# MikMak Reviews **Vendor:** MikMak **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 67 ## About MikMak MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth ## MikMak Pros & Cons **What users like:** - Users find MikMak to be **user-friendly and insightful** , with excellent support from representatives during campaigns. (8 reviews) - Users value the **responsive customer support** , particularly praising Asma Begum for her proactive and helpful assistance. (7 reviews) - Users value the **reliability of MikMak's partnerships** , appreciating prompt communication and tailored support from partners like Asma. (3 reviews) - Users appreciate the **quick response time** from MikMak's support team, particularly praising Asma's proactive assistance. (3 reviews) - Users praise the **effective communication** from Asma, appreciating her prompt and thorough responses to all inquiries. (2 reviews) - Customer Engagement (2 reviews) - Customer Experience (2 reviews) - Customizability (2 reviews) - Data Insights (2 reviews) - Users find MikMak to be a **user-friendly platform** , enabling quick access to data and efficient issue resolution. (2 reviews) **What users dislike:** - Users find the **difficult learning** due to unique metrics and a multitude of features that complicate navigation. (2 reviews) - Users find the **difficult navigation** challenging due to the abundance of features, affecting daily report accessibility. (2 reviews) - Users find the **missing features** in MikMak, such as limited retailer visibility, restricts their overall experience. (2 reviews) - Users find **navigation issues** with MikMak, citing difficulty in accessing features and pulling reports effectively. (2 reviews) - Users find the **poor navigation** challenging, especially when accessing essential reports and features on MikMak. (2 reviews) - Users find the **access limitations** of MikMak cumbersome, wishing for a more efficient self-service option. (1 reviews) - Users find that **attribution issues** complicate tracking effectiveness and impact within MikMak's platform. (1 reviews) - Challenges in Starting (1 reviews) - Difficult Setup (1 reviews) - Difficulty Starting (1 reviews) ## MikMak Reviews ### 1. Solved a problem for us **Rating:** 5.0/5.0 stars **Reviewed by:** B D. | Digital Content Sr Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about MikMak?** MikMak allows us to unlock data that we have historically never been able to access as a non-DTC brand. It has allowed us to see just how powerful our website is by tracking conversion to retailer websites. Support is always helpful when we (rarely) experience issues. We love that it automatically displays all the retailers that our product is available at. Super easy **What do you dislike about MikMak?** Sometimes the portal glitches and it can be annoying to refresh the page constantly **What problems is MikMak solving and how is that benefiting you?** We are not a direct to consumer site so having MikMak allows us to still track purchases and traffic sent to retailers. ### 2. Elevating your shoppable media **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen K. | Associate Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about MikMak?** Allows me to customize experiences to target my consumers. Our landing pages not only help inform consumers on where to buy, but also allows them to shop at their retailer of choice for their convenience. **What do you dislike about MikMak?** can only see top 3 retailers... wish you could see top 5 or select to show 3 or 5 **What problems is MikMak solving and how is that benefiting you?** Understanding retailer preference and which creative is driving PI over the others. ### 3. Really Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Pia M. | Director Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about MikMak?** the people are very helpful in answering any of my questions and quick to respond **What do you dislike about MikMak?** the filter functionality required additional costs to build, which limits the consumer experience. **What problems is MikMak solving and how is that benefiting you?** MikMak is solving the store locator need on our website as well as the landing page for our social campaigns not associated with a specific retailer. ### 4. Mikmak Experience + Service **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2025 **What do you like best about MikMak?** Working with the platform has been seamless and the customer experience support has been excellent - namely Kerry - who has been crucial in launching mikmak experiences. **What do you dislike about MikMak?** Not so much a dislike, but understanding the metrics is a learning curve as they're relatively unique. **What problems is MikMak solving and how is that benefiting you?** MikMak assists our brands in pushing our target through the funnel and guiding them across the customer journey to conversion - whether that be an online purchase or offline purchase through discovery. ### 5. Outstanding Customer Support, especially Alyssa! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about MikMak?** Their customer support team is extremely helpful. Alyssa, in particular, is very efficient and a pleasure to work with. **What do you dislike about MikMak?** I can't think of any drawbacks at the moment. **What problems is MikMak solving and how is that benefiting you?** Since we do not sell our CPG products directly on our brand websites, mikmak is useful for directing customers to various retailers through our social ads. ### 6. Convenient Multi-Store Links, but Occasional Link Issues **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about MikMak?** It's extremely useful to be able have one link that will provide consumers a variety of places to purchase the product at. They are also extremely good partners for building products that we might need, or adjusting their tech to provide a tool that we might need. **What do you dislike about MikMak?** Sometimes things break in links which can cause issues and it's hard to identify them. **What problems is MikMak solving and how is that benefiting you?** We cannot link directly to retailers for consumers to purchase, so having MikMak allows our consumers to have a path to purchase at the retailer they would prefer most ### 7. Huge Kudos to Asma B.! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about MikMak?** Asma B., our Customer Solutions contact at MikMak, has been invaluable to our use and understanding of the tool. She is always prompt with answering emails/questions and provides detailed, actionable feedback. **What do you dislike about MikMak?** Would be great to get more design features within the Studio editor - make buttons transparent, improve styling, add animations, etc. **What problems is MikMak solving and how is that benefiting you?** Allows customers to find our product at their preferred retailer. ### 8. The perfect ally to grow your bussiness **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra G. | SEO Especialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about MikMak?** The interface is easy to understand and use. The data collector is well integrated and provides useful insights whether making or not sales decisions **What do you dislike about MikMak?** It can be overwhelming for new users and requires meticulous analysis to actually deploy a good sales strategy. **What problems is MikMak solving and how is that benefiting you?** the comparison between re-sellers make easy for me to analize our customers needs and the sales path of our products. ### 9. A brilliant tool for any company who actually wants to sell. **Rating:** 5.0/5.0 stars **Reviewed by:** Zoey M. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about MikMak?** It provides you with real and useful data, making it easy to advertise your products and feel safe about the chosen direction. **What do you dislike about MikMak?** Probably lean towards big companies. It's also complicated to integrate and it requires a lot of time investment to optimize it. **What problems is MikMak solving and how is that benefiting you?** It's helping to push sales and positionate our products in an easy and trustworthy way with ease. ### 10. A seamless way to understand and engage shoppers across channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about MikMak?** MikMak gives us clear visibility into how our digital campaigns actually convert, no matter where the consumer shops. The platform pulls together data from multiple retailers and channels, and turns it into insights we can actually use. **What do you dislike about MikMak?** The interface can feel a little clunky at times, especially when digging into more granular data or running custom reports. **What problems is MikMak solving and how is that benefiting you?** MikMak is solving the major challenge of tracking consumer behavior across different retailers and digital touchpoints. ### 11. Mikmak provides comprehensive data to attribute sales/intent to our media campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about MikMak?** I enjoy that we are able to include attribution metrics in our reporting for campaigns, track sales and purchase intent, and I also think the mikmak clickthrough/product views are engaging for consumers. Our mikmak representatives are helpful during campaign setup and troubleshooting. **What do you dislike about MikMak?** The user interface of the platform could be adjusted to become easier to navigate, especially for pulling daily reports under "sources by date" for example. **What problems is MikMak solving and how is that benefiting you?** MikMak is helping my clients decipher what consumers are thinking through their purchase journey. It helps them relate action and intent ### 12. MikMak review for Marketing Agency **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago C. | Email Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about MikMak?** It is user friendly and gives valuable insights **What do you dislike about MikMak?** attribution is not that easy to determine **What problems is MikMak solving and how is that benefiting you?** traffic and last click insights ### 13. MikMak Review **Rating:** 5.0/5.0 stars **Reviewed by:** Grace C. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about MikMak?** Easy to use, helps with a lot of our pre shop campaigns **What do you dislike about MikMak?** Nothing, the process for getting MikMak links is straightforward. **What problems is MikMak solving and how is that benefiting you?** n/a ### 14. Crest Whitening MikMak Link Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Bria D. | Senior Account Executive - Creator Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about MikMak?** The customer support, Asma, is communicative and fast in her responses. **What do you dislike about MikMak?** The number of features make it difficult to navigate sometimes. **What problems is MikMak solving and how is that benefiting you?** Driving consumers to numerous links in an easy to use way. ### 15. Amazing Support from Asma Begum! **Rating:** 5.0/5.0 stars **Reviewed by:** Donny K. | eCommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about MikMak?** I can always count on Asma to provide exceptional support in a timely and efficient manner. Since she became our primary point of contact, we've experienced a noticeable improvement in communication, with prompt responses to every query. Asma's expertise has been a tremendous asset to our team, offering thoughtful insights and practical solutions that make a real difference. Her professionalism, reliability, and dedication consistently exceed expectations, and it's clear she genuinely cares about ensuring things run smoothly. We truly value her contributions and look forward to continuing our collaboration. **What do you dislike about MikMak?** Nothing comes to mind. We use MikMak for all our media. **Recommendations to others considering MikMak:** Sign up! **What problems is MikMak solving and how is that benefiting you?** Where we need to focus our marketing efforts. ### 16. Great Platform, Strong Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about MikMak?** MikMak is a user friendly platform that allows for easy access to analytics and data, with multiple slicers to drill down to see detail as granular as needed. Really enjoy seeing the results and leveraging them for actionable insights. Our account team is very knowledgable and supportive ! **What do you dislike about MikMak?** Would love to have a more seamless way to test new creative, such as an online builder where we can test creative on to see if it will work on the landing pages **What problems is MikMak solving and how is that benefiting you?** We cannot have our own DTC, MikMak solves that with a simple interface that we can drive to from any media. ### 17. Amazing Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Vincent G. | Media Activation Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about MikMak?** The dashboard. We're able to cut data any way we need to in order to get an idea of performance at a granular level and compare that with the same performance cuts that we would see from D2C campaigns running to brand.com **What do you dislike about MikMak?** I feel the landing page experiences can be better designed for desktop. I'd like to see it better incorporate video. **What problems is MikMak solving and how is that benefiting you?** A number of our clients do not have a D2C component and do not sell products on their brand pages. Mikmak makes it easy to point users in the right direction to make purchases or research products on 3P retail partners and the dashboard is able to give us an accurate number of sales/revenue in order for us to better determine the performance of our paid media campaigns. ### 18. MikMak drives higher revenue through shorter path to purchase **Rating:** 5.0/5.0 stars **Reviewed by:** Dillon M. | Assistant Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2024 **What do you like best about MikMak?** As a CPG brand, MikMak is amazing at driving users quickly down the funnel leading to higher conversion and therefore more revenue. We have been users of MikMak for 2 years at this point and continue to build our relationship with their recent 3.0 release and we're finding ways to easily integrate their tools within our ecosystem. The customer service for MikMak could not be better. Kieran is our current CSM and they are absolutely incredible. Previously we've worked with a few other account managers and CSMs and they have all been amazing to work with, consistently finding ways to get the most out of the platform. Onboarding was very smooth, and the MikMak team helped make implementation easy. **What do you dislike about MikMak?** The only area for MikMak to improve is the custom URL request process, but I've been told that's transitioning with the 3.0 release. **What problems is MikMak solving and how is that benefiting you?** MikMak drives consumers down the funnel and shortens the path to purchase with its multichannel retail approach. ### 19. The best support from Asma Begum, always! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about MikMak?** Having Asma as our primary point of contact is amazing. Communication is great, with every question or concern addressed promptly and thoroughly. Her expertise has been invaluable, providing us with insightful recommendations and practical solutions that truly make a difference. Asma’s professionalism, reliability, and commitment to ensuring everything runs smoothly are second to none! **What do you dislike about MikMak?** Nothing comes to mind for this! All is great! **What problems is MikMak solving and how is that benefiting you?** Problem being solved is tracking for offline purcahse intent metrics. ### 20. Excellent Platform to showcase multiple retailers **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjana Raj N. | E-Com and Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about MikMak?** Adding personalized creative backgrounds **What do you dislike about MikMak?** It's a managed service. Having a self service option would make it easier and quicker to make changes. **What problems is MikMak solving and how is that benefiting you?** I have the ability to showcase multiple retailers that I want to. This is helping shoppers choose the retailer that they want to purchase at instead of restricting them to one. ### 21. Responsive, Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine N. | Digital Investment, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about MikMak?** MikMak, with our respresentative at least, has been a very respectful and reliable relationship. They are prompt about urgent turnarounds, as well as informative when there are questions to be answered. **What do you dislike about MikMak?** I would say the time difference when working with a global representative, but even then, we can always count on them for a timely response. **What problems is MikMak solving and how is that benefiting you?** A variety of retailers, and tracking shopping data to connect to media ### 22. Senior Media Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Erik G. | Senior Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about MikMak?** I work with the MikMak team when creating landing pages and links, as well as reporting and when planning future activations. The MikMak rep we have been working with recently, Asma Begum, is always super responsive whenever we need new links generated and happy to help! The team has also done an great job reporting out on results to the client. **What do you dislike about MikMak?** At times, the process to get new landing pages set up can be confusing and also the reporting features in the platform could use some upgrades to become more seamless. **What problems is MikMak solving and how is that benefiting you?** Solving a way to track purchases after new limitations to conversion tracking. ### 23. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** rebecca k. | associate director, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about MikMak?** the team is very friendly and fast to reply **What do you dislike about MikMak?** the additional steps needed in order to get live **What problems is MikMak solving and how is that benefiting you?** lack of shoppable websites mikmak allows us to allow consumer to have a seamless experience ### 24. Reliable! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about MikMak?** We use MikMak for our media plans and it's a great reliable platform! Wanted to give a shoutout to Asma Begum for always being super proactive and helping our team with whatever we need in a timely manner. She has a positive attitude and is willing to go the extra mile! Thank you Asma :) **What do you dislike about MikMak?** No concerns so far. We utilize mikmak for the majority of our plans with no issues. **What problems is MikMak solving and how is that benefiting you?** ------------------------------- ### 25. Love using MikMak Commerce for our business! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2024 **What do you like best about MikMak?** We recently started using MikMak commerce landing pages to drive more of our paid media efforts directly to purchasability on our retailer partners' website, and have been very happy with our results. We feel strongly that this provides a quicker, easier, and more seamless path to purchase for our consumers, who are more and more accustomed to lightning quick eCommerce purchase experiences. We love being able to quickly and easily customize our landing pages, add and change products as needed, and the ability for us to see dynamic and easily digestible data that helps inform our media strategy. **What do you dislike about MikMak?** The page builder user experience can still be a little clunky and has some glitches. There does appear also still to be some gaps between which retailers are showing product availability and what product is actually currently available in those retailers. **What problems is MikMak solving and how is that benefiting you?** Shorter and easier path to purchase! MikMak provides a great bridge from our branded content to product purchase, something we could not do as easily before. ### 26. Great Service from MikMak Team **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn H. | Paid Social Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about MikMak?** Asma from the team always generates my link requests in a timely manner, so thank you! **What do you dislike about MikMak?** For the links generated anything past the ? my team doesn't use so I have to manually delete the text past that. **What problems is MikMak solving and how is that benefiting you?** N/A ### 27. MikMak has made my life easier **Rating:** 4.0/5.0 stars **Reviewed by:** Josh V. | E-commerce Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about MikMak?** I really enjoy the robust widget that connects our product to all of our retailers. **What do you dislike about MikMak?** 3rd party apps tend to have some issues on some platforms. Luckily, MikMak has been easy to install and execute on the platform. **What problems is MikMak solving and how is that benefiting you?** MikMak is allowing our marketing and e-commerce initiatives to show our customers where they can purchase our product. ### 28. Outstanding customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2024 **What do you like best about MikMak?** I have been trying to resolve an issue where the product image is incorrect. I was working with the client to get this resolved for over a month to no avail. Then, I was informed by a team member that MikMak can fix this. I contacted the implementation team and Asma Begum was assigned my case. Asma was able to resolve my issue within one business day. Very grateful to have Asma's help. The whole process was easy and quick, thank you Asma! **What do you dislike about MikMak?** I have been using MikMak since September 2023 and so far, there is nothing I dislike. **What problems is MikMak solving and how is that benefiting you?** MikMak is helping us track conversions with accuracy. ### 29. Great product, good service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about MikMak?** The MikMak team, specifically Asma, has been very responsive to my requests & always works within a 24 turnaround time. **What do you dislike about MikMak?** Still working to understand direct sales from retailers or clicks. **What problems is MikMak solving and how is that benefiting you?** We don't have the ability to do DTC on on all of our sites, so using MikMak gets us as close to consumers' shopping carts as possible. ### 30. Always so quick, friendly, and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Katelyn O. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about MikMak?** The customer support is my FAVE part! The ease of use and ease of implementation makes working with them and running our campaigns THAT much easier. They also have many different features to utilize. **What do you dislike about MikMak?** There is nothing I truly dislike about MikMak :) **What problems is MikMak solving and how is that benefiting you?** They are helping us learn more about our customers buying journey which is specificaly a benefit to our client because their products are only sold and available at specific retailers. ### 31. It would be nicer if we can track with GA4 **Rating:** 4.5/5.0 stars **Reviewed by:** Emilio D. | Regional Search Lead LATAM, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about MikMak?** That you can select your favorite FFAA to buy **What do you dislike about MikMak?** I can't track with GA4, only UTM, thats very important for brands. **What problems is MikMak solving and how is that benefiting you?** mikmak is solving that we need to boost transactions through the different e-tailers ### 32. Get Your Multi e-retailer Environment Profitable **Rating:** 4.5/5.0 stars **Reviewed by:** Tolgar S. | Digital Marketing & CRM Manager, Cosmetics, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about MikMak?** Mikmak is the best for giving you a chance to analyze your traffic and to get details about where your traffic refers. This allows you to analyze insights and give correct and valuable business decisions especially if you are working in multi e-retailer environment. The team gives their best in each stage of implementation so that you run your platform as soon as possible. It took a couple of days for us to finish the implementation and start using the platform. Another useful part of the platform is prospecting the purchase intents and providing you clicks and values of them. It also allows you to lead your social media followers to the right sales channel according to your business goals. **What do you dislike about MikMak?** * Although the platform allows you to export any reporting page, it would be better to provide an API connector to get those reports directly to the Power BI or Google Looker Studio. **What problems is MikMak solving and how is that benefiting you?** It allows us to estimate which channel (online or offline) provides sales more and which one of them get the highest clicks. After tag implementation, we are now able to see if there any visibility issue exists in our e-retailers websites thanks to comparing real-time sales data and traffic we refer to their website. And also MikMak makes your decision more fact-based because you are able to compare your results with the benchmarks. You may have incremental results if you compare your own data with previous period or year, however after analyzing benchmarks you will be completely sure about your growth. ### 33. Asma is the best and diligent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about MikMak?** Asma has been a big help generating MikMak links for our team **What do you dislike about MikMak?** Nothing I dislike about MikMak. Everything has been running well **What problems is MikMak solving and how is that benefiting you?** Helps consoilidate the retailers into 1 link ### 34. Positive experience with Mikmak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about MikMak?** easy to use dashboard for reviewing performance **What do you dislike about MikMak?** integration could always be a bit easier. **What problems is MikMak solving and how is that benefiting you?** Solving how to optimize toward sales that happen outside of our company's properties. by having the ability to optimize toward check out actions we are able to optimize better. ### 35. WM team is using MikMak in behalf of the Danone to measure the purchase intent in our campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Kashmi J. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2024 **What do you like best about MikMak?** Excellnt way to measure purchase intent in platforms **What do you dislike about MikMak?** Complexity in cmapign bulding specifically 3.0 **What problems is MikMak solving and how is that benefiting you?** It provide us insight into what are the retailers from each tactic our audiences are interested in. ### 36. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Joana P. | digital manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about MikMak?** It's a great way to connect e-retailers with consumer in our propreties. This helps to convert on the campains using our partners and have acess to all the KPI. It's a win win partnership **What do you dislike about MikMak?** on the ads the plugins for the e-retailres it's not so easy to implement with an IT **What problems is MikMak solving and how is that benefiting you?** B2C and metrics ### 37. Great Service that helps boost digital media campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about MikMak?** The ability to create custom landing pages helps boost the retrun on investment for our digital media campaings The integration with branded websites to drive users to retailers where they are able to make a purchase Industry emails that share insights about the platfrom and partners **What do you dislike about MikMak?** Nothin at the moment, the team keeps pushing out new features so keep innovating **What problems is MikMak solving and how is that benefiting you?** MikMak allowed us to take our digital media campaigns and boost the ability to create conversion campaigns where they previously werent possible with the landig pages ### 38. Marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Daniella R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2024 **What do you like best about MikMak?** The most helpful tips about Mikmak are the marketing tools it has to offer. **What do you dislike about MikMak?** The downsides of MikMak is that it isn't as compatible with some of my retail channels. **What problems is MikMak solving and how is that benefiting you?** The business Problems MikMak has solved for us is tracking analytics through some of our e-commerce channels and helping us identify areas that need work. ### 39. Digital Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2024 **What do you like best about MikMak?** I like the variation of retailers that can be included. **What do you dislike about MikMak?** It heavily prioritizes mass retailers, Amazon, and Instacart whereas Tasty Bite has a lot of distribution among natural retailers. **What problems is MikMak solving and how is that benefiting you?** Making media shoppable and creating custom experiences for media targeting specific retailers. ### 40. Ease of use, MikMak has helped drive incremental traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2024 **What do you like best about MikMak?** Drives omni-channel growth for our business. **What do you dislike about MikMak?** Direct sales metrics from MikMak are limited as we often use PIR as the KPI. **What problems is MikMak solving and how is that benefiting you?** MikMak is allowing us to drive omni-channel growth and shorten the path to purchase. ### 41. Easy to navigate and helpful tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about MikMak?** MikMak is generally very user friendly once you learn how to pull the specific report you're looking for! Very easy to setup experiences and requesting links. Arlene with customer support/ implementation has been amazing to work with on the back end. **What do you dislike about MikMak?** Some lack of reporting features - in the sense that you can't have 2 dimensions for reports, etc. **What problems is MikMak solving and how is that benefiting you?** Giving consumers the choice of retailers to purchase at. ### 42. Amazing Implementation Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about MikMak?** The MikMak implementation team have consistently delivered experiences ahead of timelines. The team is incredibly responsive which has given me the flexibility to create and adjust experiences to ensure I have everything I need. **What do you dislike about MikMak?** No notes on any downsides of using MikMak **What problems is MikMak solving and how is that benefiting you?** Help consumers find local options on where they would be able to buy products ### 43. MikMak experience with Asia Johnson **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about MikMak?** Ease of implementation and customer support **What do you dislike about MikMak?** I have no complaints at this time, thanks **What problems is MikMak solving and how is that benefiting you?** I work agency side, so MikMak creates retailer experiences for my client ### 44. Great Product, Could Be Better **Rating:** 4.0/5.0 stars **Reviewed by:** Tamera S. | Assistant Video Investor, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about MikMak?** I like that the platform gives a lot of different ways to look at the data. You can look at it by platform, by demographic, by product, etc. **What do you dislike about MikMak?** I dislike the process of making/editing a daily report. I tried to update a report that I previously made and couldn't figure out how, so I made a whole new report. Also, I wish we could look at the data and views recorded on individual sites. Some of our partners run across different sites so if we could see how individual sites are performing that would be super helpful. **What problems is MikMak solving and how is that benefiting you?** MikMak tracks how many clicks and views we're receiving across our partners so we can report that out to our client and how partners are performing. ### 45. MikMak - great for ecommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Whitney B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about MikMak?** I love the easy integration with MikMak, and how branded I can make the content we use with them. Also, it should be noted that the account managers have all been incredible to work with. **What do you dislike about MikMak?** There are gaps in the usability of reporting from retailers that register into MikMak, so the sales insights are not anything we can hang our hats on. That said, we DO know the integration is driving / supporting sales, it would just be nice to have sales numbers to back it up for the stakeholders to see. **What problems is MikMak solving and how is that benefiting you?** The ability to track traffic from our ads to which retailer the customers are likely converting on it very useful for us, as well as managing social media and influencer campaigns. This has taken much of the manual work out of it, and as we know, time is money. ### 46. Helpful product but has some inaccuracies **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about MikMak?** We like that we can use it for our CPG products that sell best on 3rd party retailors rather than 1 brand website **What do you dislike about MikMak?** We noticed some major inaccuracies when using MikMak on certain social campaigns (MikMak was inconsistently missing 80% of the clicks). We tried to trouble shoot with our MikMak reps but they weren't able to find a solution. We will test it 1 more time this year but it affected our confidence in its overall efficacy **What problems is MikMak solving and how is that benefiting you?** Helping us showcase all available retailors instead of having to pick just 1 - then analyzing the trends of which retailor does best on certain platforms ### 47. Good G-commerce Experience with Limited Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Tim M. | VP, Media & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about MikMak?** One of the critical differentiators between MikMak and other vendors who manage grocery add-to-cart functionality is the fairly robust analytics offering with more in-depth analysis by channel and campaign than other vendors provide. **What do you dislike about MikMak?** The downside of MikMak is that despite offering increased functionality for analytics, it does not always provide data across all channels and products - meaning that the insights available are relatively limited. **What problems is MikMak solving and how is that benefiting you?** MikMak offers e-commerce click-to-cart enablement for grocery products - which given that many grocery items are still primarily purchased through grocery retailers allows for greater insights into purchase intent from digital media channels. ### 48. Amazing Account Reps and Good Services **Rating:** 5.0/5.0 stars **Reviewed by:** Allyson X. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about MikMak?** I absolutely love working with the account reps! They're always super helpful when it comes to reporting and insights. They also work efficiently to get things done on time. Additionally, mikmak allows you to have one site with all your retailers, giving consumers one site with options versus driving to one retailer at a time. **What do you dislike about MikMak?** There's not much I dislike. If I had to say - I wish we could break down the data even more but for what it is now, it still gives you enough to work with in order to make optimizations. **What problems is MikMak solving and how is that benefiting you?** Right now we're working on making sure all of our sites within each experience says out of stock or in stock so consumers being driven to the page are aware of what they can purchase and where. ### 49. Great insights with value for the business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about MikMak?** Not only help with production on an aesthetically pleasing landing page experience while giving customers the option to purchase from their preferred retailer. You get great insights from the data delivered from campaign performance **What do you dislike about MikMak?** threshold to get specific insights might be too low. **What problems is MikMak solving and how is that benefiting you?** Audience Insights! ### 50. Robust system of solutions with hands on support! **Rating:** 4.5/5.0 stars **Reviewed by:** Brian C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about MikMak?** I appreciate their thoughtful insight and suggestions on ways to test & learn or optimize campaigns. **What do you dislike about MikMak?** It can be a bit cumbersome at times to set up various links. **What problems is MikMak solving and how is that benefiting you?** Making our media across various channels more shoppable, which helps to increase unit movement and encourage product consideration. ## MikMak Discussions - [What is MikMak used for?](https://www.g2.com/discussions/what-is-mikmak-used-for) - [View MikMak pricing details and edition comparison](https://www.g2.com/products/mikmak/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+06%3A12%3A55+-0500&secure%5Bsession_id%5D=ae4a1003-cfcf-4e43-ac25-b3ff96db35d0&secure%5Btoken%5D=bdb98a7bd254fc74f9ee3cde7eda374890df73e23c0b69f843925bf6a2c39bc1&format=llm_user) ## MikMak Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## MikMak Features **Business Tools** - Bulk Uploading - CMS Agnostic - CMS Specific - Traffic Analytics - Customer Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Content** - Types - Migration - Publishing - UGC **Engagement** - Live streaming - Live chat discussions - Social media - One-to-one call scheduling - Omnichannel livestreaming - Stream sharing - Product demonstrations **Operations** - Optimized Business Operations - Data Synchronization **Customer Tools** - Location Listing - Product and Category Filters - Mobile Support - Automatic Geolocation **Administration** - Data Storage - A/B Testing - Integrations **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Integration** - Shopping cart - Social media - Video analytics tools - Campaign management tool - CRM & Data Platform Integration - Smartphone and DSLR - API **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Live selling** - Social media - Marketplaces - Lead capturing and distribution - E-commerce platform **Generative AI** - AI Text Generation **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration **Analytics** - Product Insights - Social Listening - Campaigns **Analytics** - Data Capture - Reporting - Campaign performance - Product Insights **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Processing** - Internationalization - Order Management - Scan and Ship **Generative AI** - AI Text-to-3D ## Top MikMak Alternatives - [Shoppable Where to Buy](https://www.g2.com/products/shoppable-where-to-buy/reviews) - 4.6/5.0 (37 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews)