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Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the powerful insights from Amplitude Analytics, enabling deep understanding of user behavior effortlessly. (320 mentions)
Users love the intuitive design of Amplitude Analytics, making data exploration and insights effortless and impactful. (295 mentions)
Users love the powerful insights Amplitude Analytics offers for tracking customer behavior and improving decision making. (240 mentions)
Users value the intuitive interface of Amplitude Analytics, which simplifies data tracking and enhances decision-making. (147 mentions)
Users value the intuitive user interface of Amplitude Analytics, which enhances their data visualization and analysis experience. (120 mentions)
Users find a steep learning curve with Amplitude Analytics, making it challenging for beginners to use effectively. (136 mentions)
Users find the steep learning curve of Amplitude Analytics challenging, making initial use somewhat overwhelming for newcomers. (132 mentions)
Users find the missing features in Amplitude Analytics limiting, hindering customization and the overall analysis experience. (72 mentions)
Users face challenges with event management difficulties, including high costs and a steep learning curve for dashboards. (69 mentions)
Users find Amplitude Analytics expensive, hindering their ability to analyze events and make data-driven decisions. (57 mentions)

5 Pros or Advantages of Amplitude Analytics

5 Cons or Disadvantages of Amplitude Analytics

Diana B.
DB
Diana B.
Product Manager
Religious Institutions
Mid-Market (51-1000 emp.)
"Clear Interface, But Some Features Are Hard to Find"
3/5
What do you like best about Amplitude Analytics?

The interface is clear in its design and generally understandable if you have basic experience with data visualization tools. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Some functionality is unclear. This could be due to my own personal experience or the quality of our data and naming conventions, but there are times it's hard to find what you're looking for. Review collected by and hosted on G2.com.

Kim N.
KN
Kim N.
Senior Software Engineer II
Mid-Market (51-1000 emp.)
"Amplitude Analytics Replaced Multiple Tools for Us Made Tracking Simple"
5/5
What do you like best about Amplitude Analytics?

As a software engineer the things I like most about Amplitude Analytics are the simplicity of the UI, being able to quickly gather information about how the users are using the product, what are the most common drop offs, what is converting users well, but also additional information about the user and the user's device can give great insight. Another thing that is very helpful is integrations with other tools which enable us to only log Amplitude events, and have them on other platforms as well such as Braze. Also it supports alerting when anomalies are detected which we've found very useful. Last but not least, feature flags and experiments setup is very intuitive and allows a lot of flexibility in segmenting users and adding variants with payloads. Amplitude has replaced the need for multiple tools to accomplish these things. It's SDK has improved our ways of working with event logging. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Nothing major, some UI quirks such as those when filtering values the dropdown can be hard to interact with it sometimes closes when you don't want it to and similar Review collected by and hosted on G2.com.

Aidar K.
AK
Aidar K.
Co-Founder and Chief Executive Officer
Small-Business (50 or fewer emp.)
"Powerful Analytics with Custom Funnels and Charts"
4.5/5
What do you like best about Amplitude Analytics?

I use Amplitude Analytics with Google Analytics. Amplitude Analytics is very powerful; you can see everything you want, make your own funnel, and make any chart you can think of. It has a lot of features that I love, so yes, this is the best thing about Amplitude Analytics. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude analytics has one main challenge for me: it isn’t always clear what to do next. That said, there are plenty of materials and videos available, and you can also ask any AI for guidance when you get stuck. Overall, I feel these features are designed to support you and make the process easier. Review collected by and hosted on G2.com.

Henry H.
HH
Henry H.
User Experience Researcher
Enterprise (> 1000 emp.)
"Comprehensive Product Analytics Made Easier with AI Agents"
4.5/5
What do you like best about Amplitude Analytics?

It covers the full scope of product analytics comprehensively, including marketing channel analysis, product engagement, user cohorts, retention, and more. With the AI agent features, it makes my day-to-day work a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The learning curve feels too steep for beginners and occasional users. With the massive number of events and properties we track, it’s almost impossible for those users to jump in and create their own analysis, even with the AI chart creation feature. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A well-structured analytics platform"
4.5/5
What do you like best about Amplitude Analytics?

Events are easy to configure and ingest in my app, and it’s straightforward to filter them by user or by different properties. I also really like being able to configure feature flags for specific users, or for users who match certain properties. On top of that, the session replay functionality is a big plus and adds a lot of value. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The UI definitely takes some time to get used to. The screen feels packed with buttons and menus, and it takes a while to learn where everything is. The integration with your app can also be a bit complex, especially if you’re not very tech-savvy, so the initial setup and getting everything connected may take some extra patience. Review collected by and hosted on G2.com.

Isabella V.
IV
Isabella V.
Office Assistant
Mid-Market (51-1000 emp.)
"Streamlined User Insights with Minor Export Hiccups"
4.5/5
What do you like best about Amplitude Analytics?

I think one of my favorite things about Amplitude Analytics is the AI robot. It really simplifies work a lot for me by helping make charts and triggering enough time. I also really like how friendly it can be. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I think it would be very helpful when exporting a dashboard if it was more efficient. Sometimes when you download it as a PDF, the dimensions cut off, and that's not always working well. Another challenge is the standardization of events and properties because of misalignments between event planning and usage. Some events have different nomenclatures like snake case or Pascal case, making it complicated to understand. It would be more efficient to create more properties for events. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Great at Capturing Data, but Hard to Analyze"
3.5/5
What do you like best about Amplitude Analytics?

It was easy to set up in my codebase. The session replays are useful for understanding user behavior, and they’re also easy to share across teams. Large selection of integrations that are easy to set up. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Sometimes even quick questions—like when a user last completed a particular event—end up requiring you to build a chart to find the answer. That makes it harder for people who are less experienced with the platform to self-serve and get simple information quickly. On top of that, the number of add-ons can be confusing, and it isn’t always clear what we actually have access to. Review collected by and hosted on G2.com.

Response from Amanda Brush of Amplitude

Good to hear setup and the integrations went smoothly, and that replays are traveling well between your teams. Building a chart just to find when someone last did something is more work than that question deserves, and there are faster paths for single-user questions depending on how your account is configured. That connects to your second point, so it's worth asking support.amplitude.com what's active on your plan and what the shortest route to that answer looks like with what you have.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Empowered Data Analysis with AI & Extensions"
4.5/5
What do you like best about Amplitude Analytics?

I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extension is amazing too. I love how easy it is to identify event names and triggers, allowing me to build charts based on them. It makes deep diving into data super quick, which I appreciate as a non-data person. The AI assistant is particularly effective because it takes a lot of the 'thinking' and architecture out of my hands, letting me focus on analyzing the results instead of just building charts. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Maybe this exists already, and I don't know if, but I would love a functionality where I click through a user flow on our website or inside the platform, and then Amplitude records that and automatically creates a chart for this funnel. It would also be helpful for me to have a curated library - e.g., an admin can set some standard/default charts that anyone in marketing should have access to, and we all take that as a source of truth. Currently, we build many different charts as everyone is working in silos. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Thank you for this awesome feedback! We're thrilled to hear that Amplitude is helping you across both marketing and product, and that you're enjoying the browser extension! You're absolutely right; with great data power comes the need for clarity. If you want to dig into Amplitude with some added support, our Community is a great place to be (https://bit.ly/cohort-community). Thanks for being such a thoughtful user!

Marco B.
MB
Marco B.
Director of CRM
Enterprise (> 1000 emp.)
"Powerful Analytics Tool"
5/5
What do you like best about Amplitude Analytics?

What I like most about Amplitude is how easy it is to understand user behavior without needing a lot of heavy technical work. The interface feels intuitive, the event analysis is powerful, and the segmentation options are very flexible. Overall, it helps teams move faster from data to action and make decisions with more confidence. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Some advanced configurations can get complicated pretty quickly, especially when it comes to event governance and managing taxonomy at scale. The learning curve can also be steep for non-technical users, and pricing tends to rise fast as usage increases. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Intuitive Design and AI-Powered Dashboards That Save Time"
4.5/5
What do you like best about Amplitude Analytics?

The design is quite intuitive, specially the new AI feature that creates charts/dashboards on the go rather than spending longer times for building the same things. Pricing wise its on a higher end but the quality and the performance justifies it. Good for young startups because of credits specially. Also the chrome plugin is really helpful. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Overall the costing is on a higher side specially for young teams and the AI feature can be refined a little further for creating dashboards specially as saving charts is the first step. So instead of cant be done, it can go the other way round. Review collected by and hosted on G2.com.