# Best Customer Advocacy Software - Page 9 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) **Sponsored** ### FirstPromoter Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T22%3A37%3A45Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D9&secure%5Btoken%5D=8079ac6e618f472ed881ab28127ef3f29922764a2d78fac4de3f4846a691eb09&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) [ Invitebox ](https://www.g2.com/products/invitebox/reviews) By [Invitebox](https://www.g2.com/sellers/invitebox) [ 0/5(0) ](https://www.g2.com/products/invitebox/reviews) Product Description InviteBox enables users to create refer-a-friend programs for products and services and embed them into a website in real time. ### [Invitebox](https://www.g2.com/products/invitebox/reviews) InviteBox enables users to create refer-a-friend programs for products and services and embed them into a website in real time. #### Who Is the Company Behind Invitebox? - **Seller:** [Invitebox](https://www.g2.com/sellers/invitebox) - **Year Founded:** 2010 - **HQ Location:** N/A - **Twitter:** @invitebox 338 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7b8deef6116be6d115e2ddb8f7a59a73015e54f8e37e3b306ca6b013243dd19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finvitebox.com%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ IRefer Club ](https://www.g2.com/products/irefer-club/reviews) By [IRefer Club](https://www.g2.com/sellers/irefer-club) [ 0/5(0) ](https://www.g2.com/products/irefer-club/reviews) Product Description IRefer Club is a digital platform specializing in search engine optimization (SEO) and geolocation search optimization (GEO). The platform utilizes proprietary technology known as C.A.I.T.L.Y.N., whic ### [IRefer Club](https://www.g2.com/products/irefer-club/reviews) IRefer Club is a digital platform specializing in search engine optimization (SEO) and geolocation search optimization (GEO). The platform utilizes proprietary technology known as C.A.I.T.L.Y.N., which stands for Comprehensive Artificial Intelligence Targeted Location Yield Network. The system is designed to convert local business information into a "machine-readable" format specifically optimized for retrieval by artificial intelligence assistants and generative search engines. Functionally, the platform combines high-precision GPS indexing with a peer-to-peer trust network to establish a verified data presence. This process, referred to by the company as a "Digital Handshake," is intended to create an authoritative signal that AI models use to identify and select service providers during search queries. The service is provided as a subscription-based utility for a monthly fee of $25. Additionally, the platform’s financial structure is designed to return up to 72% of revenue to the local community through its affiliate and champion programs #### Who Is the Company Behind IRefer Club? - **Seller:** [IRefer Club](https://www.g2.com/sellers/irefer-club) - **HQ Location:** Toronto, , CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca32620eed4ef22c3d956a9eb877fcb2312c9b1746c4be4b19dd59bfd3170dfa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Firefer-club%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ Kudo Koala ](https://www.g2.com/products/kudo-koala/reviews) By [Kudo Koala](https://www.g2.com/sellers/kudo-koala) [ 0/5(0) ](https://www.g2.com/products/kudo-koala/reviews) Product Description Kudo Koala is more than just a loyalty and reviews platform. It's a complete suite for customer retention, combining loyalty programs, customer feedback, and an innovative referral system. Engage cust ### [Kudo Koala](https://www.g2.com/products/kudo-koala/reviews) Kudo Koala is more than just a loyalty and reviews platform. It's a complete suite for customer retention, combining loyalty programs, customer feedback, and an innovative referral system. Engage customers deeply, encourage repeat business, and expand your customer base effortlessly. #### Who Is the Company Behind Kudo Koala? - **Seller:** [Kudo Koala](https://www.g2.com/sellers/kudo-koala) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ LeadFellow ](https://www.g2.com/products/leadfellow/reviews) By [LeadFellow](https://www.g2.com/sellers/leadfellow) [ 0/5(0) ](https://www.g2.com/products/leadfellow/reviews) Product Description Leadfellow is a modern Partner Relationship Management (PRM) platform built for small and midsize B2B companies that grow through trusted partnerships and referrals. The platform provides a secure ### [LeadFellow](https://www.g2.com/products/leadfellow/reviews) Leadfellow is a modern Partner Relationship Management (PRM) platform built for small and midsize B2B companies that grow through trusted partnerships and referrals. The platform provides a secure partner portal where vendors and connectors collaborate, share leads, exchange information, and track deal progress in real time. Each user role has defined access rights, allowing administrators to control visibility and permissions for vendors, connectors, and internal teams. Leadfellow includes automated workflows, notifications, and reminders that simplify the management of partner programs. Partners receive updates on deal status, commission approvals, and payouts through in-app alerts and email notifications. The system offers deal registration and lead submission workflows that track every opportunity from submission to conversion, ensuring full transparency for both sides. Vendors can approve, reject, or reassign incoming leads and monitor all activities through a unified dashboard. Companies can create structured partner programs that include shared documents, best practices, and training materials, helping partners understand how to represent the brand and succeed as active contributors. Leadfellow automates partner rewards with integrated Stripe payouts and allows companies to measure partner performance, lead quality, and overall program effectiveness through detailed analytics and reporting. This combination of secure partner portals, deal registration, automated workflows, access control, and performance tracking makes Leadfellow a fully qualified Partner Relationship Management (PRM) solution. #### Who Is the Company Behind LeadFellow? - **Seller:** [LeadFellow](https://www.g2.com/sellers/leadfellow) - **Year Founded:** 2016 - **HQ Location:** Tallinn, EE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c3604e6fb745aa2df666c046cab7e16ddc8bc13de212a7440d0e753d9b129b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadfellow%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® [ LinkMink ](https://www.g2.com/products/linkmink/reviews) By [LinkMink](https://www.g2.com/sellers/linkmink) [ 0/5(0) ](https://www.g2.com/products/linkmink/reviews) Product Description LinkMink helps SaaS companies grow their revenue by sharing it with the partners who help promote them. Track the leads, referrals and commissions that come from your partners' promotions. Incentivize ### [LinkMink](https://www.g2.com/products/linkmink/reviews) LinkMink helps SaaS companies grow their revenue by sharing it with the partners who help promote them. Track the leads, referrals and commissions that come from your partners' promotions. Incentivize high paying, long term customers buy offering partners a percentage of recurring revenue. 15 minute integration and accurate tracking of commissions to real revenue through Stripe. #### Who Is the Company Behind LinkMink? - **Seller:** [LinkMink](https://www.g2.com/sellers/linkmink) - **HQ Location:** Boise ID - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Loca ](https://www.g2.com/products/loca/reviews) By [loca Formerly SnapAds](https://www.g2.com/sellers/loca-formerly-snapads) [ 0/5(0) ](https://www.g2.com/products/loca/reviews) Product Description Loca is a platform that connects local businesses with new customers. As a result, local businesses don't have to spend thousands of dollars on promotion. What we do: 1. Automated marketing for y ### [Loca](https://www.g2.com/products/loca/reviews) Loca is a platform that connects local businesses with new customers. As a result, local businesses don't have to spend thousands of dollars on promotion. What we do: 1. Automated marketing for your business goals 2. A platform with marketing analytics to track every dollar spent. 3. User-friendly application for interaction with your customers 4. Cash rewards programs that drive guest visits In the app, users receive rewards from businesses for sharing content and visiting their locations. Our goal is let local customers promote authentic content about local businesses with their close network. #### Who Is the Company Behind Loca? - **Seller:** [loca Formerly SnapAds](https://www.g2.com/sellers/loca-formerly-snapads) - **Year Founded:** 2023 - **HQ Location:** Austin, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3169f2b71dd1d95974aff308a4e38286dccaecf6c2e90e50fca98dd7b07d39cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floca4us&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® [ LoyalAs ](https://www.g2.com/products/loyalas/reviews) By [LoyalAs](https://www.g2.com/sellers/loyalas) [ 0/5(0) ](https://www.g2.com/products/loyalas/reviews) Product Description Setup a referral program in minutes. Track referrals and credits, automatically. Unlimited Referrals LoyalAs creates a custom referral link per client. Share with clients and ask for referrals with o ### [LoyalAs](https://www.g2.com/products/loyalas/reviews) Setup a referral program in minutes. Track referrals and credits, automatically. Unlimited Referrals LoyalAs creates a custom referral link per client. Share with clients and ask for referrals with our automated emails. No limit to referrals received. Find customer champions We track referral links shared by clients and who responds. You'll know who gets you the best referrals and easily find customer champions. Track Credits Earned We track credits earned both by current customers and the referred customers. You set the credit amount and when and where to apply them #### Who Is the Company Behind LoyalAs? - **Seller:** [LoyalAs](https://www.g2.com/sellers/loyalas) - **Year Founded:** 2021 - **HQ Location:** Edmonton, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cdadf13fda3e13ebb2f837b83e090e542aa598555444b8e8a5b732286be32af8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyalas%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ Loyalty Gator Inc. ](https://www.g2.com/products/loyalty-gator-inc/reviews) By [Loyalty Gator](https://www.g2.com/sellers/loyalty-gator-544ce308-f0f3-456a-9e07-d5e3c72e41ba) [ 0/5(0) ](https://www.g2.com/products/loyalty-gator-inc/reviews) Product Description Loyalty Gator provides businesses with affordable customer loyalty programs to help maximize customer retention. Select from multiple loyalty program styles and and choose how you wish to reward your ### [Loyalty Gator Inc.](https://www.g2.com/products/loyalty-gator-inc/reviews) Loyalty Gator provides businesses with affordable customer loyalty programs to help maximize customer retention. Select from multiple loyalty program styles and and choose how you wish to reward your customers. Loyalty Gator also offers employee incentive programs and gift card software! #### Who Is the Company Behind Loyalty Gator Inc.? - **Seller:** [Loyalty Gator](https://www.g2.com/sellers/loyalty-gator-544ce308-f0f3-456a-9e07-d5e3c72e41ba) - **HQ Location:** N/A - **Twitter:** @loyaltygator 235 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95eba082b9022436961c1624f9885b0f9c4a859c37ed0705eefce08eb31d349e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2305018&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ LoyaltyMatch ](https://www.g2.com/products/loyaltymatch/reviews) By [LoyaltyMatch](https://www.g2.com/sellers/loyaltymatch) [ 0/5(0) ](https://www.g2.com/products/loyaltymatch/reviews) Product Description LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way bu ### [LoyaltyMatch](https://www.g2.com/products/loyaltymatch/reviews) LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest. #### Who Is the Company Behind LoyaltyMatch? - **Seller:** [LoyaltyMatch](https://www.g2.com/sellers/loyaltymatch) - **Year Founded:** 2007 - **HQ Location:** Kitchener, CA - **Twitter:** @LoyaltyMatch 833 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15ae0c1ce3a9e064085b33c4c197e0dbfe22736267dcee5e64beaffc7b823a32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaltymatch&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ Mention Me ](https://www.g2.com/products/mention-me-mention-me/reviews) By [Mention Me](https://www.g2.com/sellers/mention-me) [ 0/5(0) ](https://www.g2.com/products/mention-me-mention-me/reviews) Product Description We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an AI marketing world. ### [Mention Me](https://www.g2.com/products/mention-me-mention-me/reviews) We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an AI marketing world. #### Who Is the Company Behind Mention Me? - **Seller:** [Mention Me](https://www.g2.com/sellers/mention-me) - **Year Founded:** 2013 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionmeshare 3,736 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e52f8b343b4c0797ef71f8cdec09f2e159964ede61f640fc0857a9d478ff8ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3147364%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® [ M|Loyalty ](https://www.g2.com/products/m-loyalty/reviews) By [Cardmobili](https://www.g2.com/sellers/cardmobili) [ 0/5(0) ](https://www.g2.com/products/m-loyalty/reviews) Product Description Loyalty provides a comprehensive set of features to support the creation and management of fully digital, mobile loyalty and rewards programmes, as well as extending existing loyalty programmes to mob ### [M|Loyalty](https://www.g2.com/products/m-loyalty/reviews) Loyalty provides a comprehensive set of features to support the creation and management of fully digital, mobile loyalty and rewards programmes, as well as extending existing loyalty programmes to mobile devices. #### Who Is the Company Behind M|Loyalty? - **Seller:** [Cardmobili](https://www.g2.com/sellers/cardmobili) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Monitor 360 ](https://www.g2.com/products/monitor-360/reviews) By [Protagonist](https://www.g2.com/sellers/protagonist) [ 0/5(0) ](https://www.g2.com/products/monitor-360/reviews) Product Description Customer beliefs are constantly shifting, whether theyre influenced by your efforts or exogenous factors. Monitoring these changes allow our customers to evaluate the performance of their communicatio ### [Monitor 360](https://www.g2.com/products/monitor-360/reviews) Customer beliefs are constantly shifting, whether theyre influenced by your efforts or exogenous factors. Monitoring these changes allow our customers to evaluate the performance of their communications efforts and ensure their strategies align with opportunities the current and future Narrative Landscape presents. #### Who Is the Company Behind Monitor 360? - **Seller:** [Protagonist](https://www.g2.com/sellers/protagonist) - **Year Founded:** 2004 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=139de681116e33e6f8ec65a6698d07624c4b4e8a3d80fc222ec2e4ee017df79d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprotagonisttechnology%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® [ MouthPublicity.io ](https://www.g2.com/products/mouthpublicity-io/reviews) By [Logic Innovates](https://www.g2.com/sellers/logic-innovates) [ 0/5(0) ](https://www.g2.com/products/mouthpublicity-io/reviews) Product Description MouthPublicity.io is a simple and effective tool helps businesses, personal brand or anyone to launch, manage and track word of mouth marketing campaigns on auto pilot. It helps to convert customers t ### [MouthPublicity.io](https://www.g2.com/products/mouthpublicity-io/reviews) MouthPublicity.io is a simple and effective tool helps businesses, personal brand or anyone to launch, manage and track word of mouth marketing campaigns on auto pilot. It helps to convert customers to a mouth publicity marketing team and improve branding remarkably. #### Who Is the Company Behind MouthPublicity.io? - **Seller:** [Logic Innovates](https://www.g2.com/sellers/logic-innovates) - **Year Founded:** 2020 - **HQ Location:** Nagpur, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cf93ba6365a1f7111cae2815658f4441bbfaa6e25fec3e8ca6fca7d3d5d41ef&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmouth-publicity&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® [ MyAP Enterprise ](https://www.g2.com/products/myap-enterprise/reviews) By [Myaffiliateprogram](https://www.g2.com/sellers/myaffiliateprogram) [ 0/5(0) ](https://www.g2.com/products/myap-enterprise/reviews) Product Description Built For Online Retailers. ### [MyAP Enterprise](https://www.g2.com/products/myap-enterprise/reviews) Built For Online Retailers. #### Who Is the Company Behind MyAP Enterprise? - **Seller:** [Myaffiliateprogram](https://www.g2.com/sellers/myaffiliateprogram) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® [ Pack ](https://www.g2.com/products/pack/reviews) By [Pack](https://www.g2.com/sellers/pack) [ 0/5(0) ](https://www.g2.com/products/pack/reviews) Product Description Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns. ### [Pack](https://www.g2.com/products/pack/reviews) Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns. #### Who Is the Company Behind Pack? - **Seller:** [Pack](https://www.g2.com/sellers/pack) - **HQ Location:** Bangor, us - **Twitter:** @packdotorg 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46b5485dd3edeecdfb7a0dd8e73adbf51e5ee1366de6041b111065e076c91c84&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpack-8-cub-scouts&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=8#product-list) - [1](/categories/customer-advocacy?order=g2_score#product-list) - [2](/categories/customer-advocacy?order=g2_score&page=2#product-list) - … - [5](/categories/customer-advocacy?order=g2_score&page=5#product-list) - [6](/categories/customer-advocacy?order=g2_score&page=6#product-list) - [7](/categories/customer-advocacy?order=g2_score&page=7#product-list) - [8](/categories/customer-advocacy?order=g2_score&page=8#product-list) - 9 - [10](/categories/customer-advocacy?order=g2_score&page=10#product-list) - [11](/categories/customer-advocacy?order=g2_score&page=11#product-list) - [12](/categories/customer-advocacy?order=g2_score&page=12#product-list) - [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=10#product-list) Spotlight Categories [Live Chat Software](https://www.g2.com/categories/live-chat) [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 24, 2026 Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it Show More