I'll be upfront that I'm not the one in the tool every day. What I care about is whether a small team can run a serious amount of advertising across a lot of markets and still feel in control of it. That's where we are now, and it wasn't true a year ago.

We parted ways with our agency earlier this year and moved everything in-house onto Adbrew. The biggest change for me is that I finally get the whole picture in one place, not just the advertising slice chosen to look good in a monthly report. Sponsored, DSP, and what's actually happening on the shelf (buybox, availability, profitability) all show up together, so I'm judging us on total sales. Our blended return on ad spend has been climbing steadily since we made the switch.

Two things have gone better than I expected. The first is Amazon Marketing Cloud. We had access to it before but it just sat there, because nobody in the business could write SQL or knew where to start. Our team now builds audiences and reports from pre-built models that just work, and puts them to work in display campaigns, without hiring anyone to make that happen. The second is the automation layer. The system handles the routine work, but what I appreciate is that the team isn't just handing everything to a black box. They've built their own rules on top of the AI where they want that control, and for everything else, the AI takes care of it. That flexibility is what actually got buy-in internally.

The support has also been genuinely good. They stayed close through a messy handover from our old setup and haven't gone quiet since. That's rarer than it should be. Review collected by and hosted on G2.com.

It rewards people who already understand Amazon advertising and it will overwhelm someone who doesn't. Review collected by and hosted on G2.com.

The thing I appreciate most is boring: I stopped switching between screens. We sell in the UK, the US and most of Europe, and all of it is behind one login. Sponsored ads, our DSP campaigns, the Amazon Marketing Cloud side and what's happening organically on the shelf all sit next to each other. So when spend goes up I can tell whether it actually moved total sales or just shuffled things around, which used to take me half a morning and a spreadsheet.

The automation is what I'd fight to keep. I set the rules up once, told it which keywords I never want it touching, and now it handles bids and budgets through the day without me watching it. Prime Day was the real test. We scaled the whole account up for the event, and then put it all back afterwards in a few clicks. That used to be a very long evening.

Amazon Marketing Cloud is the other one. We'd had access to it for ages and got nothing out of it, because you needed somebody who could write queries. Now I build the reports and the audiences myself and push those audiences straight into our DSP retargeting. A year ago that meant hiring someone or paying a consultancy.

The AI assistant caught me off guard as well. I mostly use it to ask why something changed, and it answers the question instead of handing me another dashboard to go and interpret. Review collected by and hosted on G2.com.

It isn't a tool you pick up in an afternoon, and the flexibility can bite you. Review collected by and hosted on G2.com.

No Custom Criteria need to be created for rule, the platform calculates statistical significance and we have to provide a campaign level ACOS benchmarks based on the given guidelines rules work.

UI/UX is very user friendly, Detailed Filters can be used here as well for filtering out outliers.

Dayparting Ability is very thorough and integration with amazon stream also helps

Our overall performance has stayed steady and controlled Review collected by and hosted on G2.com.

Lack of Parent ASIN Level reporting is observed Review collected by and hosted on G2.com.

What we like most about Adbrew is the level of flexibility and control it gives us over Amazon advertising automation. As an agency managing multiple brands, the ability to build custom automation rules for bids, budgets, placements, and search term management saves our team a significant amount of manual work while still allowing us to maintain strategic control. We also value the platform’s DSP capabilities for audience targeting and retargeting, along with the AI-based analysis and recommendations that help identify trends and optimization opportunities faster. The team is responsive, new features are released consistently, and overall Adbrew has become an important part of how we manage and scale Amazon advertising for our clients. Review collected by and hosted on G2.com.

We have had a very positive experience overall and there are no major downsides that stand out for us. Review collected by and hosted on G2.com.

I’ve been very happy with the service and the range of automations available. The bid adjustments, budget controls, dayparting strategies, and keyword management features have been especially useful, helping us keep campaigns optimized without having to monitor them constantly. Setup was simple, and everything has been running smoothly since. It’s a great tool for saving time while still maintaining strong performance. Review collected by and hosted on G2.com.

Honestly, there’s no major downside. Like with any tool, we’re always looking for more advanced reporting and strategy features, but Adbrew is very proactive and usually stays ahead of those requests Review collected by and hosted on G2.com.

I appreciate how Adbrew helps me save time and provides easy overview and good recommendations. I like the analytics side of it, which helps me see what works and what doesn't, allowing me to make decisions that help increase my revenue. Review collected by and hosted on G2.com.

Some of the functions are complicated and need time to fully understand. Review collected by and hosted on G2.com.

They respond really quickly to any question, doubt, or request.

The interface is great, and the rule automation is a real time-saver.

You can also go into a lot of detail with their dayparting tool, which makes it easy to fine-tune how things run throughout the day. Review collected by and hosted on G2.com.

A better way to look at non-PPC data. It gives me clearer insights into margin and profit, and I like that I can input key data points such as COGS, taxes, and other related costs. Review collected by and hosted on G2.com.

Customer support is great with a true white glove approach. Review collected by and hosted on G2.com.

There are a lot of levers to pull and data points to be wary of. Could be a bit confusing for a novice. Review collected by and hosted on G2.com.

Having worked with Adbrew for a year now I can honestly say I am sold on automation having been a sceptic before. It's so easy to set up basic automations and build out from there and if you do have any questions the support team are so insightful and get this resolved quickly. With how big our account is I wouldn't be able to manage all of our campaigns and Adbrew has become so integrated into our business that it acts as another 2 or 3 ads managers Review collected by and hosted on G2.com.

Honestly I very rarely have any issues with adbrew. Whenever I do I ask the customer support team and they are very good at explaining why adbrew has taken an action such as bringing bids right down within a campaign Review collected by and hosted on G2.com.

Adbrew stands out for its ease of use, making campaign performance tracking easy and intuitive. The platform’s automation tools help streamline campaign management by optimizing ad spend and improving RoAS with minimal manual intervention and in accordance with the goals set Review collected by and hosted on G2.com.

The platform includes so many features, from basic to very advanced, that for very small businesses or advertisers that just starting out, it might be overwhelming and more tool than they actually need. Review collected by and hosted on G2.com.