Takeoff builds websites with SEO and AEO integrated from day one—not bolted on after launch.
Most agencies treat web design and SEO as separate projects. The design team creates beautiful mockups. Then the SEO team audits the finished site and finds problems: thin content, broken information architecture, missing keyword targeting, technical issues baked into the build. You're forced to choose between preserving the design or fixing the SEO problems.
We don't work that way. Our redesigns start with keyword research, competitive analysis, and content strategy. Our SEO team works alongside designers from kickoff—mapping site architecture to keyword strategy, writing content briefs for every page, and building technical SEO requirements into the development spec.
The result: websites that look great, convert visitors, and rank for the searches that actually drive pipeline. 🚀
HOW WE'RE DIFFERENT
SEO strategy drives the design process, not the other way around. Here's what that actually looks like:
- Before design starts, our SEO team conducts keyword research focused on bottom-of-funnel searches—the queries people use when they're ready to buy, not just browsing. We identify which keywords drive discovery calls and demos, not just traffic. We analyze your competitors' organic visibility and find gaps you can own.
- During UX strategy, we map your site structure to search intent. Every page on your sitemap has a keyword target and a strategic purpose. Navigation is built to serve both user experience and crawlability. Internal linking architecture is planned to pass authority to your most important pages.
- During content creation, we write detailed content briefs for target pages—target keywords, semantic themes, competitor content analysis, recommended content hierarchy, and internal linking opportunities. If you're writing the content in-house, you get the briefs to work from. If we're writing it, we're optimizing as we draft.
- During design, we ensure content hierarchy matches SEO strategy. H1s, H2s, and content structure aren't just visual choices—they're SEO signals. We design with real content, not lorem ipsum, so you see how keyword-optimized copy actually looks on the page.
- During development, technical SEO requirements are part of the build spec: page speed optimization, schema markup, proper heading structure, mobile responsiveness, Core Web Vitals compliance, XML sitemaps, canonical tags, and clean URL structures. We don't find these issues after launch—we build them in from the start.
- Post-launch, we include a 30-day warranty period where we monitor organic performance and fix any issues that arise. Most agencies launch and disappear. We stick around to make sure everything works as intended.
Answer Engine Optimization built in. Your buyers aren't just using Google anymore. They're asking ChatGPT for vendor recommendations. They're searching in Perplexity for industry solutions. They're relying on Google's AI Overviews for quick answers. If your brand doesn't appear in AI-powered search results, you're invisible to a growing segment of B2B buyers.
We optimize your website and content to rank in AI answer engines alongside traditional SEO. That means structured data, clear content hierarchy, authoritative backlinks, and content formatted for AI extraction. We also develop AEO-specific content strategies—like case studies, client stories, and methodology pages—that help AI tools understand what you do and recommend you to searchers.
Three design concepts from three different designers. You don't get three variations on the same idea. You get three completely different visual directions from three different designers. One might be bold and modern. Another might be clean and minimal. The third might push a completely different creative direction. This gives you real options and helps you find a design direction that actually differentiates instead of settling for "safe."
This approach also helps with stakeholder alignment. When leadership sees three distinct directions instead of one "take it or leave it" design, it's easier to have productive conversations about brand positioning and visual identity.
Built for marketing teams to use, not just admire. We don't build websites that require a developer every time you want to make an edit. Our sites are built with modular, component-based design systems. Your team can add new pages, update content, swap images, and publish new sections without touching code. The CMS backend is clean, well-organized, and documented.
We also provide training—not just a single screen-share, but real onboarding for your team so they actually know how to use the system. We create video tutorials for common tasks. We build style guides so you know which components to use and how to maintain design consistency.
We're CMS-agnostic. We work in WordPress, Webflow, HubSpot CMS, Craft CMS, and Drupal. We don't force you into our preferred platform—we choose what works best for your team's technical skill level, existing marketing stack, and workflow. If your team is non-technical, we might recommend Webflow or HubSpot CMS. If you have a developer on staff and need complex functionality, WordPress or Craft might be better. We match the tool to your needs.
Stakeholder management for complex B2B organizations. B2B website redesigns involve a lot of people. Marketing owns the project, but sales has opinions about the messaging. Leadership wants sign-off on design. Legal needs to review compliance language. Sometimes the board weighs in.
Without a structured process, projects stall. Feedback loops spiral. Design gets watered down by committee. Launch dates slip.
We run stakeholder processes designed to keep projects moving: upfront alignment workshops to get key decision-makers aligned on goals, brand positioning, and success metrics before design starts. Phased review cycles with clear decision points—we don't ask for feedback on everything at once. Structured feedback collection so you're not managing Slack threads, email chains, and doc comments across 12 people.
We've launched websites for companies with complex approval processes—enterprise companies with 15 stakeholders who all need to weigh in, insurance companies with compliance teams, financial services firms with board-level review requirements. We know how to navigate it.
Deep B2B experience across industries. We understand B2B complexity because we work in it every day. We've built websites for industries with long sales cycles, multiple stakeholder journeys, and high-consideration purchases: insurance companies, financial services firms, law practices, real estate platforms, B2B SaaS companies, and professional services firms.
We understand that your website needs to serve multiple audiences simultaneously—investors, customers, referral sources, end users, and decision-makers don't all need the same content. We design information architectures that guide different personas to different conversion paths.
We also understand that in B2B, website quality signals company quality. When a prospect is evaluating vendors for a six-figure deal, your website is part of the sales pitch. If it looks outdated or generic, it undermines your credibility before the first sales call.
OUR PROCESS
Strategy & Discovery. Keyword research, competitive SEO analysis, stakeholder interviews, analytics audit, content gap analysis. We identify which keywords drive qualified traffic and map them to site structure.
Content Strategy & Information Architecture. SEO-driven sitemap, content briefs for every page, internal linking strategy, conversion path mapping. You get a blueprint for the entire site before we design anything.
Design Concepts. Three different designers create three distinct visual directions. You review, provide feedback, and select a direction. We refine the chosen concept into a full design system.
Full Design & Prototyping. We design every page template, build a modular component library, and create desktop/mobile designs. Everything is mapped to the content strategy from phase 2.
Development. Clean, performant code. Technical SEO built in. CMS backend optimized for your team. QA testing across devices and browsers.
Content Migration & Pre-Launch. Content migration if applicable, final SEO optimizations, schema markup implementation, redirect strategy, pre-launch technical SEO audit.
Launch & Post-Launch Warranty. We include a 30-day warranty period where we monitor organic traffic, rankings, and Core Web Vitals. If we see issues, we fix them immediately.
We're built for established B2B companies with complex offerings, lean marketing teams, and a need for a website that actually drives revenue—not just looks good in screenshots.
If your current website isn't converting traffic or your SEO program isn't driving discovery calls, let's talk.
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