--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1245 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1245 scale: '5' date_modified: '2026-08-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,245 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities. (84 reviews) - Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization. (77 reviews) - Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems. (74 reviews) - Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making. (59 reviews) - Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking. (51 reviews) - Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers. (27 reviews) - Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams. (23 reviews) - Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency. (23 reviews) - Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Powerful, flexible and customizable digital analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Adobe Analytics?** After properly tagging the whole site, Adobe Analytics allows me to quickly analyze the customer journey, from high-level metrics down to minor details (e.g., measure the number of clicks of a barely visible CTA). Almost everything can be cross-analyzed by external campaigns and complex/straightforward segmentations. Flow diagrams help me discover the navigation paths most followed by visitors quickly. I also like the flexibility and the native tools of the workspace interface (e.g., the Copy/Duplicate functions for the reports objects - time-saving when I need to create visualizations that may differ for a small thing). **What do you dislike about Adobe Analytics?** Customer support could be improved Reports accumulate over time; it's not easy to keep them organized. Tags can be added to reports, but having the possibility to organize them in custom directories for me it'd be better. **What problems is Adobe Analytics solving and how is that benefiting you?** We better understand marketing channels attribution to focus on the most valuable campaigns. Analyzing the visitor's navigation path, we can suggest to the design team where the website can be improved. ### 2. User Interface and Functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Analytics?** It has a great UI that helps which speeds up analytics process as a whole specially drag and drop features provide a lot of flexibility. It multiple pivoting options that help view data at multiple cuts in a single window **What do you dislike about Adobe Analytics?** Initial Learning curve is a bit high specially for the one shifting from Google analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** I helped SEO teams to create various dashboards and helped them creating insights for better understanding of project, finding and optimising various bottle necks in the network ### 3. Overall good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Analytics?** Graphical representation and recommendations to use **What do you dislike about Adobe Analytics?** Nothing for now, overall performance is good **What problems is Adobe Analytics solving and how is that benefiting you?** For data predictions ### 4. It was great experience to use Adobe platform at work **Rating:** 4.5/5.0 stars **Reviewed by:** Omkar T. | Consultant II, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Analytics?** Drag and drop facility for dimensions on Adobe Platform is very best for each user **What do you dislike about Adobe Analytics?** We were not able to see the entire data based on drag and drop facility **What problems is Adobe Analytics solving and how is that benefiting you?** It helped us to solve the digital marketing data issues ### 5. Very powerful tool for Analysis.. .! **Rating:** 4.5/5.0 stars **Reviewed by:** Mahesh D. | Sr Consultant Adobe Target, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Adobe Analytics?** custom reports, Adobe Analytics allows you to simply drag and drop anything anywhere and analyse data Interactive visualisation options available in tool makes more easy to understand **What do you dislike about Adobe Analytics?** Tool is bit slow processing makes sometime hectic to use Continuous updates from the Adobe server Integration with 3rd party tools is complex Pricing is high but worth it **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking custom variables makes life easy toy can track each n every thing on your site or app Right use of evars & props , segments for Analysis gives deep level of understanding and insights ### 6. Adobe Analytics is a great tool for advanced users **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Adobe Analytics?** - Website integration is great. - 24/7 customer service. - Extremely customizable. **What do you dislike about Adobe Analytics?** - VERY HIGH technological effort is required to integrate Adobe Analytics. - Reports may take long to load. - Interface needs some work. **What problems is Adobe Analytics solving and how is that benefiting you?** This software assists in organizing and putting our data and metrics in perspective for our hiring needs. It's great for detailed reports. ### 7. Very useful tool for Web Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Happy Life A. | AVP - Business Intelligence , Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Adobe Analytics?** The User-Friendly interface to just drag and drop the variables and check the trend of the metrics **What do you dislike about Adobe Analytics?** The integration of the product seems to be a challenge as there is huge dependency on the Tech experts to make the things live **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe helps understand the user journey, what pages are being viewed, what pages being engaged with, hows the flow, what features are being used, where are the fallouts ### 8. Best Analytics Tool, but Hard to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Edgar Orlando H. | CX DEv, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2022 **What do you like best about Adobe Analytics?** There is a lot of documentation about Adobe Analytics that you can read to understand how Analytics works, and this includes videos and community. Tools like Google Analytics don't give that kind of information for an implementation **What do you dislike about Adobe Analytics?** There are a lot of possibilities while you are using Analytics, which gives you a lot of chance of failing when you are doing an implementation. I would like a 'ease to implement and use' Adobe Analytics **What problems is Adobe Analytics solving and how is that benefiting you?** We offer Analytics and Customer Experience solutions, and Adobe Analytics is one of our main tools: it allows us to be more productive, reaching out KPIs and increasing our performance ### 9. All we need, where we need it. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Adobe Analytics?** Adobe analytics allowed me to make data study seamless for my team with the cool dashboards I was able yo churn out. **What do you dislike about Adobe Analytics?** A little too business focused, so a little more steep learning curve. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics has empowered us to be on top our sales funnel in a much more comprehensive way. Results: 1) Our meetings are more productive. 2) Access to more budgets as a consequence of precision. 3) Operational cohesiveness. ### 10. My experience has been GREAT! **Rating:** 5.0/5.0 stars **Reviewed by:** Ron C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Adobe Analytics?** very user friendly from desktop, to mobile app. **What do you dislike about Adobe Analytics?** Adobes inability to cross accounts. I have 2 or3 differnt accounts from year back and cant consolidate it. **What problems is Adobe Analytics solving and how is that benefiting you?** ive really benefited most from adobe analytics. Being able to see customer data in real time that we can translate that information into revenue. ### 11. An amazing experience with friendly and prepared top users **Rating:** 4.5/5.0 stars **Reviewed by:** Francesca C. | Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Adobe Analytics?** I followed the grow track and my favorite part was when Mr. Ben-Ammi described how his company built an engagement metric. I will for sure use this trick with my clients ad I work in a consultancy company. **What do you dislike about Adobe Analytics?** At the beginning I joined the LEARN track, that for a 6-months-Adobe user as I am was too simple. I would have liked an introduction on the level of the Experience before the start. **What problems is Adobe Analytics solving and how is that benefiting you?** I work in a consultancy company and Adobe it the most customizable and complete analytics tool. We use it for several customer with apps and e-commerce web site. ### 12. One of the best tool for Data collection and visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Adobe Analytics?** Ease of Data collection, Drag and drop feature to create dashboards, segregation of multiple websites data from Report suite using VRS, way it handles marketing channels **What do you dislike about Adobe Analytics?** Nothing. I have used other tools in past and compares to those Adobe Analytics I prefer. **What problems is Adobe Analytics solving and how is that benefiting you?** Because of its drag and drop feature even a novoice can use the tools and create dashboards. ### 13. I was an Adobe Analytics Developer for almost 2 years. **Rating:** 4.0/5.0 stars **Reviewed by:** Brien L. | Automation Test Engineer , Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Analytics?** It's versatility and advanced capability than GA. **What do you dislike about Adobe Analytics?** It's quite pricey. So it is only used by big companies. **What problems is Adobe Analytics solving and how is that benefiting you?** The customer's diverse activities. With the use of AA we were able to track it for business insights. ### 14. Very Nice **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek L. | Analytics Developer, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Adobe Analytics?** Workspace. Adobe workspace is so good for data visualization. We can easily slice and dice data and so analysis. **What do you dislike about Adobe Analytics?** There is a steep learning curve present with Adobe Analytics **What problems is Adobe Analytics solving and how is that benefiting you?** Unexpected action in your data can be both good and bad. On the one hand, it may mean that a campaign is performing better than expected. But on the other, it can mean that something’s wrong — a bug that’s causing problem, a tagging error, even corporate espionage. Whether the cause of the anomaly is good or bad, identifying it quickly is always good ### 15. Adobe Analytics is the best web analytics viz tool in the market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Adobe Analytics?** Extremely easy to start because new users do not need to worry about technical details. Low barrier of entry. New users don't need to do data connections or data cleaning. Very easy to build beautiful visualization with just clicks of a few buttons. **What do you dislike about Adobe Analytics?** It takes a long time to understand web analytics metrics like hit vs visit vs visitor. It gets worse when building a segment and containers when you have a visit container within a hit container, for example. There are no definitive source of easy-to-understand guide on advanced metrics and concepts. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics is always looking to add new features that provide key insights while not requiring users to spend time building themselves. Best examples are Fallout and Flow visualization. They are invaluable and literally require little Adobe Analytics skills. Very good tools for executives when time is limited but advanced insights are needed. ### 16. Limitless Data Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Roy B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Adobe Analytics?** You can track and manipulate visuals for almost any data. **What do you dislike about Adobe Analytics?** It has an extreme learning curve and can be difficult to use. **What problems is Adobe Analytics solving and how is that benefiting you?** What content is resonating the most with our clients. ### 17. best adobe analytics **Rating:** 5.0/5.0 stars **Reviewed by:** pankaj k. | Senior Ad Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Adobe Analytics?** Data collection and analysis with custom reporting. **What do you dislike about Adobe Analytics?** variations in pricing packs should be available. **What problems is Adobe Analytics solving and how is that benefiting you?** helps in analysis data and reporting ### 18. Doubts about data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Adobe Analytics?** Funnel reporting is advanced. You can create your custom path very easily and see the data. **What do you dislike about Adobe Analytics?** You tend to doubt the data. As a former Google Analytics user, I never had problems trusting the data. I was more focused on analyzing it than validating if it was the correct variable. Implementation requires more people, i.e. adds costs. **What problems is Adobe Analytics solving and how is that benefiting you?** Custom paths, it is really good in you want to dive deep into customer's paths, and it is quite intuitive to create funnels. The drag and drop variables are easy to use. ### 19. I love Adobe experience cloud! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Adobe Analytics?** It had tons of analytics and allowed the company to market well. **What do you dislike about Adobe Analytics?** Took time to get situated and get the team to learn how to use and monitor things properly. **What problems is Adobe Analytics solving and how is that benefiting you?** It allowed my old company to market better for the times that the were in and created more revenue. ### 20. Adobe analytics has comprehensive feature capabilities but can be quite a steep learning curve. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Adobe Analytics?** There is a lot of flexibility in the tool and I have the freedom to create custom metrics to my choosing. Once i learnt the basic functionality it became easy to create the dashboards that I needed for insight. **What do you dislike about Adobe Analytics?** Adobe analytics doesn't work too well on single-page applications. I would like to see how users interact on a single page and the key frustration points. Page views alone is not enough. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics allows me to validate user behaviour on our webpages. It allows us to see which webpages receive the most traffic and how this is broken down by segment. ### 21. Fanboy of Data **Rating:** 4.0/5.0 stars **Reviewed by:** Shrinath K. | User Experience Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Adobe Analytics?** Deep insights Advanced features Many views **What do you dislike about Adobe Analytics?** Uninteresting Interface Lack of resources to learn **What problems is Adobe Analytics solving and how is that benefiting you?** Multi channel data collection Managing tags Different analysis types ### 22. Adobe analytics review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Adobe Analytics?** The way various dashboards can be made, to have a good statistical and visual representation of the data. **What do you dislike about Adobe Analytics?** The data takes time to retrieve and no apparent notification bar with loading time. **What problems is Adobe Analytics solving and how is that benefiting you?** Finding insights from data points and curating strategies. ### 23. One of the Best in Class Digital Analytics tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics is not only a digital analytics tool but also a BI tool that helps you analyze data from the business while combining it with product performance data. The most significant assets are the ease of use and the many ways dashboards and reports can be shared. **What do you dislike about Adobe Analytics?** To get relevant data in the platform, as with other Digital Analytics tools, we must ensure that data is collected consistently. It is hard sometimes to have accurate data with low maintenance. **What problems is Adobe Analytics solving and how is that benefiting you?** The intuition and ease of use of Adobe Analytics help me work with stakeholders from different teams in the company. Then they can make better-informed business decisions. ### 24. Analytics for Global Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Adobe Analytics?** Analyzing site side analytics is easy and user friendly **What do you dislike about Adobe Analytics?** I don't dislike anything about Adobe Analytics presently **What problems is Adobe Analytics solving and how is that benefiting you?** Analyzing and interpreting site side metrics for global clients with media in multiple channels ### 25. Easy and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Adobe Analytics?** Upon first use, Adobe Analytics feels pretty intuitive to use. Compared to other analytics platforms, the UI doesn't feel as bloated. The learning tracks are also well defined. **What do you dislike about Adobe Analytics?** The learning tracks, while well defined, can not be accessed without logging in to Adobe. This makes it difficult for self-taught individuals to get familiar with Adobe Analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** Custom attribution modeling is currently one of the main strengths of Adobe Analytics. The native connectors with other visualization tools make Adobe Analytics a great data source across the organization. ### 26. Adobe Analytics Power User - It has its moments **Rating:** 4.0/5.0 stars **Reviewed by:** Cat C. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Adobe Analytics?** The ease of the interface, how quickly I can generate a report. And analysis of data is very user friendly. Online resources are also easy to find and navigate. **What do you dislike about Adobe Analytics?** No access to how the backend data and how it is collected. Their Client Care services are also extremely slow to respond with sometimes no end result to an issue being resolved. I will also mention that it is an expensive portfolio to keep! **What problems is Adobe Analytics solving and how is that benefiting you?** They have been up to date with our analytics as well as providing beneficial insight to our everyday needs in the media landscape. ### 27. Great analytical platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Adobe Analytics?** The data insights and value, very simple and amazing. **What do you dislike about Adobe Analytics?** Everything is good , it's good, just the load time needs to be improved **What problems is Adobe Analytics solving and how is that benefiting you?** Marketing my needs , is the best thing analytics is solving. Getting insights and value driven data is what is benifiting me. ### 28. It is a great tool for digital analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjeev S. | Search Engine Optimization Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2022 **What do you like best about Adobe Analytics?** I have been working as an SEO executive for 1+ years. I've used practically all of the leading online analytics tools, and I'd say Adobe is the most comprehensive of them all. I'm now utilising the tool for a good traffic website having 50k+ monthly users. The tool has a simple and intuitive UI and gives a baseline architecture that you may adapt according to your requirements. It comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualisations. This includes a lot of amazing tools/features in its interface, and you'll have to learn and figure out what can be useful for your business. Working on workspace projects is simple for marketers and non-marketers alike. The tool is always being improved to provide the most up-to-date features and an intuitive user interface. **What do you dislike about Adobe Analytics?** Individual customisation has a limited range of options. For easy and quick discovery, I'd prefer to organise my own segments. I'd also like to be able to customise the colour of panels, charts, and other elements. Report loading speed should also be enhanced. **What problems is Adobe Analytics solving and how is that benefiting you?** I use Adobe Analytics reports to look at traffic sources, trends in page views, and the user’s navigation on the website. I utilise these insights to improve the user’s average time on page, the content and style of the site. ### 29. It's great to have user friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Analytics?** Adobe analytics most factor is user friendly and it's helpful for mainly time saving compared to other tools. I am very much interested for analysing tools of Adobe. **What do you dislike about Adobe Analytics?** Nothing to saying dislike about Adobe analytics **What problems is Adobe Analytics solving and how is that benefiting you?** Future forecast, Data management ### 30. It's amazing to hear and learn something new in adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Karthik H. | Lead, Digital Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** The approach and well planned and organized Training session from each speecher. Something new learning from each topics, These kind of session will help upto date of Adobe knowledge **What do you dislike about Adobe Analytics?** There is not much dislikes in this session. Few session can elebration little more, apart from that nothing else to dislike in the sessions. Everything well and good. **What problems is Adobe Analytics solving and how is that benefiting you?** The topic of rolling dates, segments, workspace give us a broad understanding and work for daily routine. It's make easily tonuse the dashboard and other options in Adobe analytics. ### 31. My experience with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Adobe Analytics?** Data visualization and reporting formats **What do you dislike about Adobe Analytics?** Complexity of the platform and intial learning curve **What problems is Adobe Analytics solving and how is that benefiting you?** Collecting datas from various platforms and analysing and throwing dashboards ### 32. Amazing Platform with very powerful integration mechanism **Rating:** 5.0/5.0 stars **Reviewed by:** Raawi M. | Lead Digital Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Adobe Analytics?** Adobe Analytics is always the best tool as it gets updated every month, there are release notes and you get 24/7 amazing support. It allows you to capture data in multiple report suites, you can use hardcoding or dynamic method, it is very flexible and also Launch is open source now. **What do you dislike about Adobe Analytics?** I believe they are very slow in implementing the feature requests, although customers can submit ideas/feature requeests but it depends on the engineering and product team if/when it will be implemented, but I believe they can do a better job at communicating it to the customers. **Recommendations to others considering Adobe Analytics:** Adobe Analytics is an amazing tool to get trended and behavioral data, I believe it can be paired with Hotjar or Decibel which can play sessions and we can see which section is the user most interested in, are they clicking on areas that do not have a CTA, because of Adobe we get the numbers so we can truly get a sense of which functionality we need to devote the time and resources to and which are very lightly used and just need maintenance and not much growth or improvement. Somebody passionate and willing to explore can learn so much if they love to explore, definitely worth it as it can be extremely useful. It is such a powerful tool with so many built-in dashboards: Standard, Custom and even Tutorials **What problems is Adobe Analytics solving and how is that benefiting you?** I believe we extensively use Classifications to import metadata which helps us understand the data in a much better manner. It serves as a mapping table like we have a company name and company code. revenue . This tool also helps us in understanding Marketing Channels, which gives us a good view of how we acquired the customers and we can focus more on channels that are not performing so well. ### 33. Adaptive & Stellar Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Raawi M. | Senior Tagging & Implementation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Adobe Analytics?** The best part about Adobe Analytics is that it is very adaptive and you can have as many integrations as you require, they have data sources, data connectors, and customer attributes. They also have Data Warehouse and Data Feeds to send data to internal data warehouses and to merge everything with the CRM Databases, with Analysis Workspace, the amount of flexibility being offered is amazing. We can generate different attribution reports even though the admin console has a set attribution model for a particular variable, there are so many visualizations, and fallout and flow reports to understand the data and to tell a story. **What do you dislike about Adobe Analytics?** I believe everything in the tool is to love for, the only feature that I would like is they should offer a trial or a testing account so that users can get a feel of the product, so like Google Analytics is easy to use and experience by anyone who wants to learn, it should be same for Adobe, as currently, they do not have any such environments available for people who are not a customer **Recommendations to others considering Adobe Analytics:** I understand that Google Analytics is free but Adobe Analytics is a stellar product, it allows you to customize your implementation to a great level. With Tags(Adobe Launch) we have even greater flexibility and so many options to integrate with third-party products and data in order to have a complete view of the data, it is easy even for people who do not have a development background and the Analysis Workspace is an amazing tool as well. **What problems is Adobe Analytics solving and how is that benefiting you?** I believe we discover and uncover insights from data to make informed decisions, it is making lives better and decisions easier. It is like getting a snapshot of how your business is performing, and we can always eep dive by looking at Raw Data or looking at the nitty gritty of the tool. ### 34. Helpful! **Rating:** 4.0/5.0 stars **Reviewed by:** David G. | Specialist in web comms and digital analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Adobe Analytics?** How intuitive it is. Most features are simply drag & drop, so that speeds up the creation of any kind of projects. **What do you dislike about Adobe Analytics?** The implementation is kind of complicated, specially when it comes to migrate all the raw data from previous works. **What problems is Adobe Analytics solving and how is that benefiting you?** The integration with other marketing tools like emailing and targeting ones. ### 35. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Analytics?** New thing that is introduced which make it more powerful **What do you dislike about Adobe Analytics?** Need little improve in processing and rest are good. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics can track most of goals simultaneously ### 36. Immediate data to analyze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adobe Analytics?** Drag and drop metrics, dimensions into the workspaces **What do you dislike about Adobe Analytics?** Does not display more than 400 rows in the workspace **What problems is Adobe Analytics solving and how is that benefiting you?** I can share segments and make it public ### 37. Ideal Solution Enabling Holistic Digital Customer Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Nafli M. | Senior Manager - Digital Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2022 **What do you like best about Adobe Analytics?** As a B2B Marketer, Amazon Experience Cloud's ability to comprehensively track performance analytics, and optimize user journey experience across the different platforms to power our conversion funnel is what I like the best about all the interconnected applications of Adobe Experience Cloud that works in perfect synergy. **What do you dislike about Adobe Analytics?** Requires a lot of effort to learn and understand the tools to make the best use when compared to other pre-built easy-to onboard tools out there in the market. Complications and lack of support to integrate with non-Adobe tools to gather further data of customer journey. **Recommendations to others considering Adobe Analytics:** Definitely worth considering if you're ready to put in some effort and time to learn and understand the different product offerings, the technical usage details of the Adobe Experience Cloud. **What problems is Adobe Analytics solving and how is that benefiting you?** The biggest problem Adobe Experience Cloud solves for me and my organization is to help us connect the dots of our customer's user journey enabling us to provide a meaningful experience to them online. ### 38. In-depth Analysis Report Giver **Rating:** 4.5/5.0 stars **Reviewed by:** Nakshatra J. | Co Head, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Adobe Analytics?** The best feature of abode analytics is its in-depth report given to us based on the consumer preferences regarding our business. **What do you dislike about Adobe Analytics?** Predictive analysis of Adobe analytics is something I personally don't like. Most of the times their analysis has made our losses **What problems is Adobe Analytics solving and how is that benefiting you?** Our key problem was to understand the consumer behavior and to get proper report of their response regarding our products but the reports given by Adobe analytics is the solution. ### 39. Most advance analytic system out there **Rating:** 4.0/5.0 stars **Reviewed by:** Manmeet S. | Brand management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Adobe Analytics?** The detaisl it provides when website or app data is measured **What do you dislike about Adobe Analytics?** It could have been a bit more simpler, it gets complex **What problems is Adobe Analytics solving and how is that benefiting you?** The data analytics for traffic and helps me makes an informed decision ### 40. Great informative event hosted by Adobe Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Adobe Analytics?** They have two tracks that accommodate beginner and advanced Adobe analytics users. Also, I am so happy the sessions are recorded that I can rewatch it. The sessions were packed with information so I definitely need to rewatch it for better understanding. **What do you dislike about Adobe Analytics?** Nothing. I think the sessions were well organized. I know it is an annual event. I hope that Adobe can host it more often with different emphases/topics throughout the year. **What problems is Adobe Analytics solving and how is that benefiting you?** As a researcher, I use Adoe Analytics to understand our website users engagement, reading habits and online behaviors to provide insights and thus improve the products. ### 41. Excellent Data-Gathering Tool For Big Data Insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Aashna P. | Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adobe Analytics?** The most helpful thing is the amount of granular data that it provides. It has been very helpful in client reporting aspects, and there is a lot of opportunity. **What do you dislike about Adobe Analytics?** Sometimes creating unique segments becomes tricky . It would be helpful to have a quick access guide along with some insights on the data combinations you can gather. **What problems is Adobe Analytics solving and how is that benefiting you?** The biggest issue during paid search campaigns is how to quanitfy the data and performance of ads. Adobe does an excellent job in helping us close that final loop to understand how people are interacting with our ads. ### 42. Great Insights for Digital Analytics but lack customizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Adobe Analytics?** I'm a marketing ops manager who has to report on the analytics for campaigns, the website traffic and monitoring the KPIs and making decisions based on them. The analytics provided in a clear, intuitive and simplistic manner has helped me in my daily reporting a lot. Coming from a computer science background and not being a core marketing person I'm confident to say that the tool is easy to use and has a very small learning curve which would really help people from different backgrounds. **What do you dislike about Adobe Analytics?** Although the insights and the reports generated by the tool are good enough but they can be more comprehensive and should allow people to have the ability to customize segments so they can focus on the channels that they are interested in rather than the generic insights that most of the tools these days are providing. **What problems is Adobe Analytics solving and how is that benefiting you?** The integration with Marketo and the ability to feed leads into the CRM has been a great help as it's a unified platform and people are moving from a distributed Martech stack to a more unified approach. ### 43. very useful and intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Patricia A. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Adobe Analytics?** the wide range of options to discover the insights **What do you dislike about Adobe Analytics?** to learn how to use it (like every single tool) **What problems is Adobe Analytics solving and how is that benefiting you?** Discovering at a glance not only the strengths but also the weakness ### 44. I solve design problems via Adobe and so far it's the only company I reply on **Rating:** 3.5/5.0 stars **Reviewed by:** Adeel A. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Adobe Analytics?** Cloud share with the clients and the customer journey help me manage all the programs i have woth Adobe and its content and commerce feature. Nobody else in the market is letting me connect my Adobe files with them **What do you dislike about Adobe Analytics?** Data insights should have more KPIs. Every content and pictures should have the file details in there as well so i can figure out which client is getting low res files and which is my hi res client so i can optimize my computer and the files according to that **Recommendations to others considering Adobe Analytics:** better experience in terms of deliveries, feedback and progress tracking **What problems is Adobe Analytics solving and how is that benefiting you?** I need to use multiple tools in order to deliver what I have produced with Adobe products and I believe Adobe experience cloud has solved all the problems i was facing in supporting and tracking my client's progress ### 45. Easy to use even for non-experience person in analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Adobe Analytics?** UX, drag and drop principle, and report sending to specific email on specific time. **What do you dislike about Adobe Analytics?** The pre-sets don't usually work so well. Even if you make your own, you still need to check everything if you have new object to analyze. **What problems is Adobe Analytics solving and how is that benefiting you?** Showing the direction where the priorities of new solutions should be, and making it with data and not by guessing. ### 46. Customizable and Powerful Analytics Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Mark P. | Senior Business Intelligence Manager at Sky Betting and Gaming, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Adobe Analytics?** Extremely customizable in terms of the way it captures the data and how it can be configured in a way specifically for a business needs. The ability to breakdown virtually any variable by anything else means deep dives are quick and easy making in-tool analysis quick and easy. Some of the more advanced features such as the in-tool AI, anomoly detection etc... can put some powerful tools at analysts and marketeers fingertips. **What do you dislike about Adobe Analytics?** The fact it is so customizable makes implementation more complicated. And it is impossible to find comprehensive documentation because it can be used and implemented differently across companies. This all makes the learning curve for Adobe Analytics is steeper than some counterparts which often puts stakeholders off. **What problems is Adobe Analytics solving and how is that benefiting you?** Understanding how our users use our products and off the back of that we are improving what we design and build for our customers. It influences our marketing and measuring success of our marketing efforts. It helps us keep our customers safe. ### 47. Dig deeper into your data with Adobe Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** A J. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Adobe Analytics?** You can get into all the nitty gritty details as well as get a very high overview. **What do you dislike about Adobe Analytics?** The documentation is not up to par. Also there is no trial version or a standard version that firms can sign up for. **What problems is Adobe Analytics solving and how is that benefiting you?** Customizable events and micro conversions in addition to macro conversions. Cross campaign tracking. ### 48. Adobe Experience: Quite Good overall **Rating:** 3.5/5.0 stars **Reviewed by:** Ng Y. | Senior Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Adobe Analytics?** I like the workspace; fast and easy to use. Setting up conversion variables is also relatively easy. **What do you dislike about Adobe Analytics?** No live data collection. Need to wait for a few hours to get it **What problems is Adobe Analytics solving and how is that benefiting you?** Visit-based problems ### 49. Adobe is providing Insights from a recognized source with stellar reputation. **Rating:** 4.5/5.0 stars **Reviewed by:** Harry A. | Dir/PMO/IT, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Adobe Analytics?** Adobe provides a simple and powerful tool for collecting and sharing information. The tool can help analyze data effectively. It provides valuable insight into the area being parsed. Also in that same sphere the tool provides you the ability to quickly and efficiently parse through data from multiple sources. the only catch is that you need to understand how to cleanly and effectively gather data from multiple sources which is a more difficult job than it seems. Keep in mind that in addition to great software you have an excelent team behind the curtain to help with your implemenattion and execution of the product. **What do you dislike about Adobe Analytics?** I was troubled by the inability to differentiate data sets. I wanted to have more flexibility in deciding what data is valuable and which is not. The interface for the dashboard was sub´optimal and therefore we did not employ in production. We found the interface to be difficult to manuever and not efficient in its implementation. Overall it was difficult to use the APIs to map our existing data structures to the adobe format but we were able to complete the process wth Adobe´s help. The last note on what we were less than impressed with was the cost structure. The original deal was heavily waited on data consumption and this was difficult as we have too much to overcome before wecould be efficient. Instead we were able to work with the team to gain better terms. **Recommendations to others considering Adobe Analytics:** I highly recommend the product because it integrates with Adobe QC and other items from the family of products. It also has ways to be able to extract data from most DB´s. You should make sure that any data that you want to parse is in strucutres supported by Adobe and its family of software, doing so will speed up the process immensly and provide for a smoother transition from whatever you were using before. I am most excited about the upcomming release f the product as it provides new and exciting features. **What problems is Adobe Analytics solving and how is that benefiting you?** The tool allows better market segmentation and improved understanding of customers. It also increases your competitive advantage in the markeplace. Overall it provides excellent value for the cost. Once we conducted a comparison, it was evident that the product offered excellent value. We were also working to gain better customer retention and imrpove turns in the online enviornment. The tool was able to help us better gauage our customers and provide more valuable products and services. We hope to continue to use the software to improve our overall ability to gain and retain new customers as well a netter understand the needs and expectations of consumers. ### 50. Adobe Analytics Workspace **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adobe Analytics?** I like the tagging features and being able to quickly put segments together. I also like the quickness of freeform tables. **What do you dislike about Adobe Analytics?** Limitations of exporting workspace visualizations raw data. Limitations in flow and funnel visualizations of putting in specific information. **What problems is Adobe Analytics solving and how is that benefiting you?** It is solving quick Ad Hoc analyses and understand our purchase path a little bit better and some friction points helpful. ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+11%3A27%3A16+-0500&secure%5Bsession_id%5D=80176aa7-d808-4ddb-abc1-47fb3f66463c&secure%5Btoken%5D=5ac298c45f21dad797a9d9ef1ff3c3418983f46c9abd578449d40b18ceb1c624&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Decision Making** - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,900 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)