Aroopa CRM manages Contacts, Companies, Leads, and Opportunities in one system with built-in segmentation, quotations, and invoicing. It connects directly to Aroopa Campaign Manager to send email, SMS, and WhatsApp campaigns from within the CRM, and gives a 360° view of every activity — leads, opportunities, messages sent, calls logged — on a single record. It supports multiple business locations, and includes AI workflows that can be configured for tasks like data validation, company research, and call log tracking.
What it does
Aroopa CRM is a cloud-based, web-based CRM — no installation required, access it from any browser, with support for multiple business locations from a single instance. It's built around a single customer record that pulls together sales activity, communication history, and commercial documents, so sales and support teams aren't checking a separate tool for each.
Contacts & Companies
Store and manage individual contact records and the companies they belong to, with shared visibility across both.
Leads & Opportunities
Track leads from first contact through qualification, and manage opportunities through your sales pipeline stages.
Segmentation
Group contacts and companies using behavioral, firmographic, or activity-based criteria — the same segmentation engine used across Aroopa's platform — to target specific lists for sales or campaign follow-up.
Connected Campaigns (Email / SMS / WhatsApp)
Aroopa CRM connects directly to Aroopa Campaign Manager, so email, SMS, and WhatsApp campaigns can be sent to CRM contacts and segments without exporting data to a separate tool. Campaign activity (opens, clicks, replies) feeds back into the same contact record.
360° Activity View
Every contact and company record shows a unified activity timeline: leads, opportunities, emails/SMS/WhatsApp sent, calls logged, and workflow actions — all in one view instead of scattered across tools.
Workflows
Build automated workflows for sales and operational processes — for example, lead assignment, follow-up reminders, or stage-based notifications.
AI Workflows
Configure AI-powered workflow steps for tasks such as:
Validator – checking data quality or completeness on incoming records
Company research – automatically pulling and summarizing company information for a lead or account
Call log tracking – capturing and organizing call activity against the relevant record
These are configurable building blocks, so AI workflows can be set up for other tasks beyond the examples above.
Quotations & Invoices
Create quotations and invoices directly from a deal or opportunity, without switching to separate billing software.
Multi-Location Support
Manage contacts, companies, and deals across multiple business locations from a single CRM instance.
Who it's for
Sales teams that want leads, opportunities, and communication history on one record instead of split across a CRM, an email tool, and a spreadsheet
Businesses running multi-location operations that need shared visibility with location-level separation
Teams that want quoting and invoicing tied directly to the deal, without a separate billing tool
Sales and ops teams that want to automate repetitive work — data checks, research, call logging — using AI-configured workflows
FAQ
Can I send campaigns directly from the CRM? Yes. Aroopa CRM connects to Aroopa Campaign Manager, so email, SMS, and WhatsApp campaigns can be sent to CRM contacts and segments, and the resulting activity is recorded back on the contact.
What does the 360° view actually show? A single timeline per contact or company covering leads, opportunities, messages sent across all channels, logged calls, and workflow activity.
What can AI workflows do in Aroopa CRM? AI workflows can be configured for tasks like data validation, automated company research, and call log tracking, among other configurable use cases.
Can I create quotations and invoices without another tool? Yes. Quotations and invoices can be created directly from a deal or opportunity inside the CRM.
Does it support businesses with more than one location? Yes. Aroopa CRM supports multiple business locations from a single instance.
Is segmentation shared with Campaign Manager? Yes. Segments built in Aroopa CRM can be used to target email, SMS, and WhatsApp campaigns through the connected Campaign Manager.
Can I automate parts of my sales process? Yes. Standard workflows handle things like lead assignment and follow-up reminders, and AI workflows can be added for more complex or research-based tasks.
Is Aroopa CRM cloud-based or do I need to install anything? It's fully cloud-based and web-based — access it from any browser, with nothing to install.
Who Is the Company Behind Aroopa CRM?
