Product Analytics Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Product Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Product Analytics Software Articles
G2 Launches New Attribute for Its Heatmap Tools Category
In this growing competitive digital world, where companies compete for user attention and time, tracking website traffic is essential for businesses to collect the necessary data to understand how visitors interact with their websites. Capturing how potential customers navigate a website has been an integral part of heatmap tools. These tools are important for usability testing to optimize websites and engage visitors.
by Alanna Iwuh
Product Analytics Software Glossary Terms
Product Analytics Software Discussions
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Question on: Kissmetrics
Are there other similar products on the market?
I'm curious to know how Kissmetrics might compare to other tools (which I have not used).
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to see all touchpoints for the entirety of a user's journey. It has flexible funnel reports that allow you to combine or split off funnel steps. For example, you can see how many people visited a page yesterday and then went to either page 1 or page 2. And then you can click into each event/page and it'll show you the percentage of people who went that direction and ultimately what percentage converted by going in each direction. For content teams, you can see which types of content convert best down the line as well. You just need to know how to pass Kissmetrics the type of content that was viewed, which KM's support team can help you with.
Some of the other things that people really leverage KM for is being able to see the sizes of each important segment over time. With Populations, you can target pretty much any group of users imaginable. For instance, you can ask KM to pull you the users who were new to the site in the last 7 days, signed up for a free plan, used a specific feature, and then upgraded to a paid plan. And then on top of that, can have KM send out automated emails when that specific feature is used but user hasn't upgraded afterward.
Lastly, can easily see user lifetime value with KM, and KM also allows customers to query the raw data via their SQL Reports, which opens the door to creating really any report imaginable.
If you'd like to learn more, can email support@kissmetrics.io for any help as they have one of the more responsive support teams in the industry.
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Question on: Amplitude Analytics
Analysis tools
Are there some cool analysis tools built in that I can use?
Oh, you bet. Often our customers cite the Amplitude's ability to explore data without any friction. A variety of charts allow you to visualize, drill-in and share data about how your users experience your product and how those behaviors lead to outcomes.
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Question on: Smartlook
Is there a "how to use this app in a class that shows you step by step using our own data?"
I wish that apps such as these which are complicated to the average non-marketer user be more user friendly so we can maximize its features and functions. Without knowing much about them all the features seem useless to me
Hi,
we have prepared several tools to help new Smartlook users.
If you putting the code on your web our automatic onboarding starts.
You can find all the information you need to know here:
https://vimeo.com/smartlook
All important information can be found in our knowledge base:
https://help.smartlook.com/en/
If you have any kind of problem you can reach out to us and we will assist you directly:
support@smartlook.com
I hope that helps.
If anything is unclear, please let us know.
Best regards,
Lukas
Product Analytics Software Reports
Mid-Market Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Product Analytics
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Product Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Grid® Report for Product Analytics
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Product Analytics
Summer 2026
G2 Report: Momentum Grid® Report





