# Best Market Intelligence Tools - Page 13

## How Many Market Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 310

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Glow (+2.02%) - Among all products in this category, Glow recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Market Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,000+ Authentic Reviews
- 310+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Intelligence Software
 ![G2 Grid® for Market Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/market-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=577&focus%5B%5D=7170&focus%5B%5D=39661&focus%5B%5D=1679&focus%5B%5D=74085&focus%5B%5D=1578414&focus%5B%5D=1305806)

Highlighted products: Semrush, GTM Workspace - Powered by ZoomInfo, Similarweb, AlphaSense, G2 Marketing Solutions, Apify, Numerator Verified Voices, and Perplexity.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=similarweb&focus%5B%5D=alphasense&focus%5B%5D=g2&focus%5B%5D=apify&focus%5B%5D=numerator-verified-voices&focus%5B%5D=perplexity)

**Sponsored**

### Articos

Articos is an AI-powered user research platform that enables product teams, agencies, consultants, and growth marketers to run structured audience research in under 30 minutes — without recruiting participants, scheduling sessions, or waiting weeks for results. Instead of skipping research because the cost or timeline cannot be justified, Articos lets teams validate ideas, messaging, landing pages, UX flows, and product decisions for $8–$20 per study. A comparable study from a traditional research firm costs $5,000–$30,000 and takes 4–8 weeks. HOW IT WORKS Users define a research objective in under 3 minutes — choosing from assessment types including messaging clarity evaluation, audience reaction testing, concept feedback, competitive positioning analysis, ICP discovery, persona development, or UX flow validation. Articos then generates a diverse synthetic persona panel and conducts structured, hypothesis-blind interviews with those personas. Personas are constructed from 30 personality facets, Big Five personality science, cognitive bias mapping, and enforced attitudinal diversity. Five of every twelve personas are calibrated as skeptics, late adopters, and dissenters — ensuring simulated audiences do not uniformly validate hypotheses. The platform runs blind interviews to prevent sycophancy bias common in standard AI interactions. WHAT YOU GET Each completed study produces an enterprise-grade report containing thematic analysis, participant quotes, evidence chains, confidence scores, and prioritised recommendations. Reports also include persona comparison analytics with radar-chart visualisations across adoption profiles and research dimensions. Outputs are formatted for immediate use — shareable via public link or exported as white-label PDF for client delivery. STUDY TYPES User Interviews: Customisable interview scripts across 12+ research dimensions. Run qualitative research on any topic with a full persona panel and receive a structured report with motivations, objections, clarity issues, and ranked recommendations. A/B Testing: Upload two landing page variants by URL or image. Articos scores each variant against defined goals, declares a winner with confidence levels and reasoning, and attributes supporting and opposing evidence per variant. Talk to Research: After a study completes, ask follow-up questions directly to any persona — no additional recruiting or scheduling required. WHO USES ARTICOS Agencies: audience depth before a pitch or new client engagement in an unfamiliar vertical. Business and Marketing Consultants: domain expertise on a new audience in minutes. B2B SaaS teams: validate messaging and features before committing engineering resources. Growth marketers: test landing page copy before spending ad budget. UX researchers: rapid directional studies and sprint-based UX iteration before deeper qualitative work. VALIDATED ACCURACY Articos captures 86% of the themes expert research teams identify, validated against Baymard Institute and Nielsen Norman Group across 46 studies in 9 domains. It is 7.5× more accurate than prompting the same AI model directly. 3-day free trial. 2 free researches. No credit card required.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=623&secure%5Bchosen_at%5D=2026-08-15T07%3A57%3A16Z&secure%5Bdisplayable_resource_id%5D=623&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1616504&secure%5Bresource_id%5D=623&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-intelligence%3Fpage%3D13&secure%5Btoken%5D=72efa0ecba6765b2ff8c0d5cabedd4ab0684beea8a25202f5bf708ed5d8237ed&secure%5Burl%5D=http%3A%2F%2Fwww.articos.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dlaunch&secure%5Burl_type%5D=custom_url)

### [DataScouts Market Intelligence](https://www.g2.com/products/datascouts-market-intelligence/reviews)

DataScouts is a strategic market analysis tool, helping companies to increase their strategic agility through systematic competitor profiling.

#### Who Is the Company Behind DataScouts Market Intelligence?

- **Seller:** [DataScouts](https://www.g2.com/sellers/datascouts)
- **Year Founded:** 2016
- **HQ Location:** Strombeek-Bever, BE
- **Twitter:** @DataScouts  
481 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb2d8bf187456e4a170a93428aa1f5c4a3af6574868197eabaed68eef90e83fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatascouts&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [discovertrends.live](https://www.g2.com/products/discovertrends-live/reviews)

Discover Trends by Keywords Everywhere is an AI-driven market research tool that spots surging search topics and product trends before they go mainstream, helping marketers validate demand.

#### Who Is the Company Behind discovertrends.live?

- **Seller:** [DiscoverTrends](https://www.g2.com/sellers/discovertrends)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Discury](https://www.g2.com/products/discury/reviews)

Discury is an always-on customer intelligence platform that monitors 100,000+ online communities 24/7 — surfacing the pain points, competitor shifts, and buying signals your competitors haven't noticed yet. Most products fail because founders build before they understand real demand. Discury fixes that. Instead of guessing, you get structured intelligence pulled from millions of real discussions on Reddit, Hacker News, Stack Overflow, and Product Hunt — with source links and verbatim quotes you can verify yourself. Every analysis delivers four specialized insight modules: • Market Intelligence — demand signals, sentiment trends, feature demand matrix • Founder Validation — validation verdict, kill factors, ideal customer profiles • Competitive Landscape — positioning map, competitor gaps, roadmap signals • Content Strategy — proven headlines, copywriting ammunition, distribution angles Results in under 60 seconds. No credit card required for your first analysis. Built for founders, product teams, and marketers who need to understand their market — not just monitor keywords.

#### Who Is the Company Behind Discury?

- **Seller:** [MirandaMedia Group](https://www.g2.com/sellers/mirandamedia-group)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Distill](https://www.g2.com/products/distill-intelligence-distill/reviews)

Distill automates company and industry monitoring, tracking every move from any company on autopilot. • All company news in one place Distill gives you a personal feed with the most important news from the companies that matter to you. With both media coverage and the companies' own updates and announcements in one place, you get the full picture and catch details others miss. • Track any company or industry You can track any company in Distill – no matter its size, stage, country, or industry. Whether you're watching a competitor, checking your portfolio, or following a client, you can track them all in Distill with full coverage of their actions. • Understand the full picture Distill summarizes the biggest news and announcements for the companies and industries you care about. Instead of wading through all the noise, Distill combines insights from media coverage with company updates to show you the full picture. • Insights delivered on autopilot Distill automatically sends the biggest news and insights straight to your inbox. Pick the companies and industries you care about, and Distill will send you the updates you need, when you need them. You don't even have to open the app. Distill helps professionals across finance, consulting, media, communications, enterprises, and startups: • Private Equity (PE): Monitor portfolio companies, deal targets, and industry trends • Venture Capital (VC): Oversee companies and bring more than capital to your investments • Hedge Funds: Access real-time insights on key positions that others miss • Portfolio Managers: Monitor investments and stay informed on market developments • Investment Banking: Strengthen client relationships and win pitches with better data • Equity Research: Gain a complete view of any company, no matter its size or sector • Management Consulting: Enhance analyses and recommendations with better data • Strategy Consulting: Accelerate DDs with detailed company profiles and competitor lists • News Outlets: Automatically track the companies relevant to your audience • Public Relations (PR): Monitor competitor communications and market developments • Investor Relations (IR): Stay updated with the latest company and industry developments • Enterprises: Strengthen strategy and positioning with full market oversight • Startups: Stay updated with insights on competitor moves and market trends Distill features: • Personal news feed: Get full coverage of all the companies that matter to you • Company news recaps: Get daily or weekly recaps of the biggest news sent to your inbox • Industry summaries: Receive weekly news summaries of the industries you follow • Instant notifications: Be alerted by email when important company news occurs • Company profiles: Access extensive background information and insights • Activity summaries: Get summaries of any company's latest news and developments • Competitor lists: View lists mapping the competitive landscape of any company • Optimized for mobile: Access everything you need whether on desktop or mobile

#### Who Is the Company Behind Distill?

- **Seller:** [Distill](https://www.g2.com/sellers/distill-6b76aad5-d4b8-4a65-871e-338144c8d1a8)
- **Year Founded:** 2024
- **HQ Location:** Stockholm
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82ba920293941ddc6ff92f47bc29a2802cd583237b4871848f045299a048980f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdistillintelligence%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Dropdata](https://www.g2.com/products/dropdata/reviews)

Dropdata is a market intelligence platform for e-commerce and dropshipping in Latin America. We help entrepreneurs, brands, and agencies discover winning products using real, frequently updated signals based on stock rotation and demand patterns. Our mission is simple: help you make decisions with data—not guesses. That’s why we track product behavior daily across multiple countries in the region and turn it into clear insights inside one dashboard: which products are trending, which are selling out faster, and which ones show consistent performance over time. Dropdata also includes a social trends module. We analyze over 10 million TikTok videos to identify viral patterns, fast-growing products, and high-traction categories—connecting social momentum with real commercial opportunities. With Dropdata you can: Explore trends by country and time period Identify products with strong stock rotation Review rankings and key metrics to prioritize product tests Save research time and improve your product selection process You can sign up for free to explore the platform and access starter features. If you have questions or need support, our team is ready to help you get the most value from the data.

#### Who Is the Company Behind Dropdata?

- **Seller:** [Dropdata](https://www.g2.com/sellers/dropdata)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Dynamic Company Sector Classification - DCSC.ai](https://www.g2.com/products/dynamic-company-sector-classification-dcsc-ai/reviews)

DCSC.ai is a data-driven dynamic company sector classification that covers over 1,500 sectors in 4 levels with real-time updates. It uses AI to adapt to market changes and user needs and delivers real-time sector classification and composite company-sector relevance scores. With DCSC Apple is not an "Information Technology" entity (GICS classification) or a “Electronic Computer Manufacturing” company (NAICS classification), but a company with multifaceted operations across Smartphones, Tablets, Apps, Wearable Devices, Streaming Services, Mobile Wallet and many more, presenting a complete and dynamic picture. We provide this data via APIs and web accounts to brokers, investment platforms, wealth managers, and even individual investors. This empowers thematic investing, smart portfolio building, and accurate portfolio classification.

#### Who Is the Company Behind Dynamic Company Sector Classification - DCSC.ai?

- **Seller:** [CityFALCON](https://www.g2.com/sellers/cityfalcon)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81a334d1cca1db7ee991205101140865945774e7c0fa94e76e95314443f80f3c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcityfalcon%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Energy Adepto](https://www.g2.com/products/energy-adepto/reviews)

Energy Adepto is an RFP platform that finds Utility and Renewable RFPs so you can get in early, find the best opportunities, and grow your portfolio. First it scans public sources tailored to the power industry. Second, it categorizes and scans for details. Finally, it automatically sends you notifications and summarizes content so you can find more opportunities easily.

#### Who Is the Company Behind Energy Adepto?

- **Seller:** [Energy Adepto](https://www.g2.com/sellers/energy-adepto)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Envision](https://www.g2.com/products/environics-analytics-envision/reviews)

ENVISION is a cloud-based analytics platform developed by Environics Analytics, designed to transform data into actionable insights. Leveraging over 50 years of expertise in data and analytics, ENVISION enables users to integrate their data with comprehensive databases, facilitating a deeper understanding of consumers, prospects, and trade areas across North America. Its intuitive interface and interactive dashboards make complex data analysis accessible and efficient. Key Features and Functionality: - Extensive Data Access: Provides access to over 40,000 variables, including demographics, consumer behavior, lifestyles, and values. - Robust Mapping Capabilities: Built on Esri’s ArcGIS server, offering advanced mapping tools for visualizing data geographically. - Pre-Built Workflows: Includes marketing insight workflows to streamline analysis processes. - Automatic Data Updates: Ensures analyses are based on the most current data available. - Comprehensive Reporting: Features executive reporting and charting tools for clear communication of findings. - Cross-Device Compatibility: Accessible on both desktop and tablet devices for flexibility in usage. Primary Value and Solutions Provided: ENVISION empowers businesses to identify their best consumers, develop targeted marketing campaigns, analyze trade areas, and pinpoint new site locations. By integrating user data with authoritative databases, it offers a holistic view of customer behavior and market dynamics. This comprehensive understanding enables organizations to make informed decisions, optimize marketing strategies, and drive growth effectively.

#### Who Is the Company Behind Envision?

- **Seller:** [Environics Analytics](https://www.g2.com/sellers/environics-analytics)
- **Year Founded:** 2003
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a07eb7077bb45e8cac8f48de16b0cfec2576f79fbcb4d766329f7e40fb84005&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenvironics-analytics&secure%5Burl_type%5D=linkedin_company_website)  
301 employees on LinkedIn®

### [EveryData Market Insights](https://www.g2.com/products/everydata-market-insights/reviews)

Benchmarking Market Insights is a suite of reports, graphs, and statistics by EveryData that can show your business' performance across several key measures for sales activity and delinquency relative to the industry.

#### Who Is the Company Behind EveryData Market Insights?

- **Seller:** [EveryData Group](https://www.g2.com/sellers/everydata-group)
- **Year Founded:** 2012
- **HQ Location:** George Town, KY
- **Twitter:** @everydatagroup  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a9d66ad9d90a7dbaedefa46aca9868646a600a2ba32964ddf293baa0acc5b02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevery-data-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Evident](https://www.g2.com/products/evident-2026-02-28/reviews)

Evident is a data-driven market research platform that helps entrepreneurs, operators, and investors choose where to launch, expand, or acquire service businesses. We specialize in hyper-local, city-level market analysis, combining competition data, demand signals, and economic indicators to assess market health, saturation, and viability before capital is committed. Evident’s proprietary research framework evaluates U.S. markets using quantitative inputs such as competitor density, demand trends, pricing pressure, labor dynamics, and digital competition. Our goal is to replace gut feel and anecdotal advice with objective, comparable market intelligence. We are built specifically for home service businesses, franchises, and multi-location operators, as well as private equity firms and individual buyers evaluating new markets. Typical use cases include: 1. Choosing the best city to start a new business 2. Evaluating expansion markets for an existing operation 3. Comparing multiple geographies for franchise or acquisition decisions 4. Identifying underserved or over-saturated markets before launch Unlike traditional consulting or generic market reports, Evident delivers standardized, repeatable, and transparent market scoring—designed to support real-world operating and investment decisions. Our platform is used by founders, franchise candidates, operators, and investors who want clarity on where businesses actually work, not just where growth is assumed. Evident helps reduce risk, improve capital allocation, and bring confidence to market selection—using data, not guesswork.

#### Who Is the Company Behind Evident?

- **Seller:** [Evident](https://www.g2.com/sellers/evident-3e448f9e-0e86-4c99-9efc-dc03b1763e24)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Exarbi](https://www.g2.com/products/exarbi/reviews)

Exarbi is a B2B crypto market intelligence and arbitrage research platform designed for professional traders, digital asset research teams, fintech companies, and market analysts. The platform monitors price differences across global cryptocurrency exchanges and combines them with transfer readiness, network compatibility, fee impact, data freshness, confidence levels, risk indicators, and alternative buy and sell routes. Exarbi helps professional users evaluate the operational context behind cross-exchange price differences instead of relying only on the displayed spread. It provides a centralized dashboard for monitoring potential routes, comparing exchanges, reviewing risk signals, and receiving relevant alerts. Exarbi does not execute trades, hold customer funds, connect to exchange accounts, or require users to provide exchange API keys. Final verification and execution remain entirely under the user’s control.

#### Who Is the Company Behind Exarbi?

- **Seller:** [EXARBI](https://www.g2.com/sellers/exarbi)
- **Year Founded:** 2026
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16383ec3def11661127942d6c8e5c1082c83c1b70c3f9bc92b4cd33c1e416f72&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexarbi&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Experian App Library Micromarketer (UK)](https://www.g2.com/products/experian-app-library-micromarketer-uk/reviews)

Experian's App Library Micromarketer is a comprehensive desktop software application designed to provide businesses with in-depth customer and location insights. It enables users to generate detailed profiles, conduct spatial analyses, and visualize data through advanced mapping tools. By integrating Experian's demographic data, organizations can make informed decisions regarding marketing strategies, site selection, and resource allocation. Key Features and Functionality: - Customer and Location Profiling: Utilize Experian’s segmentation tools, such as Mosaic, to build accurate views of customer bases and understand demographic characteristics. - Spatial Analysis: Profile, compare, and benchmark different areas to identify key opportunities and optimize performance. - Mapping and Visualization: Visualize customers and locations through high-quality mapping software, bringing insights and strategies to life. - User-Friendly Interface: A straightforward interface with in-product support ensures a seamless experience tailored to unique business needs. - All-in-One Package: Combines profiling, analysis, mapping, and visualization tools in a single desktop application, eliminating the need for multiple software solutions. Primary Value and Solutions Provided: App Library Micromarketer addresses critical business questions such as: - Are our stores in the right locations? - How can we spend our marketing budget more effectively? - Are our services targeting the right areas now and in the future? By offering actionable data and insights, the software helps organizations reduce risks and make informed decisions regarding store placement, marketing strategies, and service targeting. Its powerful spatial analysis and visualization capabilities enable businesses to identify key demographics, optimize performance, and support growth or expansion plans. The tailored and user-friendly interface ensures that users can efficiently analyze and interpret data to meet their unique business needs.

#### Who Is the Company Behind Experian App Library Micromarketer (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Ascend Market Insights AMI (UK)](https://www.g2.com/products/experian-ascend-market-insights-ami-uk/reviews)

Experian's Ascend Market Insights (AMI) is a subscription service designed to equip financial institutions with comprehensive market, economic, credit, competitor, and customer insights. By delivering timely and data-driven analyses, AMI enables businesses to navigate complex challenges such as economic volatility, evolving customer expectations, technological advancements, and regulatory changes. This service empowers organizations to make informed decisions, manage risks effectively, and identify growth opportunities across the customer lifecycle. Key Features and Functionality: - Insight-Driven Decision-Making: AMI places data-driven insights at the core of business strategies, facilitating more informed and effective decision-making processes. - Competitive Advantage: The service provides a competitive edge by offering detailed analyses on product design, new customer segments, and conversion rates from comparison sites. - Trend-Based Business Decisions: AMI enables organizations to utilize historical, current, and predictive trends to make both reactive and proactive business decisions. - Detailed Customer Insight: Businesses gain a deep understanding of their customer base and can benchmark their performance against market and competitor standards. - Segment Performance Monitoring: AMI allows for the measurement and enhancement of portfolio results by identifying high-performing segments and minimizing exposure to riskier ones. - Accurate Risk Assessment: The service aids in more precise risk evaluation, including the understanding of future expected credit losses. - Economic Event Analysis: AMI helps businesses comprehend the implications of economic events and the factors influencing credit markets. - Customer Trend Understanding: Organizations can discern trends across various sectors, regions, households, and individual customers. Primary Value and User Solutions: AMI delivers powerful insights through user-friendly dashboards on a monthly, quarterly, or biannual basis, tailored to the specific needs of each business. Whether it's macro-economic forecasts, identifying growth segments, benchmarking portfolio performance, or uncovering lost opportunities, AMI is configurable to support strategic planning and decision-making. By providing data-driven analyses rather than opinions, AMI offers an accurate view of past events, current market positioning, and future projections. This comprehensive understanding enables businesses to adapt to changes swiftly, manage risks effectively, and seize new opportunities, ultimately fostering growth and maintaining a competitive edge in the market.

#### Who Is the Company Behind Experian Ascend Market Insights AMI (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Automotive Value Segments for Marketing (UK)](https://www.g2.com/products/experian-automotive-value-segments-for-marketing-uk/reviews)

Experian's Automotive Value Segments for Marketing is a sophisticated solution designed to enhance automotive marketing strategies by leveraging predictive analytical modeling. This tool enables marketers to effectively connect their messages with audiences most likely to be in the market for specific types of vehicles. By utilizing Experian's proprietary data assets, the solution targets segments of vehicle owners based on industry-standard categories, value groups, and fuel or engine types, including hybrid and electric models. Key Features and Functionality: - Comprehensive Audience Segmentation: Utilizes ownership data of all cars registered in the UK to create modelled audience segments based on three main elements: Body Style, Value Group, and Fuel Type. - Targeted Marketing Strategies: Allows marketers to identify audiences relevant to particular makes and models, build audience strategies for sustainability and growth, and develop effective marketing strategies as part of the holistic car buying journey. - Multi-Channel Activation: Enables activation of audiences across both traditional and digital channels, ensuring consistent audience strategies across media channels including TV and social media. Primary Value and User Solutions: The primary value of Experian's Automotive Value Segments for Marketing lies in its ability to provide marketers with precise, data-driven insights into potential car buyers. By understanding and targeting specific audience segments, marketers can tailor their offers and messages to resonate with consumers' preferences and behaviors. This approach not only enhances the effectiveness of marketing campaigns but also supports the growth of electric and hybrid vehicle markets by identifying and engaging with audiences interested in these models. Ultimately, this solution helps businesses reach new and used car buyers based on their current car ownership, leading to improved customer engagement and increased sales.

#### Who Is the Company Behind Experian Automotive Value Segments for Marketing (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Commercial CAIS Insight Dashboard (UK)](https://www.g2.com/products/experian-commercial-cais-insight-dashboard-uk/reviews)

Experian's Commercial CAIS Insight Dashboard is a comprehensive analytical tool designed to help UK lenders navigate the complexities of the evolving economic landscape. By leveraging data from Experian's Commercial Bureau, this dashboard enables financial institutions to gain a deeper understanding of their portfolios and benchmark their performance against the broader market. Key Features and Functionality: 1. Accounts and Lending Summary: Provides a monthly overview of your portfolio's accounts and lending activities. 2. Portfolio Split: Offers a breakdown comparing your portfolio to the market, allowing assessment of portfolio distribution. 3. Percentage of Lending: Enables monthly comparisons of your accounts and lending performance against the market to understand lending trajectories. 4. Regional Concentration: Displays the regional distribution of accounts and lending versus the market, highlighting areas of over or underexposure. 5. Trends Over Time: Allows filtering of your portfolio by various segments, such as account type, sector, region, risk score, and credit limit, to analyze trends and behaviors over time. Primary Value and User Solutions: The Commercial CAIS Insight Dashboard empowers lenders to make informed decisions by providing a clear view of their position in the market. It supports strategic planning across the credit lifecycle, including: - Acquisition Strategy: Identifying new market segments and customer profiles to target or avoid. - Product Strategy: Understanding product strengths and weaknesses to identify opportunities for new business cases or product development. - Credit Risk Strategy: Enhancing underwriting analysis by exploring risk appetite versus the market and informing changes to strategy. - Customer Management Strategy: Gaining a holistic view of the portfolio to identify high-risk customer profiles or upsell opportunities. By transforming complex data into actionable insights, the dashboard aids lenders in optimizing their strategies and improving overall performance.

#### Who Is the Company Behind Experian Commercial CAIS Insight Dashboard (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

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[Browse Market Intelligence Themes](/categories/market-intelligence/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior. The data can be collected from sources that focus on understanding specific trends or insights over a market or consumer industry rather than a specific business or individual company. Market intelligence solutions are most commonly used by a variety of marketing or sales personas to establish lists of broad or segmented market data and insights to better direct company strategy.

It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence is specifically focused on the consumer as opposed to competitive intelligence, which is business focused. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since sales intelligence can be used for prospecting and is often integrated with a market or competitive intelligence product.

To qualify for inclusion in the Market Intelligence category, a product must:

- Gather and organize market-focused data from a variety of sources
- Leverage collected data to analyze segmented market trends, or customer monitoring
- Ensure accuracy and quality of information
- Provide actionable insights or direction about markets or market share 

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