Best Customer Data Platforms (CDP) - Page 21

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 316

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Salespanel (+0.5%) - Among all products in this category, Salespanel recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,100+ Authentic Reviews
  • 316+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Customer.io, Adobe Real-Time CDP, Tealium, Brevo Marketing Platform, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=customer-io&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)

Unilyze

Unilyze is the customer data technology platform from Plinc (formerly Planning-inc). Unilyze is the AI-enhanced, real-time data platform, connecting millions of customers and billions of interactions. It's optimised for both insight and activation, and is flexibly engineered to suit your brand's unique strengths. Backed by our expert services team, Unilyze helps brands boost their relevance, resonance and revenue by enabling hyper-personalised customer experiences across channels.

Who Is the Company Behind Unilyze?

  • Seller: Plinc
  • Year Founded: 2001
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    72 employees on LinkedIn®

UniSignIn

Who Is the Company Behind UniSignIn?

  • Seller: Transfon Ltd.
  • Year Founded: 2017
  • HQ Location: London, GB
  • Twitter: @transfon
    59 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Unito Hub

Unified Data Platform

Who Is the Company Behind Unito Hub?

  • Seller: Unito Hub
  • Year Founded: 2019
  • HQ Location: Ho Chi Minh, VN
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

UrbanBuz

A Marketer Omni-Channel Customer Data Platform with powerful CRM, Customer Engagement Tools, and Loyalty capabilities to build personalized and long-term relationships in real time.

Who Is the Company Behind UrbanBuz?

Voronai

Voronai is an AI-native Customer Data Platform (CDP) that helps businesses unify customer data, understand customer behavior, and turn insights into action. The platform creates a single customer view by connecting data from multiple sources, enabling businesses to build intelligent segments, identify opportunities, and activate audiences across marketing, sales, and customer success. With AI-powered customer intelligence, segmentation, recommendations, and activation capabilities, Voronai helps organizations improve personalization, retention, conversion, and customer lifetime value.

Who Is the Company Behind Voronai?

  • Seller: Voronai
  • Year Founded: 2026
  • HQ Location: Rotterdam, NL
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Voyantis

Voyantis | Focus on the Right Customers at the Right Time Voyantis is a Prescriptive AI platform built to empower growth teams to acquire, nurture, and retain their most valuable customers at scale. By leveraging first-party data and real-time predictive modeling, Voyantis helps companies like Miro, Rappi, Nerdwallet, Procter & Gamble, Deel and many more, unlock smarter growth strategies with measurable impact. Voyantis is purpose-built to optimize full-funnel customer lifecycle performance. Our platform integrates seamlessly into existing marketing workflows, serving as a Value-Bidding partner across Google, Meta, and TikTok to help brands acquire high-value users from day one. Once acquired, our AI continues to drive value by triggering timely and personalized actions that activate, engage, and retain users—boosting long-term profitability and lifetime value. With a focus on quality over quantity, growth teams using Voyantis typically report: - 20%–50% lift in return on ad spend (ROAS) - At least 25% reduction in customer acquisition cost (CAC) - More than 25% increase in average revenue per user (ARPU) - At least 35% increase in high-value subscriptions Voyantis brings you the AI-powered insights and automation needed to make the right decisions—at exactly the right time. Our platform transforms predictive signals into prescriptive actions that help you scale customer growth more efficiently and profitably. Trusted by leading global brands across SaaS, fintech, consumer tech, and digital commerce, Voyantis helps teams move to data-backed precision. The result? Lower acquisition costs, higher revenue per user, and more meaningful customer relationships that drive scalable growth. Discover how Voyantis is redefining growth with Prescriptive AI at www.voyantis.ai.

Who Is the Company Behind Voyantis?

  • Seller: Voyantis
  • Year Founded: 2020
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

VOZIQ

The VOZIQ AI Predictive Churn Reduction Solution Trial on AWS is a self-service, proof-of-value program designed to help subscription business leaders rapidly explore VOZIQ AI award-winning predictive churn analytics using their own data and demonstrate the transformational potential of subscriber-level predictive intelligence. Within a secure and scalable AWS environment, users can quickly upload sample enterprise data, and leverage VOZIQ AI Enterprise AI platform, equipped with ML models, which are pre-trained on 20 million subscribers, and third-party data enrichments such as geolocations. The intuitive platform guides you through data preparation and integration, making it easy to generate highly actionable subscriber-level predictions and their unique churn risk attributes that inform enterprise-wide decisions. The trial is designed to demonstrate proven best-customer modeling capabilities of VOZIQ AI technology and uncover untapped churn reduction opportunities using subscriber-level predictions for attrition risk, lifetime value, survival analytics and geolocational intelligence. Transitioning to Production - For full-scale production deployments, VOZIQ AI offers AI-powered churn reduction delivered as a service which includes ongoing AI model customization, continuous data integration, third-party data enrichment, and expert-managed infrastructure on AWS. During the full-scale deployment, our dedicated team of solution consultants, data scientists, and AI engineers acts as an extension of your team and ensures continuous optimization, governance, and business value delivery tailored to unique growth challenges and priorities of your organization.

Who Is the Company Behind VOZIQ?

  • Seller: VOZIQ
  • Year Founded: 2012
  • HQ Location: Reston, Virginia, United States
  • Twitter: @voziq
    12,610 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    98 employees on LinkedIn®

VWO Data360

Unify Customer Data To Accelerate Your Optimization Program Collect, aggregate, and enrich your customer data in real-time with VWO Data360. Ensure data quality and enforce governance across all channels to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

Who Is the Company Behind VWO Data360?

  • Seller: VWO AB Tasty
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    336 employees on LinkedIn®

Weborama Audience Manager

Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence

Who Is the Company Behind Weborama Audience Manager?

  • Seller: Weborama
  • Year Founded: 1998
  • HQ Location: Levallois-Perret, FR
  • Twitter: @weborama
    1,867 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®
  • Ownership: EPA: ALWEB

Whenwhyhow

Whenwhyhow is a Customer Data Platform API integrable with CRMs, Digital Channels and other data sources in order to provide actionable customer-mindset insights (with a pioneering way to measure external events impact) to create loyalty building #digitalempathy.

Who Is the Company Behind Whenwhyhow?

Wiacom CDP & Guest WiFi

Not just a Captive Portal Wiacom CDP is the all-in-one solution that transforms your venue’s just-guests into qualified leads for your sales funnel We support business to grow and thrive: 1. WiFi Portals with an outstanding design to streamline the KYC process and achieve up to 80% known catchment area coverage for shopping malls, restaurants, hotels, airports, stadiums and other large venues 2. Comprehensive approach for any venue digitization using Wiacom Managed Services availability for zero-touch integration 3. Boost the ROI of your digital campaigns by up to 8x with Wiacom CDP‘s comprehensive features and seamless integrations with Meta and Google 4. Data Protection Compliance. Wiacom CDP provides a unique approach that enables venues to collect personal data without any GDPR or DPA risks. Achieve 100% compliance with zero risks.

Who Is the Company Behind Wiacom CDP & Guest WiFi?

  • Seller: Wiacom
  • Year Founded: 2017
  • HQ Location: Sector 2, RO
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Zence Customer 360

Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interactions, and drive business growth with AI-powered automation and insights. Key Features: Customer Data Platform • Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback). • Create a unified customer profile with behavioral insights, purchase history, and preferences. • Use the actionable insights to provide recommendations basis purchase behaviour. Personalized Segmentation for Targeted Campaigns • Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location. • Automate customer journeys with behavior-based triggers, ensuring the right message reaches the right audience at the right time. Customer Analytics • Gain actionable insights into customer behavior, engagement trends, and campaign performance with AI-powered analytics. • Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies. • Monitor customer lifetime value (CLV), churn rates, and purchase patterns to refine business strategies. Visualization & Insights – Intuitive Dashboards for Smarter Decisions • Access an AI-driven analytics dashboard that transforms raw data into meaningful insights. • Use real-time data visualization to identify trends, optimize marketing campaigns, and enhance customer experience.

Who Is the Company Behind Zence Customer 360?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024