally — the EU residency server means it works within our data governance setup without workarounds. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mridul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mridul J.") MJ Mridul J. Product Manager Mid-Market (51-1000 emp.) 7/16/2026 "Real User Insights That Help Us Ship Smarter Features" 5/5 What do you like best about Amplitude Analytics? It gives real insights into user data and help you ship features that only makes sense Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Funnels cz user can take different paths to reach a goal so data gets skewed Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Pretty simple actually, it is making life of small teams easy with data visibility. You can track your users, see their sessions and their AI is also effective. You can ask questions to it directly like why was this event did not trigger and you might learn that it was disabled at that time because of sone other event or something like that. Which is great!! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") UI Verified User in Information Services Mid-Market (51-1000 emp.) 1/8/2026 "Powerful Product Analytics with Minor Hiccups" 4.5/5 What do you like best about Amplitude Analytics? The funnel builder and cohort analysis save us 4-5 hours a week that we used to spend writing raw SQL. We track a specific conversion event (contact popup opens → seller call) across 300k+ monthly active buyers, segmented by state and district — Amplitude handles this in seconds with zero query writing. The cohort comparison between power buyers (4+ contacts) and dormant users revealed a behavioral pattern we hadn't seen before, which directly shaped our re-engagement campaigns. The Amplitude MCP integration is an unexpected standout — we query live chart data directly inside our AI workflow (Claude) without switching tabs. It cut our analysis loop from 20 minutes to under 2 minutes for ad-hoc questions. Performance is solid on large event volumes (millions of events/month); charts render fast even on complex multi-property funnels. The UI is dense but logical — once you learn the cohort builder and the "Measured as" toggle, you stop needing support docs. Onboarding was steep only because of event taxonomy decisions upfront; after that, zero hand-holding needed. ROI is clear: one funnel insight (MH state 9% conversion vs UP state 19%) justified a full campaign rebuild that otherwise would have taken months of gut-feel iteration. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take longer to load. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to understand user behavior beyond top metrics, analyze funnel conversions and retention, and track revenue. It saves time by integrating data sources and helps to quickly identify user drop-off points in onboarding or subscription processes. Review collected by and hosted on G2.com. 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