# How do you create a new campaign?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Retargeting uses technology that collects data and observes behaviour of users that have already visited a business’s website, sending ads to people that might be slipping away, e.g. adds product to cart, then leaves. Retargeting is a very cost-efficient channel, and directs the media-spend to consumers who have already shown interest in your brand, and have a high chance of converting. This is a “must” to all eCommerce businesses.

This campaign type will show ads to existing customers and users that visited your site without becoming customers the first time. 

Catching customers from slipping away
Re-engage existing customers
How to create a retargeting campaign?

Click the new campaign button in the top right corner in the Dashboard page

2. Select Keep customers (retargeting) campaign model.



##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Democratising Programmatic Advertising




## Related Product
[Match2One](https://www.g2.com/products/match2one/reviews)

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[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

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