Marketing Software Resources - Page 7

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

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Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Which Semrush plans include user management and API access for growing teams?

I've been checking which Semrush plans include user management and API access for growing teams. Going by product reviews, user management sits with the account Owner, with fewer roles available for delegating it, and API access is on the top subscription tier. That fits a smaller team where one person runs the account, while a team sharing one account more widely, or wanting reporting to run automatically, is where it becomes a plan question. Automated stakeholder reports, customisable client graphs and AI-driven insights are what people value for team use.

There are two kinds of team in SEO tools. A small team gets everything it needs with the Owner-led setup. A growing agency or in-house team sharing reporting widely is who the higher tiers are built for.

Who manages users on your Semrush account? And did API access change how you report to clients or stakeholders?

For agencies on the higher tiers, what are you using API access for? Automated client dashboards, or something else?

Answered: Hasitha Varre on November 3, 2026

Where should a new Semrush user start when there are many tools and reports to explore?

Say someone opens Semrush for the first time to fix one client site: I've been exploring where a new user should start when there are many tools and reports to explore. In the G2 reviews I read, the site audit is where people get value fastest, since the site health score shows exactly which part of a site needs attention, and the advice is to focus on the data that informs strategy and leave the rest until it's needed. The feature range and navigation menu take some getting used to, especially without formal onboarding.

In SEO tools, that breadth suits teams who will grow into it, from audits to keyword research to backlink work in one place, and a new user who starts with one tool gets results long before they've seen everything.

Starting points worth comparing:

Site audit and site health score
Keyword research for one topic
Position tracking for a short keyword list

Where did you start? And which tool did you only discover months later?

The site audit was my starting point too. The site health score showed exactly where to focus, and the other tools came gradually.

Answered: Aheli Basu on October 9, 2026

Which Semrush plan limits should agencies plan around for multi-site tracking?

I'm putting together notes on which Semrush plan limits agencies should plan around for multi-site tracking. Accurate position tracking over time, keyword research covering volume, difficulty and intent, and competitor analysis that surfaces new opportunities are what people value most. Going by reviews, the limits to plan around are project and keyword caps, which matter most for agencies managing many sites or local pages, and API access, which sits on the top tier. Prioritising the keywords that drive client decisions keeps tracking focused within the plan.

In SEO tools, it comes down to the number of sites and locations rather than team size. A single site with a focused keyword set fits comfortably, while agencies with many clients are who the higher tiers are built for, and a smaller local-only tier is something people have asked for.

What I'd like to hear from agencies and multi-location teams:

Which cap did you reach first, projects or keywords?
How do you choose which keywords to track?
Has API access changed your reporting?

How do you decide which keywords make the tracked list?

We focus tracking on the keywords that actually drive client decisions, and the position data has been really accurate for those.

Answered: Hasitha Varre on November 3, 2026