This tool produces great insights, and the reports it generates are often very reliable. I’ve used Google Analytics as well, and this goes neck and neck with it. Review collected by and hosted on G2.com.

It’s a little tricky to understand at first, especially for a first-time user. Review collected by and hosted on G2.com.

Easy to improve and gain visuals, gain dashboard experience Review collected by and hosted on G2.com.

Nothing to report, the use of AI still needs improvement Review collected by and hosted on G2.com.

I like that Adobe Analytics allows me to create a dashboard based on the insight I am trying to solve for. It encourages me to think through the story I want to tell, rather than just giving me a basic platform or data in a standard format. Review collected by and hosted on G2.com.

It does not easily resonate with those who are not in the platform daily. The year over year or time frame comparison is clunky and requires creating summaries or percent change manually, which are not quickly available. The setup is difficult and requires tedious creation of event types, dimensions, metrics, and segments. It doesn't allow for any type of quick fire event like Google Tag Manager. Review collected by and hosted on G2.com.

It’s a very good application, and it’s also very useful for me. I’m able to see user behaviour and visitors in a smooth, clear way. There’s no complication in using this app; it’s simple, straightforward, and effective. Review collected by and hosted on G2.com.

Sometimes it feels really laggy and the performance is slow. There’s also severe latency in the analysis workplace. The platform can be very difficult for beginners to learn at times. Review collected by and hosted on G2.com.

It’s very easy to connect, integrates well, and the data is quite accurate. It has streamlined our daily tasks and helps us provide clear insights to clients. I can easily recommend using it. Review collected by and hosted on G2.com.

It can be glitchy at times, and I’ve often found it difficult to read the numbers. The integration process is easy overall, but if you set it up incorrectly, the data can get messed up and you won’t be able to properly deduce insights from it. Review collected by and hosted on G2.com.

It processes huge amounts of data in fine detail so that we can respond to complicated attribution queries that other sites obscure. It is a monster, yet it is strong. Analysis Workspace is unsurpassed. The drag and drop of dimensions into infinite nested tables can be explored in a free form. You do not have to use predefined reports; you create the view that you require to address the particular issue. Review collected by and hosted on G2.com.

The learning curve is a wall. It is not something that you can learn in a weekend. When your layer of implementation is a mess, then the data is of no use. It needs a specific expert to support the tag organization. Review collected by and hosted on G2.com.

I like that Adobe Analytics supports highly customized reports. We can break down the data to the minutest time interval, which helps us see what happened and how many users have logged on during a specific time frame. I appreciate that it can handle large amounts of data at once, allowing us to easily fetch the reports without any significant performance issues. Review collected by and hosted on G2.com.

I struggle with the UI part. It needs some learning curve for new users, who had gone through some training. I still feel sometimes I get missed because the UI is not so user friendly. It maybe needs more documentation or tutorials to help with that. Also, the cost of Adobe Analytics is pretty high compared to other tools like Google Analytics. Review collected by and hosted on G2.com.

Our website's user behavior can be tracked in great detail with the aid of Adobe Analytics. I use it to track customer paths, page performance, and traffic sources across the site. Campaign performance can be easily monitored in real time thanks to the reports' rapid updates. Review collected by and hosted on G2.com.

When working with large datasets, some reports can take a while to load. The workspace has a lot of features, so new users might also need more time to get used to it. The onboarding process would go more smoothly with more integrated walkthroughs. Review collected by and hosted on G2.com.

Flexibility of reporting. Dashboards are powerful but easy for new people to start using.

Strong community support. Review collected by and hosted on G2.com.

Some of the very old restrictions still get in the way. The Ui of the admin parts is bad (although being improved) Review collected by and hosted on G2.com.

I really like the customer interface on Adobe Analytics. It's helped us make some really crucial decisions to help grow our business. It's a great powerful tool, and it's really the cream of the crop for analytics. Review collected by and hosted on G2.com.

Sometimes, it's hard to identify when there's a drop-off in data on the tool. We've had issues with tag breaking, and not realizing until it's too late, which we've had to handle by using ObservePoint alongside to avoid these problems. Review collected by and hosted on G2.com.