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Compare Affinity and HubSpot Sales Hub

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At a Glance
Affinity
Affinity
Star Rating
(71)4.4 out of 5
Market Segments
Small-Business (78.5% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Affinity
HubSpot Sales Hub
HubSpot Sales Hub
Star Rating
(13,383)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans

Affinity vs HubSpot Sales Hub

When assessing the two solutions, reviewers found them equally easy to use. However, HubSpot Sales Hub is easier to set up and administer. Reviewers also preferred doing business with HubSpot Sales Hub overall.

  • Reviewers felt that HubSpot Sales Hub meets the needs of their business better than Affinity.
  • When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Affinity over HubSpot Sales Hub.
Pricing
Entry-Level Pricing
Affinity
No pricing available
HubSpot Sales Hub
Free HubSpot CRM
$0.00
Browse all 4 pricing plans
Free Trial
Affinity
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.4
51
8.6
9,752
Ease of Use
8.7
52
8.7
10,638
Ease of Setup
8.1
23
8.3
4,616
Ease of Admin
7.5
21
8.6
3,112
Quality of Support
8.7
51
8.6
8,780
Has the product been a good partner in doing business?
7.8
21
8.7
3,066
Product Direction (% positive)
9.0
49
8.7
9,332
Features by Category
Not enough data
8.0
7,314
Sales Force Automation
Not enough data
8.7
6035
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
5886
|
Verified
Not enough data
8.5
6078
|
Verified
Not enough data
7.8
4184
|
Verified
Not enough data
8.5
5045
|
Verified
Not enough data
7.8
3240
|
Verified
Not enough data
7.8
3146
|
Verified
Not enough data
8.2
2439
Marketing Automation
Not enough data
8.7
5368
|
Verified
Not enough data
8.5
5035
|
Verified
Not enough data
8.7
5177
|
Verified
Not enough data
8.1
4425
|
Verified
Customer Support
Not enough data
8.3
3618
|
Verified
Not enough data
8.2
2448
Not enough data
8.4
3281
|
Verified
Not enough data
8.0
3263
|
Verified
Not enough data
8.3
3496
|
Verified
Reporting & Analytics
Not enough data
8.2
5743
|
Verified
Not enough data
8.4
6096
|
Verified
Not enough data
7.9
4270
|
Verified
Mobile & Social
Not enough data
8.0
3791
|
Verified
Not enough data
8.1
2443
|
Verified
Not enough data
7.7
4111
|
Verified
Platform
Not enough data
8.1
2899
|
Verified
Not enough data
8.3
2515
|
Verified
Not enough data
8.5
2971
|
Verified
Not enough data
8.1
2274
|
Verified
Not enough data
7.5
1968
Not enough data
8.0
2568
|
Verified
Not enough data
8.6
2971
|
Verified
Not enough data
8.0
1657
Integration
Not enough data
8.4
2258
|
Verified
Not enough data
8.2
2362
|
Verified
Not enough data
8.1
2221
|
Verified
Generative AI
Not enough data
7.4
667
Agentic AI - CRM
Not enough data
7.1
206
Not enough data
7.1
204
Not enough data
7.3
202
Not enough data
7.1
205
Not enough data
7.0
204
Not enough data
7.0
204
Not enough data
7.1
204
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
830
Lead Facilitation
Not enough data
8.4
526
Not enough data
8.6
622
Not enough data
8.8
650
Not enough data
8.9
657
Organization
Not enough data
9.0
679
Not enough data
8.8
665
Not enough data
8.6
603
Performance Analysis
Not enough data
8.3
557
Not enough data
8.8
666
Sales Analysis
Not enough data
8.5
561
Not enough data
8.7
617
Generative AI
Not enough data
8.1
156
Not enough data
8.3
156
Agentic AI - AI Sales Assistant
Not enough data
7.8
20
Not enough data
7.9
19
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
8.1
20
Not enough data
8.0
20
Not enough data
8.3
20
Not enough data
8.0
1,853
Integrated Workflows
Not enough data
8.8
1627
Not enough data
9.0
1671
Not enough data
8.3
1434
Not enough data
8.2
1334
Not enough data
8.8
1517
Not enough data
8.7
1380
Not enough data
8.6
1301
Repeatability and Reportability
Not enough data
8.6
1475
Not enough data
8.7
1543
Not enough data
8.6
1515
Not enough data
8.1
1391
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1241
Not enough data
8.1
1208
Not enough data
8.2
1200
Not enough data
7.8
1080
Not enough data
7.7
1026
Generative AI
Not enough data
7.3
491
Agentic AI - Sales Engagement
Not enough data
7.0
175
Not enough data
7.2
176
Not enough data
7.2
177
Not enough data
7.3
176
Not enough data
7.1
177
Not enough data
7.2
177
Not enough data
7.1
178
Conversation IntelligenceHide 15 FeaturesShow 15 Features
Not enough data
7.6
380
Call Analytics
Not enough data
8.2
299
Not enough data
7.9
267
Not enough data
8.0
276
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.5
241
Not enough data
7.7
251
Generative AI
Not enough data
7.6
110
Agentic AI - Conversation Intelligence
Not enough data
7.4
24
Not enough data
7.4
24
Not enough data
7.6
24
Not enough data
7.2
24
Not enough data
7.6
23
Not enough data
7.2
23
Not enough data
7.2
23
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
8.0
9
Responses
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Automation - AI Agents
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.3
6
Platform
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
8.6
7
Autonomy - AI Agents
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
7.1
7
Generative AI
Not enough data
8.8
7
Not enough data
8.8
7
Venture Capital ManagementHide 10 FeaturesShow 10 Features
6.6
18
Not enough data
Investment Management
7.0
15
Not enough data
6.4
15
Not enough data
7.3
17
Not enough data
3.5
12
Not enough data
Fund Management
8.8
18
Not enough data
7.9
13
Not enough data
5.3
11
Not enough data
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
766
Integrations
Not enough data
8.3
521
Not enough data
9.0
717
Not enough data
8.3
586
Not enough data
8.4
575
Not enough data
7.7
486
Branding & Customizatio
Not enough data
8.6
626
Not enough data
8.7
646
Not enough data
8.4
568
Automatic Rules & Configurations
Not enough data
8.7
620
Not enough data
8.9
629
Not enough data
8.5
586
Agentic AI - Business Scheduling
Not enough data
7.6
45
Not enough data
7.6
45
Not enough data
Not enough data
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
5.7
16
Agentic AI - Visitor Identification
Not enough data
5.7
16
Sales Performance ManagementHide 14 FeaturesShow 14 Features
Not enough data
8.0
1,383
Agentic AI - Sales Performance Management
Not enough data
6.6
77
Not enough data
6.8
77
Not enough data
6.6
77
Incentives
Not enough data
7.9
767
Not enough data
8.1
844
|
Verified
Not enough data
7.6
715
|
Verified
Not enough data
8.3
940
Personalization
Not enough data
8.4
965
Not enough data
8.5
1095
|
Verified
Not enough data
8.8
1193
|
Verified
Not enough data
8.5
985
|
Verified
Administrative
Not enough data
8.6
1019
|
Verified
Not enough data
8.4
899
|
Verified
Not enough data
8.3
855
Not enough data
7.8
2,512
Agentic AI - Email Tracking
Not enough data
6.9
114
Not enough data
6.8
114
Not enough data
6.9
114
Not enough data
6.9
114
Not enough data
6.9
113
Not enough data
6.8
114
Not enough data
6.9
115
Analytics
Not enough data
8.7
2088
Not enough data
8.8
2077
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2129
Not enough data
8.9
2128
Not enough data
8.8
2221
Not enough data
Feature Not Available
Not enough data
8.9
2201
Generative AI
Not enough data
7.5
481
Not enough data
8.0
1,843
Agentic AI - Sales Analytics
Not enough data
6.9
100
Not enough data
7.1
99
Not enough data
7.2
97
Not enough data
7.3
99
Not enough data
7.1
98
Data Sourcing
Not enough data
8.3
1349
Not enough data
8.4
1418
Not enough data
8.2
1286
Not enough data
8.6
1536
Not enough data
8.4
1380
Predictive Analytics
Not enough data
8.1
1337
Not enough data
8.2
1297
Not enough data
7.7
1124
Not enough data
7.9
1256
Sales Management
Not enough data
8.7
1545
Not enough data
7.9
1238
Not enough data
8.4
1400
Not enough data
8.9
1610
Outbound Call TrackingHide 16 FeaturesShow 16 Features
Not enough data
8.3
1,503
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1191
Not enough data
8.1
983
Not enough data
8.6
1150
Not enough data
8.7
1182
Not enough data
7.9
70
Contacts
Not enough data
8.7
1257
Not enough data
8.4
1099
Not enough data
8.6
1159
Insights
Not enough data
9.0
1346
Not enough data
8.7
1187
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1091
Not enough data
7.5
66
Not enough data
7.7
1,016
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Analytics
Not enough data
8.4
881
Not enough data
8.4
882
Not enough data
8.4
827
Not enough data
8.3
801
Learning Management - Sales Enablement
Not enough data
7.4
38
Not enough data
7.3
37
Not enough data
7.7
39
Revenue Enablement - Sales Enablement
Not enough data
7.2
37
Not enough data
7.1
37
Not enough data
7.4
38
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Financial Services CRMHide 21 FeaturesShow 21 Features
6.1
6
Not enough data
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
4.3
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity
Affinity
HubSpot Sales Hub
HubSpot Sales Hub
Affinity and HubSpot Sales Hub share no categories
Reviews
Reviewers' Company Size
Affinity
Affinity
Small-Business(50 or fewer emp.)
78.5%
Mid-Market(51-1000 emp.)
18.5%
Enterprise(> 1000 emp.)
3.1%
HubSpot Sales Hub
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
60.8%
Mid-Market(51-1000 emp.)
35.2%
Enterprise(> 1000 emp.)
4.0%
Reviewers' Industry
Affinity
Affinity
Venture Capital & Private Equity
53.8%
Financial Services
12.3%
Computer Software
9.2%
Investment Management
3.1%
Investment Banking
3.1%
Other
18.5%
HubSpot Sales Hub
HubSpot Sales Hub
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Alternatives
Affinity
Affinity Alternatives
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Qapita
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HubSpot Sales Hub
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Discussions
Affinity
Affinity Discussions
Monty the Mongoose crying
Affinity has no discussions with answers
HubSpot Sales Hub
HubSpot Sales Hub Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
Caleb M.
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more