E-Commerce Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

E-Commerce Software Articles

What Is Social Commerce, and Why We Created a New Category for It

The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.

by Gabriel Gheorghiu

COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time.

by Nathan Calabrese

E-Commerce Software Glossary Terms

Customer Experience Management

Customer experience management (CXM) prioritizes personalized experiences at every customer interaction. Learn more about its benefits for businesses.

by Holly Landis

Headless CMS

A headless content management system is back-end software that allows connection to any presentation layer via application programming interfaces (APIs.)

by Kelly Fiorini

Go-to-Market Strategy

A go-to-market strategy is an all-encompassing plan for launching a new product or service. Learn how to create a GTM strategy and why it’s important.

by Holly Landis

E-Commerce Software Discussions

Which shopping cart software handles abandoned cart recovery emails and upsell prompts the best right out of the box without needing a separate tool bolted on?

Hi G2, I’m researching which shopping cart software handles abandoned cart recovery emails and upsell prompts the best right out of the box, without needing a separate tool bolted on. ThriveCart, SamCart, and Ecwid are the three names that surfaced most often, though the reviews suggest they offer very different levels of built-in support.

Looking across the shopping cart category, “included” does not always mean ready to use.

ThriveCart includes order bumps, one-time offers, downsells, and abandoned cart follow-ups. Reviewers say checkout pages can move from concept to launch quickly, though it is less clear how flexible the recovery emails are.
SamCart combines one-page checkout with one-click upsells and order bumps. Reviewers like the low-effort setup, but complex discount rules may require workarounds.
Ecwid is easy to launch, although reviews suggest advanced conversion features often depend on third-party apps.
PrestaShop offers more control, but upselling commonly requires paid modules and additional setup.

Has anyone compared ThriveCart and SamCart directly? Which one needed the least editing before the recovery and upsell workflows were ready to use?

We use ThriveCart and the abandoned cart sequence was running within a couple of hours of setup with no third-party integration needed. For straightforward digital product sales it's genuinely the least friction I've seen for getting that workflow live quickly.

Answered: Krithika Sathyamoorthy on August 5, 2026

You asked about ThriveCart vs SamCart specifically, and I think the honest answer depends on which half of the question matters more to you. ThriveCart's list here leans wider on the recovery side, with order bumps, one-time offers, downsells and follow-ups all sitting in the same place. SamCart's strength reads more like speed, one-page checkout with one-click upsells that go live fast. If the recovery sequence is the bigger job, that's a different pick than if the upsell flow is.

Answered: Amita Jain on September 14, 2026

ThriveCart sounds strong for getting the workflow live quickly, but I’d test how far “out of the box” lasts once you want segmentation. Sending one recovery sequence is easy; changing the message based on cart value, product, customer status, or abandonment stage is where teams may start reaching for another tool. That would probably decide whether the native setup remains enough as the business grows.

Answered: Shubham Gupta on September 15, 2026

If getting something live fast matters more than deep customization, SamCart's one-page checkout is what I'd want. Having the upsell and order bump already built into that single page removes a step most other carts make you configure separately.

Answered: Shashank Shastry on September 19, 2026

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Your answer

Who Do Enterprise Retail Managers Trust Most for Multichannel Retail Platforms?

Trust at enterprise scale usually comes down to whether a platform holds up once a business is running several warehouses at once rather than just one. The same platform from the post above carries the clearest evidence of that kind of scaled trust in Multichannel Retail.

Unicommerce: reviewers point to real-time stock updates and smooth marketplace integration, reducing errors that used to eat into warehouse time, with customization scope drawing specific praise from a retail manager overseeing FMCG operations across multiple sites. A few reviewers note that error messages during troubleshooting could be clearer.

Worth flagging directly: review volume here skews toward mid-market rather than true enterprise scale, so treat this as a strong mid-market signal more than a settled enterprise verdict.

Would help to hear from enterprise retail managers directly here: did the platform actually hold up at your specific scale, or did you run into limits Unicommerce's own reviewers haven't hit yet?

Unicommerce's real-time stock updates and marketplace integration reducing warehouse errors is the detail that compounds the most at scale. Small discrepancies that are annoying at one site become genuinely costly once you're running several.

Answered: Krithika Sathyamoorthy on October 5, 2026

Your answer

What Are the Highest Rated Multichannel Retail Platforms for Enterprise Omnichannel Operations?

Hi G2. Most of the recognizable names in Multichannel Retail skew small business on G2, so this pick leans on the one platform with the clearest evidence of operating at real multi-warehouse scale.

Unicommerce: A reviewer managing a 400-person team specifically describes easy initial setup for large-scale operations across multiple warehouses, with real-time inventory visibility and customizable reporting supporting daily resolution planning. Reviewers note system speed can lag during high order volume, and B2B functionality is still catching up to the B2C side.

Would be useful to hear from enterprise omnichannel teams directly here: did multi-warehouse visibility actually reduce stockouts, or did the bigger win end up being somewhere else entirely?

For enterprise omnichannel teams, the more meaningful test is whether multi-warehouse visibility actually improves allocation and fulfillment decisions under peak volume. I’d compare stock accuracy by location, order-routing logic, oversell prevention, and how well performance holds up when order volume spikes—not just whether inventory is visible in one dashboard.