Affinity Pricing Overview

Affinity does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 reviews, Affinity's pricing is best suited for small to mid-market venture capital and private equity firms. The overwhelming majority of G2 reviewers come from VC and PE backgrounds at firms with fewer than 1,000 employees, and most describe Affinity as purpose-built for their workflows, including deal flow tracking, LP relationship management, and network intelligence. Smaller emerging managers on tight budgets may find Affinity's pricing a strain, as flagged by multiple small-business reviewers. Mid-market VC and PE teams with active pipelines and multi-member investment teams extract the most value and are the clearest fit for Affinity's pricing model.

Affinity does not offer a permanent free tier. According to G2's pricing data for Affinity, a free trial is available for teams evaluating the platform before committing to a paid plan. Affinity's paid plans are available via custom quotes, suggesting enterprise and team-level pricing negotiated directly. G2 reviewers note that analytics and reporting capabilities are gated behind premium tiers, with multiple users citing the non-premium version's weak analytics as a key limitation. Advanced reporting, deeper integrations, and certain data enrichment features appear to require higher-tier access based on reviewer feedback about upgrade-driven unlocks.

G2 reviews of Affinity present a split picture on value. The majority of reviewers, predominantly small VC and PE firms, rate Affinity highly and describe it as worth the cost, with several noting it pays for itself through deal sourcing efficiency and time saved on manual data entry. One mid-market reviewer explicitly called it their most robust CRM after two prior migrations. However, a recurring minority complaint flags Affinity's pricing as high relative to its feature set, with one small-business reviewer citing expensive scaling costs and commoditized premium features. Reviewers who switched from Salesforce consistently view Affinity's pricing favorably by comparison.