Marmind Reviews & Product Details

Enterprise marketing operations are fragmented. Campaign planning happens in spreadsheets. Budgets are tracked in different systems. Approvals are manual. Visibility is poor. When you're managing campaigns across countries, sub-brands, and team members, spreadsheets and email don't scale. Marmind is the marketing resource management platform that brings order to this chaos. It's the central nervous system for marketing operations, the place where strategy, budgets, campaigns, and performance come together in one unified platform. As part of the Entirely ecosystem, Marmind provides the planning and resource management foundation that enables the entire marketing value chain. How It Works: Four Core Capabilities 1. Omnichannel Campaign Planning Define marketing strategy, set campaign briefs, establish approval workflows, and align teams across regions and brands. Interactive marketing calendar with hierarchical organization. Campaign briefs linked to budgets, channels, and action details. Naming conventions that keep teams and agencies aligned. Custom templates for seamless data exchange with external partners. 2. Budget & Spend Management Allocate budgets across campaigns, channels, and departments; track spend in real-time; forecast and optimize resource allocation. Centralized budget creation with multi-currency support for global operations. Real-time spend tracking and automated forecasting. Custom workflows to streamline approval processes. Budget vs. actual analysis to prevent overspending. 3. Marketing Dashboards & Analytics Personalized marketing cockpit with configurable widgets. Real-time KPI monitoring and performance tracking. AI-driven resource attribution modeling to improve ROI. Benchmark tracking and performance recommendations. Actionable insights to optimize resource allocation. 4. Workflow Automation & Governance Role-based access control and permissions management. Approval workflows tailored to organizational structure. Automated notifications and task management. Audit trails for compliance and transparency. Integration with external tools via custom templates. Role in the Entirely Ecosystem Planning and budgeting (Marmind) form the strategic foundation of the Entirely ecosystem. Every campaign planned and budgeted here cascades through the entire platform: it drives asset creation, audience planning, social strategy, and personalization across all solutions. The orchestration engine learns from every campaign's performance to inform the next planning cycle. The result is a closed loop where strategy, execution, and learning are seamlessly connected across all solutions.

Seller

Marmind, an Entirely Company

Discussions

Marmind Community

Languages Supported

German, English

Solution Type

All-in-One

Used by Dell EMC Storage Resource Manager and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

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Marmind Integrations

(11)

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Anup P.

Campaign Management-CRM

Enterprise (> 1000 emp.)

3/18/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Marketing project Management Tool"

3.5/5

What do you like best about Marmind?

Marmind is a powerful project management tool that helps teams plan, execute, and analyze campaigns all in one place. The user-friendly interface makes it easy to track projects, stay organized, and collaborate across teams. The platform also integrates smoothly with other marketing tools, which helps keep the workflow seamless.

On top of that, the dashboard offers clear insights into campaign performance, making it easier for marketers to stay on top of their goals. Whenever support is required, the customer service team is responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Marmind offers a range of useful features, but getting started can be a bit challenging.

The initial setup takes time, and users may need some training before they feel comfortable with all of its functions. When working with large datasets or a variety of campaigns, the system can also feel slow at times. Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Marmind helps solve the challenge of managing and aligning multiple marketing activities in one place. Earlier, planning campaigns across different channels and teams was a bit scattered, with information spread across spreadsheets and different tools. It was difficult to get a clear overview of timelines, budgets, and campaign status.

With Marmind, everything is more structured and centralized. It becomes easier to plan campaigns, track progress, and manage budgets without switching between multiple tools. For me, it helps in staying organized and gives better visibility into what is running and what is planned next. It also improves coordination within the team, as everyone can access the same information and stay aligned. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Anup,

Thanks so much for the review - it's hugely appreciated! I'm really glad that you find the interface easy to use for tracking projects and collaboration, as well as the dashboard offering clear insights. Staying organised is always helpful and saves so much time! As for the slowness of the system and the time it takes for the setup, I will be sure to pass this along!

Cheers,

Tara

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/21/2026

"Interface could be more user-friendly – otherwise stable performance and good export"

2.5/5

What do you like best about Marmind?

The tree structure is easy to understand. The export of views as briefings works perfectly. I have never had problems with loading difficulties or errors. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The interface could be more user-friendly. The inclusion of info boxes or highlighting fields that are mandatory and have not yet been filled out would greatly help to ensure that some fields are not overlooked when filling them out. Unfortunately, it is also possible to save even though a mandatory field is not filled out - this should not be the case. Also, the key figures or cost entry is quite tedious in the current view. It would be better if there were a more compact overview where information for multiple campaigns and channels could be entered simultaneously. Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Currently, when you have to enter a lot of information into a campaign, it is very tedious and time-consuming due to the structure and interface. The fact that key figures or costs cannot be entered in an overview for all activities is currently a problem. You always have to click into each level and each key figure - this could be easier. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi,

Thanks for taking the time to leave us a review - it's truly appreciated! I'm so glad to see that the tree structure and exports work well for you, as well as the lack of loading errors! I will pass on the notes about the interface, the compact overviews, and the structure - time saving is always a key benefit!

Cheers,

Tara

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/23/2026

"Cost calculation unclear, folder order does not remain as set"

1/5

What do you like best about Marmind?

In the context of media planning, generating Excel tables, views, and briefings works well. The creation of assets also functions well. These features are clear, easy to use, and provide a good final result. The internal company onboarding and training materials were very well prepared and help in working with the system and learning to operate it. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The cost calculation is unfortunately not very clear, and I also find the input somewhat cumbersome. Additionally, the folder structure does not remain as it was set. This can easily lead to misunderstandings, especially at the turn of the year. Marking the mandatory fields could facilitate filling them in the detail view. Review collected by and hosted on G2.com.

Jens H.

Head of Product Marketing

Enterprise (> 1000 emp.)

5/17/2022

"For your marketing roadmaps and budget overview! Especially the new version is very promising"

4.5/5

What do you like best about Marmind?

Having a quick overview about all campaigns and being able to drill down to a certain activities, The budget and cost section which provides also an overview about your planned budget per month, quarter, year Review collected by and hosted on G2.com.

What do you dislike about Marmind?

You need some time to get acquainted to the structure. Onboarding is very important. Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

Have an overview of the various ongoing marketing activities in the company, Avoid overlaps between communication activities of different products, Budget and cost planning allows a better cost transparency and allocation of budgets per channel and finally via the dashboard you are able to analyze your campaigns in terms of performance. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Jens,

Thanks for taking the time to update your review! I'm particularly glad to hear that the budget and cost section is an aspect that you like best - so do I! The structure can be complex - I will pass that along. The problems that Marmind is helping you solve sound like they could have been giving you/your company some headaches, so I'm glad you find us useful!

Amy T.

Production Director

Mid-Market (51-1000 emp.)

8/11/2025

"Good for some functions but not ideal for others"

4/5

What do you like best about Marmind?

The platform is fast and rarely has slow downs. The interface is fairly user friendly once you know what you are doing. (The challenge comes when you work for a company that uses it to store a lot of information and have several modules to learn/understand, but once you get up to speed it's easy to use.) Updates are saved automatically in real time. Customer support team is accessible considering the fact they are 9 hours ahead of our team. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

I work in print production and Marmind is not well suited to this use, as print production is more complex than other types of projects that can be managed with Marmind. Other areas of my company us Marmind for managing ecommerce campaigns and client microsite projects and that is better suited for their needs. There is no calculation module for when we update budgets so it is a very manual and time consuming project. Other users have told me that Power BI is a good tool, but does not work well when you need to display a large amount of information and have to export to a PDF. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Amy,

Thank you for taking the time to review us! I'm glad that the speed and interface, as well as the autosaving capacity, work well for you, and that the customer support team is always there to help! Print production sounds like a more complex area, and I hope that our future updates will assist you more, as it does with different areas of your company.

Cheers,

Tara

Anders Stilling O.

Marketing Manager

Mid-Market (51-1000 emp.)

4/23/2026

"Consistent Briefing Structure, but Too Many Clicks for Some Data Entry"

3.5/5

What do you like best about Marmind?

Ensure a consistent structure and make the briefing for our media agency quick and efficient Review collected by and hosted on G2.com.

What do you dislike about Marmind?

With certain inputs, it takes unnecessarily many clicks back and forth to open and enter data Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Anders,

I'm so glad to see that Marmind is helping your media agency briefings run more quickly and efficiently.

I will pass on your notes about the extra steps with certain inputs! And I'm ultimately very happy to hear that Marmind has provided a better overview, streamlined your work, and ensured consistency.

Cheers,

Tara

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

4/21/2026

"Clear and reliable – but interface options and backend need refinement"

3.5/5

What do you like best about Marmind?

Clarity, tree structure, and generally the structured nature of the data; the tool is fast and reliable, costs are worth it, support is very good, reliable, and fast, Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Interface to Power BI did not work, Marmind's base is too complex, AI functions not yet apparent, backend not very user-friendly yet Review collected by and hosted on G2.com.

What problems is Marmind solving and how is that benefiting you?

We previously used an Excel sheet as a media planning 'tool', but we reached its limits, both technically and content-wise - too many markets had to be linked, broken down into campaigns, channels, activities, assets, and costs. With Marmind, everything is clearly presented, especially in one place. You can easily find your way around, everything is structured the same way and is transparently accessible to everyone. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi there,

Thanks for taking the time to review us! I'm happy to see that you find Marmind clear and reliable, and will note down that the backend and AI functions need some work. It's great to hear however that we have replaced your Excel sheets!

Cheers,

Tara

Caroline G.

Marketingmedarbejder

Small-Business (50 or fewer emp.)

4/23/2026

"Quick campaign overview thanks to a clear interface"

5/5

What do you like best about Marmind?

Very clear - provides a quick overview of the campaigns and their content. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

Sometimes a bit confusing, as there are so many functions, but if you follow the updates, it doesn't matter. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Caroline,

Thank you for taking the time to leave us a review! We pride ourselves on saving people time and work, so hearing that the clarity of Marmind is helping you is great! I know what you mean by updates, so we will continue to get these out to everyone! Enjoy using us for your campaigns - it's lovely to see that Marmind is making your teams work easier!

Cheers,

Tara

Bianca K.

Teamleitung Content Team

Mid-Market (51-1000 emp.)

6/17/2026

"Good calendar view, but too detailed for a quick overview"

1.5/5

What do you like best about Marmind?

The calendar view for joint planning in the department. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

It is very intricately structured and it is not easy to get an overview. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hi Bianca,

Thank you for taking the time to review us! Whilst the calendar view is very useful, I understand how some parts can make getting an overview tricky - I will note this, and pass it on! However, I'm vey glad to see that the tagging and comment functions are beneficial for you (I use them a lot too!).

Cheers,

Tara

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

4/23/2026

"Simple Media Planning Input with a Clear, User-Friendly Interface"

4.5/5

What do you like best about Marmind?

A good tool for media planning input, with a relatively simple input process (copy & paste) and a clear, user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Marmind?

The look and feel are relatively unappealing; the layout resembles stretched Excel sheets and is very basic, and customizing it to fit individual needs is somewhat difficult. Review collected by and hosted on G2.com.

Response from Tamara Levy of Marmind

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Hey there,

Thank you for taking the time to leave us a review! The media planning with Marmind has been great, and I'm glad to hear you have found it so useful! I will pass on the notes you have made about the look and feel, which are both very important.

Cheers,

Tara