Total Products under this Category: 315
Last updated: September 01, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Customer.io, Adobe Real-Time CDP, Tealium, Brevo Marketing Platform, and Klaviyo.
Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=customer-io&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)
Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.
Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Skeepers Customer Data Activation solution empowers brands to deliver personalized, relevant content to the right consumers, on their preferred channels, and precisely-timed within their consumer lifecycle.This solution unlocks personalized marketing to build robust customer relationships, boost conversion, optimize campaign performance, and deliver value for customers and brands alike.
With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and create powerful experiences.
Search, analyze, visualize and act on your data with the flexible, secure and cost effective data platform service. Go live in as little as two days, and with your IT backend managed by Splunk experts you can focus on acting on your data. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities.
Average Rating: 4.3/5.0
Total Reviews: 2
Rating: 4.5/5.0 stars
— Verified User in Computer & Network Security
"Platform as a Service provided which helps to set up quickly without any on-premise infrastructure"
Rating: 4.0/5.0 stars
— Verified User in Supermarkets
Today’s organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful way. StellarAlgo's customer data platform is uniquely positioned to help organizations quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions.
Swayware is a human data platform. It can identify anonymous website visitors and provide their names, emails, demographic data, and real-time behavior from across the internet. Connected to the marketing and data stack, Swayware generates 1:1 personalized emails, SMS, and in-session experiences to drive conversion. Swayware works with both business-facing and consumer-facing companies.
TCS Customer Intelligence & Insights™ is an AI-driven customer analytics and real-time Customer Data Platform designed to help organizations harness data for actionable insights. By unifying data from multiple sources, CI&I enables businesses to deliver personalized services, products, and experiences at the right time through appropriate channels, thereby enhancing customer loyalty and lifetime value. Key Features and Functionality: - AI/ML-Powered Analytics: Utilizes artificial intelligence and machine learning to provide personalized recommendations and next-best actions, enhancing customer engagement. - Pre-Built, Industry-Specific Solutions: Offers ready-to-use solutions tailored for industries such as banking, insurance, retail, and public services, ensuring faster time-to-value. - Omnichannel Customer Experiences: Improves customer interactions across various channels by providing a unified 360-degree customer view, leading to increased engagement and satisfaction. - Real-Time CDP: Collects and unifies multi-source customer data into a single view, enabling real-time personalized customer engagement. - Loyalty Management: Applies AI and real-time CDP capabilities to develop personalized loyalty programs that build strong emotional connections with customers. Primary Value and Solutions Provided: CI&I addresses the challenge of fragmented customer data by integrating information from diverse sources to create a comprehensive customer profile. This integration allows businesses to: - Enhance Customer Loyalty: Deliver personalized experiences that resonate with customers, fostering long-term relationships and increasing lifetime value. - Optimize Marketing Efforts: Utilize AI-driven insights to create targeted campaigns, improving cross-sell and upsell opportunities while reducing marketing costs. - Accelerate Digital Transformation: Leverage pre-built, industry-specific use cases to quickly implement solutions that drive business growth and adaptability. By providing a unified platform that combines customer analytics, real-time data processing, and loyalty management, TCS Customer Intelligence & Insights™ empowers organizations to deliver hyper-personalized customer experiences, build emotional loyalty, and drive top-line growth.
Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British ecommerce retailers, The Data Refinery is designed to help everyone in ecommerce understand what is driving good and bad performance, and make better decisions in a really simple way.
Average Rating: 5.0/5.0
Total Reviews: 1
"transforming and enriching data to improve its quality and facilitate its analysis."
Rating: 5.0/5.0 stars
— Serkan V.
TRACARDI free open-source customer data platform that offers you excellent control over your customer data. TRACARDI offers: - Customer Data Integration - Customer Data Modelling - User Experience Personalization - Profile Unification - Marketing Automation Tracardi is based on the open-source Apache Unomi platform.
We built the world’s first fully-automated,optimized and truly OPEN multi-channel marketing platform.
TrueSource is a Xoogler-founded data monetization platform for data providers. We create white-labeled self-serve data storefronts for data providers to increase their revenues and decrease their manual engineering burden in data discovery, data delivery, payments, invoicing, etc. We're basically Shopify for Data.
Unilyze is the customer data technology platform from Plinc (formerly Planning-inc). Unilyze is the AI-enhanced, real-time data platform, connecting millions of customers and billions of interactions. It's optimised for both insight and activation, and is flexibly engineered to suit your brand's unique strengths. Backed by our expert services team, Unilyze helps brands boost their relevance, resonance and revenue by enabling hyper-personalised customer experiences across channels.
