Best Customer Advocacy Software - Page 9

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 151

Category Stats (Nov 2026)

  • Average Rating: 4.58/5 (↑0.05 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: FirstPromoter (+0.48%) - Among all products in this category, FirstPromoter recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,200+ Authentic Reviews
  • 151+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Okendo, Smile.io, NiceJob, Buyapowa, Yotpo, Synup, and Peerbound.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=yotpo&focus%5B%5D=synup&focus%5B%5D=peerbound)

Referral Rocket

Referral Rocket offers a platform for businesses to launch and manage highly effective referral program campaigns. Our user-friendly platform empowers businesses to tap into the immense potential of customer advocacy, driving exponential growth and increased customer acquisition.

Who Is the Company Behind Referral Rocket?

ReferralYard

ReferralYard is a highly customizable Referral platform designed to help stores grow their sales through Referral Marketing, through multiple channels like SMS, Emails, Social Media, and more! ReferralYard is the only Referral & Rewards program with absolutely no limits on your orders or customers, We built ReferralYard to continually grow with you. For the same features, other referral marketing software prices are much higher - and that’s why small and medium-sized businesses always come to ReferralYard. We believe in transparent pricing and no extra commissions. Integrate ReferralYard quickly on your site with zero hassle and with any themes and colors you choose from. Couple this with an easy-to-use interface and you are in for a treat.

Who Is the Company Behind ReferralYard?

  • Seller: ReferralYard
  • Year Founded: 2020
  • HQ Location: Delaware , US
  • LinkedIn® Page: linkedin.com
    2 employees on LinkedIn®

Refref

🌟 Open Source Loyalty and Affiliate Management Platform - Launch your referral program in minutes!

Who Is the Company Behind Refref?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

RepuCare

RepuCare (רפיוקר) is an Israeli system for requesting Google reviews, built for service businesses: clinics, garages, salons, bakeries, cafes and similar. After a visit, RepuCare sends every customer the same short message in the business's name with a link to a rating screen. Every customer sees the same screen: a few short questions, a private feedback box for the business, and the business's official Google review link, shown to every customer regardless of the rating. Owners are notified of low ratings so they can call the customer directly. The method follows Google's review policies: the same request to every customer, no incentives, no choosing who gets asked. Hebrew interface and support in Israel. 45 day free trial, no credit card required. Website: repucare.co.il

Who Is the Company Behind RepuCare?

ReviewIQ.in

ReviewIQ.in is a QR-based Google review assistant for local businesses in India, including cafes, restaurants, salons, clinics, gyms, hotels and retail stores. Businesses connect their Google review page and create a reusable QR code to display at a counter, table, reception desk or checkout. Customers scan the QR code, choose their own rating and share details about a genuine experience. When an AI-assisted draft is offered, customers can edit every word, rewrite it, discard it or write their own review. They decide whether to continue to Google and publish the review themselves. ReviewIQ does not choose ratings or publish reviews automatically. Customers do not need a ReviewIQ account or app; Google may require sign-in before posting. The product helps reduce the friction of writing feedback while keeping the customer's rating, wording and publication decision under their control. Customers retain the option to continue to Google regardless of their rating. ReviewIQ is free during its launch period. The website displays a regular price of ₹99 per month and says future pricing will be shared before access changes. ReviewIQ is an independent service and is not affiliated with or endorsed by Google. This submission is for https://reviewiq.in, a separate product from the existing G2 ReviewIQ listing supplied by Expert Reputation.

Who Is the Company Behind ReviewIQ.in?

RevTrax

The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate RevTrax?

  • Ease of Use: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind RevTrax?

  • Seller: RevTrax
  • Year Founded: 2008
  • HQ Location: Jersey City, US
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are G2 Users Discussing About RevTrax?

SellerEcom

SellerEcom automates Amazon's own "Request a Review" button. Instead of opening every order in Seller Central and clicking the button by hand, SellerEcom does it for you on every eligible order, across every marketplace you sell in. How it works 1. Connect your seller account through Amazon's secure authorization in Seller Central. We never see your password. 2. SellerEcom imports your last 30 days of orders and sends a request for each order that is already eligible. 3. Every hour after that, it finds new eligible orders and sends the request at the delay you choose, inside Amazon's 5–30 day window after delivery. Built on the Solicitations API SellerEcom uses the Selling Partner API Solicitations operation, the same action as the "Request a Review" button. Amazon writes and sends the email in the buyer's language, so there are no custom messages, no incentives and no template to manage. Accurate by design Before every send, SellerEcom checks with Amazon that the order is eligible. Each order gets exactly one request, never two. Cancelled and returned orders are skipped, and if you already requested a review manually, Amazon reports the order as ineligible and SellerEcom skips it. Saves hours every month A manual request takes about 45 seconds per order. At 1,000 orders a month that is roughly 12.5 hours of clicking. SellerEcom reduces that to zero, and no order is forgotten during busy weeks, weekends or holidays. One dashboard for all marketplaces See every request with its date and status, track scheduled and skipped orders, and filter by FBA or FBM, across North America, Europe, the Middle East, India and Asia Pacific. Privacy first SellerEcom reads only order data such as order ID, dates, status and fulfillment channel. It never requests buyer names, emails, phone numbers or addresses. Access tokens are stored encrypted, all traffic uses HTTPS, and your order data is deleted when you disconnect. You can revoke access at any time in Seller Central under Manage Your Apps. Start on the free plan, with no credit card required, and upgrade when your order volume grows.

Who Is the Company Behind SellerEcom?

Shine

Who Is the Company Behind Shine?

  • Seller: Shine
  • Year Founded: 2026
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Simple Referral

Simple Referral is referral tracking software that organizes customer referrals using personalized links and automatic lead attribution. It turns word-of-mouth marketing into a structured channel by identifying referrers and tracking the leads they generate. Businesses can create campaigns by defining offers, setting rewards, and inviting customers via bulk emails or other channels. Each customer gets a unique referral link, and the software tracks referrals and conversions in a centralized dashboard. Requiring no developers or complex setups, Simple Referral can be implemented in under ten minutes. It consolidates all referrals, leads, and attributions in one interface, while businesses retain control over rewards and follow-ups. The platform offers a free plan for one campaign and up to 50 referrers, as well as a paid plan with unlimited campaigns, referrers, and export capabilities.

Who Is the Company Behind Simple Referral?

Spoonity

Spoonity is a customer engagement platform offering mobile loyalty, payments and ordering to thousands of restaurants and retailers. The platform offers merchants to have a customized white-label mobile application for their customers.

Who Is the Company Behind Spoonity?

  • Seller: Spoonity
  • Year Founded: 2011
  • HQ Location: Ottawa, CA
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Stoked

Stoked is peer-to-peer brand advocacy software for direct-to-consumer brands that sell high-ticket, high-consideration products like e-bikes, outdoor gear, saunas, and fitness equipment. Brands invite their happiest customers to become advocates. Shoppers find a nearby owner on an embeddable map and start a private conversation by SMS, email, or web chat. Contact details stay hidden on both sides. Owners answer the questions reviews can't, like "Will this fit in my garage?" or "How does it handle hills?" Brands manage everything from one dashboard: advocate enrollment, conversation tracking, rewards (points, cash, or experiences), and reporting that ties conversations to sales. Bunch Bikes drives 40% of its sales through advocate conversations and cut program admin time from 90 to 20 minutes a day. Setup is one script tag. Plans start at $99/month.

Who Is the Company Behind Stoked?

  • Seller: Rakefire
  • Year Founded: 2025
  • HQ Location: Athens, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Thrico - Thriving Communities

Thrico is an all-in-one, gamified community platform that empowers brands, enterprises, academia, startups, and creators to build, engage, and grow thriving digital communities. By combining powerful community management, user-generated content, and gamification engines, Thrico transforms audiences into active participants and loyal advocates. With features like interactive feeds, events, forums, messaging, rewards, and branded white-label apps, Thrico helps organizations strengthen relationships, drive engagement, boost retention, and unlock sustainable, community-led growth. Build thriving communities with Thrico - E-commerce brands, Enterprise, Academia, Associations, Charities and Creators.

Who Is the Company Behind Thrico - Thriving Communities?

TrafficManager Affiliate Tracking Platform

TrafficManager is a fully customizable, white-label affiliate tracking and performance marketing platform. Trusted by advertisers, affiliate networks, and affiliate programs worldwide, it supports industries such as Cash on Delivery (COD), eCommerce, Lead Generation, Sweepstakes, iGaming, Nutra, Beauty, Dating, and Membership sites. Today, TrafficManager powers the majority of COD (Cash on Delivery) affiliate programs and networks in Italy, with a strong and growing presence across Europe and the iGaming space, offering unmatched client support and custom feature development to help its partners grow. TrafficManager has two versions: a Standard version, dedicated to most industries, and a dedicated iGaming version, built specifically for casino and betting affiliate programs and networks. TrafficManager – Standard Version With a strong focus on eCommerce and Cash-on-Delivery (COD), thanks to built-in features created specifically for these industries, the Standard version is also designed to meet the needs of other industries such as Lead Generation, Sweepstakes, Nutra, Beauty, Dating, Membership sites, and more. TrafficManager supports tracking via pixels, API, and server-to-server postbacks, with clear and detailed reporting based on real performance metrics such as clicks, conversions, EPC, CR, CTR, conversion rate, CPC, CPM, ROI, and many other metrics. Each client can easily customize reports and dashboards directly from the platform in just a few clicks. The platform also includes advanced traffic filtering and payout rules, supporting any payout model, including retargeting traffic. This allows admins to reward the original traffic source and adjust payouts based on the real value delivered by retargeting partners. For eCommerce advertisers, TrafficManager provides ready-to-use Shopify and WooCommerce plugins, allowing fast and easy integration. These integrations also support coupon code generation and tracking, making it simple to manage affiliates and measure coupon-based sales. Another important feature for these industries is the advanced anti-fraud system, designed to prevent fake conversions, misleading affiliate techniques, and acquisitions from users with unusual behavior. This is especially important for COD businesses and eCommerce stores that want to reduce returned orders or orders that are never picked up by customers. For media buyers (affiliates or teams), the platform offers API integrations with Google Ads and Facebook, allowing teams to connect ad accounts and centralize tracking and attribution. TrafficManager also provides a unique ecosystem that lets media buyers connect easily with advertisers or affiliate programs using TrafficManager, or even third-party tracking platforms, with just a few clicks. TrafficManager – iGaming Version The iGaming version is specifically designed for casino and betting operators, white-label providers, and iGaming affiliate networks. The platform is fully customizable and includes iGaming-focused reports and metrics such as NGR, GGR, RevShare, Turnover, Deposits, FTDs, Admin Fees, Profit, and more, with flexible attribution models. TrafficManager supports multiple operators within one platform and allows data intake via operator postbacks, API, or FTP/CSV uploads, making it easy to connect with different gaming platforms and providers. Today, TrafficManager powers casino and betting affiliate programs across Europe, with growing adoption globally, offering an honestly priced and advanced affiliate tracking platform for the iGaming industry.

Who Is the Company Behind TrafficManager Affiliate Tracking Platform?

Trusted

Trusted is the system of record and orchestration layer for customer advocacy. It helps B2B revenue and customer success teams find, recruit, and engage their happiest customers and turn their trust into pipeline. Sales teams use Trusted to match live deals with the perfect reference: AI-powered advocate matching surfaces the right customer for every prospect, managed scheduling co-ordinates the call, and every match is tracked from approved to completed. Salesforce users can raise reference requests without leaving the CRM. Beyond reference calls, Trusted manages the full advocacy lifecycle, customer stories, reviews, advisory boards, referrals, events and more, across sales, marketing, customer success and communications in one shared platform. Every advocate owns their own experience: they control their profile, accept or decline requests on their own terms, and can pause whenever they need a break. Trusted surfaces hidden advocates automatically, capturing trust signals from call transcripts, G2 reviews and VoC surveys like Qualtrics to propose new advocates with NPS and CSAT data flowing into the advocate profile. Verified customer proof is captured at onboarding and extracted from transcripts, feeding AI discovery so buyers find credible voices wherever they research. Headless advocacy is built in: the Trusted MCP server lets teams work with Trusted directly from Claude and other AI assistants, without leaving their everyday workflow. Enterprise-ready from day one: ISO 27001 certified, SOC 2 Type 2 audited, with SSO, MFA and role-based permissions.

Who Is the Company Behind Trusted?

  • Seller: Trusted
  • Year Founded: 2025
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 21, 2026