# Best Customer Identity and Access Management (CIAM) Software - Page 12

## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,100+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Identity and Access Management (CIAM) Software
 ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=30591&focus%5B%5D=20165&focus%5B%5D=1195971)

Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Amazon Cognito, and Microsoft Entra External ID.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=ping-identity&focus%5B%5D=amazon-cognito&focus%5B%5D=microsoft-entra-external-id)

**Sponsored**

### Google Cloud Identity & Access Management (IAM)

Fine-grained access control and visibility for centrally managing cloud resources.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-08-07T18%3A23%3A12Z&secure%5Bdisplayable_resource_id%5D=1251&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1251&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21375&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fpage%3D12&secure%5Btoken%5D=ba040a2bdf5a807372e32f159c42eba8c903d6461e560eeb560a73e61e6011a9&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fidentity%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-iam%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

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Similar Categories

- [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa)
- [Biometric Authentication](/categories/biometric-authentication)
- [Cloud Directory Services](/categories/cloud-directory-services)
- [Decentralized Identity](/categories/decentralized-identity)
- [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam)

- [Passwordless Authentication](/categories/passwordless-authentication)
- [Password Managers](/categories/password-managers)
- [Password Policy Enforcement](/categories/password-policy-enforcement)
- [Privileged Access Management (PAM)](/categories/privileged-access-management-pam)
- [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba)

- [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools)
- [Single Sign-On (SSO)](/categories/single-sign-on-sso)
- [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools)

[Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated April 10, 2026

Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.

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