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Adobe Firefly Reviews & Product Details

Pricing

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month
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Adobe Firefly Reviews (373)

Reviews

Adobe Firefly Reviews (373)

4.4
373 reviews

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Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Efficient Mock-Up Visualizations with Diverse Style Options"
4/5
What do you like best about Adobe Firefly?

I use Adobe Firefly to visualize mock-ups of my ideas, which saves me time. I like the different styled options it offers, giving me visualization results I might not have thought about. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Most clients don’t want to have assets created with AI, so how do we create trust. Perhaps being more clear on the actual capabilities and how it helps work losses. Review collected by and hosted on G2.com.

Avery O.
AO
Avery O.
Graphic Design Specialist
Small-Business (50 or fewer emp.)
"Streamlines Branding with Easy Setup"
4/5
What do you like best about Adobe Firefly?

I use Adobe Firefly for AI content management. I like that it allowed me to create templates for my team that reflect our brand's tone. I appreciate the ability to have structure but allow the AI to have some freedom in regards to copy. I found the initial setup very easy and seamless. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I think the AI image generation feels a little shoehorned; it could work off of existing brand photos and create ideas based on those. Review collected by and hosted on G2.com.

Lisa G.
LG
Lisa G.
Multimedia-Technical Specialist: Content Developer, Photographer, Videographer, Digital Tech:
"Transformative Creativity Tool with Advanced Editing"
5/5
What do you like best about Adobe Firefly?

I find Adobe Firefly amazing for editing media, like correcting image deficiencies, expanding images, and removing backgrounds to create composites. It integrates well with Adobe Premiere Pro, using tools like 'Generate Extend' for videos and the 'Remix Tool' for audio tracks. I like its 'Text to Image' in Photoshop and Express, 'Text to Video' in Premiere Pro, and 'Text to Vector' in Adobe Illustrator, which allows iterations of content, style, and recoloring. One of my favorite parts is how it keeps my creative workflow accessible across Adobe Creative Cloud, maintaining production control and brand consistency. The initial setup was super easy, and the tool is user-friendly, with help available through Adobe Help or YouTube videos. I love that it's embedded across Adobe applications like Photoshop, Illustrator, Express, Premiere Pro, InDesign, and Lightroom, making the learning curve not hard at all. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Although I enjoy using Firefly, I think it still needs some tweaking on the human features generation, for example when prompted to produce a group of people in a crowd setting some of the faces of the people might come out twisted or disfigured. However, after a few corrective prompts the issue is usually cleared. And I am certain that Adobe will probably have this problem corrected soon. Review collected by and hosted on G2.com.

Luis C.
LC
Luis C.
Web Developer
Small-Business (50 or fewer emp.)
"Great for Easy Video Creation"
5/5
What do you like best about Adobe Firefly?

I really enjoy using Adobe Firefly for generating videos. It lets me bring to life creative ideas that would otherwise be too costly for me to produce. I value the accurate rendering and quality I get from my prompts. The interface is pretty simple to use, and I appreciate that I can download the videos in 1080p, as many AI video-generating companies only offer up to 720p without upgrading plans. The initial setup was really straightforward, just logging in and starting with my prompts. It's really easy to use, provides great export quality, and delivers great results. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Video editing tools are limited. I would like to see more editing options and effects, such as those found on Premiere or Premiere Rush. Review collected by and hosted on G2.com.

Katarina J.
KJ
Katarina J.
Graphic Designer and Illustrator
Design
Small-Business (50 or fewer emp.)
"Invaluable Tool for Creative Exploration"
5/5
What do you like best about Adobe Firefly?

I like Adobe Firefly for its ability to let me explore ideas beyond and above what I initially imagined, thanks to its built-in functions of style and composition references. It helps me in transforming initial ideas to the next level, especially useful during brainstorming, visualizing concepts, and working on quick mockups. I find it intuitive as I have worked extensively with it, and I appreciate that it aligns with my ethical standards. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I'd like styles to work effectively as filters in Photoshop for example. At times, although a style is selected, it doesn't work effectively where you have to support it by prompting for it or use a combination of styles to get what you wanted. Review collected by and hosted on G2.com.

Gokcecan G.
GG
Gokcecan G.
After Effects Compositor
Small-Business (50 or fewer emp.)
"Accessible in Adobe, but token limits hold back regular use"
3.5/5
What do you like best about Adobe Firefly?

It’s built into the Adobe ecosystem, and it’s accessible anytime. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

As Creative Cloud users, we should have access to more tokens/credits. The current amount feels too limited, and increasing it would make the service more useful for regular use. Review collected by and hosted on G2.com.

SS
seth S.
Mid-Market (51-1000 emp.)
"Transforms Creative Vision Into Reality Effortlessly"
3.5/5
What do you like best about Adobe Firefly?

I find Adobe Firefly easy to use once you learn the ins and outs of prompting. It just seems to work. I like turning static images into a short GIF to make things pop. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The connection to Workfront is not intuitive and is very hard to set up. When used as a standalone, the initial setup is very easy, but integrating it involved lots of work from multiple groups. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Quick and Professional Visual Creation with Adobe Firefly"
4/5
What do you like best about Adobe Firefly?

I use Adobe Firefly mainly to create quick and professional visual content. It helps me generate custom images in minutes, saving me hours of searching through image banks. I love its ability to materialize my ideas exactly as I envision them, without technical issues, and the professional quality of the images that don't look artificial or generic. Additionally, it is very intuitive. I also enjoy the rapid iteration, being able to try different versions of the same idea in seconds, which helps me explain complex concepts clearly. The integration with other Adobe tools greatly facilitates my workflow. The text effects have been a wonderful discovery for my social media posts. The initial setup was very simple, as with a few clicks I was exploring. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Being honest, there are some aspects that could improve. Sometimes when I need to illustrate interfaces of specific conversation screens, Adobe Firefly doesn't always capture exactly the technical elements I need. I end up making subsequent adjustments with other tools. Although it works in Spanish, I've noticed that the results are more accurate when I write in English. For someone like me who works 100% in Spanish with my audience, this sometimes makes me lose a bit of agility because I have to think and translate mentally. When I want to create a series of images with the same characters or style, achieving that visual consistency can be a big challenge. Review collected by and hosted on G2.com.

SR
Stefanie R.
Small-Business (50 or fewer emp.)
"Amplifies Creativity but Needs Speed Boost"
5/5
What do you like best about Adobe Firefly?

I use Adobe Firefly for updating images and creating elements that aren't originally there, or for amplifying the content. I really like the options it gives me; sometimes they're better than what I was thinking and they help amplify my view. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

It needs to be faster. I feel that with the increased usage, even on small tasks, it should keep up with the same rhythm. Review collected by and hosted on G2.com.

Brett M.
BM
Brett M.
Editor/Creator
"High reward, low effort. Creating magic with Adobe Firefly"
5/5
What do you like best about Adobe Firefly?

I love using Adobe Firefly because it lets me brainstorm and make ideas come to life swiftly, even when my drawing skills are lacking. The effort to reward ratio is definitely in the user's favor. I find the new boards feature allows me to juggle and manipulate multiple ideas intuitively, almost like I've been using it my whole life. I also appreciate that Adobe Firefly is very easy and user-friendly, a consistent theme I've noticed throughout the product. Plus, I use it frequently with other Adobe products, like generating audio sound effects for videos in Premiere Pro. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The video generator can make unusable results as much as it makes magical results and some credits will be missed. If there was some sort of LQ preview option before loosing credits that would make that situation less stressful. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month

Firefly Pro

$19.99
1 Single User Per Month

Firefly Premium

$199.99
1 Single User Per Month
Adobe Firefly Comparisons
Adobe Firefly Features
Algorithms
Text-to-Image
Customization
Image Weights
Negative Prompts
Seed
Model Selection
Style Selection
Image Tiling
AI Text-to-Image