Virtual tour software is used by travel agencies and tour operators to create virtual visualizations of tourist destinations. Tourism companies leverage virtual visualizations to display accurate representations of tourist destinations to customers. This type of software is used by sales and marketing teams for promotional purposes or by web content managers who want to integrate virtual tours in websites or online portals. Virtual tour software helps companies avoid some costs associated with hiring video recording professionals to create virtual tours.
Virtual tour software may also be used in the real estate industry to promote properties that are on the market, but there are dedicated software solutions specifically for creating tours of buildings in real estate virtual tour software. Some capabilities of virtual tour solutions require certain skill sets, such as image or video editing, as well as integration with these types of software. Virtual tours may also include virtual reality and augmented reality technology to create more immersive experiences.
To qualify for inclusion in the Virtual Tour category, a product must:
Include customizable templates for virtual tours
Import images in various formats and manage the display order
Provide video creation and editing functionality
Convert virtual tour files to common video formats
Deliver options to rotate, zoom, or move in any direction
Allow users to personalize videos for branding purposes