Reputation management services promote company brands by monitoring users’ online reviews and promoting positive experiences through online review platforms. Organizations use reputation management services to increase customer engagement, promote corporate social responsibility, and aid in the overall management of a company’s image. Reputation management services are most often leveraged by a company’s marketing and social media management departments. Reputation management services are often implemented alongside branding agencies as well as advertising agencies and digital marketing services .
To qualify for inclusion in the Reputation Management Services category, a services provider must:
- Monitor online review sites for a company’s new and existing negative reviews
- Improve or provide methods to improve a company’s online reputation
- Construct online reputation reports for companies to review