[ Affinity Reviews ](https://www.g2.com/products/affinity/reviews) [ Affinity Reviews ](https://www.g2.com/products/affinity/reviews) # Affinity Pricing Overview [Editedit](https://my.g2.com/affinity/pricings) Free Trial ## Affinity Pricing Key Insights Last updated on Jul 28, 2026 * * * Affinity offers a **free trial**. Information about Affinity pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Affinity must be conducted with the seller. * * * Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Small-Business $$$$ ##### 31% more expensive than the avg. Venture Capital Management product [Read Small-Business Reviews](https://www.g2.com/products/affinity/reviews?filters%5Bcompany_segment%5D%5B%5D=179) Affinity offers three levels of product subscriptions to support teams of all sizes and varying needs. Contact us for pricing details and to learn more about how Affinity can help your team leverage your network. Pricing information for Affinity is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Affinity must be conducted with the seller. Pricing information was last updated on March 08, 2021 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ ## How much does Affinity cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate ## Affinity Pricing FAQs Generated using AI Who is Affinity pricing best suited for? According to G2 reviews, Affinity's pricing is best suited for small to mid-market venture capital and private equity firms. The overwhelming majority of G2 reviewers come from VC and PE backgrounds at firms with fewer than 1,000 employees, and most describe Affinity as purpose-built for their workflows, including deal flow tracking, LP relationship management, and network intelligence. Smaller emerging managers on tight budgets may find Affinity's pricing a strain, as flagged by multiple small-business reviewers. Mid-market VC and PE teams with active pipelines and multi-member investment teams extract the most value and are the clearest fit for Affinity's pricing model. What are the key differences between the free and paid versions of Affinity? Affinity does not offer a permanent free tier. According to G2's pricing data for Affinity, a free trial is available for teams evaluating the platform before committing to a paid plan. Affinity's paid plans are available via custom quotes, suggesting enterprise and team-level pricing negotiated directly. G2 reviewers note that analytics and reporting capabilities are gated behind premium tiers, with multiple users citing the non-premium version's weak analytics as a key limitation. Advanced reporting, deeper integrations, and certain data enrichment features appear to require higher-tier access based on reviewer feedback about upgrade-driven unlocks. Is Affinity considered good value for its pricing? G2 reviews of Affinity present a split picture on value. The majority of reviewers, predominantly small VC and PE firms, rate Affinity highly and describe it as worth the cost, with several noting it pays for itself through deal sourcing efficiency and time saved on manual data entry. One mid-market reviewer explicitly called it their most robust CRM after two prior migrations. However, a recurring minority complaint flags Affinity's pricing as high relative to its feature set, with one small-business reviewer citing expensive scaling costs and commoditized premium features. Reviewers who switched from Salesforce consistently view Affinity's pricing favorably by comparison. ## Top-Rated Alternatives [ ![DealCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fd8a41af67a161a42221a662f93b0ba9/dealcloud.svg "DealCloud") DealCloud 4.2/5(41) ](https://www.g2.com/products/dealcloud/reviews) [ ![Maximizer](https://images.g2crowd.com/uploads/product/hd_favicon/a920604f7639d8a62b8f6fb13b849ef8/maximizer.svg "Maximizer") Maximizer 4/5(672) ](https://www.g2.com/products/maximizer/reviews) [ ![Capsule CRM](https://images.g2crowd.com/uploads/product/hd_favicon/fa2c7fe04036e31d16639ba367905491/capsule-crm.svg "Capsule CRM") Capsule CRM 4.7/5(516) ](https://www.g2.com/products/capsule-crm/reviews) [ View All Alternatives ](https://www.g2.com/products/affinity/competitors/alternatives) ## Affinity Alternatives Pricing The following is a quick overview of editions offered by other [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management) | Product | Price | Features | | --- | --- | --- | | ![Maximizer](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4dfaaa2c326bd36eafc4b7ebdf8cd0e1/maximizer.png)[Maximizer](https://www.g2.com/products/maximizer/reviews) Core | $90.003 User Per Year | Organizations that need deeper customization, marketing tools, and pipeline monitoring to close more deals. Advanced Contact Management Lead & Opportunity Handling Task Management Microsoft Outlook Integration 100% In-House Support \*Billed annually with a 3-user minimum, 10,000 contacts, and 100Gb database size. | | ![Capsule CRM](https://images.g2crowd.com/uploads/product/image/small_square/small_square_114a1c437be72da488928c8ec18c96e6/capsule-crm.png)[Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) Free | $0.002 Users Per Month | Our free CRM to help you get started with basic features for up to 2 users. 250 Contacts 25 Custom Fields 10 AI Content Assists Outlook and Gmail Integrations | | ![Carta Equity Suite](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c3847bd891a736666c595ee7421f2dd/carta-equity-suite.png)[Carta Equity Suite](https://www.g2.com/products/carta-equity-suite/reviews) Carta Launch | Free25 Stakeholders Per Year | Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/ Cap table management Securities issuance Exercising and repurchasing 83(b) form ISO management Investor management Equity reporting HRIS and payroll integration SAFE modeling SAFE fundraising and closings Email, chat, and phone support | Various alternatives pricing & plans Free Trial Pricing information for the above various Affinity alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Affinity Pricing Reviews (2) ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") AV Verified User in Venture Capital & Private Equity Mid-Market (51-1000 emp.) 8/29/2024 "Gold standard of VC CRM" 4.5/5 What do you like best about Affinity? Affinity is a highly intuitive CRM platform, particularly well-suited for venture capital workflows. Its excellent Gmail integration enables seamless information sharing across the team, strengthening collaboration and transparency. Customer support is consistently responsive and effective, providing timely solutions to most inquiries. When we adopted Affinity, it was already our third CRM, and it has proven to be the most robust and enduring solution for our needs. Review collected by and hosted on G2.com. What do you dislike about Affinity? Affinity can be relatively expensive, and some user-level settings could benefit from greater customization and granularity. Additionally, expanding the range of available integrations would further enhance its utility. Review collected by and hosted on G2.com. What problems is Affinity solving and how is that benefiting you? Affinity supports our end-to-end dealflow operations, LP relationship management, and fundraising processes. It also helps us track deliverables, streamline portfolio management, and maintain strong professional networks. By centralizing these workflows, the platform improves efficiency, data accessibility, and organizational alignment across the team. Review collected by and hosted on G2.com. Show More 3/9/2026 Validated ReviewerSource: Organic ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") AV Verified User in Venture Capital & Private Equity Small-Business (50 or fewer emp.) 10/23/2025 "Not meant for emerging managers: high costs and outdated collaboration make it not worth it" 0.5/5 What do you like best about Affinity? Easy ingestion of our emails and creation of entities Review collected by and hosted on G2.com. What do you dislike about Affinity? Extremely high cost relative to the feature set. Many of the forced "premium features" are commoditized and not with the investment. Very expensive to scale with your team. Document management is poor and does not connect to any normal document management system. Note taking is static and stuck 10 years ago so you cannot collaborate in real time. Customer support team is ok at response time, but pretty inflexible in how they support feature requests and customer service. Very rigid service terms and not able to modify their terms to meet the needs of an emerging manger. Review collected by and hosted on G2.com. What problems is Affinity solving and how is that benefiting you? Aggregating emails across team members. Deal pipeline management. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Affinity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub 4.4/5(13,919) [ Compare Now ](https://www.g2.com/compare/affinity-vs-hubspot-sales-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image") Pipedrive 4.3/5(3,121) [ Compare Now ](https://www.g2.com/compare/affinity-vs-pipedrive) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bdcfd8d51cd8649858fe4b6effba359c/dealcloud.jpg "Product Avatar Image") DealCloud 4.2/5(41) [ Compare Now ](https://www.g2.com/compare/affinity-vs-dealcloud) ##### Categories on G2 [Financial Services CRM](https://www.g2.com/categories/financial-services-crm)[Venture Capital Management](https://www.g2.com/categories/venture-capital-management)[Deal Sourcing](https://www.g2.com/categories/deal-sourcing) ##### Explore More [Which IRCM solutions are most trusted by revenue operations directors in telecom based on user reviews?](https://www.g2.com/discussions/which-ircm-solutions-are-most-trusted-by-revenue-operations-directors-in-telecom-based-on-user-reviews)[What are the best education finance software platforms for higher education institutions needing all-in-one billing and student account management?](https://www.g2.com/discussions/what-are-the-best-education-finance-software-platforms-for-higher-education-institutions-needing-all-in-one-billing-and-student-account-management)[Which load balancing solutions actually minimize server downtime and latency during traffic spikes rather than just theoretically handling load under ideal conditions?](https://www.g2.com/discussions/which-load-balancing-solutions-actually-minimize-server-downtime-and-latency-during-traffic-spikes-rather-than-just-theoretically-handling-load-under-ideal-conditions) [Which notification infrastructure platforms are most trusted by DevOps and platform engineering teams based on user reviews?](https://www.g2.com/discussions/notification-infrastructure-which-notification-infrastructure-platforms-are-most-trusted-by-devops-and-platform-engineering-teams)[Dynamics 365 Guides vs TeamViewer Frontline for enterprise AR training: which AR training simulator platform is worth the deployment effort for a large organisation?](https://www.g2.com/discussions/dynamics-365-guides-vs-teamviewer-frontline-for-enterprise-ar-training-which-ar-training-simulator-platform-is-worth-the-deployment-effort-for-a-large-organisation)[What website privacy auditing tools best support GDPR and data protection regulation compliance for growing teams?](https://www.g2.com/discussions/what-website-privacy-auditing-tools-best-support-gdpr-and-data-protection-regulation-compliance-for-growing-teams) [Show MoreShow Less](javascript:void(0);)