Total Products under this Category: 174
Last updated: September 15, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Birdeye, LoyaltyLion, Okendo, Smile.io, NiceJob, Buyapowa, Synup, and Yotpo.
Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=synup&focus%5B%5D=yotpo)
InviteBox enables users to create refer-a-friend programs for products and services and embed them into a website in real time.
IRefer Club is a digital platform specializing in search engine optimization (SEO) and geolocation search optimization (GEO). The platform utilizes proprietary technology known as C.A.I.T.L.Y.N., which stands for Comprehensive Artificial Intelligence Targeted Location Yield Network. The system is designed to convert local business information into a "machine-readable" format specifically optimized for retrieval by artificial intelligence assistants and generative search engines. Functionally, the platform combines high-precision GPS indexing with a peer-to-peer trust network to establish a verified data presence. This process, referred to by the company as a "Digital Handshake," is intended to create an authoritative signal that AI models use to identify and select service providers during search queries. The service is provided as a subscription-based utility for a monthly fee of $25. Additionally, the platform’s financial structure is designed to return up to 72% of revenue to the local community through its affiliate and champion programs
Leadfellow is a modern Partner Relationship Management (PRM) platform built for small and midsize B2B companies that grow through trusted partnerships and referrals. The platform provides a secure partner portal where vendors and connectors collaborate, share leads, exchange information, and track deal progress in real time. Each user role has defined access rights, allowing administrators to control visibility and permissions for vendors, connectors, and internal teams. Leadfellow includes automated workflows, notifications, and reminders that simplify the management of partner programs. Partners receive updates on deal status, commission approvals, and payouts through in-app alerts and email notifications. The system offers deal registration and lead submission workflows that track every opportunity from submission to conversion, ensuring full transparency for both sides. Vendors can approve, reject, or reassign incoming leads and monitor all activities through a unified dashboard. Companies can create structured partner programs that include shared documents, best practices, and training materials, helping partners understand how to represent the brand and succeed as active contributors. Leadfellow automates partner rewards with integrated Stripe payouts and allows companies to measure partner performance, lead quality, and overall program effectiveness through detailed analytics and reporting. This combination of secure partner portals, deal registration, automated workflows, access control, and performance tracking makes Leadfellow a fully qualified Partner Relationship Management (PRM) solution.
Loca is a platform that connects local businesses with new customers. As a result, local businesses don't have to spend thousands of dollars on promotion. What we do: 1. Automated marketing for your business goals 2. A platform with marketing analytics to track every dollar spent. 3. User-friendly application for interaction with your customers 4. Cash rewards programs that drive guest visits In the app, users receive rewards from businesses for sharing content and visiting their locations. Our goal is let local customers promote authentic content about local businesses with their close network.
Rating: 5.0/5.0 stars
— Faheem s.
Setup a referral program in minutes. Track referrals and credits, automatically. Unlimited Referrals LoyalAs creates a custom referral link per client. Share with clients and ask for referrals with our automated emails. No limit to referrals received. Find customer champions We track referral links shared by clients and who responds. You'll know who gets you the best referrals and easily find customer champions. Track Credits Earned We track credits earned both by current customers and the referred customers. You set the credit amount and when and where to apply them
Loyalty Gator provides businesses with affordable customer loyalty programs to help maximize customer retention. Select from multiple loyalty program styles and and choose how you wish to reward your customers. Loyalty Gator also offers employee incentive programs and gift card software!
LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest.
Magma Ambassador is an advocacy marketing platform that helps brands and organizations activate their community (customers, employees, members, students, alumni) and turn them into genuine ambassadors who generate measurable impact. Instead of one-way communication, Magma Ambassador gives organizations a structured way to engage their community around concrete actions: sharing content, referring new members, participating in events, or advocating on social media. Every action is tracked, so teams can measure engagement and prove the ROI of their advocacy strategy. With Magma Ambassador, marketing, communication, and community teams can: → Recruit and onboard ambassadors from their existing community → Launch and manage advocacy campaigns and missions → Track engagement, participation, and impact in real time → Reward and recognize top-performing ambassadors → Turn word-of-mouth into a measurable, repeatable growth channel Whether you're a brand looking to build a loyal advocate community, an association mobilizing members, or an organization activating employees as brand ambassadors, Magma Ambassador provides the tools to move from passive audience to active, engaged community with results you can measure.
We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an AI marketing world.
Loyalty provides a comprehensive set of features to support the creation and management of fully digital, mobile loyalty and rewards programmes, as well as extending existing loyalty programmes to mobile devices.
Customer beliefs are constantly shifting, whether theyre influenced by your efforts or exogenous factors. Monitoring these changes allow our customers to evaluate the performance of their communications efforts and ensure their strategies align with opportunities the current and future Narrative Landscape presents.
MouthPublicity.io is a simple and effective tool helps businesses, personal brand or anyone to launch, manage and track word of mouth marketing campaigns on auto pilot. It helps to convert customers to a mouth publicity marketing team and improve branding remarkably.
Built For Online Retailers.
Peepi is the complete solution for scaling customer and employee engagement, turning them into Brand Defenders, increasing Retention, encouraging Sharing Your Experiences and Attracting New Customers.
Keep track of your customers referrals, and easily reward them.
