# Best URL Shortener for Small Business - Page 2 ## How Many URL Shortener Products Does G2 Track? **Total Products under this Category:** 189 ### Category Stats (Aug 2026) - **Average Rating:** 4.43/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Linkfree (+20.0%) - Among all products in this category, Linkfree recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank URL Shortener Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,600+ Authentic Reviews - 189+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for URL Shortener ![G2 Grid® for URL Shortener plotting products by satisfaction and market presence](https://www.g2.com/categories/url-shortener/grids.png?focus%5B%5D=1622&focus%5B%5D=20778&focus%5B%5D=1387815&focus%5B%5D=85388&focus%5B%5D=1214188&focus%5B%5D=88013&focus%5B%5D=131240&focus%5B%5D=55775) Highlighted products: Bitly, Rebrandly, CutMe Short, TinyURL, Dub, BL.INK, JotURL, and GoLinks. Underlying data: [Grid® JSON](https://www.g2.com/categories/url-shortener/grids.json?focus%5B%5D=bitly&focus%5B%5D=rebrandly&focus%5B%5D=cutme-short&focus%5B%5D=tinyurl&focus%5B%5D=dub&focus%5B%5D=bl-ink&focus%5B%5D=joturl&focus%5B%5D=golinks&segment=small-business) **Sponsored** ### BambooHR BambooHR® is an all-in-one HR software solution designed to eliminate inefficiencies and simplify people management. Trusted by thousands of companies in over 150 countries, BambooHR centralizes your employee data, payroll, time tracking, and benefits information for seamless coordination and security. Whether you're managing payroll, tracking employee time, or handling benefits, BambooHR ensures accurate data and a smooth user experience. Features like electronic signature collection streamline operations, saving time and reducing environmental impact. With BambooHR, you can automate key HR functions and workflows throughout the entire employee lifecycle, from onboarding to offboarding. Notable clients like Fitbit, Fab, FreshBooks, Klout, and Squarespace rely on BambooHR to stay organized and efficient. Learn more at www.bamboohr.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1659&secure%5Bchosen_at%5D=2026-08-04T22%3A26%3A02Z&secure%5Bdisplayable_resource_id%5D=162&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3236&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3236&secure%5Bresource_id%5D=1659&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Furl-shortener%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=2db2558eb7016787304df02a14d7200f58314915be00146b805fb4a733853a30&secure%5Burl%5D=https%3A%2F%2Fwww.bamboohr.com%2Fdemo%3Futm_campaign%3DG2CR-DG-PayrollTopic%2BCPC%2BCampaign-2026EG%26utm_medium%3Dreview-sites%26utm_source%3Dg2.com%26utm_content%3D%7Bclick_id%7D%26utm_term%3Dgeneral-hr&secure%5Burl_type%5D=custom_url) ### [Shorby](https://www.g2.com/products/shorby/reviews) Shorby is a URL shortening service designed to enhance online marketing efforts by enabling users to create branded, trackable links. This tool allows individuals and businesses to collect leads from any shared content, even if it's not their own, by automatically building an audience for retargeting purposes. By utilizing Shorby, users can increase click-through rates by over 34% through the use of customized URLs, making it an ideal solution for sellers, bloggers, and affiliates seeking to optimize their digital presence. Key Features and Functionality: - Branded URL Shortening: Generate customized, shortened links that reflect your brand identity, enhancing credibility and recognition. - Ad Tracking Integration: Automatically apply ad tracking to your links, enabling precise monitoring of campaign performance. - Audience Building: Collect clicks from shared content to grow your audience, even from pages you don't own. - Retargeting Capabilities: Utilize the gathered audience to run targeted ad campaigns on platforms like Facebook, Instagram, or Google Ads, increasing the effectiveness of your marketing efforts. - Click Insights: Access detailed analytics on link performance to inform and refine your marketing strategies. - Smart Pages (Bio Links): Create customizable landing pages with multiple links, perfect for social media bios, allowing you to direct followers to various content or offers. Primary Value and User Solutions: Shorby addresses the challenge of losing potential leads when sharing external content by enabling users to capture and retarget their audience effectively. By providing tools for branded link creation, audience growth, and targeted advertising, Shorby empowers users to maximize their online marketing impact, drive higher engagement, and ultimately increase conversions. This comprehensive approach ensures that every shared link contributes to building a valuable audience base for sustained business growth. **Average Rating:** 4.1/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Shorby? - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 7.2/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 6.1/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 5.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Shorby? - **Seller:** [Shorby](https://www.g2.com/sellers/shorby) - **HQ Location:** N/A - **Twitter:** @shorby\_ 60 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Shorby? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **built-in analytics** that provide insights on link performance, enhancing their Instagram traffic strategy. - Users love the **ease of use** in Shorby, allowing quick links setup without coding and effective analytics. - Users love the **easy link management** of Shorby, simplifying the process of directing traffic and organizing multiple links. ##### Cons - Users find the **lack of design features** in Shorby limits customization for a unique landing page experience. - Users find the **limited design options** somewhat basic, lacking the desired customization for a unique landing page. #### What Are Recent G2 Reviews of Shorby? **["Best for affiliate marketing"](https://www.g2.com/survey_responses/shorby-review-8787550)** **Rating:** 4.5/5.0 stars _— Ankit K._ [Read full review](https://www.g2.com/survey_responses/shorby-review-8787550) **["Smartest Way to Maximize Your Instagram Bio Link"](https://www.g2.com/survey_responses/shorby-review-11582020)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/shorby-review-11582020) #### What Are G2 Users Discussing About Shorby? - [What is Shorby used for?](https://www.g2.com/discussions/what-is-shorby-used-for) ### [LinkMngr](https://www.g2.com/products/linkmngr/reviews) LinkMngr is the complete link management solution for getting your links out there! It makes sharing quick and simple. This means more traffic to your brand, bringing you tons of new customers. **Average Rating:** 3.9/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate LinkMngr? - **Quality of Support:** 7.7/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 7.7/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 7.3/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 8.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind LinkMngr? - **Seller:** [Ayesha](https://www.g2.com/sellers/ayesha) - **HQ Location:** Lahore, PK - **Twitter:** @Linkmngr 10 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=707eb7c395cc2f0e6f0b49c223729339fb4f49630165529376ca658b030ed79d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinkmngr&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small, 25% Large #### What Are Recent G2 Reviews of LinkMngr? **["Making Link Tracking Less Cumbersome and Analytics Easier"](https://www.g2.com/survey_responses/linkmngr-review-9518896)** **Rating:** 4.5/5.0 stars _— Gaurav C._ [Read full review](https://www.g2.com/survey_responses/linkmngr-review-9518896) **["LinkMngr: easy and intuitive link organization that boosts my productivity"](https://www.g2.com/survey_responses/linkmngr-review-12498044)** **Rating:** 5.0/5.0 stars _— DIEGO N._ [Read full review](https://www.g2.com/survey_responses/linkmngr-review-12498044) #### What Are G2 Users Discussing About LinkMngr? - [What is LinkMngr used for?](https://www.g2.com/discussions/what-is-linkmngr-used-for) ### [Replug](https://www.g2.com/products/replug/reviews) Replug is a comprehensive link management platform designed to enhance digital marketing efforts by enabling users to shorten, brand, and track URLs effectively. It empowers businesses and marketers to create custom-branded short links that not only improve brand visibility but also provide valuable insights into link performance. By utilizing Replug, users can optimize their marketing campaigns, increase click-through rates, and drive more traffic to their desired destinations. Key Features and Functionality: - Branded Short Links: Create custom short URLs with your own domain to reinforce brand identity and trust. - Link Retargeting: Add retargeting pixels to your shortened links, allowing you to re-engage visitors with targeted ads across various platforms. - Call-to-Action (CTA) Overlays: Embed CTAs on any shared content, enabling you to drive conversions and lead generation directly from third-party content. - Advanced Analytics: Gain detailed insights into link performance, including click metrics, geographic data, and device information, to inform your marketing strategies. - A/B Testing: Test different versions of your links to determine which performs best, optimizing your campaigns for maximum effectiveness. - Team Collaboration: Manage multiple users and assign roles within your team to streamline workflow and maintain control over your link management processes. Primary Value and User Solutions: Replug addresses the challenge of managing and optimizing digital marketing links by providing a suite of tools that enhance link performance and audience engagement. By offering branded short links, retargeting capabilities, and actionable analytics, Replug enables users to: - Strengthen brand recognition and trust through customized URLs. - Re-engage audiences with targeted advertising, increasing conversion opportunities. - Drive traffic and conversions by adding CTAs to shared content. - Make data-driven decisions to refine marketing strategies and improve ROI. - Collaborate efficiently within teams to maintain consistency and control over link management. Overall, Replug serves as a powerful solution for marketers seeking to maximize the impact of their online campaigns through effective link management and optimization. **Average Rating:** 4.5/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate Replug? - **Quality of Support:** 7.6/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.8/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.9/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind Replug? - **Seller:** [ContentStudio Inc](https://www.g2.com/sellers/contentstudio-inc) - **Year Founded:** 2017 - **HQ Location:** Claymont, Delaware - **Twitter:** @ContentStudioio 26,679 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=523a209f8c8874abdb7c5a111716a6b701161457b74a50cf138de5bd58dbbd50&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13324048%2F&secure%5Burl_type%5D=linkedin_company_website) 47 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Replug? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **responsive customer support** of Replug, making it easy to get assistance when needed. - Users appreciate the **ease of use** of Replug, enjoying its good features and responsive support. - Users appreciate the **good set of features** and responsive support, making the product easy to use. ##### Cons - Users report serious **access issues** with Replug, struggling to cancel subscriptions despite multiple requests. #### What Are Recent G2 Reviews of Replug? **["Powerful URL shortener with advanced features"](https://www.g2.com/survey_responses/replug-review-8309380)** **Rating:** 5.0/5.0 stars _— Carlos T._ [Read full review](https://www.g2.com/survey_responses/replug-review-8309380) **["Handy Link Management Tool with URL shortener and more"](https://www.g2.com/survey_responses/replug-review-4646230)** **Rating:** 4.5/5.0 stars _— Alan N._ [Read full review](https://www.g2.com/survey_responses/replug-review-4646230) #### What Are G2 Users Discussing About Replug? - [What does Replug do?](https://www.g2.com/discussions/what-does-replug-do) - [What is Replug io?](https://www.g2.com/discussions/what-is-replug-io) - [What is Rocket Link?](https://www.g2.com/discussions/what-is-rocket-link) - [What is a Replug?](https://www.g2.com/discussions/what-is-a-replug) ### [Bitly.Pk](https://www.g2.com/products/bitly-pk/reviews) Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk **Average Rating:** 4.6/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Bitly.Pk? - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.2/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.9/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 9.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind Bitly.Pk? - **Seller:** [Url Shortener](https://www.g2.com/sellers/url-shortener) - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Medium, 43% Small #### What Do G2 Reviewers Say About Bitly.Pk? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **clear analytics** of Bitly.Pk, enhancing link management and tracking for effective marketing campaigns. - Users value the **clean interface** of Bitly.Pk, which simplifies link creation and enhances tracking efficiency. - Users appreciate the **ease of use** of Bitly.Pk, finding link creation and management straightforward and efficient. - Users appreciate the **intuitive interface** of Bitly.Pk, enhancing link creation and analytics without added complexity. - Users appreciate the **simplicity and speed of link creation** with Bitly.Pk, enhancing their marketing and campaign monitoring. ##### Cons - Users feel that Bitly.Pk suffers from **limited analytics** , impacting their ability to gain deeper insights and trust the platform. - Users wish for more **customization options** in Bitly.Pk, especially for branded links and link management scalability. - Users find the **link management options lacking** , with a desire for more customization and advanced analytics features. - Users find **poor documentation** in Bitly.Pk, making it hard to maximize the tool's capabilities and trust its performance. #### What Are Recent G2 Reviews of Bitly.Pk? **["The best URL shortener !"](https://www.g2.com/survey_responses/bitly-pk-review-5146479)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/bitly-pk-review-5146479) **["Life Easier Shortner for SMEs"](https://www.g2.com/survey_responses/bitly-pk-review-5281747)** **Rating:** 4.5/5.0 stars _— Iqra S._ [Read full review](https://www.g2.com/survey_responses/bitly-pk-review-5281747) #### What Are G2 Users Discussing About Bitly.Pk? - [What is Bitly.Pk used for?](https://www.g2.com/discussions/what-is-bitly-pk-used-for) ### [tinyshorturl.com](https://www.g2.com/products/tinyshorturl-com/reviews) Link Managemen and URL shortener service. **Average Rating:** 4.2/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate tinyshorturl.com? - **Quality of Support:** 7.6/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 8.2/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 6.9/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 7.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind tinyshorturl.com? - **Seller:** [tinyshorturl](https://www.g2.com/sellers/tinyshorturl) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 74% Small, 26% Medium #### What Are Recent G2 Reviews of tinyshorturl.com? **["Really Enjoying tinyshorturls"](https://www.g2.com/survey_responses/tinyshorturl-com-review-8221785)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/tinyshorturl-com-review-8221785) **["Perfect Link Shortening Tool"](https://www.g2.com/survey_responses/tinyshorturl-com-review-8574364)** **Rating:** 4.5/5.0 stars _— Cole P._ [Read full review](https://www.g2.com/survey_responses/tinyshorturl-com-review-8574364) ### [Tiny.ie](https://www.g2.com/products/tiny-ie/reviews) Tiny Helps You Create, Track & Analyze Every Interaction With Your Branded Short Links **Average Rating:** 4.2/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate Tiny.ie? - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.4/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.1/10 (Category avg: 8.2/10) - **Historical Shortlink Tracking:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Tiny.ie? - **Seller:** [tiny.ie](https://www.g2.com/sellers/tiny-ie) - **Year Founded:** 2010 - **HQ Location:** Dublin 1, Dublin - **Twitter:** @tinyark 911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65e8cccb7fe3694301c7c534e2cf9de276353ab8e384ca6e8646ca51ca3544ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftiny-ark&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 71% Small, 24% Medium #### What Are Recent G2 Reviews of Tiny.ie? **["The best link shortener of several I've used"](https://www.g2.com/survey_responses/tiny-ie-review-5105282)** **Rating:** 4.5/5.0 stars _— Aaron D._ [Read full review](https://www.g2.com/survey_responses/tiny-ie-review-5105282) **[""One of the best URL shorter available in Market""](https://www.g2.com/survey_responses/tiny-ie-review-8132575)** **Rating:** 4.5/5.0 stars _— samyuktha V._ [Read full review](https://www.g2.com/survey_responses/tiny-ie-review-8132575) #### What Are G2 Users Discussing About Tiny.ie? - [What is Tiny.ie used for?](https://www.g2.com/discussions/what-is-tiny-ie-used-for) - [‹ Prev‹ Prev](/categories/url-shortener/small-business?order=g2_score#product-list) - [1](/categories/url-shortener/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) [Background Check Software](https://www.g2.com/categories/background-check) [ERP Systems](https://www.g2.com/categories/erp-systems) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse URL Shortener Themes](/categories/url-shortener/themes)