UnifyOrdering is a B2B hospitality distribution platform that connects restaurants, bars, cafes, hotels, and other food and beverage buyers with the wholesalers, producers, distributors, and foodservice suppliers they order from every day. Rather than functioning as a single ordering app, UnifyOrdering operates as the transaction layer between buyers and suppliers: it digitizes ordering, automates invoicing, reconciles stock against what was actually purchased, connects to accounting and point-of-sale systems, and processes payments through Stripe and Direct Debit. The platform currently runs more than 4,500 buyers and 500 suppliers, covering over 5,000 hospitality businesses and processing more than 100,000 orders every month across web dashboard, iOS, and Android apps, as well as supplier-embedded B2B eCommerce storefronts.
What UnifyOrdering does for Suppliers
Suppliers use UnifyOrdering to move away from phone, email, and WhatsApp order-taking and run their entire buyer relationship through one system. On the free Starter tier, a supplier can manage its product catalog, create a UnifyOrdering Network profile, list an unlimited number of buyers, digitize incoming orders, and accept payments from buyers via Stripe — all with no cost to get started, which keeps onboarding friction low and lets suppliers try the platform before committing to a paid plan.
The Premium plan (€69 per month plus €3 per month for every active customer — defined as a buyer who placed at least one order in the calendar month) unlocks the features suppliers need to run distribution at scale. This includes a dedicated Sales Rep App so field reps can take and manage orders on the road, advanced product management for large or fast-changing catalogs, the ability to take orders directly through the supplier's own branded homepage via embedded B2B eCommerce, advanced buyer customization (custom pricing, buyer-specific catalogs, and terms), live chat support, rep-to-customer and rep-to-area assignment for managing sales territories, software integration for accounting and ERP systems, and detailed reporting and analytics on order volume, buyer activity, and revenue trends.
Suppliers who integrate an accounting or ERP system pay a flat €40 per month maintenance fee per supplier account, separate from the one-time integration build. Most integration builds — including all standard connectors to platforms already supported — are provided at no charge; more complex, bespoke integration work is billed between €500 and a ceiling of €2,000 depending on complexity. UnifyOrdering integrates natively with Xero, QuickBooks, Microsoft Dynamics, Sage, Cin7, Nouvem, Intact, Datos, and Kernel, with Square and Toast POS integrations currently in development. On the payments side, UnifyOrdering aggregates transactions monthly per buyer rather than settling order by order, which reduces the number of individual payment collections a supplier has to manage and lowers per-collection processing costs. Suppliers on Premium pay a transaction fee of roughly 1% of the monthly aggregated value per buyer, capped at €4 per buyer per month for suppliers migrated from GoCardless — a cap that, combined with monthly aggregation instead of per-collection billing, can make UnifyOrdering meaningfully cheaper than a standalone Direct Debit provider for the same order volume.
In practice, this means a mid-sized supplier can run product management, order intake, invoicing, payment collection, and accounting reconciliation through a single system instead of stitching together a website, a payments provider, and separate accounting software. Reference customers on the supplier side include Dole Ireland, Conaty Catering, Cordelia Foods, and Provender and Family.
What UnifyOrdering does for Buyers
On the buyer side — restaurants, bars, cafes, and small hotel groups — UnifyOrdering replaces manual ordering, paper invoices, and disconnected spreadsheets with a single system for purchasing, cost tracking, and margin visibility. The free Starter plan lets any buyer connect to all of its suppliers on the network, create and manage products and prices, create and send orders, add unlimited team members, and access limited reporting, with no signup fee and no credit card required to get started.
The Professional plan (€69 per month) adds invoice processing, digital document storage, credit note requests, real-time price-change tracking on every product a buyer purchases, cost-of-goods-sold reporting, and gross profit, gross margin, and EBITDA metrics — giving an operator visibility into margin trends without manual spreadsheet work.
The Accounting Pro plan (€99 per month) builds on Professional by adding direct integration with the buyer's accounting software — Xero, QuickBooks, Sage, Intact, Microsoft Dynamics, Cin7, Nouvem, Datos, or Kernel — along with automatic invoice processing and automatic supplier invoice mapping, which eliminates the double data entry that typically happens between an ordering system and a set of accounting books.
The Enterprise plan (€129 per month) adds point-of-sale integration, connecting purchase cost data to actual sales data so a restaurant can see real profitability, not just cost tracking, on the items it sells. Square and Toast POS integrations are currently in development. Enterprise is also the entry point for UnifyOrdering's Profitability Management System, a structured reporting layer built specifically to turn stock and recipe data into a measurable financial result: a "Stop Profit Leaks" report that flags which sales items are being sold below their target margin and forecasts the resulting monthly loss, a "Detect Blind Spots" report that identifies sales where profitability cannot be calculated because cost or margin data is missing, and an "Increase Your Profit" module that uses AI analysis of sales and market conditions to recommend specific actions.
Critically, none of the paid buyer tiers carry a signup fee, and neither the accounting integration in Accounting Pro nor the POS integration in Enterprise is billed separately — both are included in the flat monthly plan price. This is a deliberate difference from typical ERP-integration projects, which are often quoted and billed as separate implementation costs on top of subscription pricing.
Stock take and recipe costing
A core part of what makes the Enterprise-tier profitability reporting possible is UnifyOrdering's approach to stock take. Rather than treating stock take as a manual count exercise disconnected from purchasing, UnifyOrdering reconciles every item a restaurant orders against what is actually used and sold. Buyers can build Sales Recipes that link each menu item they sell to the specific ingredients it contains and the current cost of those ingredients, calculated automatically from processed supplier invoices. This turns a stock count into a real gross-margin figure per dish — showing an operator not just how much was spent on food overall, but which specific menu items are profitable and which are quietly losing money at current pricing. Buyers can start building Sales Recipes as soon as they onboard, independent of which plan tier or POS integration they are on.
Integrations and payments infrastructure
UnifyOrdering connects to the accounting and ERP systems hospitality businesses already run on — Xero, QuickBooks, Sage, Intact, Microsoft Dynamics, Cin7, Nouvem, Datos, and Kernel — via full API or FTP integration, and is building out point-of-sale integrations starting with Square and Toast. Payments run on Stripe and Direct Debit, with transactions aggregated monthly per buyer-supplier pair rather than settled order by order, which reduces the number of individual collections processed and keeps payment reconciliation manageable even for suppliers handling thousands of orders a month.
Onboarding, pilots, and reference customers
Onboarding is self-serve on both sides of the network — buyers and suppliers can sign up directly through the dashboard, mobile app, or a QR code without a sales call, which keeps the cost of acquiring a new account low for both sides. For larger accounts, UnifyOrdering runs structured pilots before a full enterprise rollout, with success measured against concrete, agreed-upon criteria such as order volume digitized, hours saved on manual admin, and order accuracy, rather than an open-ended trial. Buyer-side reference customers include Sprout & Co, Variety Jones, Griolladh, Hot Chip, Dash Burger, Fixx Coffee, The Saucy Butcher, Meltdown, and Happy Out Café, spanning independent restaurants, cafes, and small multi-location groups.
Why hospitality businesses use UnifyOrdering
UnifyOrdering positions itself as infrastructure for hospitality distribution rather than a single-purpose ordering app: it is the layer connecting how a restaurant buys, what it pays, how that purchase reconciles against stock and recipes, and how it flows into the accounting and POS systems the business already relies on. For suppliers, that means one system for order intake, invoicing, payment collection, and buyer relationship management instead of several disconnected tools. For buyers, it means moving from manual ordering and spreadsheet-based cost tracking to a single platform that shows real margin, automates bookkeeping, and connects purchasing directly to the software already running the rest of the business — all with transparent, flat pricing and no hidden implementation costs.
About the company
UnifyOrdering is operated by Unify Ordering Ltd., headquartered in Dublin, Ireland. The company operates in the B2B hospitality distribution category, sitting between order management, accounts payable automation, and restaurant inventory management software, and serves both sides of the hospitality supply chain — buyers and suppliers — on a single connected platform rather than two separate products.
Who Is the Company Behind UnifyOrdering?
