Top Free Social Media Analytics Software - Page 7

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 328

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Vaizle (+0.52%) - Among all products in this category, Vaizle recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,000+ Authentic Reviews
  • 328+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

Socialays

Socialays is an AI-powered tool that automates the process of reading, analyzing, and categorizing comments by their sentiment. Socialays tracks and detects potentially harmful comments across your social media channels, and easily auto-hides them, so it protects your brand reputation.

Average Rating: 1.0/5.0

Total Reviews: 1

How Do G2 Users Rate Socialays?

  • Attribution: 0.0/10 (Category avg: 7.9/10)
  • Scalability: 0.0/10 (Category avg: 8.6/10)
  • Report Customizability: 0.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Socialays?

  • Seller: Socialays
  • Year Founded: 2020
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Socialays?

AI-generated summary from verified user reviews

Cons
  • Users often face software glitches that hinder account additions and disrupt the overall experience with Socialays.

Social Elephants

Social Media Management Platform ☞ social customer care | KPIs reports | hashtag tracking | competitors benchmark A complete set of functions to assure a smart social media management: PUBLISHER: prepare post drafts, assign them for review, get approval and schedule them across social networks. CONTENT: monitor and engage with social conversations, provide efficient social customer care and assign tasks to other users. Tag content by topic of interest and get relevant KPIs in real time to reveal the best performing posts. Search through the whole available historic data with powerful filters. INSIGHTS: access advanced metrics related with the daily/monthly activity of your channels, monitor your audience, engagement, reach and useful statistics related to content. Collect data in a visual and intuitive way with interactive graphs which allow easy detection of successful content campaigns. COMMUNITY: analyze your community, point out the most active fans/followers and the influencers, understand their interests and needs, providing a full Social Customer Relationship Management.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Social Elephants?

  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 8.3/10 (Category avg: 8.6/10)
  • Report Customizability: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Social Elephants?

  • Seller: Social Elephants
  • Year Founded: 2012
  • HQ Location: Mataró, ES
  • Twitter: @socialelephants
    1,112 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Social Elephants?

Unbox Social

Unbox Social is a AI-powered Social Media Tool that helps brands and agencies of all sizes with Competition Tracking & Social Media Analytics.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Unbox Social?

What Are Recent G2 Reviews of Unbox Social?

What Are G2 Users Discussing About Unbox Social?

Blinkfire Analytics

Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Blinkfire Analytics?

  • Seller: Blinkfire Analytics
  • Year Founded: 2013
  • HQ Location: Chicago, US
  • Twitter: @BlinkfireStats
    2,226 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Blinkfire Analytics?

What Are G2 Users Discussing About Blinkfire Analytics?

Brandbastion

BrandBastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced AI-powered solutions to protect your brand reputation, respond to your audience 24/7, and boost your social ROI. 💙 Our platform supports Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Trustpilot, Google Reviews, and more, covering both organic and paid content as well as earned mentions. Trusted by 100+ DTC and leading brands like Uber, Calvin Klein, Sephora, and The North Face to manage their high-engagement social presence.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Brandbastion?

  • Seller: BrandBastion
  • Year Founded: 2013
  • HQ Location: Helsinki, FI
  • Twitter: @BrandBastion
    844 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Brandbastion?

CIMS

Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram, TikTok, and YouTube. Set goals, monitor progress in real-time, adapt messaging, and handle secure payments. When the campaign wraps up? Dive into your results by profile, activation, market, or social media – easily comparing outcomes and gathering insights to refine your next campaign. See you at https://getcims.com

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind CIMS?

  • Seller: CIMS
  • HQ Location: Gothenburg, SE
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About CIMS?

AI-generated summary from verified user reviews

Pros
  • Users praise CIMS for its real-time analytics, significantly enhancing their efficiency and effectiveness in influencer campaigns.
  • Users commend CIMS for its automation capabilities, significantly enhancing efficiency in managing influencer campaigns.
  • Users praise the efficiency and comprehensive tools of CIMS, dramatically enhancing influencer campaign management and analysis.
  • Users value the centralized management of CIMS, enhancing efficiency and streamlining influencer campaign processes.
  • Users value the convenience of CIMS, as it centralizes everything needed for efficient influencer campaign management.
Cons
  • Users find the lack of customization limited, wishing for options to select features tailored to their needs.
  • Users desire limited customization options in CIMS, wishing to select features that better suit their specific needs.
  • Users desire more customization options for CIMS, wishing to choose functions that better suit their needs.
  • Users desire more limited options in CIMS, seeking the ability to customize functionality as per their needs.

What Are Recent G2 Reviews of CIMS?

Contenfly

Contenfly is a cutting-edge social media management platform built for marketers, business owners, and content creators who want to improve their workflows. Whether you're juggling multiple accounts or working with a team, Contenfly gives you the tools to centralize your social media efforts, automate repetitive tasks, and uncover valuable audience insights—all from an intuitive, easy-to-use dashboard. Say goodbye to time-consuming social media tasks. With Contenfly, you can seamlessly organize comments, monitor engagement trends, and respond to your audience in real-time. Designed to boost your productivity and deliver actionable insights, Contenfly lets you focus on what matters most—growing your brand and building authentic connections. **Why Choose Contenfly?** - Manage all your social media profiles effortlessly in one platform - Automate routine tasks to save time and energy - Unlock detailed analytics for a deeper understanding of your audience - Collaborate effectively with buhttps://my.g2.com/contenfly/upgradeilt-in teamwork tools Whether you're a small business owner aiming to expand your online presence or a marketing expert seeking advanced tools to optimize campaigns, Contenfly is your trusted partner for social media success..

Who Is the Company Behind Contenfly?

FollowerSearch

FollowerSearch is a Twitter search and Twitter analytics tool that helps you to search bios, sort, analyze, and compare any public Twitter account. It provides you with valuable insights that help you grow your social media presence.

Who Is the Company Behind FollowerSearch?

MarketBeam

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

Average Rating: 4.7/5.0

Total Reviews: 34

How Do G2 Users Rate MarketBeam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind MarketBeam?

  • Seller: MarketBeam
  • Year Founded: 2017
  • HQ Location: Los Altos, CA
  • Twitter: @MarketBeamInc
    413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 29% Small

What Do G2 Reviewers Say About MarketBeam?

AI-generated summary from verified user reviews

Pros
  • Users find MarketBeam to be intuitive and easy to integrate, enabling quick tasks with minimal clicks.
  • Users appreciate the intuitive integrations with LinkedIn and Facebook, making tasks effortless and quick.
  • Users love the intuitive post scheduling feature, making integration with LinkedIn and Facebook seamless and easy.

What Are Recent G2 Reviews of MarketBeam?

What Are G2 Users Discussing About MarketBeam?

Marsello

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.

Average Rating: 4.4/5.0

Total Reviews: 29

How Do G2 Users Rate Marsello?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Marsello?

  • Seller: Marsello
  • Year Founded: 2014
  • HQ Location: Wellington, Wellington
  • Twitter: @MarselloApp
    105 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Hospitality, Food & Beverages
  • Company Size: 74% Small, 26% Medium

What Are Recent G2 Reviews of Marsello?

What Are G2 Users Discussing About Marsello?

Mora AI

What is Mora? Mora is the AI content studio built specifically for Shopify brands. For most independent e-commerce owners, social media is a daily grind. It requires juggling ChatGPT, Canva, a scheduling tool, and hours of manual work. Mora replaces that completely. In one conversation, Mora analyzes your products, generates your strategy, writes your posts, creates high-quality visuals, and schedules them across every channel. Your catalog, beautiful expressed. Your products, posted. Your brand, heard. Our Mission: To give every independent brand the creative output of a premier marketing agency. We build intuitive, AI-driven tools that turn inventory into influence, so founders can stop managing tools and focus on scaling their business.

Who Is the Company Behind Mora AI?

  • Seller: Mora AI
  • Year Founded: 2024
  • HQ Location: Boston, US
  • Twitter: @mora_marketer
    80 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Nichefire

CompetiSmart, by Nichefire, is a market intelligence platform that uses AI and machine learning to spot competitive opportunities and help position your brand. Our platform analyzes millions of conversations, advertisements, and content from thousands of companies. Allowing you to act instantly with better competitive analysis. Nichefire Benchmarking: Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us. Smarter Analysis: Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

Who Is the Company Behind Nichefire?

  • Seller: Nichefire
  • Year Founded: 2022
  • HQ Location: Cincinnati, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Outlier Kit

OutlierKit is a YouTube growth tool that helps creators identify what to make next by using data, not guesswork. It finds low-competition, high-RPM keywords, tracks trending topics in real time, and uncovers profitable niches.

Who Is the Company Behind Outlier Kit?

Postbeam

Postbeam is a LinkedIn platform for B2B teams to create and schedule content, manage employee advocacy, analyze performance, and turn engagement into warm leads. Instead of managing LinkedIn one profile at a time, Postbeam gives marketing and go-to-market teams one place to manage the LinkedIn presence of founders, executives, employees, and company pages. Teams can create, review, approve, schedule, and publish LinkedIn content across multiple accounts. Postbeam's AI helps generate content based on each person's voice, LinkedIn history, company context, and source material, while teams can also write their own content or work with a ghostwriter. A shared content calendar makes it easy to see what is being published across every connected profile. Teams can coordinate posting schedules, manage approvals, and keep content consistent without jumping between multiple LinkedIn accounts. Postbeam also brings LinkedIn analytics together at both the individual and team level. Users can track impressions, reactions, reach, follower growth, and post-level performance across multiple people and company pages. Teams can compare results, identify the content and topics performing best, and use AI to analyze their LinkedIn data. For teams already using AI tools, Postbeam integrates with platforms like Claude through MCP, making LinkedIn content and performance data available directly inside existing AI workflows. This allows users to analyze historical posts, generate new content using real performance data, and better understand what is driving results. One of Postbeam's key differentiators is warm lead identification. Postbeam captures the people engaging with your team's LinkedIn content and helps identify which of those people match your target customer profile. Leads can be filtered by criteria such as job title, seniority, company size, and industry. Teams can see which posts a prospect engaged with, review their profile, and use that context to send more relevant connection requests and messages. Postbeam also lets users track engagement on specific LinkedIn posts, making it possible to identify potential buyers interacting with your own content or other relevant conversations on LinkedIn. For companies looking to increase the reach of their content, Postbeam includes employee advocacy capabilities. Teams can notify employees when important LinkedIn posts go live, encourage participation, track engagement, and measure how employee activity contributes to additional reach and performance. Postbeam is built for B2B founders, marketing teams, sales teams, agencies, and companies using LinkedIn as a growth channel. Rather than using separate tools for LinkedIn scheduling, analytics, employee advocacy, AI-assisted content creation, and engagement-based lead generation, Postbeam brings those workflows together in one platform.

Who Is the Company Behind Postbeam?

Reelyze

Reelyze is an AI analyst for short-form video. Most analytics tools show you a number (4,000 views) and leave you guessing why. Reelyze actually watches the video: paste any Reel, TikTok, or YouTube Short and it analyzes it frame-by-frame - hook strength, scene pacing, on-screen text, and the exact second viewers drop off - then gives you a clear verdict and the specific fixes to make. It also includes free tools with no sign-up (reel transcript generator, video downloader, audio extractor), a Content Studio that writes hooks and scripts from what's working in your niche, and Reelyze Chat for strategy questions. Free to start, no card - your first analysis is on us. getreelyze.com

Who Is the Company Behind Reelyze?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024