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Adobe Firefly Reviews & Product Details

Pricing

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month
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Adobe Firefly Reviews (373)

Reviews

Adobe Firefly Reviews (373)

4.4
373 reviews

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Brenda M.
BM
Brenda M.
Graphic Designer
Small-Business (50 or fewer emp.)
"Seamless Integration and Creative Boost for Designers"
5/5
What do you like best about Adobe Firefly?

What I like most about Adobe Firefly is how seamlessly it integrates into real design workflows instead of feeling like a separate AI tool. Generative Fill saves a huge amount of time when adjusting layouts or extending images for social and marketing content. It’s trained on licensed content, which makes it safe and reliable for professional and commercial use. Overall, it enhances creativity while still respecting brand consistency and design control. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The results can be unpredictable and often require multiple attempts to achieve the desired outcome. Creative control remains somewhat restricted, especially when it comes to producing precise, brand-specific content, and the outputs may sometimes appear generic. Additionally, the tool is most effective if you are already deeply integrated into Adobe’s ecosystem. Review collected by and hosted on G2.com.

Ivars L.
IL
Ivars L.
Creative Services Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Practical Tool with Room for Improvement"
3.5/5
What do you like best about Adobe Firefly?

I like using Adobe Firefly as a creative support tool. It helps me cut down the time to go from an idea to something visual, particularly in the early design phases. I appreciate how practical and easy it is compared to many other generative tools. It allows me to start with early concepts, testing them with smaller teams or groups for feedback before diving into heavier design work. I find the Generative Fill and Expand features very important for my daily tasks. Additionally, its integration into the Adobe ecosystem makes the setup process as easy as it gets. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Sometimes the results aren't as favorable as I would hope and it can feel hit or miss at times. It's really dependant on the prompts you're using. I think it would be better if there was some additional version control. Often times I'm hunting through layers to find the one I want to modify. Review collected by and hosted on G2.com.

Verified User in Construction
UC
Verified User in Construction
Mid-Market (51-1000 emp.)
"Fast and User-Friendly, But Credit System Could Improve"
3.5/5
What do you like best about Adobe Firefly?

Adobe Firefly is a user-friendly and intuitive program that is easy to pick up and learn. However, I have noticed that it can be slow at times when generating images or video clips. I am using the standard version, for which I paid around $10 and received approximately 2,000 credits. Not a bad deal at first. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I am not a fan of Adobe Firefly’s use of a credit system instead of offering a straightforward monthly or annual subscription. When I tried to generate an AI video, I noticed that the credits were calculated based on 24 frames per second, meaning each second of video consumed 24 credits, as if each frame counted as a separate image. I would much prefer if Adobe eliminated the credit system entirely and switched to a subscription model with monthly or yearly payment options. Review collected by and hosted on G2.com.

Joshua H.
JH
Joshua H.
Graphic Designer
Mid-Market (51-1000 emp.)
"Solid Image Generation with Suite Integration"
3.5/5
What do you like best about Adobe Firefly?

I like that Adobe Firefly is integrated into the Creative Suite and the design programs that I use every day. I also appreciate that Firefly now allows the use of the NanoBanana model for image generation, which is a good addition. The setup has been pretty straightforward too. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The native Firefly models could be improved somewhat compared to some other models like Gemini/NanoBanana. Review collected by and hosted on G2.com.

Eric I.
EI
Eric I.
Co-Founder
Small-Business (50 or fewer emp.)
"Great Integration and Asset Management, But UI Focus on AI Content Frustrates"
3.5/5
What do you like best about Adobe Firefly?

I appreciate how Adobe has incorporated Firefly directly into its various applications, and I also like that there is a standalone Firefly app available. As always, the CreativeCloud library simplifies linking assets across all the other services. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Personally, I find it frustrating that the application layout places such a strong emphasis on displaying the AI-generated content from other users. This is a common issue I’ve noticed with most AI tools, but Adobe’s particular focus on this design aspect makes it even more disappointing for me. Review collected by and hosted on G2.com.

Brian H.
BH
Brian H.
Client Engagement Manager
Mid-Market (51-1000 emp.)
"Image Creation at Lightning Speed and with complete Ease!"
4/5
What do you like best about Adobe Firefly?

The ability to create useful and meaningful imagery quickly on the fly is amazing. It allows me to utilize AI and generate exactly what I need for my website as well as my marketing materials. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Sometimes the AI prompt needs a lot of extra direction. I find that this can make things take a little longer. I think there needs to be more in terms of pop culture information fed into AI. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"I love being able to use style and composition references"
4.5/5
What do you like best about Adobe Firefly?

style and composition references Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

the fact that existing brand logos cannot be used (even though it's understandable) is useful for school projects Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Small-Business (50 or fewer emp.)
"Adobe Firefly Makes Image Generation and Animation Effortless"
4.5/5
What do you like best about Adobe Firefly?

Adobe firefly is a software i like so much because it helps me generate and edit images, and animate them into videos Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

It uses a lot of mobile data, and it’s not completely free. You’ll have to pay if you want the best results. Review collected by and hosted on G2.com.

Caroline T.
CT
Caroline T.
Small-Business (50 or fewer emp.)
"Intuitive and Fast for Sampling Image Edits"
5/5
What do you like best about Adobe Firefly?

I like how intuitive it is, how I am able to sample new image editions quickly and get to the final creative I really need for my brand. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Sometimes it has glitched and I’ve posts a few iterations. Review collected by and hosted on G2.com.

Claudia B.
CB
Claudia B.
Writing Evaluator
Mid-Market (51-1000 emp.)
"Creative Freedom and Seamless Design Experience"
5/5
What do you like best about Adobe Firefly?

I like to go into Adobe Firefly to design different ideas freely, like a space where I can express what’s in my head. It helps me give others a visual of my ideas, whether for ads, murals, or paintings, and lets my ideas come to life. I enjoy using the AI because everything is seamlessly integrated, and it has a minimal interface that focuses on prompts precisely. I like the sidebars with options for adjustments, filters, and refinements, giving me full creative control, which is my favorite feature. It makes the image sharper, improves contrast, and pops the colors more. I also like that the auto-improvement prompts allow the AI to assist with making images sharper and more vibrant. We’re really liking Adobe Firefly and appreciate that it has an assistant to help when you can't come up with ideas, by letting you input a general idea and work your way in. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I quality of faces and hands aren’t always clear or they look like an AI generated image. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month

Firefly Pro

$19.99
1 Single User Per Month

Firefly Premium

$199.99
1 Single User Per Month
Adobe Firefly Comparisons
Adobe Firefly Features
Algorithms
Text-to-Image
Customization
Image Weights
Negative Prompts
Seed
Model Selection
Style Selection
Image Tiling
AI Text-to-Image