# Best Traditional Advertising Agencies in Atlanta, GA ## How Many Traditional Advertising Agencies Products Does G2 Track? **Total Products under this Category:** 143 ### Category Stats (Aug 2026) - **Average Rating:** 4.17/5 The average rating of products in this category, based on all submitted ratings _Last updated: August 01, 2026_ ## How Does G2 Rank Traditional Advertising Agencies Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 100+ Authentic Reviews - 143+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. **Sponsored** ### Fin Fin is a single Customer Agent that can take on different roles, depending on what the conversation needs. Fin can handle sales, service, and more - all as part of one continuous experience for the customer. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Salesforce, HubSpot, and Freshdesk – no migration required. - Affordable at scale with pricing starting at just $0.99 per outcome. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. - Engages buyers as they explore your site, providing instant, relevant answers when intent is highest. - Moves prospects closer to a decision, answering questions about pricing and features, addressing objections, and matching solutions to their needs. - Closes opportunities by guiding qualified buyers to the right next step – booking meetings, starting trials, or handing off to sales with full context. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability – reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by Fin APEX 1.0, the highest-performing, fastest model for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. Ranked #1 AI Agent on G2, with the highest number of reviews. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=776&secure%5Bchosen_at%5D=2026-08-10T10%3A26%3A09Z&secure%5Bdisplayable_resource_id%5D=1005823&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3270&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3270&secure%5Bresource_id%5D=776&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftraditional-advertising%2Flocations%2Fatlanta-ga-us&secure%5Btoken%5D=814f5ae02a842a67c58a58b625fdbd859060d6b0fa56fe0eb416100f3ff3f029&secure%5Burl%5D=https%3A%2F%2Fwww.fin.ai%2Fdrlp%2Fai-agent&secure%5Burl_type%5D=custom_url) ### [Epsilon Services](https://www.g2.com/products/epsilon-services/reviews) Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands. **Average Rating:** 2.9/5.0 **Total Reviews:** 16 #### Who Is the Company Behind Epsilon Services? - **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon) - **Year Founded:** 1969 - **HQ Location:** Irving, TX - **Twitter:** @EpsilonMktg 6,474 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website) 10,374 employees on LinkedIn® - **Ownership:** NYSE:ADS #### Who Uses This Product? - **Company Size:** 44% Medium, 31% Small #### What Do G2 Reviewers Say About Epsilon Services? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **customization options** in Epsilon Services, enhancing their overall experience with tailored solutions. - Users value the **personalization of lists** in Epsilon Services, enhancing their overall experience and engagement. ##### Cons - Users face significant **communication issues** with Epsilon Services, leading to delays and frustration in campaigns. - Users report significant **delivery delays** with Epsilon Services, causing substantial setbacks in their campaigns. - Users are frustrated by Epsilon's **poor customer support** , leading to significant delays and unmet campaign expectations. #### What Are Recent G2 Reviews of Epsilon Services? **["Marketing Pioneers "](https://www.g2.com/survey_responses/epsilon-services-review-516195)** **Rating:** 4.0/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/epsilon-services-review-516195) **["Excellent Service and High quality"](https://www.g2.com/survey_responses/epsilon-services-review-6795299)** **Rating:** 5.0/5.0 stars _— Thomas C V._ [Read full review](https://www.g2.com/survey_responses/epsilon-services-review-6795299) ### [BBDO](https://www.g2.com/products/bbdo/reviews) BBDO is a firm that allow companies to create and deliver compelling commercial content. **Average Rating:** 4.4/5.0 **Total Reviews:** 13 #### Who Is the Company Behind BBDO? - **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group) - **Year Founded:** 1986 - **HQ Location:** United States - **Twitter:** @GSP 24,039 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 46% Small, 31% Medium #### What Are Recent G2 Reviews of BBDO? **["World Famous Group"](https://www.g2.com/survey_responses/bbdo-review-7683997)** **Rating:** 4.5/5.0 stars _— Farinaz F._ [Read full review](https://www.g2.com/survey_responses/bbdo-review-7683997) **["Great agency"](https://www.g2.com/survey_responses/bbdo-review-6902357)** **Rating:** 5.0/5.0 stars _— Jose G._ [Read full review](https://www.g2.com/survey_responses/bbdo-review-6902357) #### What Are G2 Users Discussing About BBDO? - [Does BBDO take interns?](https://www.g2.com/discussions/does-bbdo-take-interns) - [Who is the CEO of BBDO?](https://www.g2.com/discussions/who-is-the-ceo-of-bbdo) - [Is BBDO a full service agency?](https://www.g2.com/discussions/is-bbdo-a-full-service-agency) - [What is BBDO known for?](https://www.g2.com/discussions/what-is-bbdo-known-for) ### [360i](https://www.g2.com/products/360i/reviews) Green Leads delivers pay-for-performance demand generation services that drive greater revenue for enterprise-level b2b software and technology companies in North America and Europe. Clients receive the highest level of introductory or qualified b2b appointment setting, lead nurturing, market surveys and list builds **Average Rating:** 4.1/5.0 **Total Reviews:** 18 #### Who Is the Company Behind 360i? - **Seller:** [360i](https://www.g2.com/sellers/360i) - **Year Founded:** 1998 - **HQ Location:** New York, US - **Twitter:** @DentsuCRTV 29,043 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30bf78ddb738d214a30b71c5891e708b7770c11c5cb0ada930aed9320bb7130b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F360i&secure%5Burl_type%5D=linkedin_company_website) 296 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 39% Small, 28% Large #### What Are Recent G2 Reviews of 360i? **["Powerful Audience Analytics and Targeted Media Buying Across Every Channel"](https://www.g2.com/survey_responses/360i-review-12678211)** **Rating:** 5.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/360i-review-12678211) **["Great product!"](https://www.g2.com/survey_responses/360i-review-8031175)** **Rating:** 4.0/5.0 stars _— Aman A._ [Read full review](https://www.g2.com/survey_responses/360i-review-8031175) #### What Are G2 Users Discussing About 360i? - [What is 360i used for?](https://www.g2.com/discussions/what-is-360i-used-for) ### [VMLY&R](https://www.g2.com/products/vmly-r/reviews) We harness creativity, technology, and culture to create connected brands that drive value for our clients and touch lives around the world. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 #### Who Is the Company Behind VMLY&R? - **Seller:** [VMLY&R](https://www.g2.com/sellers/vmly-r) - **HQ Location:** New York, US - **Twitter:** @VMLYR 52,058 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba1a5c9b14fc796730e9af08a724a04685bcc73431c0bf40bb966af034dd7ddb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvmlyr%2F&secure%5Burl_type%5D=linkedin_company_website) 29,640 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 25% Large, 25% Medium #### What Are Recent G2 Reviews of VMLY&R? **["It is one of the good advertising servic that I have I ever approached was a wonderful experience"](https://www.g2.com/survey_responses/vmly-r-review-1102808)** **Rating:** 4.5/5.0 stars _— Ashwin p._ [Read full review](https://www.g2.com/survey_responses/vmly-r-review-1102808) **["When living in Kansas City, I worked at print time (their printer)"](https://www.g2.com/survey_responses/vmly-r-review-4877699)** **Rating:** 4.0/5.0 stars _— Verified User in Printing_ [Read full review](https://www.g2.com/survey_responses/vmly-r-review-4877699) #### What Are G2 Users Discussing About VMLY&R? - [How many people work for Vmlyr?](https://www.g2.com/discussions/vmly-r-how-many-people-work-for-vmlyr) - [How many people work for Vmlyr?](https://www.g2.com/discussions/how-many-people-work-for-vmlyr) - [How much is VMLY&R Worth?](https://www.g2.com/discussions/how-much-is-vmly-r-worth) - [What type of agency is VMLY&R?](https://www.g2.com/discussions/what-type-of-agency-is-vmly-r) - [What does VML do?](https://www.g2.com/discussions/what-does-vml-do) ### [Ansira Expert Services (AnsiraX)](https://www.g2.com/products/ansira-expert-services-ansirax/reviews) AnsiraX is Ansira’s consulting and services layer, helping brands activate and optimize their brand-to-local ecosystems. Our team of 1,400+ experts combine deep strategic insight with decades of collective experience to help brands coordinate and optimize their entire network. Think of it as strategy meets execution — powered by AI-infused insights that move the needle and solve the most complex partner challenges. **Average Rating:** 4.3/5.0 **Total Reviews:** 6 #### Who Is the Company Behind Ansira Expert Services (AnsiraX)? - **Seller:** [Ansira](https://www.g2.com/sellers/ansira) - **Year Founded:** 1919 - **HQ Location:** St. Louis, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92bb7436dfee14d1f0cad90047039efaf4e3b6b15eba1a468c623ad06dd7d9f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15013%2F&secure%5Burl_type%5D=linkedin_company_website) 1,243 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Small, 33% Large #### What Do G2 Reviewers Say About Ansira Expert Services (AnsiraX)? _AI-generated summary from verified user reviews_ ##### Pros - Users find Ansira's services beneficial for **ensuring compliance and maximizing advertising reimbursements** for dealers. - Users find Ansira's **Consulting Services** invaluable for ensuring proper brand representation and maximizing advertising refunds. - Users find Ansira Expert Services to offer **cost efficiency** by maximizing advertising returns and ensuring compliance. - Users find Ansira's services valuable for **ensuring compliance and maximizing advertising reimbursements** effectively with proper brand representation. - Users find Ansira's services **helpful** for ensuring proper brand representation and maximizing advertising reimbursements. #### What Are Recent G2 Reviews of Ansira Expert Services (AnsiraX)? **["Best for marketing and ad services."](https://www.g2.com/survey_responses/ansira-expert-services-ansirax-review-8604035)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/ansira-expert-services-ansirax-review-8604035) **["Ansira provides best solutions for website using various solutions.."](https://www.g2.com/survey_responses/ansira-expert-services-ansirax-review-7665113)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/ansira-expert-services-ansirax-review-7665113) #### What Are G2 Users Discussing About Ansira Expert Services (AnsiraX)? - [What is Ansira Services used for?](https://www.g2.com/discussions/what-is-ansira-services-used-for) ### [SensisMarketing](https://www.g2.com/products/sensismarketing/reviews) Sensis is a cross-cultural marketing agency driving behavior change on how people think, act, and interact across cultures. **Average Rating:** 4.2/5.0 **Total Reviews:** 13 #### Who Is the Company Behind SensisMarketing? - **Seller:** [Sensis](https://www.g2.com/sellers/sensis) - **Year Founded:** 1998 - **HQ Location:** Los Angeles, CA - **Twitter:** @sensisagency 2,012 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7045582dafd5936cc074d7fb06bd60436d4f986af151eae164adcc94e1bdc7d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F264125%2F&secure%5Burl_type%5D=linkedin_company_website) 179 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small, 46% Medium #### What Are Recent G2 Reviews of SensisMarketing? **["One of the best brand science agencies!"](https://www.g2.com/survey_responses/sensismarketing-review-8747621)** **Rating:** 4.0/5.0 stars _— Uddeshya R._ [Read full review](https://www.g2.com/survey_responses/sensismarketing-review-8747621) **["Best digital marketing agency."](https://www.g2.com/survey_responses/sensismarketing-review-8728356)** **Rating:** 5.0/5.0 stars _— Santosh K._ [Read full review](https://www.g2.com/survey_responses/sensismarketing-review-8728356) #### What Are G2 Users Discussing About SensisMarketing? - [What is SensisMarketing used for?](https://www.g2.com/discussions/what-is-sensismarketing-used-for) ### [Cox Media](https://www.g2.com/products/cox-media/reviews) Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI. Cox Media is the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country. Best known for pioneering the bundle of television, Internet, and communication services, Cox is widely acclaimed for its excellence in customer care and commitment to diversity. #### Who Is the Company Behind Cox Media? - **Seller:** [Cox Media](https://www.g2.com/sellers/cox-media) - **Year Founded:** 1981 - **HQ Location:** Atlanta, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63954f16fcd0a0e74d690c10631c07c860c3736dcb93a3da71b54a78b1f71234&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcox-media%2F&secure%5Burl_type%5D=linkedin_company_website) 934 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are G2 Users Discussing About Cox Media? - [What is Cox Media used for?](https://www.g2.com/discussions/what-is-cox-media-used-for) ### [Fitzgerald & Co](https://www.g2.com/products/fitzgerald-co/reviews) Fitzgerald & Co is an advertising agency that offer a full compliment of creative and strategic marketing services including campaign development and management services for broadcast and print media, as well as services for outdoor advertising and interactive marketing efforts and also offers brand development and corporate identity services. #### Who Is the Company Behind Fitzgerald & Co? - **Seller:** [Fitzgerald & Co](https://www.g2.com/sellers/fitzgerald-co) - **Year Founded:** 1983 - **HQ Location:** Atlanta, Georgia, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d924029d7183c04b5af068fc275320bd2e874ae085cbeec64ce14e14e19be60&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffitzco-%2F&secure%5Burl_type%5D=linkedin_company_website) 134 employees on LinkedIn® ### [J. Walter Thompson Worldwide](https://www.g2.com/products/j-walter-thompson-worldwide/reviews) J. Walter Thompson is an advertising agency that provide creative ad development, campaign management, and strategic planning services and also offers brand development and specialized marketing services, including customer relationship marketing, event marketing, and sponsorships. **Total Reviews:** 1 #### Who Is the Company Behind J. Walter Thompson Worldwide? - **Seller:** [WPP](https://www.g2.com/sellers/wpp) - **Year Founded:** 1971 - **HQ Location:** London, London - **Twitter:** @WPP 123,408 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website) 41,012 employees on LinkedIn® - **Ownership:** LSE:WPP #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About J. Walter Thompson Worldwide? - [What is J. Walter Thompson Worldwide used for?](https://www.g2.com/discussions/what-is-j-walter-thompson-worldwide-used-for) ### [Mango Marketing Services](https://www.g2.com/products/mango-marketing-services/reviews) Mango is a specialist education PR and marketing agency with an outstanding client retention record. #### Who Is the Company Behind Mango Marketing Services? - **Seller:** [WPP](https://www.g2.com/sellers/wpp) - **Year Founded:** 1971 - **HQ Location:** London, London - **Twitter:** @WPP 123,408 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website) 41,012 employees on LinkedIn® - **Ownership:** LSE:WPP ### [Porter Novelli](https://www.g2.com/products/porter-novelli/reviews) Porter Novelli is a public relations firm that specializing in consumer, corporate, healthcare and technology communications. #### Who Is the Company Behind Porter Novelli? - **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group) - **Year Founded:** 1986 - **HQ Location:** United States - **Twitter:** @GSP 24,039 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® ### [Wunderman](https://www.g2.com/products/wunderman/reviews) Wunderman is a marketing services brands that offer customer relationship marketing, combining traditional direct marketing and sales promotion with cutting-edge digital and social media. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### Who Is the Company Behind Wunderman? - **Seller:** [WPP](https://www.g2.com/sellers/wpp) - **Year Founded:** 1971 - **HQ Location:** London, London - **Twitter:** @WPP 123,408 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website) 41,012 employees on LinkedIn® - **Ownership:** LSE:WPP #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of Wunderman? **["A positive experience using Wunderman"](https://www.g2.com/survey_responses/wunderman-review-3759263)** **Rating:** 5.0/5.0 stars _— Verified User in Newspapers_ [Read full review](https://www.g2.com/survey_responses/wunderman-review-3759263) **["Shell LUbricants "](https://www.g2.com/survey_responses/wunderman-review-890140)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/wunderman-review-890140) Spotlight Categories [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) [CPQ Software](https://www.g2.com/categories/cpq) [Performance Management Software](https://www.g2.com/categories/performance-management) [HCM Software](https://www.g2.com/categories/hcm-software) [Expense Management Software](https://www.g2.com/categories/expense-management) Similar Categories - [Digital Marketing](/categories/digital-marketing) - [Experiential Marketing Agencies](/categories/experiential-marketing-agencies) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 TV commercials, newspaper advertisements, and direct mail are examples of traditional advertising. With a wide reach across TV, radio, newspapers, and mail, businesses in many industries utilize traditional advertising. Some businesses may lack the resources to produce TV ads or conduct mail campaigns and choose to partner with these agencies. Other businesses choose to use traditional advertising agencies because of the creative and effective advertisements they can create. These services often utilize focus groups and surveys to test the effectiveness of their strategies prior to implementation. Businesses engaged in traditional advertising frequently supplement their efforts with other forms of advertising to reach consumers online, such as [email marketing](https://www.g2.com/categories/email-marketing-services)or [social media marketing](https://www.g2.com/categories/social-media-marketing-smm-services) (SMM), as well as [digital marketing](https://www.g2.com/categories/digital-marketing) or [experiential advertising](https://www.g2.com/categories/experiential-advertising). 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