Compare Affinity and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (78.8% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Affinity
Star Rating
(72)4.4 out of 5
Market Segments
Small-Business (78.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AffinityHubSpot Sales Hub
Star Rating
(13,640)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansAffinity vs HubSpot Sales Hub
When assessing the two solutions, reviewers found them equally easy to use. However, HubSpot Sales Hub is easier to set up and administer. Reviewers also preferred doing business with HubSpot Sales Hub overall.
- Reviewers felt that HubSpot Sales Hub meets the needs of their business better than Affinity.
- When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Affinity over HubSpot Sales Hub.
Pricing
Entry-Level Pricing
Affinity
No pricing availableHubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Affinity
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.4
52
8.6
9,925
Ease of Use
8.7
53
8.7
10,814
Ease of Setup
8.2
24
8.4
4,778
Ease of Admin
7.5
21
8.6
3,157
Quality of Support
8.8
52
8.6
8,937
Has the product been a good partner in doing business?
7.8
21
8.7
3,109
Product Direction (% positive)
9.0
49
8.7
9,500
Features by Category
Sales Force Automation
Not enough data
8.7
6115
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
5990
|
Verified
Not enough data
8.6
6155
|
Verified
Not enough data
7.8
4201
|
Verified
Not enough data
8.5
5078
|
Verified
Not enough data
7.8
3259
|
Verified
Not enough data
7.8
3166
|
Verified
Not enough data
8.2
2460
Marketing Automation
Not enough data
8.7
5403
|
Verified
Not enough data
8.5
5057
|
Verified
Not enough data
8.7
5238
|
Verified
Not enough data
8.1
4445
|
Verified
Customer Support
Not enough data
8.3
3633
|
Verified
Not enough data
8.1
2464
Not enough data
8.4
3299
|
Verified
Not enough data
8.0
3277
|
Verified
Not enough data
8.2
3508
|
Verified
Reporting & Analytics
Not enough data
8.2
5811
|
Verified
Not enough data
8.4
6136
|
Verified
Not enough data
8.0
4293
|
Verified
Mobile & Social
Not enough data
8.0
3807
|
Verified
Not enough data
8.1
2459
|
Verified
Not enough data
7.7
4128
|
Verified
Platform
Not enough data
8.0
2928
|
Verified
Not enough data
8.3
2561
|
Verified
Not enough data
8.5
2985
|
Verified
Not enough data
8.1
2281
|
Verified
Not enough data
7.5
1975
Not enough data
8.0
2578
|
Verified
Not enough data
8.6
2994
|
Verified
Not enough data
8.0
1665
Integration
Not enough data
8.4
2265
|
Verified
Not enough data
8.2
2379
|
Verified
Not enough data
8.1
2232
|
Verified
Generative AI
Not enough data
7.4
678
Agentic AI - CRM
Not enough data
7.2
216
Not enough data
7.1
213
Not enough data
7.3
213
Not enough data
7.1
214
Not enough data
7.0
213
Not enough data
7.1
213
Not enough data
7.1
212
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
527
Not enough data
8.6
623
Not enough data
8.8
652
Not enough data
8.9
659
Organization
Not enough data
9.0
680
Not enough data
8.8
666
Not enough data
8.6
604
Performance Analysis
Not enough data
8.3
557
Not enough data
8.8
668
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
620
Generative AI
Not enough data
8.2
157
Not enough data
8.3
156
Agentic AI - AI Sales Assistant
Not enough data
7.7
20
Not enough data
7.9
19
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
8.0
20
Not enough data
8.0
20
Not enough data
8.3
20
Integrated Workflows
Not enough data
8.8
1635
Not enough data
9.0
1682
Not enough data
8.3
1438
Not enough data
8.2
1334
Not enough data
8.8
1522
Not enough data
8.7
1385
Not enough data
8.5
1301
Repeatability and Reportability
Not enough data
8.6
1476
Not enough data
8.7
1548
Not enough data
8.6
1520
Not enough data
8.1
1392
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1244
Not enough data
8.1
1210
Not enough data
8.1
1201
Not enough data
7.8
1082
Not enough data
7.7
1029
Generative AI
Not enough data
7.3
493
Agentic AI - Sales Engagement
Not enough data
7.0
179
Not enough data
7.1
179
Not enough data
7.1
180
Not enough data
7.2
179
Not enough data
7.1
180
Not enough data
7.2
180
Not enough data
7.1
182
Call Analytics
Not enough data
8.2
302
Not enough data
7.9
269
Not enough data
8.0
278
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.5
243
Not enough data
Not enough data
Generative AI
Not enough data
7.6
112
Agentic AI - Conversation Intelligence
Not enough data
7.4
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
7.3
25
Not enough data
7.7
24
Not enough data
7.3
24
Not enough data
7.5
25
Responses
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Platform
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Autonomy - AI Agents
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Generative AI
Not enough data
9.1
9
Not enough data
9.1
9
Investment Management
7.0
15
Not enough data
6.4
16
Not enough data
7.1
18
Not enough data
3.5
12
Not enough data
Fund Management
8.9
19
Not enough data
8.2
14
Not enough data
5.5
11
Not enough data
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
8.3
523
Not enough data
9.0
720
Not enough data
8.3
589
Not enough data
8.4
577
Not enough data
7.7
488
Branding & Customizatio
Not enough data
8.6
629
Not enough data
8.7
649
Not enough data
8.4
570
Automatic Rules & Configurations
Not enough data
8.7
623
Not enough data
8.9
632
Not enough data
8.5
589
Agentic AI - Business Scheduling
Not enough data
7.7
47
Not enough data
7.6
46
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
6.0
17
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.9
770
Not enough data
8.1
848
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
8.3
944
Personalization
Not enough data
8.4
967
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1199
|
Verified
Not enough data
8.5
991
|
Verified
Administrative
Not enough data
8.6
1022
|
Verified
Not enough data
8.4
903
|
Verified
Not enough data
8.3
857
Agentic AI - Email Tracking
Not enough data
6.9
117
Not enough data
6.9
117
Not enough data
6.9
117
Not enough data
6.9
117
Not enough data
6.8
116
Not enough data
6.8
117
Not enough data
6.9
118
Analytics
Not enough data
8.7
2096
Not enough data
8.8
2082
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2135
Not enough data
8.9
2135
Not enough data
8.8
2231
Not enough data
Feature Not Available
Not enough data
8.9
2210
Generative AI
Not enough data
7.5
484
Agentic AI - Sales Analytics
Not enough data
7.0
106
Not enough data
7.1
104
Not enough data
7.2
102
Not enough data
7.3
104
Not enough data
7.2
103
Data Sourcing
Not enough data
8.3
1354
Not enough data
8.4
1424
Not enough data
8.2
1290
Not enough data
8.6
1543
Not enough data
8.4
1387
Predictive Analytics
Not enough data
8.1
1345
Not enough data
8.2
1302
Not enough data
7.7
1131
Not enough data
7.9
1263
Sales Management
Not enough data
8.8
1553
Not enough data
7.9
1244
Not enough data
8.4
1407
Not enough data
8.9
1618
Agentic AI - Outbound Call Tracking
Not enough data
7.4
62
Not enough data
7.1
60
Calling
Not enough data
8.6
1191
Not enough data
8.1
983
Not enough data
8.6
1151
Not enough data
8.7
1182
Not enough data
7.9
70
Contacts
Not enough data
8.7
1257
Not enough data
8.4
1099
Not enough data
8.6
1159
Insights
Not enough data
9.0
1346
Not enough data
8.7
1187
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1091
Not enough data
7.5
66
Agentic AI - Sales Enablement
Not enough data
6.9
62
Not enough data
7.0
61
Not enough data
6.9
60
Content Management
Not enough data
8.4
804
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.3
799
Analytics
Not enough data
8.4
884
Not enough data
8.4
884
Not enough data
8.4
827
Not enough data
8.3
801
Learning Management - Sales Enablement
Not enough data
7.5
39
Not enough data
7.4
39
Not enough data
7.8
40
Revenue Enablement - Sales Enablement
Not enough data
7.3
38
Not enough data
7.2
39
Not enough data
7.4
39
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
4.7
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.7
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity and HubSpot Sales Hub share no categories
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
54.5%
Financial Services
12.1%
Computer Software
9.1%
Investment Management
3.0%
Investment Banking
3.0%
Other
18.2%
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.5%
Discussions
Affinity has no discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?
4 Comments
JA
HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:
Giving a clear view of all leads and deals.
Automating...Read more
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