Lots of possibilities for improving workflow. I like the boards feature the best so far. Great idea for creating improved pitches and storyboards. Review collected by and hosted on G2.com.

It does feel a bit scattered right now. Lots of tools that continue to come out without a good way of notifying users. Review collected by and hosted on G2.com.

I like using Adobe Firefly for generating images that can be applied to letterhead, brochures, and advertisements. It efficiently solves the problem of creating professional visual content quickly. My favorite feature is the ability to turn a prompt into an image and then refine it to achieve the perfect result, which is incredibly valuable since it saves me from having to start from scratch—something that can be overwhelming if you're not a trained designer. Firefly's understanding of English is impressive, leading to more professional-looking and less artificial results. The initial setup was very easy, and I find it integrates well with Canva for layout after generation. Review collected by and hosted on G2.com.

I would say the consistency of the visual results. Also, sometimes it generates text when you don't ask for text, so you have to specify in the prompt 'no text or font'. Firefly could offer more precise control over generated outputs, and maybe have stronger editing tools post generation. Review collected by and hosted on G2.com.

I like the image editing capabilities, especially when I'm in a pinch or it's a background element that needs tweaked Review collected by and hosted on G2.com.

In the past, the prompting has been difficult to work with. I'm excited to explore the most recent updates Review collected by and hosted on G2.com.

If you can imagine a video, picture or song; Firefly can create it. Review collected by and hosted on G2.com.

As amazing as this is occasionally the app times out while creating videos. Review collected by and hosted on G2.com.

I really like the creative flexibility and the usage of AI to help generate tips and ideas. Review collected by and hosted on G2.com.

I'm not sure just yet. Once I share with my students, I am sure I will come across something. Review collected by and hosted on G2.com.

Love ability to iterate on the board, fast Review collected by and hosted on G2.com.

The hallucinations are an issue for me, and I really wish there were a way to target or select specific portions of the image. If this could almost be merged with Photoshop, that would be great. Review collected by and hosted on G2.com.

I use Adobe Firefly for everything from editing images to creating concepts and actual consumer-facing content. It expedites my workflow and helps me convey vision. I like the fact that it's an ecosystem of content that is ethically trained and safe. I enjoy having more control over my creative process, from color and tonality to being able to apply reference images for structure and stylization. The initial setup was easy, and I've always been a user of Adobe products. I also integrate Adobe Firefly with Adobe Premiere and other tools for boards and production. Review collected by and hosted on G2.com.

I wish they could modify promoting to do pre vision as you prompt. Meta briefly did it and it helped tremendously as you try to find the right words to convey what you are trying to create and see the results live forming. Review collected by and hosted on G2.com.

Creating 3d mockups using my own designs to visual an end product Review collected by and hosted on G2.com.

Generative AI when it comes to creating graphics, photos, videos Review collected by and hosted on G2.com.

I use Adobe Firefly mainly for cleaning up imagery using features like Gen Expand and Gen Fill for removal. It makes photo edits go a lot quicker than a manual touchup. I love the sky feature, even though I don't use it often, and I really appreciate the background removal tool. Background removal makes cutting things out super fast compared to the manual outline and removal process I used before. The sky tool is just fun to play with. Review collected by and hosted on G2.com.

Generative fill where I am needing to add things in is always a bit spotty for me. I notice a lot of hallucinations in the results as well. Sticking with the prompt exactly, don't add things that were not specifically asked for. Also making it a little more believable, the harmonization can be a bit off sometimes. The setup took a while because our enterprise legal team has a lot of concerns with our usage of this, rightly so. It was about a year in the making, lots of conversations and beta programs. Review collected by and hosted on G2.com.

I like how it has so many use cases—video, graphics, animation, and more. Review collected by and hosted on G2.com.

It feels like a lighter version of the Adobe products overall. Also, it doesn’t seem to have its own dedicated app on my computer. Review collected by and hosted on G2.com.