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Amazon Simple Email Service (Amazon SES)

By Amazon Web Services (AWS)

4.3 out of 5 stars

How would you rate your experience with Amazon?

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Amazon Simple Email Service (Amazon SES) Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the affordability of Amazon SES, especially for high volume email needs and seamless integration options. (11 mentions)
Users value the high deliverability of Amazon SES, ensuring their emails consistently reach inboxes without delay. (9 mentions)
Users find Amazon SES to be extremely easy to use, streamlining email processes with reliable functionality and integration. (8 mentions)
Users value the cost-effectiveness of Amazon SES, highlighting its reliability and seamless integration for email marketing. (8 mentions)
Users find Amazon SES' easy integration with various apps and services a significant advantage for their email needs. (6 mentions)
Users value the reliability of Amazon SES, noting that emails consistently reach inboxes without issues. (6 mentions)
Users highlight the poor customer support from Amazon SES, making integration and setup frustrating and challenging. (6 mentions)
Users find the difficult setup process for Amazon SES overwhelming, often relying on external tutorials for assistance. (5 mentions)
Users express concerns about slow response times and poor support from Amazon SES during critical issues. (5 mentions)
Users struggle with setup difficulty, often relying on external tutorials and finding the dashboard complex to navigate. (4 mentions)
Users find the poor interface design of Amazon SES difficult, especially for non-technical individuals during integration. (4 mentions)
Users find Amazon SES's interface difficult to learn, requiring prior knowledge of Amazon services and email setups. (3 mentions)
Users find the learning curve steep, requiring prior knowledge of Amazon services and email configurations for effective use. (3 mentions)
Users find the dashboard difficult to navigate, requiring prior knowledge for effective use of Amazon SES. (2 mentions)

Top Pros or Advantages of Amazon Simple Email Service (Amazon SES)

1. Affordable
Users value the affordability of Amazon SES, especially for high volume email needs and seamless integration options.
See 11 mentions

See Related User Reviews

Anirudh S.
AS

Anirudh S.

Small-Business (50 or fewer emp.)

5.0/5

"Cheapest and Best Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

This is the cheapest email service out there, implementation is very easy if you know basic coding, it can be easily intregrated with a lot of apps, b

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you like about Amazon Simple Email Service (Amazon SES)?

Is not a good practice to have in the same server the web services and the email services. Sending emails use resources, and if you are hacked, you ca

2. Deliverability
Users value the high deliverability of Amazon SES, ensuring their emails consistently reach inboxes without delay.
See 9 mentions

See Related User Reviews

Anirudh S.
AS

Anirudh S.

Small-Business (50 or fewer emp.)

5.0/5

"Cheapest and Best Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

This is the cheapest email service out there, implementation is very easy if you know basic coding, it can be easily intregrated with a lot of apps, b

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you like about Amazon Simple Email Service (Amazon SES)?

Is not a good practice to have in the same server the web services and the email services. Sending emails use resources, and if you are hacked, you ca

3. Ease of Use
Users find Amazon SES to be extremely easy to use, streamlining email processes with reliable functionality and integration.
See 8 mentions

See Related User Reviews

chinna c.
CC

chinna c.

Enterprise (> 1000 emp.)

5.0/5

"Review Amazon Simple Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

Its a cloud-based email service that's helpful because it's cost-effective, reliable, and easy to use. It can help you send and receive emails at scal

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"The SES helps in our daily email task"

What do you like about Amazon Simple Email Service (Amazon SES)?

It's easy the whole process for business emails

4. Email Marketing
Users value the cost-effectiveness of Amazon SES, highlighting its reliability and seamless integration for email marketing.
See 8 mentions

See Related User Reviews

chinna c.
CC

chinna c.

Enterprise (> 1000 emp.)

5.0/5

"Review Amazon Simple Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

Its a cloud-based email service that's helpful because it's cost-effective, reliable, and easy to use. It can help you send and receive emails at scal

Ankush S.
AS

Ankush S.

Small-Business (50 or fewer emp.)

3.5/5

"Budget Friendly - Cheapest ESP with Limited Support"

What do you like about Amazon Simple Email Service (Amazon SES)?

It is the cheapest email service provider to my knowledge. It has all the basic featured to send emails with proper SPF and DKIM domain authentication

5. Easy Integration
Users find Amazon SES' easy integration with various apps and services a significant advantage for their email needs.
See 6 mentions

See Related User Reviews

chinna c.
CC

chinna c.

Enterprise (> 1000 emp.)

5.0/5

"Review Amazon Simple Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

Its a cloud-based email service that's helpful because it's cost-effective, reliable, and easy to use. It can help you send and receive emails at scal

Anirudh S.
AS

Anirudh S.

Small-Business (50 or fewer emp.)

5.0/5

"Cheapest and Best Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

This is the cheapest email service out there, implementation is very easy if you know basic coding, it can be easily intregrated with a lot of apps, b

6. Reliability
Users value the reliability of Amazon SES, noting that emails consistently reach inboxes without issues.
See 6 mentions

See Related User Reviews

chinna c.
CC

chinna c.

Enterprise (> 1000 emp.)

5.0/5

"Review Amazon Simple Email Service"

What do you like about Amazon Simple Email Service (Amazon SES)?

Its a cloud-based email service that's helpful because it's cost-effective, reliable, and easy to use. It can help you send and receive emails at scal

MW

Mike W.

Small-Business (50 or fewer emp.)

5.0/5

"Great email provider/service!"

What do you like about Amazon Simple Email Service (Amazon SES)?

I used SES and their dedicated IPS for all my business (website) email requirements for a while. We used them both for transactional and marketing ema

Top Cons or Disadvantages of Amazon Simple Email Service (Amazon SES)

1. Poor Customer Support
Users highlight the poor customer support from Amazon SES, making integration and setup frustrating and challenging.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Most Economical Transactional Email serive"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

I am using Fluent SMTP for my WordPress website and connected it with Amazon SES to deliver the emails. The setup at the Amazon SES was quite confusin

Anirudh S.
AS

Anirudh S.

Small-Business (50 or fewer emp.)

5.0/5

"Cheapest and Best Email Service"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Don't expect customer support from Amazon team, it is not very easy to reach their support team. They are not very quick in replying.

2. Difficult Setup
Users find the difficult setup process for Amazon SES overwhelming, often relying on external tutorials for assistance.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Most Economical Transactional Email serive"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

I am using Fluent SMTP for my WordPress website and connected it with Amazon SES to deliver the emails. The setup at the Amazon SES was quite confusin

Ankush S.
AS

Ankush S.

Small-Business (50 or fewer emp.)

3.5/5

"Budget Friendly - Cheapest ESP with Limited Support"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

It support is the main negative point that leads to switching to other email providers with a much better support team, especially at the time of inte

3. Email Management
Users express concerns about slow response times and poor support from Amazon SES during critical issues.
See 5 mentions

See Related User Reviews

Yogeshwar R.
YR

Yogeshwar R.

Mid-Market (51-1000 emp.)

2.5/5

"Recommended for self-service tool with a competitive pricing. Don't expect customer support."

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Client servicing is bad. Esspecially if something goes wrong and you need immediate attention then you are struck with their email only support.

DM

Deepak M.

Mid-Market (51-1000 emp.)

5.0/5

"Cheapest and Best Email service provider to use in the applications"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

I don't like the SES API reporting; in case of a credential breach, one can not access the Sent email logs as there is no feature; you need to guess h

4. Difficulty
Users struggle with setup difficulty, often relying on external tutorials and finding the dashboard complex to navigate.
See 4 mentions

See Related User Reviews

Ankush S.
AS

Ankush S.

Small-Business (50 or fewer emp.)

3.5/5

"Budget Friendly - Cheapest ESP with Limited Support"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

It support is the main negative point that leads to switching to other email providers with a much better support team, especially at the time of inte

Neil S.
NS

Neil S.

Small-Business (50 or fewer emp.)

5.0/5

"A PERFECT EMAIL SERVICE FOR WEB APPS"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

The use email address and password in Amazon SES , the creds provided for SMTP looks like the access keys and secret keys which makes it more complex

5. Poor Interface Design
Users find the poor interface design of Amazon SES difficult, especially for non-technical individuals during integration.
See 4 mentions

See Related User Reviews

Ankush S.
AS

Ankush S.

Small-Business (50 or fewer emp.)

3.5/5

"Budget Friendly - Cheapest ESP with Limited Support"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

It support is the main negative point that leads to switching to other email providers with a much better support team, especially at the time of inte

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

As many Amazon services, are not very friendly to use, and you need to have a base of knowledge of how works amazon, his dashboard, and the the email

6. Difficult Learning
Users find Amazon SES's interface difficult to learn, requiring prior knowledge of Amazon services and email setups.
See 3 mentions

See Related User Reviews

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

As many Amazon services, are not very friendly to use, and you need to have a base of knowledge of how works amazon, his dashboard, and the the email

MW

Mike W.

Small-Business (50 or fewer emp.)

5.0/5

"Great email provider/service!"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Perhaps the interface could be made a little more intuitive - much like a lot of AWS on general which seems to be set up more for hard-core coders lik

7. Learning Curve
Users find the learning curve steep, requiring prior knowledge of Amazon services and email configurations for effective use.
See 3 mentions

See Related User Reviews

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

As many Amazon services, are not very friendly to use, and you need to have a base of knowledge of how works amazon, his dashboard, and the the email

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Learn and Scale"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

The learning curve for SES is a little steep and needs a little bit of expertise to use it, also the platform is quite vigilant and it may be quite a

8. Dashboard Issues
Users find the dashboard difficult to navigate, requiring prior knowledge for effective use of Amazon SES.
See 2 mentions

See Related User Reviews

Ankush S.
AS

Ankush S.

Small-Business (50 or fewer emp.)

3.5/5

"Budget Friendly - Cheapest ESP with Limited Support"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

It support is the main negative point that leads to switching to other email providers with a much better support team, especially at the time of inte

Sergio A.
SA

Sergio A.

Small-Business (50 or fewer emp.)

4.0/5

"Avoid to use your own server to send emails, this is a good and simple solution"

What do you dislike about Amazon Simple Email Service (Amazon SES)?

As many Amazon services, are not very friendly to use, and you need to have a base of knowledge of how works amazon, his dashboard, and the the email

Amazon Simple Email Service (Amazon SES) Reviews (183)

Reviews

Amazon Simple Email Service (Amazon SES) Reviews (183)

4.3
183 reviews
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G2 reviews are authentic and verified.
Luca P.
LP
✅ CTO - Growth Marketer full stack #MarTech | ⚡️ SaaS Advisor
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Cloud-Based Email delivery platform"
What do you like best about Amazon Simple Email Service (Amazon SES)?

• ✉️ Scalability and Throughput
Amazon SES is designed for high-volume email sending, supporting transactional, marketing, and notification use cases with robust throughput capabilities. The integration with AWS infrastructure ensures seamless scaling as requirements grow.

• 🔒 Security and Compliance
The platform offers advanced security features, including domain authentication (SPF, DKIM, DMARC), dedicated IP addresses, and comprehensive compliance tools for GDPR, HIPAA, and other regulatory frameworks.

• 🛠️ Integration with AWS Ecosystem
SES integrates natively with other AWS services such as Lambda, S3, SNS, and CloudWatch, enabling the automation of email workflows, real-time monitoring, and flexible event handling through serverless architectures.

• 📊 Detailed Analytics and Deliverability Tools
The service provides granular metrics on delivery, bounce, complaint, and engagement rates. Features like reputation dashboards and suppression lists help optimize deliverability and maintain sender reputation.

• 💸 Cost-Effectiveness
Pricing is usage-based, with no upfront fees or long-term commitments, making SES a competitive choice for both startups and enterprises needing to manage email costs tightly. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

• Obtaining production access or increasing sending quotas often involves a multi-step approval process, including detailed use case justifications and compliance checks.

This can delay onboarding and scaling, especially for organizations needing rapid ramp-up or those unfamiliar with AWS’s operational requirements.

• Lack of Native IMAP/Inbound Email Management
: Amazon SES does not natively support IMAP or direct inbox access for reading incoming messages or replies.

Handling inbound emails requires configuring S3 buckets and Lambda functions or external systems, which adds architectural complexity and can hinder straightforward response management. Review collected by and hosted on G2.com.

Dorothy L.
DL
Notary Public
Small-Business (50 or fewer emp.)
"Awesome experience"
What do you like best about Amazon Simple Email Service (Amazon SES)?

Amazon simple email service connects fast doesn’t have a delayed response and notifies me immediately couldn’t ask for a better email service Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

There is Nothing I don’t like about the service Review collected by and hosted on G2.com.

Sergio A.
SA
IT & Ecommerce Manager
Small-Business (50 or fewer emp.)
"Avoid to use your own server to send emails, this is a good and simple solution"
What do you like best about Amazon Simple Email Service (Amazon SES)?

Is not a good practice to have in the same server the web services and the email services. Sending emails use resources, and if you are hacked, you can send thousands of spam email from your IP and have problems.

Using external service as Amazon, is the best solution. You need to apply some more efforts compared with other companies, but have the best prices.

Many third party tools, plugins, etc, provide solutions to integrate Amazon SES with your CRM, Ecommerce, etc.

Read the documentation and the own amazon recomendations to setup properly, and your emails will arrive to more inbox than before with your own smtp server. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

As many Amazon services, are not very friendly to use, and you need to have a base of knowledge of how works amazon, his dashboard, and the the email service, mx dns, smtp, etc. But in any case, with a small tutorial or youtube video, you can work achieve it. Review collected by and hosted on G2.com.

Giuseppe N.
GN
Founder
Small-Business (50 or fewer emp.)
"One of the best email sending services ever used"
What do you like best about Amazon Simple Email Service (Amazon SES)?

The thing I appreciate most about Amazon SES is the ability to validate domains via DNS, which turns out to be a quick and intuitive process. The simple configurability and the generation of access credentials for sending emails make the service extremely practical. At FormaFarm, we use it with satisfaction for all our clients, ensuring reliability and efficiency. The implementation of services is also simple, and the documentation offers various information on integrations. The only time we needed to ask for support was when we had to increase the sending limit, but Amazon's customer service is always ready to provide support. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

New accounts may have sending volume restrictions, which require time and approvals to be increased, and additional configurations are needed to comply with anti-spam regulations. Review collected by and hosted on G2.com.

chinna c.
CC
Team lead
Enterprise (> 1000 emp.)
"Review Amazon Simple Email Service"
What do you like best about Amazon Simple Email Service (Amazon SES)?

Its a cloud-based email service that's helpful because it's cost-effective, reliable, and easy to use. It can help you send and receive emails at scale, and it integrates with other AWS services. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Its initial sandbox limits, support, and configuration settings Review collected by and hosted on G2.com.

Giovel Miguel M.
GM
Freelance
Small-Business (50 or fewer emp.)
"High Deliverability"
What do you like best about Amazon Simple Email Service (Amazon SES)?

Emails consistently land in inboxes rather than spam. Amazon maintains a strong sender reputation and IP trust. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

SES is developer-focused and not user-friendly for non-technical users. Review collected by and hosted on G2.com.

JM
licenciado
Alternative Medicine
Small-Business (50 or fewer emp.)
"the efficient and budget-friendly option"
What do you like best about Amazon Simple Email Service (Amazon SES)?

that I can send a large volume of emails at low cost Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

it can be overwhelming at the moment of starting Review collected by and hosted on G2.com.

JD
Mid-Market (51-1000 emp.)
"It's all in the name, simple."
What do you like best about Amazon Simple Email Service (Amazon SES)?

We used to run our business email through the same mail servers as our product emails. It was a continual pain point. We would seem to end up in continual loop of blacklists and lobbying to get off of blacklists for seemingly no good reason. No longer with SES. Low volume of real people in business email and high volume of transactional emails through SES with no hassles. We're a good email hygene company when we separated the two and took advantage of SES email reputation for high volume mail. Blended was a nightmare. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

There is a period where you need to prove yourself and get validated to start the service which just took time and effort. The next hassle was that the outbound email relay is per region which makes it hard to migrate away from one region to the next completely. We just leave it in the old region because it's all in the same being in AWS. Review collected by and hosted on G2.com.

Anirudh S.
AS
Director Sales
Small-Business (50 or fewer emp.)
"Cheapest and Best Email Service"
What do you like best about Amazon Simple Email Service (Amazon SES)?

This is the cheapest email service out there, implementation is very easy if you know basic coding, it can be easily intregrated with a lot of apps, best for sending high volume emails, gives 62000 emails free every month if the server is setup in AWS S3. Can send emails with proper SPF & DKIM authentaction, we use SES for our daily email marketing and newsletters. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Don't expect customer support from Amazon team, it is not very easy to reach their support team. They are not very quick in replying. Review collected by and hosted on G2.com.

MW
CEO
Small-Business (50 or fewer emp.)
"Great email provider/service!"
What do you like best about Amazon Simple Email Service (Amazon SES)?

I used SES and their dedicated IPS for all my business (website) email requirements for a while. We used them both for transactional and marketing emails - and the best things is that SES is extremely cost effective - you can send literally thousands of emails per second for very little overall cost. The system is very reliable and easy to set up - and requesting custom (dedicated) ips is a piece of cake as well. They have tools that automatically monitor your bounce rates, complaint rates etc which are very useful for any company - along with graphs etc that show you where you currently are in this regard. All in all, very little to dislike about SES, a great AWS offering like a lot of others. Review collected by and hosted on G2.com.

What do you dislike about Amazon Simple Email Service (Amazon SES)?

Perhaps the interface could be made a little more intuitive - much like a lot of AWS on general which seems to be set up more for hard-core coders like Jeff himself used to be rather than the layperson but that's a small issue really - AWS documentation is very extensive and it's easy to figure ones way around the system if one peruses the docs carefully. Review collected by and hosted on G2.com.