# Best Product Analytics Software - Page 7 ## How Many Product Analytics Software Products Does G2 Track? **Total Products under this Category:** 95 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Dataroid (+0.32%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month _Last updated: August 06, 2026_ ## How Does G2 Rank Product Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 22,900+ Authentic Reviews - 95+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Product Analytics Software ![G2 Grid® for Product Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/product-analytics/grids.png?focus%5B%5D=19735&focus%5B%5D=17410&focus%5B%5D=1636&focus%5B%5D=145164&focus%5B%5D=68738&focus%5B%5D=73931&focus%5B%5D=23848&focus%5B%5D=28305) Highlighted products: Amplitude Analytics, Pendo, Mixpanel, PostHog, LogRocket, Userpilot, Glassbox, and Contentsquare. Underlying data: [Grid® JSON](https://www.g2.com/categories/product-analytics/grids.json?focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=mixpanel&focus%5B%5D=posthog&focus%5B%5D=logrocket&focus%5B%5D=userpilot&focus%5B%5D=glassbox&focus%5B%5D=contentsquare) **Sponsored** ### AgencyAnalytics AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1571&secure%5Bchosen_at%5D=2026-08-15T07%3A52%3A02Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=1571&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fproduct-analytics%3Fpage%3D7&secure%5Btoken%5D=c51e5dc98dca300acee4272117c1b14059544669dfe721a6fefd8bf4bae2d58f&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial) ### [Usage Intelligence](https://www.g2.com/products/usage-intelligence/reviews) The first usage analytics solution purpose-built for distributed software applications provides deep insight on product feature use and Application Performance Management. Get started in 30 minutes with SDK integration (Windows, Mac, Linux). Out-of-the-box reporting instantly shows usage trends and user behavior. ReachOut in-app messaging delivers contextually relevant messages based on targeting you define (feature usage, geography, version or license status). #### Who Is the Company Behind Usage Intelligence? - **Seller:** [Revenera](https://www.g2.com/sellers/revenera) - **HQ Location:** Itasca, IL - **Twitter:** @GetRevenera 6,331 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c971cc966ae685e4a9b5bd3fd7db40d496e957e336c0c8a2abdcf2351aaac401&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18989518%2F&secure%5Burl_type%5D=linkedin_company_website) 163 employees on LinkedIn® ### [UserX](https://www.g2.com/products/userx/reviews) UserX is a UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. UserX could help brands increase user engagement, retention, and ultimately drive revenue growth using: • session recordings to gain valuable insights into user behavior and better understand why their actions may not align with your expectations by closely monitoring and analyzing their interactions with your app; • heatmaps to get a comprehensive understanding of user interactions on every application screen by visualizing them, and to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored; • conversion funnels to determine the stage in the application funnel where users are dropping off and identify the reasons for churn; • crash replays to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance. #### Who Is the Company Behind UserX? - **Seller:** [UserX](https://www.g2.com/sellers/userx) - **Year Founded:** 2018 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c5b4536d97d85611c83e5236fdc8346b4f889b496c12232cb86197f32c759d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuserx-analytics&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [Vemetric](https://www.g2.com/products/vemetric/reviews) Privacy-first web & product analytics. Track user journeys, funnels, and events, GDPR-compliant, no cookie banners needed. #### Who Is the Company Behind Vemetric? - **Seller:** [seriouscode GmbH](https://www.g2.com/sellers/seriouscode-gmbh) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4591c033d8a098cea52308a031044b98ca6667b1f585b0c1fe6f9aab83eb4dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseriouscode-io%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Vypr](https://www.g2.com/products/vypr-predict/reviews) Vypr is a sophisticated Product Intelligence Platform designed to assist companies in gaining a deeper understanding of their target consumers through rapid and cost-effective insights. This platform enables businesses to make informed decisions regarding product development and marketing strategies, ultimately leading to the creation of winning products in competitive markets. Vypr stands out in the realm of market research by leveraging principles of Behavioral Science and Agile methodologies. Unlike traditional research panels, Vypr transforms the decision-making process into a scientific endeavor, utilizing data-driven approaches to optimize product offerings. The platform conducts extensive testing and validation of thousands of ideas, products, and concepts on a weekly basis, ensuring that the insights provided are not only timely but also grounded in empirical evidence. This commitment to consumer-led intelligence enhances purchase intent and accelerates product performance, making Vypr an invaluable resource for businesses aiming to refine their offerings. The target audience for Vypr includes product managers, marketers, and business strategists across various industries who seek to understand consumer behavior and preferences. The platform is particularly beneficial during the early stages of product development, where insights can guide decisions related to product concepts, branding, packaging, and pricing. By providing a comprehensive understanding of what drives consumer choices, Vypr empowers businesses to tailor their products and marketing messages effectively, thereby increasing their chances of success in the marketplace. Key features of Vypr include its ability to test a wide array of elements related to product development, such as ingredient choices, color schemes, and pricing strategies. The platform's robust analytical tools allow users to dissect the anatomy of each product, identifying the specific factors that influence purchase intent. This level of insight is crucial for businesses looking to differentiate themselves in crowded markets. Additionally, Vypr's agile approach means that companies can quickly iterate on their ideas based on real-time feedback, significantly reducing the time and resources typically required for market research. In essence, Vypr serves as a powerful ally for companies striving to enhance their product offerings through informed decision-making. By combining behavioral science with agile methodologies, the platform provides a unique lens through which businesses can view consumer preferences, ultimately leading to more successful product launches and improved market performance. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Vypr? - **Seller:** [Vypr](https://www.g2.com/sellers/vypr) - **Company Website:** vyprclients.com - **Year Founded:** 2013 - **HQ Location:** N/A - **Twitter:** @Vyprco 376 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aab550b9b1077d7a9c87b3d234174ff88da0b86a59deda1a13c59e9b5f7487ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvypr%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Vypr? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vypr to be an **easy to use platform** that requires minimal research for effective utilization. - Users appreciate the **easy to use platform** of Vypr, requiring minimal research for a smooth start. #### What Are Recent G2 Reviews of Vypr? **["Great"](https://www.g2.com/survey_responses/vypr-review-11597149)** **Rating:** 5.0/5.0 stars _— Verified User in Business Supplies and Equipment_ [Read full review](https://www.g2.com/survey_responses/vypr-review-11597149) ### [Whatfix Product Analytics](https://www.g2.com/products/whatfix-product-analytics/reviews) Whatfix Product Analytics enables product and application owners to understand user digital journeys and capture behavioral insights through a simple, no-code, natural language conversational interface across desktop and COTS applications. It also helps product leaders to benchmark and monitor application usage, adoption and license utilisation across applications to make data-driven product roadmap and utilization decisions. #### Who Is the Company Behind Whatfix Product Analytics? - **Seller:** [Whatfix](https://www.g2.com/sellers/whatfix) - **Year Founded:** 2013 - **HQ Location:** San Jose, CA - **Twitter:** @whatfix 3,096 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54da0ef74f062ef7e35deab55bba9292703a8810e855b363c3924d1089e5d97e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2058906%2F&secure%5Burl_type%5D=linkedin_company_website) 1,115 employees on LinkedIn® - [‹ Prev ‹ Prev](/categories/product-analytics?order=g2_score&page=6#product-list) - [1](/categories/product-analytics?order=g2_score#product-list) - [2](/categories/product-analytics?order=g2_score&page=2#product-list) - [3](/categories/product-analytics?order=g2_score&page=3#product-list) - [4](/categories/product-analytics?order=g2_score&page=4#product-list) - [5](/categories/product-analytics?order=g2_score&page=5#product-list) - [6](/categories/product-analytics?order=g2_score&page=6#product-list) - 7 - Next › Next › Spotlight Categories [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Experience Management Software](https://www.g2.com/categories/experience-management) Similar Categories - [A/B Testing](/categories/a-b-testing-tools) - [Customer Journey Mapping](/categories/customer-journey-mapping) - [Heatmap Tools](/categories/heatmap-tools) - [Landing Page Builders](/categories/landing-page-builders) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Session Replay](/categories/session-replay) [Browse Product Analytics Themes](/categories/product-analytics/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated March 17, 2026 Product analytics software provides companies with visibility into user behavior by tracking and analyzing their interactions with a product. It is primarily designed for companies that offer digital products such as SaaS platforms, mobile applications, and web-based software. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events. Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience. Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences. Product analytics software typically integrates with data warehouses, customer data platforms (CDP), experimentation tools, feature management platforms, and customer engagement systems to support broader product-led growth and optimization strategies. Many product analytics tools are also equipped with [heatmap tools](https://www.g2.com/categories/heatmap-tools), [session replay software](https://www.g2.com/categories/session-replay), [digital analytics software](https://www.g2.com/categories/digital-analytics), and [user research software](https://www.g2.com/categories/user-research) for comprehensive feedback on the customer and product. To qualify for inclusion in the Product Analytics category, a product must: - Track user interactions with a digital product, including visits, usage, events, and interactions - Provide segmentation by demographics, preferences, or even device type - Identify behavioral patterns and funnels to understand how customers flow through the product - Provide cohort and retention analysis to evaluate user behavior over time and identify friction points, drop-offs, or behavioral patterns that may contribute to churn - Provide dashboards and reports of visualized quantitative data Show More