Trusted is the system of record and orchestration layer for customer advocacy. It helps B2B revenue and customer success teams find, recruit, and engage their happiest customers — and turn their trust into pipeline. Sales teams use Trusted to match live deals with the perfect reference: AI-powered advocate matching surfaces the right customer for every prospect, managed scheduling co-ordinates the call, and every match is tracked from approved to completed. Salesforce users can raise reference requests without leaving the CRM. Beyond reference calls, Trusted manages the full advocacy lifecycle — customer stories, reviews, advisory boards, referrals, events and more — across sales, marketing, customer success and communications in one shared platform. Every advocate owns their own experience: they control their profile, accept or decline requests on their own terms, and can pause whenever they need a break. Trusted surfaces hidden advocates automatically, capturing trust signals from call transcripts, G2 reviews and VoC surveys like Qualtrics to propose new advocates with NPS and CSAT data flowing into the advocate profile. Verified customer proof is captured at onboarding and extracted from transcripts, feeding AI discovery so buyers find credible voices wherever they research. Headless advocacy is built in: the Trusted MCP server lets teams work with Trusted directly from Claude and other AI assistants, without leaving their everyday workflow. Enterprise-ready from day one: ISO 27001 certified, SOC 2 Type 2 audited, with SSO, MFA and role-based permissions.