# Best Customer Advocacy Software - Page 9 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) **Sponsored** ### Referral Factory Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆 [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-27T22%3A07%3A58Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D9&secure%5Btoken%5D=2710183e7d98c0ac298ee7ae815ea1b4752c19cf958cdcf3edeb2621e1e240e8&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com%2Fpricing&secure%5Burl_type%5D=paid_promos) ### [Invitebox](https://www.g2.com/products/invitebox/reviews) InviteBox enables users to create refer-a-friend programs for products and services and embed them into a website in real time. #### Who Is the Company Behind Invitebox? - **Seller:** [Invitebox](https://www.g2.com/sellers/invitebox) - **Year Founded:** 2010 - **HQ Location:** N/A - **Twitter:** @invitebox (338 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/invitebox.com/ (2 employees on LinkedIn®) ### [IRefer Club](https://www.g2.com/products/irefer-club/reviews) IRefer Club is a digital platform specializing in search engine optimization (SEO) and geolocation search optimization (GEO). The platform utilizes proprietary technology known as C.A.I.T.L.Y.N., which stands for Comprehensive Artificial Intelligence Targeted Location Yield Network. The system is designed to convert local business information into a "machine-readable" format specifically optimized for retrieval by artificial intelligence assistants and generative search engines. Functionally, the platform combines high-precision GPS indexing with a peer-to-peer trust network to establish a verified data presence. This process, referred to by the company as a "Digital Handshake," is intended to create an authoritative signal that AI models use to identify and select service providers during search queries. The service is provided as a subscription-based utility for a monthly fee of $25. Additionally, the platform’s financial structure is designed to return up to 72% of revenue to the local community through its affiliate and champion programs #### Who Is the Company Behind IRefer Club? - **Seller:** [IRefer Club](https://www.g2.com/sellers/irefer-club) - **HQ Location:** Toronto, , CA - **LinkedIn® Page:** https://www.linkedin.com/company/irefer-club/ (2 employees on LinkedIn®) ### [Kudo Koala](https://www.g2.com/products/kudo-koala/reviews) Kudo Koala is more than just a loyalty and reviews platform. It's a complete suite for customer retention, combining loyalty programs, customer feedback, and an innovative referral system. Engage customers deeply, encourage repeat business, and expand your customer base effortlessly. #### Who Is the Company Behind Kudo Koala? - **Seller:** [Kudo Koala](https://www.g2.com/sellers/kudo-koala) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [LeadFellow](https://www.g2.com/products/leadfellow/reviews) Leadfellow is a modern Partner Relationship Management (PRM) platform built for small and midsize B2B companies that grow through trusted partnerships and referrals. The platform provides a secure partner portal where vendors and connectors collaborate, share leads, exchange information, and track deal progress in real time. Each user role has defined access rights, allowing administrators to control visibility and permissions for vendors, connectors, and internal teams. Leadfellow includes automated workflows, notifications, and reminders that simplify the management of partner programs. Partners receive updates on deal status, commission approvals, and payouts through in-app alerts and email notifications. The system offers deal registration and lead submission workflows that track every opportunity from submission to conversion, ensuring full transparency for both sides. Vendors can approve, reject, or reassign incoming leads and monitor all activities through a unified dashboard. Companies can create structured partner programs that include shared documents, best practices, and training materials, helping partners understand how to represent the brand and succeed as active contributors. Leadfellow automates partner rewards with integrated Stripe payouts and allows companies to measure partner performance, lead quality, and overall program effectiveness through detailed analytics and reporting. This combination of secure partner portals, deal registration, automated workflows, access control, and performance tracking makes Leadfellow a fully qualified Partner Relationship Management (PRM) solution. #### Who Is the Company Behind LeadFellow? - **Seller:** [LeadFellow](https://www.g2.com/sellers/leadfellow) - **Year Founded:** 2016 - **HQ Location:** Tallinn, EE - **LinkedIn® Page:** https://www.linkedin.com/company/leadfellow/ (7 employees on LinkedIn®) ### [LinkMink](https://www.g2.com/products/linkmink/reviews) LinkMink helps SaaS companies grow their revenue by sharing it with the partners who help promote them. Track the leads, referrals and commissions that come from your partners' promotions. Incentivize high paying, long term customers buy offering partners a percentage of recurring revenue. 15 minute integration and accurate tracking of commissions to real revenue through Stripe. #### Who Is the Company Behind LinkMink? - **Seller:** [LinkMink](https://www.g2.com/sellers/linkmink) - **HQ Location:** Boise ID - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [Loca](https://www.g2.com/products/loca/reviews) Loca is a platform that connects local businesses with new customers. As a result, local businesses don't have to spend thousands of dollars on promotion. What we do: 1. Automated marketing for your business goals 2. A platform with marketing analytics to track every dollar spent. 3. User-friendly application for interaction with your customers 4. Cash rewards programs that drive guest visits In the app, users receive rewards from businesses for sharing content and visiting their locations. Our goal is let local customers promote authentic content about local businesses with their close network. #### Who Is the Company Behind Loca? - **Seller:** [loca Formerly SnapAds](https://www.g2.com/sellers/loca-formerly-snapads) - **Year Founded:** 2023 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/loca4us (12 employees on LinkedIn®) ### [LoyalAs](https://www.g2.com/products/loyalas/reviews) Setup a referral program in minutes. Track referrals and credits, automatically. Unlimited Referrals LoyalAs creates a custom referral link per client. Share with clients and ask for referrals with our automated emails. No limit to referrals received. Find customer champions We track referral links shared by clients and who responds. You'll know who gets you the best referrals and easily find customer champions. Track Credits Earned We track credits earned both by current customers and the referred customers. You set the credit amount and when and where to apply them #### Who Is the Company Behind LoyalAs? - **Seller:** [LoyalAs](https://www.g2.com/sellers/loyalas) - **Year Founded:** 2021 - **HQ Location:** Edmonton, CA - **LinkedIn® Page:** https://www.linkedin.com/company/loyalas/ (2 employees on LinkedIn®) ### [Loyalty Gator Inc.](https://www.g2.com/products/loyalty-gator-inc/reviews) Loyalty Gator provides businesses with affordable customer loyalty programs to help maximize customer retention. Select from multiple loyalty program styles and and choose how you wish to reward your customers. Loyalty Gator also offers employee incentive programs and gift card software! #### Who Is the Company Behind Loyalty Gator Inc.? - **Seller:** [Loyalty Gator](https://www.g2.com/sellers/loyalty-gator-544ce308-f0f3-456a-9e07-d5e3c72e41ba) - **HQ Location:** N/A - **Twitter:** @loyaltygator (235 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2305018 (2 employees on LinkedIn®) ### [LoyaltyMatch](https://www.g2.com/products/loyaltymatch/reviews) LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest. #### Who Is the Company Behind LoyaltyMatch? - **Seller:** [LoyaltyMatch](https://www.g2.com/sellers/loyaltymatch) - **Year Founded:** 2007 - **HQ Location:** Kitchener, CA - **Twitter:** @LoyaltyMatch (833 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/loyaltymatch (2 employees on LinkedIn®) ### [Mention Me](https://www.g2.com/products/mention-me-mention-me/reviews) We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an AI marketing world. #### Who Is the Company Behind Mention Me? - **Seller:** [Mention Me](https://www.g2.com/sellers/mention-me) - **Year Founded:** 2013 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionmeshare (3,736 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3147364/ (88 employees on LinkedIn®) ### [M|Loyalty](https://www.g2.com/products/m-loyalty/reviews) Loyalty provides a comprehensive set of features to support the creation and management of fully digital, mobile loyalty and rewards programmes, as well as extending existing loyalty programmes to mobile devices. #### Who Is the Company Behind M|Loyalty? - **Seller:** [Cardmobili](https://www.g2.com/sellers/cardmobili) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [Monitor 360](https://www.g2.com/products/monitor-360/reviews) Customer beliefs are constantly shifting, whether theyre influenced by your efforts or exogenous factors. Monitoring these changes allow our customers to evaluate the performance of their communications efforts and ensure their strategies align with opportunities the current and future Narrative Landscape presents. #### Who Is the Company Behind Monitor 360? - **Seller:** [Protagonist](https://www.g2.com/sellers/protagonist) - **Year Founded:** 2004 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/protagonisttechnology/ (31 employees on LinkedIn®) ### [MouthPublicity.io](https://www.g2.com/products/mouthpublicity-io/reviews) MouthPublicity.io is a simple and effective tool helps businesses, personal brand or anyone to launch, manage and track word of mouth marketing campaigns on auto pilot. It helps to convert customers to a mouth publicity marketing team and improve branding remarkably. #### Who Is the Company Behind MouthPublicity.io? - **Seller:** [Logic Innovates](https://www.g2.com/sellers/logic-innovates) - **Year Founded:** 2020 - **HQ Location:** Nagpur, IN - **LinkedIn® Page:** http://www.linkedin.com/company/mouth-publicity (2 employees on LinkedIn®) ### [MyAP Enterprise](https://www.g2.com/products/myap-enterprise/reviews) Built For Online Retailers. #### Who Is the Company Behind MyAP Enterprise? - **Seller:** [Myaffiliateprogram](https://www.g2.com/sellers/myaffiliateprogram) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [Pack](https://www.g2.com/products/pack/reviews) Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns. #### Who Is the Company Behind Pack? - **Seller:** [Pack](https://www.g2.com/sellers/pack) - **HQ Location:** Bangor, us - **Twitter:** @packdotorg (1 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/pack-8-cub-scouts (2 employees on LinkedIn®) - [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=8#product-list) - [1](/categories/customer-advocacy?order=g2_score#product-list) - [2](/categories/customer-advocacy?order=g2_score&page=2#product-list) - … - [5](/categories/customer-advocacy?order=g2_score&page=5#product-list) - [6](/categories/customer-advocacy?order=g2_score&page=6#product-list) - [7](/categories/customer-advocacy?order=g2_score&page=7#product-list) - [8](/categories/customer-advocacy?order=g2_score&page=8#product-list) - 9 - [10](/categories/customer-advocacy?order=g2_score&page=10#product-list) - [11](/categories/customer-advocacy?order=g2_score&page=11#product-list) - [12](/categories/customer-advocacy?order=g2_score&page=12#product-list) - [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=10#product-list) Spotlight Categories [Accounting Software](https://www.g2.com/categories/accounting) [Data Observability Software](https://www.g2.com/categories/data-observability) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 24, 2026 Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it Show More