# Best Partner Relationship Management (PRM) Software - Page 5 ## How Many Partner Relationship Management (PRM) Software Products Does G2 Track? **Total Products under this Category:** 67 ### Category Stats (Aug 2026) - **Average Rating:** 4.63/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Mindmatrix PRM (+0.04%) - Among all products in this category, Mindmatrix PRM recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Partner Relationship Management (PRM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,600+ Authentic Reviews - 67+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Partner Relationship Management (PRM) Software ![G2 Grid® for Partner Relationship Management (PRM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/partner-relationship-management-prm/grids.png?focus%5B%5D=19813&focus%5B%5D=52134&focus%5B%5D=61006&focus%5B%5D=25448&focus%5B%5D=1357524&focus%5B%5D=860&focus%5B%5D=1599613&focus%5B%5D=3397) Highlighted products: impact.com, Salesforce Partner Cloud (formerly Salesforce PRM), PartnerStack, ZINFI Unified Partner Management (UPM), Introw, Impartner PRM, EULER, and Mindmatrix PRM. Underlying data: [Grid® JSON](https://www.g2.com/categories/partner-relationship-management-prm/grids.json?focus%5B%5D=impact-com&focus%5B%5D=salesforce-partner-cloud-formerly-salesforce-prm&focus%5B%5D=partnerstack&focus%5B%5D=zinfi-unified-partner-management-upm&focus%5B%5D=introw&focus%5B%5D=impartner-prm&focus%5B%5D=euler&focus%5B%5D=mindmatrix-prm) **Sponsored** ### Introw Introw is the #1 agentic partnership management platform (PRM). Build your no-code partner portal, fully branded, and allow partners to: - Deal registration and shared pipeline: co-sell in real time and send updates to partners - Content enablement: share and track personalized assets - Onboarding and training: LMS, mutual action planning and tiering - AI agent: give partners 24/7 support with an AI agent and connect your MCP Unlock headless collaboration with your partners and meet them where they already are: 🤖 AI interfaces: Claude, ChatGPT and Gemini 💬 Communication: Microsoft Teams, Slack and WhatsApp 🔄 CRM: HubSpot and Salesforce The result: +30% more partner pipeline +50% faster partner onboarding \<2 weeks average time to go live Trusted by 2,000+ partnership professionals at companies like Factorial, ShareGate, Archer, Aikido, Personio and Axon. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=56&secure%5Bchosen_at%5D=2026-08-08T14%3A40%3A26Z&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1357524&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm%3FbMU0Np0yws%3DztPNd%26page%3D5&secure%5Btoken%5D=8a569e74a49e09c948b57000eeda88e06145c2c4231469c9355dc7759136da9c&secure%5Burl%5D=https%3A%2F%2Fwww.introw.io%2F%3Futm_source%3DG2%26utm_medium%3Dpaid%26utm_campaign%3DG2&secure%5Burl_type%5D=custom_url) ### [Scope: Expert Management Platform](https://www.g2.com/products/scope-expert-management-platform/reviews) Scope partners with companies to get more customers live. We do this with our Expert Marketplace and Expert Management Platform. We work with companies like Square, Plaid, Nylas, CODAT, Shippo, and many more. #### Who Is the Company Behind Scope: Expert Management Platform? - **Seller:** [Scope](https://www.g2.com/sellers/scope) - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f8e50b2753a8ac2960d96d45699c10ac0afc1a907e7af6c0e6ff0d43894c97f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscopeinc&secure%5Burl_type%5D=linkedin_company_website) 15 employees on LinkedIn® ### [Settl](https://www.g2.com/products/settl/reviews) SETTL, the “partner revenue operations” software company, is redefining how organizations execute modern partner and marketplace-based revenue streams. No more functional silos as sales, partner and finance teams modernize and automate critical business workflows to drive partner and channel-based revenue. Purpose-built in the cloud to be part of the Salesforce ecosystem, the SETTL platform bridges the gap between Revenue Operations and Partner Operations, establishing a unified system of intelligence that all stakeholders can trust. Designed for rapid and scalable deployment, reduced complexity and immediate time-to-value, SETTL is the ideal choice as you consider - Revenue Share & Margin Share - Commissions & SPIFs - Royalties, Franchise & Loyalty Programs - Promotions, Rebates & Discounts - Cooperative Marketing programs & MDFs - Carbon credits - and most of all, Marketplaces A fresh approach that addresses the ever-increasing need for partner-centric revenue operations. From a founding team with deep domain expertise, the ideal alternative to manual effort and heavily customized CRM, PRM and ERP solutions. SETTL = Partner Revenue Operations; Simplified, Automated, at Scale! #### Who Is the Company Behind Settl? - **Seller:** [Settl](https://www.g2.com/sellers/settl) - **Year Founded:** 2020 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36f99adde469924209b631e4da20ce1b60cc82bc6f1b58625416eba5755cc9cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsettl-io&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [SkoopFlow](https://www.g2.com/products/skoopflow/reviews) Revolutionize your channel management capabilities and elevate partner experiences with our innovative platform, tailored to meet the needs of organizations of any scale. #### Who Is the Company Behind SkoopFlow? - **Seller:** [Skoopware](https://www.g2.com/sellers/skoopware) - **Year Founded:** 2023 - **HQ Location:** Castelldefels, ES - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=daef6f332a5b0289f0db1b5b79d2e92e4a25e9f659d34b27cf963ad9b4eeac09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskoopware%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Sponsorworks Partnerships Platform](https://www.g2.com/products/sponsorworks-partnerships-platform/reviews) Sponsorworks Partnerships Platform is software for managing the delivery and performance of commercial sponsorships and partnerships. It serves two types of users: brand-side sponsors managing a portfolio of sponsorships, and rights holders — such as teams, leagues, venues and events — delivering contracted benefits to their commercial partners. The platform centralises sponsorship contracts and uses AI to extract the obligations, assets and deliverables within each agreement. Users track contracted deliverables and due dates, manage commercial inventory and asset entitlements, and coordinate activation campaigns, including creative review and approval workflows with multi-party annotations and a full audit trail. For rights holders, the platform provides custom-branded partner portals, brand guideline and toolkit publishing, in-platform partner messaging, and automated partner reporting. It also tracks commercial opportunities, such as unused inventory and upsell proposals, through defined pipeline stages. The platform consolidates data from sources including CRM, social, event attendance, survey and media-value inputs, and reports on sponsorship performance and return on investment through dashboards. It integrates with existing business systems including Salesforce, supports single sign-on and role-based access, and meets enterprise security and data-protection standards, including ISO 27001 and SOC 2 certification. #### Who Is the Company Behind Sponsorworks Partnerships Platform? - **Seller:** [Sponsorworks](https://www.g2.com/sellers/sponsorworks) - **Year Founded:** 2012 - **HQ Location:** GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2863cc6fb52b03d085721101975bf9bb29f35605c197e99a004ec4638486a250&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsponsorworks-ltd%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® ### [Trak](https://www.g2.com/products/trak/reviews) Trak is a digital SaaS Sponsorship Management Platform built to provide a central location for every piece of a multi-media sponsorship. Helping organizations who buy, sell or consults on sponsorships to accelerate, simplify, and improve the planning, execution, and measurement experience. #### Who Is the Company Behind Trak? - **Seller:** [Trak.io](https://www.g2.com/sellers/trak-io) - **Year Founded:** 2015 - **HQ Location:** Salt Lake City, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcb917a14fbc46e67a88e16ea76a4a4a401ef04b22c17c306fc5f567acae2bd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraksoftware%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [VantiveOS PRM](https://www.g2.com/products/vantiveos-prm/reviews) Based in Silicon Valley and built by a team of seasoned tech leaders from top-tier startups, tech giants, OEMs, and System Integrators (SIs), vantiveos is redefining how modern enterprise networks scale. By bridging the gap between traditional Customer Relationship Managamenet and Partner Releationship Management PRM systems, the platform introduces an autonomous, agentic, unified ecosystem that eliminates manual spreadsheets and fragmented account mapping. #### Who Is the Company Behind VantiveOS PRM? - **Seller:** [VantiveOS](https://www.g2.com/sellers/vantiveos) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Zelthy-Clinic & HCP Onboarding](https://www.g2.com/products/zelthy-clinic-hcp-onboarding/reviews) What is this product? Zelthy Clinic & HCP Onboarding is an application for pharmaceutical commercial teams managing the intake and qualification of clinic and HCP partners. It handles credential verification, agreement management, training and certification tracking, and tier assignment — standardizing the onboarding process across partner types and ensuring all commercial channel partners meet qualification requirements before engaging. Key Features & Functionalities - Credential verification and documentation management - Digital agreement execution and storage - Training and certification tracking per partner type - Tier assignment based on qualification criteria - Self-service onboarding portal for partners Primary Solution & Value Onboarding commercial channel partners — clinics, pharmacies, hospitals — often involves weeks of back-and-forth for credential collection, agreement signing, and training completion. This application standardizes and digitizes the process, reducing onboarding time while ensuring all partners meet qualification criteria before they begin ordering or prescribing. #### Who Is the Company Behind Zelthy-Clinic & HCP Onboarding? - **Seller:** [Zelthy](https://www.g2.com/sellers/zelthy-2026-07-16) - **Year Founded:** 2017 - **HQ Location:** Seattle, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2ee5c63810720eac3126d408f4ab408b1a0d6a37dc5d8220e1c3795c8dc9dfd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzelthy1&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/partner-relationship-management-prm?bMU0Np0yws=ztPNd&order=g2_score&page=4#product-list) - [1](/categories/partner-relationship-management-prm?bMU0Np0yws=ztPNd&order=g2_score#product-list) - [2](/categories/partner-relationship-management-prm?bMU0Np0yws=ztPNd&order=g2_score&page=2#product-list) - [3](/categories/partner-relationship-management-prm?bMU0Np0yws=ztPNd&order=g2_score&page=3#product-list) - [4](/categories/partner-relationship-management-prm?bMU0Np0yws=ztPNd&order=g2_score&page=4#product-list) - 5 - Next ›Next › Spotlight Categories [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) [Email Marketing Software](https://www.g2.com/categories/email-marketing) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) Similar Categories - [Channel Incentives Management (CIM)](/categories/channel-incentives-management-cim) - [Cloud GTM Platforms](/categories/cloud-gtm-platforms) - [Partner Ecosystem Platforms](/categories/partner-ecosystem-platforms) - [Through-Channel Marketing](/categories/through-channel-marketing) [Browse Partner Relationship Management (PRM) Themes](/categories/partner-relationship-management-prm/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated April 27, 2026 Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach. PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success. While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, [channel incentives management (CIM) software](https://www.g2.com/categories/channel-incentives-management-cim) is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners. It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, [affiliate marketing software](https://www.g2.com/categories/affiliate-marketing) focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners. These solutions should not be confused with other software products that manage relationships, like [CRM software](https://www.g2.com/categories/crm), which is used only for customers, or [supplier relationship management software](https://www.g2.com/categories/supplier-relationship-management-srm), which is part of supply chain management. Also, PRM software differs from [partner ecosystem platforms](https://www.g2.com/categories/partner-ecosystem-platforms) as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners. To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must: - Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers - Provide onboarding, training, and certification of partners - Manage who has access to what information and decide which access rights are available for each user, group, or role - Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners - Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals - Track and measure the effectiveness of MDF, co-op, and co-branded partner activities Show More