### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Product Analytics Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Product Analytics Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Product Analytics Software Articles

[![G2 Launches New Attribute for Its Heatmap Tools Category](https://learn.g2.com/hubfs/Heatmap%20tools%20G2.jpg "G2 Launches New Attribute for Its Heatmap Tools Category")](https://www.g2.com/articles/g2-launches-new-attribute-for-heatmap-tools)

[
### G2 Launches New Attribute for Its Heatmap Tools Category
](https://www.g2.com/articles/g2-launches-new-attribute-for-heatmap-tools)
In this growing competitive digital world, where companies compete for user attention and time, tracking website traffic is essential for businesses to collect the necessary data to understand how visitors interact with their websites. Capturing how potential customers navigate a website has been an integral part of heatmap tools. These tools are important for usability testing to optimize websites and engage visitors.

[
 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

](https://learn.g2.com/author/alanna-iwuh)

by Alanna&nbsp;Iwuh

## Product Analytics Software Glossary Terms

[![User Segmentation](https://learn.g2.com/hubfs/User%20segmentation.png "User Segmentation")](https://www.g2.com/glossary/user-segmentation-definition)

[User Segmentation](https://www.g2.com/glossary/user-segmentation-definition)

User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.

by Victoria Blackwell

[![Product Critique](https://learn.g2.com/hubfs/G2CM_GI669_Glossary_Article_Images_%5Bproduct_critique%5D_V1b.png "Product Critique")](https://www.g2.com/glossary/product-critique-definition)

[Product Critique](https://www.g2.com/glossary/product-critique-definition)

A product critique is a detailed evaluation of a product’s usability and design. Learn what’s involved, why to conduct one, and the best practices.

by Kelly Fiorini

[![Click-through Rate](https://learn.g2.com/hubfs/G2CM_GI571_Glossary_Article_Images_%5BClick_Through_Rate%5D_V1b.png "Click-through Rate")](https://www.g2.com/glossary/click-through-rate-definition)

[Click-through Rate](https://www.g2.com/glossary/click-through-rate-definition)

Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate.

by Holly Landis

[![In-app Notifications](https://learn.g2.com/hubfs/G2CM_GI123_Glossary_Article_Images-%5BIn-app_Notifications%5D_V1a.png "In-app Notifications")](https://www.g2.com/glossary/in-app-notifications-definition)

[In-app Notifications](https://www.g2.com/glossary/in-app-notifications-definition)

In-app notifications are messages that pop up when opening an application. They increase app usage, retention, and lifetime value. Discover how.

by Sagar Joshi

## Product Analytics Software Discussions

0

Question on: mParticle by Rokt
[Where does indicative stant when compared to other competitors](/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors)

I want to know in terms of the following parameters how indicative fares against other competitors like 1. Amplitude 2. Mix Panel

Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data warehouse. This is something our competitors are simply not able to do - causing mistrust in the end-user's data. Indicative also has superior tools when it comes to customer journey analysis such as our multi-path funnel tool often used by Product Managers such as yourself. Happy to answer any further questions you might have!

Answered: Tara McQuaide on March 10, 2021

[Your answer](/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors/comments/new?remote=true)

0

Question on: mParticle by Rokt
[How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features)

since it's already 2021 I wonder if you guys really did handle well all the request and feedbacks of your users last year and possible make it happen this year

Hi Caira! My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests and feedback immensely. Although we cannot implement every request immediately, we do listen and take note of all customer requests/feedback. Many of the improvements you see on the platform are directly related to our clients! We encourage the feedback and love to hear what ideas our clients have. We hope to continuously roll out new features and improvements throughout 2021!

Answered: Arman Escobar on March 10, 2021

[Your answer](/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features/comments/new?remote=true)

0

Question on: Amplitude Analytics
[[DELETED BY AUTHOR]](/discussions/35505-deleted-by-author)

[DELETED BY AUTHOR]

Great point.

Answered: Ezra Goldschlager on March 1, 2021

[Your answer](/discussions/35505-deleted-by-author/comments/new?remote=true)

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## Product Analytics Software Reports

Mid-Market Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Product Analytics

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Product Analytics

Spring 2026

G2 Report: Momentum Grid® Report