Product Analytics Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Product Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Product Analytics Software Articles
G2 Launches New Attribute for Its Heatmap Tools Category
In this growing competitive digital world, where companies compete for user attention and time, tracking website traffic is essential for businesses to collect the necessary data to understand how visitors interact with their websites. Capturing how potential customers navigate a website has been an integral part of heatmap tools. These tools are important for usability testing to optimize websites and engage visitors.
by Alanna Iwuh
Product Analytics Software Glossary Terms
Product Analytics Software Discussions
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Question on: Rokt mParticle
WIll you ever change the new user interface?
The new user interface isnt really good.
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which are documented on our blog, here: https://www.indicative.com/blog/.
If you'd like to get a closer look at our updates, we host a weekly live demo via webinar every Wednesday EST. You can sign-up for free by using this link: https://my.demio.com/ref/PdhlapERTT01xA93
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Question on: Totango
Would you be able to send more updates with regards to segments and creating them?
I create a lot of segments on my end because I like seeing my accounts segregated from one another and at times, the criteria isn’t found on the list.
Hi King Agamemnon,
Thanks so much for reaching out. I am glad to hear that you are deriving value from Totango's segmentation functionality. In terms of not having the right criteria to pull into your segments, all of the criteria you have available to you is based on the data that your organization is bringing into Totango. I would reach out to your Totango admin regarding data points you are not seeing that you would like to use in future segments that you build.
Take care,
Katie Yagodnik Director CS Operations and Digital
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Question on: Rokt mParticle
Where does indicative stant when compared to other competitors
I want to know in terms of the following parameters how indicative fares against other competitors like 1. Amplitude 2. Mix Panel
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data warehouse. This is something our competitors are simply not able to do - causing mistrust in the end-user's data. Indicative also has superior tools when it comes to customer journey analysis such as our multi-path funnel tool often used by Product Managers such as yourself.
Happy to answer any further questions you might have!
Product Analytics Software Reports
Mid-Market Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Product Analytics
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Product Analytics
Summer 2026
G2 Report: Momentum Grid® Report





