I love the interface and how easy it is to use. I also like that you can render using other AIs. Review collected by and hosted on G2.com.

I wish Adobe’s main AI were more powerful. I often end up relying more on other companies’ tools instead. This also makes it use more of my credits which is costly. Review collected by and hosted on G2.com.

Adobe Firefly is intuitive and easy to use Review collected by and hosted on G2.com.

The interface recently changed and I don’t like it Review collected by and hosted on G2.com.

I appreciate Adobe Firefly for its ability to create stuff rapidly and offer multiple different options that I can choose and edit, allowing me to be very creative at post. I like how it supports a fast workflow, helping me stay in my flow and guide my designs in the right direction. The customization options are also great, providing a variety of choices to select from and proceed. Image generation is a particularly valuable feature for our projects. The initial setup was very easy and simple, especially since we've been using Adobe products in the past. Review collected by and hosted on G2.com.

But taking account for the cost which you have could be improved over time. Review collected by and hosted on G2.com.

I use Adobe Firefly to create images that would otherwise be difficult to capture with photography. I like its speed and accuracy, and how well it updates prompts when I’m not satisfied with an initial render. The initial setup was very easy. Review collected by and hosted on G2.com.

I’d like Adobe Firefly to get rid of the AI slop appearance and create more realistic-looking images, rather than images that look engine-generated. Review collected by and hosted on G2.com.

They are constantly evolving the platform and I like that I can feel better about it's use being commercially safe and ethically trained. Review collected by and hosted on G2.com.

There's so many aspects to the platform, I feel I need to be constantly educated to keep present with it all. Review collected by and hosted on G2.com.

I really like how Adobe Firefly facilitates moving quickly from an idea to something visually usable, without disrupting the existing Adobe workflow. Since my team already works a lot with Adobe tools, integrating Firefly felt natural. I find the generative fill and image variation capabilities really stand out because they save a lot of time during mockups and concept exploration. It's very easy to experiment with multiple visual directions, especially during client presentations or internal reviews where speed is crucial. Additionally, I appreciate that the UI is relatively straightforward, which allowed even team members who aren't deeply into design tools to use it without much onboarding. Review collected by and hosted on G2.com.

One thing that still feels inconsistent at times is the output quality for more detailed or highly specific prompts. For quick ideation it works well, but when we try generating visuals with very precise design direction or brand consistency requirements, the results can sometimes feel a bit unpredictable and require multiple retries. I also think the credit limitations can become restrictive during heavy experimentation phases, especially when multiple designers or marketing team members are testing concepts actively. Another area that could improve is asset organization and workflow management when handling larger batches of generated content because things can get slightly messy during bigger projects. Sometimes generation speed also varies depending on the complexity of the request, but overall those issues were not major blockers for our workflow. Review collected by and hosted on G2.com.

I like how easy it is to use. There are also a lot of options for things to do, which makes it feel flexible and useful. Review collected by and hosted on G2.com.

I feel like it includes a lot of tools that I don’t really know about yet, so I’m still figuring out what everything does. Review collected by and hosted on G2.com.

Adobe Firefly makes image creation a breeze! Very intuitive and easy to use, perfect for turning ideas into art in seconds. The new video generating feature is also interesting to try out and refine. Review collected by and hosted on G2.com.

To be honest I was a user of Adobe Firefly since it's beta release and currently couldn't say what I dislike the most...at the start I think it was a bit limited with teh output but I think as the Ai continues to be trained it's slowly putting out more diverse artworks. Review collected by and hosted on G2.com.

Adobe Firefly stands out for its easy-to-use AI image generation capabilities, high-quality outputs, and seamless integration with Adobe Creative Cloud applications like Photoshop and Illustrator. It helps speed up creative workflows by quickly generating concepts, backgrounds, text effects, and design variations from simple prompts. The interface is intuitive, and the commercially safe AI-generated content gives teams more confidence when using assets in professional projects. Review collected by and hosted on G2.com.

Adobe Firefly can sometimes generate inconsistent results for complex prompts, especially when fine details or precise object placement are required. Some advanced features feel limited compared to competing AI image generation tools, and achieving highly accurate outputs may require multiple prompt adjustments. Performance can occasionally be slow with larger generations, and access to premium features may depend on higher-tier Adobe subscriptions, which can increase overall cost. Review collected by and hosted on G2.com.

What I like most about Adobe Firefly is how easy it is to use. The UI is clean.

I really like the Generative Fill and editing features—they make it super easy to tweak images and add new elements.

Its integration with Adobe Creative Cloud tools like Photoshop and Illustrator is a standout.

Performance is solid for most use cases, though it is occasionally inconsistent with more complex prompts. It still saves a lot of time and delivers good ROI.

Onboarding is quick, and the AI features are genuinely useful for ideation and rapid content creation, even if some outputs still need refinement. Review collected by and hosted on G2.com.

Output quality sometimes is inconsistent. Sometimes it gets things spot on, but other times it takes a few tries to get something usable.

The next one is on the pricing - While there’s a free tier, the credit-based system in paid plans is restrictive . Review collected by and hosted on G2.com.